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Writing Excuses 18.20: So You Want To Work In Publishing?
 
 
Key points: You want to work in publishing? Why? If you're excited about acquiring and editing other people's books, great. If you think it's a shortcut to put your book on the market, think again. To learn how publishing works without working in publishing, talk to editors and agents. Although reading a slush pile can be useful. Publishing is a big business, with lots of parts. How do you get in? Make connections! Networking. Put yourself out there! Don't self-reject. Think "What would Brad do?" And then go for it! Make up your list of titles that you can talk about, that show who you are and what you are interested in. 
 
[Season 18, Episode 20]
 
[Mary Robinette] This is Writing Excuses.
[DongWon] So You Want To Work In Publishing?
[Erin] 15 minutes long.
[Dan] Because you're in a hurry.
[Howard] And we're not that smart.
[Mary Robinette] I'm Mary Robinette.
[DongWon] I'm DongWon.
[Erin] I'm Erin.
[Dan] I'm Dan.
[Howard] And I'm Howard.
 
[DongWon] So…
[Howard] You want to work in publishing.
[DongWon] So you want to work in publishing.
[Chuckles]
[DongWon] I get this question a lot. Or, I mean, I don't get this question, I hear this a lot, that people are looking for ways to get into the industry. I hear it from people coming out of school, I hear it from writers, I hear it from a lot of people who are interested in what the business side of this looks like. What does it mean to be on the industry side? I wanted to talk a little bit, bring my perspective here, to what that process actually looks like, how to find that job if you want it, but even more importantly, how to figure out if that is a thing that's going to be fun for you. Dan, you've kind of made a switch to being a little bit on the sausage factory side of this recently. How's that been feeling?
[Dan] It's very different. First of all, I was self-employed for 15 years, and now I work in an office with coworkers. That's been a big adjustment.
[Chuckles]
[Dan] That's been freaking me out. But, yeah, suddenly having a team of people… Being able to go to an art team and say we need concept art for this, or having a whole department of editors that we can draw on when we need them and event planners and all these other things. It is reminding me how much work there is and how many people are involved in the production of even a book. Which is not to say that I forgot about my agent and the editor I work with and things like that, but it goes so much beyond just your little publishing team of three or four people you work with directly. There's a giant engine behind every book that comes out.
 
[Howard] I think it's important as we begin this conversation to examine and evaluate the motivation here. Because if you want to work in publishing because you are excited about acquiring and editing other people's books, that is exactly the right sort of decision to make. If you want to go into the publishing side of the house because you feel like that will be a shortcut to put your book into the market, then you're doing the wrong thing. Years and years ago, I studied music and how to get into the music industry. There was this guy who said, "No, don't be the sound guy. If you decide to be the sound guy, you'll be the sound guy forever. You don't get to be in front of the microphone." So, evaluate your motives. If you want to go into publishing because you want to make lots of wonderful books from lots of wonderful people… Aces. If you want to make your book, you've got to focus on your craft rather than other people's.
[Mary Robinette] Yeah, that's a great point. One of my editors once said that she loved story, but she hated writing. So, having other people write and tell her stories that she could then help shape gave her everything that she wanted.
[Howard] Beautiful.
[DongWon] Exactly. I have a lot of friends in the industry who are agents and editors and marketing folks who do write their own books. You see it happen a lot. I think they find it very fulfilling, they love doing it. It always seems very difficult to me, though, to know so intimately how publishing works and to see how the choices get made about who gets promotion, who gets this advance, who gets published here or there, and also to be participating in that process. And, also, to be spending so much of your creative energy on other projects. Right? Because I think what Mary Robinette was saying is absolutely true. For me, a lot of creative energy goes into every book I edit, every book that I write copy for, work on publicity for, whatever it is, that is all me firing on a million different engines in terms of tapping that creative well. So it's hard to make sure you have enough left at the end of the day to focus on your own project. It's doable. Like I said, I know a lot of people who do it. But my basic advice to somebody who's a writer who wants to go into publishing, and I hear this sometimes, they're like, "Oh, I want to understand the industry better to help me get published." I'm actually like, "I think what you should focus on is writing your book, and then let industry people help you get it published, rather than trying to do it the other way around."
 
[Howard] One of the best ways to learn how publishing works without actually working in publishing is go to conventions and coffee klatches with editors and agents and ask them those questions. Have those conversations in environments where they can tell you how it goes, and then you can step away and keep working on your book.
[DongWon] Totally.
[Mary Robinette] The one exception that I'm going to say is that… Maybe not the one, but the exception that is coming to mind in this moment is that working… Reading a slush pile…
[DongWon] Oh, yes.
[Mary Robinette] Is working in the publishing industry, and it's invaluable for someone who wants to be a writer and doesn't have any interest in going further in that career path. But that is… That is not a long-term career position.
[DongWon] I do wish everyone who wrote a query letter would spend… I don't know, like two hours sitting down and reading a slush pile that a literary agent gets. Right? The unsolicited queries that we get. Just see the range of what we're receiving. I plugged her newsletter last week, but my colleague, Kate McKean, wrote this piece about how sometimes what we want is writers to be doing the bare minimum in a query letter.
[Chuckles]
[DongWon] Once you look at what the unsolicited queries look like, you'll understand what that means, which is just get across that you are professional, you've written this book, here's what the book is. Be direct, be simple, be clear. That's what we're looking for from a letter. I think it's hard to internalize that. It's hard to understand what we mean by you need to stand out when you're writing that letter until you've read 100 of them, a thousand of them in a row, and then realize that, "Oh. 1% of these is catching my attention and here's why."
[Erin] Yeah. I would say from the short fiction side of things, so, I was a slush reader for short fiction, where you read all the stories that come into a magazine. It was really valuable for a couple reasons. One is it's nice to see work that has not yet been published. It can be easy to compare the work that you're working on, that's in progress, to other people's finished products and feel like there's such a huge gap. Like, I will never get there. So it's nice to see all the stories that sort of come through the world from people that you don't know. It's also a great way to get to know your own style. They often say one of the best things about critiquing other people's work in a workshop is not the critique you get from others, but what you learn about how you read, how you… What you want out of a story, what you like in storytelling, and what you can incorporate in your own storytelling in the process. Unfortunately, I will say that, like, slushing is time consuming, often unpaid, and not available to everyone, which is an issue. But if you are able to do it, it can be a really great way to learn more about yourself and story in a really interesting, hands-on way.
 
[DongWon] Totally. Two things I want to say is, one, I want to make sure we're not discouraging people from going into publishing. I mean, publishing is a fantastic business, I love being in it, I've made my whole career there, I've been in the business since 2005. I've been an editor, digital publisher, startup, literary agent. I've seen lots of different sides of the business and all of them are really exciting. I want to return to a point that Dan made earlier, which is there's always so many more people work in publishing than just agents and editors. Right? That is a tiny, tiny fraction of the staffing of a publisher. Those are obviously important roles. There sort of the glamour roles, the ones that everybody sees. But then you get into the marketing team, the publicity team, the art team. Sales, which I think is probably the most important team that a publisher has. Maybe that should be its own episode about how to deal with your salesforce. But the sales team are the ones who are actually taking your book, going out into the world, and convincing booksellers to stock it. Then there's managing editorial. Right? These are the copy editors, these are the production designers, these people who are turning your words into a book. Right? Here's the layout, here's how we print it. All of these things. Then, all the things it takes to run a business. Right? Finance, accounting, legal. Warehousing, all of those distribution and logistics. Right? Publishers are very big companies. They employ many, many people. So if you want to work in the business, don't be too hung up on, oh, I necessarily need to be an editor, acquiring books in this way. That is a very fun job, it's a very difficult job. It is also primarily a management position. You're mostly project managing and reaching out… Coordinating between all these different teams. It's not just sitting down and reading manuscripts and editing. So, things to keep in mind, is that it can seem very appealing and glamorous. You see it portrayed in a movie or wherever.
[Ha ha chuckles]
[DongWon] Our jobs look very fun and cool. We are working on our book a year, right, and we're traveling on the road with the author. None of that happens. You're mostly in a cubicle, desperately juggling a thousand emails while going to 15 meetings a day. Right? Like, it's not that there isn't that glamour, it's not that there isn't that fun, but these are like really difficult jobs that require a lot of those professional skills in that way.
 
[Mary Robinette] You mean you don't have a two-story Manhattan apartment, with a balcony?
[DongWon] I actually do, but that's…
[Laughter]
[garbled]
[DongWon] But, like, it's… I feel very called out all of a sudden. But, anyways…
[Howard] Our next writing retreat is at DongWon's place.
[DongWon] It's very echo-y. So, bad audio quality, but you would all be very welcome.
[Mary Robinette] But it's not in Manhattan.
[DongWon] It's not Manhattan, it's Brooklyn. Right?
[Dan] No. Several years ago, I went to the HarperCollins office working with them on a promo we were doing for one of the Partials books. While I was there, there was a fire drill. That, for me, was like… In a very weird way, there was this kind of really fascinating suddenly, dozens and dozens of people I didn't even know we are in the office were out. We were all like walking down 25 flights of stairs together. Just a big testament of look at all those extra people who are here that I typically never interact with, but are vital to the process.
[DongWon] Great. Yeah. I want to talk a little bit more about what that process actually looks like in terms of starting to be able to find the opportunities to work in the business. But before we get to that, let's take a quick break.
 
[Erin] So, this week's thing of the week. Shockingly, I love a book that is about writing. How people experience writing, writing craft. So I'm thrilled to recommend this week Letters to a Writer of Color which is an essay collection edited by Deena Anappara and Taymour Soomro. They collected essays, 17 different pieces, from authors of color around the world talking about craft and the writing life. It just came out recently, about a month or so ago. It includes essays about use of the second person, trauma, art and activism, authentic political fiction, crime fiction… It's like having a whole fun Writing Excuses type experience, but in book form. So go out there and read Letters to a Writer of Color and see what these amazing authors of color have to say about the writing life.
 
[DongWon] Great. So we've talked a little bit about why you might want to work in publishing. Let's talk about how to do that. So, I wrote a newsletter about this, So You Want to Work in Publishing? That kind of encapsulates my, like, top-level advice to starting to find those jobs. I think the core of it is, for me, and this actually applies to writers, too. I find that this advice is pretty extensible to getting any particular role in the industry, whether that's getting published or getting a job, which is, it is all about who you know. Right? It's all about having the connections that can get you a little bit more attention in house, little bit more focus from somebody who has a personal connection with you. Now, when I say that, it sounds bad. Because it sounds like what I'm saying is my daddy went to school with your daddy at Harvard, and therefore I'm going to get this job. Obviously, that happens. Nepotism exists in every industry. But what I mean is something a little bit more general than that. It's about having a personal connection with somebody who's working inside the house, who… On the editorial team, on the marketing team, whatever it is, to just give a little bit of a nudge. Right? That person doesn't have to be the publisher. That person doesn't have to be in charge. In fact, it's often more effective to go from the ground up, to have somebody's assistant, to have an associate editor, somebody like that, who can give it that extra nudge in the editorial meeting or nudge their boss, to be like, "Hey. This person's really cool. We should be keeping an eye on this, whether or not we have an open position to hire for or are looking at a manuscript that's coming across our desks."
[Howard] There's an example from Writing Excuses that is, I think, very informative here. We get emails pretty regularly. Just cold emails from agents who want to put somebody on our show. Almost without fail, the answer is, "I'm sorry, we're not looking for guests right now." But, we do panels all the time with authors whose work we discover we love and whose talking we discover we love. We have those conversations and we make little tick marks in our heads saying, "I think this person would be fun to have on our show." So, yeah, you want to be a guest on Writing Excuses, it's not what you know, it's not how persuasive your agent is, it's have we had the opportunity to meet you and talk to you. It doesn't end up being an old boys club or my daddy went to your daddy… Or…
[Laughter]
[Dan] Yeah.
[Oh, no]
[Dan] That also happens.
[No, Alex. Don't cut that out. That's awesome.]
[Howard] My daddy went to Harvard with your daddy. It's have we met you before we brought you into the workplace.
[Mary Robinette] It's basically will you be someone that will make our lives better rather than make our lives harder. Because we definitely had guests who are like, "Let's try to pull you out." But, for me, the thing about the networking isn't so much the hey, I can give someone the nudge, often it's like, "Did you know that this job was opening up?" The number of times that an editor has passed on to me, because they know that I know people, past on a job listing, which then I have sent out to people that I know. Because they posted, but it's always in like weird obscure places that you kind of already have to be in the industry to know to look for. So having someone who can say, "Hey, there's a job. You should apply for it." Is often the nudge that you need, and you can't get that if you haven't met the person. Which is this whole cyclical thing that is also a problem.
[Dan] Yeah. I do want to point out the kind of problematic nature of that, because it is to some extent a rich get richer scenario. Right? Like, I get invited to anthologies all the time now because I know people and they know my writing. Those are not necessarily opportunities that I am looking for or would currently benefit from the way someone who is trying to break in would absolutely love to have that, and they just don't know the right people yet. So, I guess what I want to say is, yes, that can kind of be a self-feeding loop, but also as important as networking is, it's not the only way to get in.
[DongWon] That is true.
[Dan] It's not the only way to break into this industry.
[DongWon] Absolutely not the only way. You're highlighting a big structural flaw in the industry. I think it is why getting people of color in, people from marginalized backgrounds into the industry has been a challenge. So I think one of the things that is our responsibility in the industry side, but also an opportunity for people who are looking to get into it, is to broaden the network of who we're meeting. Right? So if you're looking to get into the industry, I would encourage you to as much as you can step outside your normal social circles and meet a wider range of people. That's one way to bring other people into the fold, or for you to start to enter the fold.
 
[Erin] Yeah. I've never worked in publishing. I started my career working in television. Which has a similar sort of people want to work here for various reasons, because it's a fun industry. One thing I did was I actually worked at kind of with nonprofits and volunteer work, and was around the industry. So I worked for an organization, with an organization that was trying to help increase diversity in the television industry, which I was like, "Hum. A, benefits me, because I would like to be this diversity in the television industry, but also just I met a lot of cool people." We put on fun events, we would do interesting things. Then, I knew people kind of accidentally through that that then they might tell me about an opportunity. The other thing is to like put yourself out there if you can and say this is what I am interested in doing. Whether that is in person, on Twitter… If people know, hey, I really want this type of job, and you're putting that out there in a… Just hey… Not in a bugging people way, but in a hey, universe. This is what I would like from you. Sometimes people will remember that, in the next time something lands on their plate, they'll be like, "Oh, didn't so-and-so say that they were looking for this kind of job?" Or this kind of opportunity? And will then pass it on to you.
[DongWon] I love both of those pieces of advice so much. I mean, you can't get a job if you are secretive about it. Right? So I think the first step is to really start putting yourself out there and really kind of dress for the job you want kind of moment, but doing that in your social life. You have to embrace the fact that you truly want this thing and be ambitious and go for it, I think, to get the thing sometimes. Then, the other thing you said is the biggest question that we're having about okay, it's great to know that you should meet people, but how do you actually do that. That's the other question I get all the time. I will admit, this is gotten a lot harder post-Covid. Right? I think my advice has changed a little bit then it would have been in 2019, 2018, but still fundamentally as spaces are opening up in person events are still a great way to do that. Networking online remains difficult, especially as we're losing Twitter which used to be sort of publishing's watercooler. It's getting a little bit harder to connect with people you don't know. So, look for events, look for organizations. I think, Erin, that was such a great piece of advice. There's lots of organizations that are hosting writing seminars, are doing events, are doing programming in certain ways. Those organizations always need event managers, they always need hands… People to, like, stack chairs, people to help… Pour wine for people, put out cheese, whatever it is. These organizations need volunteers, and it's pretty easy to get in there. Once you're in there, writers come, editors come, agents come, lots of people go to these things. Especially if you're in New York, but… Working at bookstores and helping do events at bookstores is also a great way to meet a lot of writers and make some connections with people in your writing community, in your local publishing community. So, keep an eye out for those events. Look for book-oriented public events that need extra staff or are open for you to just attend. Right? Many a publishing assistant has fed themselves in early years by going to event after event after event and eating whatever snacks were available…
[Chuckles]
[DongWon] And that was dinner, right? Like, those are things that were like part of how you came up years and years ago. That's faded a little bit. One is pay is improving very slightly in the industry. But also, as some of these events have gone away in recent years. But we're starting to see them come back a little bit. Also, look for explicit networking events. There are networking events that happen in lots of places that are about meeting people who are in the industry, want to be in the industry. I love to run the sometimes. So, yeah, those are opportunities that are out there. Keep an eye out for them.
 
[Mary Robinette] The other piece that I would say is that when you do hear about a job that comes up, don't self reject. Go ahead and apply for it. Because even if you're like, "But I don't really have any experience…" You don't have any experience now. But you will have experience, and a lot of times someone will… Because I know that I have experienced this on both sides of the hiring table, that you'll remember someone who had a really good cover letter, had a polished resume, weren't quite ready yet, but you circle back to them later.
[DongWon] Exactly. Also, informational interviews. Even if they're not necessarily jobs, you can just email somebody and be like, "Hey, do you have 15 minutes? Can I buy you a coffee? Can I just hop on a zoom for 15 minutes, ask you a couple questions?" I do informational interviews all the time. Me saying this publicly is probably cursing myself to get a thousand of those requests.
[Chuckles]
[DongWon] But I try to make time for people to ask me a few questions and get a little bit of insight into it. This self rejecting thing is very important. My first editorial job at Orbit, they were hiring for a senior editor position at the time. I happened to run into a friend at a party, and she was like, "You should apply for this job." I was like, "What are you talking about? That's a senior editor position." She was like, "No, no, no. Just come in, meet with my boss. Just have a conversation." I had already self rejected from that job. I had seen the posting and was like, "I can't apply for that." I'd only been an agent's assistant at that time. I went in, had an interview. Whatever I said in the interview was compelling enough that he was like, "I'm going to take a risk on this person." I wasn't hired as a senior editor, but I was hired as a full editor. I'd come in from an assistant, jumped a few hurdles. It was only because, like, again, somebody I knew gave me the hookup, told me to do this thing, gave me the advice that this was an open position and that this was possible. I was also really lucky that that was something that worked out for me in a great way and was a transformative experience for me in the industry.
 
[Erin] Yeah. I would say that my biggest piece of advice on self rejection is always, "What would Brad do?" Apologies to any Brads listening to this, which is that for any job, there is like a dude named Brad who's tall, confident, and mediocre. Who…
[DongWon] Have the confidence of a mediocre white man. That's…
[Erin] Exactly.
[DongWon] The best advice.
[Erin] Brad is out there. Like, think of a name, like, I picture him out there, like, applying for that job, and he's like…
[DongWon] Poor Brad is sitting there wondering what did I do?
[Laughter]
[Erin] I'm thinking… I might be thinking, "Oh, my gosh. This one's three years of experience and I have two and a half." Brad is like, "I heard of this once, and I'm applying." Unless I want to see Brad in all those jobs, like, I let the pettiness of not wanting Brad to win out over me to be the thing that propels me to put an application out there, or put myself out there for an opportunity.
[Mary Robinette] I love revenge as my method for success…
[Giggles]
[Mary Robinette] As a strategy. That's really good.
[Dan] To all the Brad's listening to this…
[DongWon] We're coming for you.
[Dan] We love you.
[DongWon] No, we're coming for you.
[Laughter]
[Dan] Please, also apply to the thing. It's a different Brad we're talking about.
[DongWon] Yeah, we're talking about another one.
[Mary Robinette] Yeah, just that one dude. This is, I think, good advice for a lot of different realms. Is there anything that you want to circle back to that's very specific to publishing?
[DongWon] One thing that is going to happen at these networking events, and this is an important thing, is when you meet editors, when you meet agents, when you meet other writers… Small talk is difficult. Right? Learning how to network is a skill, in and of itself. Right? The one good thing about publishing, one thing that makes it easier than other industries is you are guaranteed to have a topic that everyone wants to talk about, and that is books. We're all in this because we love books. You can always talk about books. So, people will ask you, you will ask people, the core question that comes up in every networking conversation I've ever had, which is, "So, what are you reading these days?" Right? Or what do you like to read? What have you read? This, inevitably for me and I think most people, draws an immediate blank as you go, "Oh, God. What was the last thing I've ever read," and you cannot think of a single book title. So, my advice is, as a super tactical thing, is to come up with a list of three things that you have read. They do not have to be what you've literally read in the last month or whatever. What you want to be doing is picking titles that say something about yourself, that communicate a little bit who you are, what your point of view is, and what kinds of things you like to read. Think of it as like comp titles for your professional career, or your personal brand. Right? So if you want to be… If you want to work in literary fiction, pick smart, interesting literary novels, like say Hanya Yanagihana, don't say Colleen Hoover, if you want to be working in lit. If you want to be working in commercial fiction, in commercial women's fiction, then you should probably say Colleen Hoover or something similar. Right? Like, know what your target audience is and know where you want to fit into the industry. Then, come up with a little comp list about yourself as an introduction, as a calling card for, "Oh, right. That person had interesting tastes. They're right for this job."
 
[Mary Robinette] That sounds like great homework.
[DongWon] Absolutely. So, I think do this for yourself. Go through, make that list, think about who it is you want to be, and, a little bit of call back, decide who you are and then do it on purpose. Come up with a list of three titles that you think says something about the kind of writer you want to be, the kind of publisher you want to be. Write that down, memorize it. Have it ready to go for the next time you meet someone new.
[Mary Robinette] In the next episode of Writing Excuses, we talk about the communication gap between publishers and writers, rejecting people with kindness, and receiving rejection with grace. Until then, you're out of excuses. Now go write.
 
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[personal profile] mbarker
Writing Excuses 18.02: An Interview with DongWon Song
 
 
Key points: Publishing is about providing context for the story. Positioning. The story about the story. As a published author, you have your writing job, the craft, and you have your professional author job, hitting deadlines, negotiating, networking, marketing yourself. Why did you write this book? Why is this important to you? Why is this your story to tell?
 
[Season 18, Episode 2]
 
[Mary Robinette] This is Writing Excuses.
[DongWon] An Interview with DongWon Song.
[Erin] 15 minutes long.
[Dan] Because you're in a hurry.
[Howard] And we're not that smart.
[Mary Robinette] I'm Mary Robinette.
[DongWon] I'm DongWon.
[Erin] I'm Erin.
[Dan] I'm Dan.
[Howard] I'm Howard.
 
[Mary Robinette] One of the things that we wanted to do is take a little bit of time and help you all get to know us. We have been doing this for a long time at this point. While you got the quick introduction to us in that first episode of the year, we wanted to take some time and do a little bit of a deeper dive into the backgrounds of each of us so that you understand kind of what we bring to the table, but, more specifically, how our lens can help you. So, DongWon, you and I have known each other for a very long time.
[DongWon] Indeed.
[Mary Robinette] So I want to start with the version of you that I met first, which was the editor version. Because you've gone through several reinventions. So, what do you think, like, when you think about yourself as an editor and approaching writing? Like, what are the lenses that being an editor in specific do you think allows you to look at the work?
[DongWon] Yeah. I mean, I think being an editor was a real education. By that, I mean working inside a big five publisher as an editor. For me, that was a real education and how to think about putting books into the world. Right? So, for me, publishing as an industry, as an activity, as a goal is so much about providing context for the story. Providing context for the thing that you, the audience, are about to read. I remember when I interviewed for the editorial job at Orbit, I was interviewing with the publisher there, Tim Holman. It was one of the most stressful 45 minutes of my entire life. He asked me a series of questions that I not only didn't know how to answer, I didn't understand the questions he was asking me. Because the first thing he said was, "What's a book that you think has been published well recently?" I talked about like, "Oh, I liked this book." Or "I liked that cover." Or "I liked that marketing." He's like, "Nonononono. None of that is what I'm asking. What's been published well?" What I realized eventually, after years of working for him, what he meant by that. It was just the holistic synthesis of the whole thing. What's the positioning? What's the story that we're telling about this story? So, I think the thing that I bring to the table from my editorial experience is not just the mechanics of like how to structure things, how to fix a sentence, how to do this, that, and the other. It's how do we frame this whole thing? How do we think about the book as it is in a way that we can package it, we can communicate it, and we can pitch it for a broader audience?
 
[Mary Robinette] I love that. I love that holistic approach idea. Which is actually a nice segue to the next piece that I wanted you to talk about a little bit, because there's your professional identity, but then there's also you as a person. After I got to know you as an editor, I got to know you as a friend. You've also gone through some reinvention as a friend, as well. So I was wondering if you could tell people a little bit about the aspects of yourself that are perhaps not obvious with just voice?
[DongWon] Yeah. I think one thing that I have found over the course of my career is starting to understand the ways in which my own context influences the kind of stories that I'm interested in, the way I think about publishing, the way I think about story. Just for clarity, so everybody's on the same page, I'm transgender. I'm trans fem non-binary, I use they/them pronouns. I'm also Korean American. So I'm bringing those perspectives as a marginalized person in a predominantly white, predominantly sexed industry. There's some friction around that. Right? It gives me a certain perspective. It gives me a certain interest in the kinds of fiction I work with and the kinds of perspectives that I enjoy seeing on the page, I enjoy working with, and that I want to see more of in the industry. So that is a thing that informs not just what I'm excited about, but also how I think about story. Right? Coming from a background where I'm interested in different narrative traditions, where I kind of grew up with a different cultural context, I think that gives me a sense of other modes of storytelling, other modes of engaging with the world. I can sort of come at certain types of stories with a little bit more of a critical perspective. When I say critical, I don't mean that in a negative way, but in a way that I… With that parallax of my perspective, I can see difference and I can see different aspects of the story then I think a more homogenous industry could. For me, I think that's a real asset to finding fiction that really stands out, that really has that perspective that is very novel and exciting and engaging.
 
[Erin] That actually makes me think of a question, which is you've talked a little bit about how your identity changes the way that you negotiate story or that you think of story. What about the industry itself? Like, how do you think your own identity and your journey has… Gives you a different perspective, if it does, on the actual publishing industry?
[DongWon] Yeah. I'm a literary agent for a lot of reasons. I enjoy the life, I enjoy the work, I love advocating for writers. But one of those reasons is I get to be pretty independent. I work with an agency. It's a pretty small group. But my structure with them is… I'm 1099 with them, I'm not employed by them in a direct way. I don't work for a big multinational corporation which is what you're doing if you're working for a traditional publisher. That means that I get to work on the books that I want to work on. I get to advocate for the writers I want to advocate with. I don't need approval from anybody to take something on that I think is worthwhile. There's a lot of risks to that, right? I often find myself ice skating uphill sometimes trying to get a certain project over the finish line. But for me, that's really exciting and really engaging. So I think my role in the industry has been shaped a little bit by the friction of being a person of color, being queer, in this industry. I have found a way to carve out a space for myself. But that really feels like a thing that I had to do, I had to chip that out. I had to carve that out. I had to push back and kind of fight for my little corner here. I love it. I loved doing it. I love the space that I am in. But it took work to build that and make room for myself, so that I can now make room for other people.
 
[Dan] Now I've got a question for you. The… We've had you as an instructor on the Writing Excuses retreat several times. So I worry that some of our listeners are hearing you talk about how to package a book, how to present a book to booksellers, and things like that, and are worried that it is so long… That for an aspiring writer, that you… That that's a concern so far down the road as to be immaterial right now. But you've proven over and over again on the retreat that you have a lot to say to the brand-new, little baby aspiring author as well. Can you talk about how you can adapt what you learned publishing wise to the very early career author?
[DongWon] Yeah. It's a little bit of a trick, because one thing that I like to talk about a lot is that I think as a professional author, as a published author, you kind of have two different roles, right? You have your writing job, and you have your professional author job. The writing is really focused on the craft. It's sitting down, putting words on the page, getting the story out. Telling the story that's important to you, that is the book of your heart. But then, the professional author side is hitting deadlines, it's learning how to negotiate, is learning how to network, it's learning how to market yourself. All of those things. So, for me, the reason I'm excited to be participating in the podcast in this way is getting to communicate some of the professional skills at an earlier stage. Right? That doesn't necessarily mean that you need to adjust your writing process to think about like, "Oh, who's going to be the audience? Who's going to be the bookseller?" I kind of want you to put that aside, but I do want you to start thinking about developing professional skills early in your career, and developing an awareness of the industry. What's being published? Who's publishing it? Where are books sold? How are they sold? Right? The more you're aware of those things, the more when you do get to that stage, you're going to be ready to hit the ground running. Right? When I work with a client, the thing that I'm most excited about is a sense of professionalism in understanding the industry. I'm not expecting them to know everything. But being engaged with it, I think, gives you a set of skills coming into the industry that means you're going to find the right agent, you're going to be able to frame how you're talking about your book in a way that makes sure that when it goes to an editor, when it goes to the audience, it's the book that you're proud of and the book that's important to you. The more you can advocate for yourself in this process, I think the more you're going to get the career that you want and get the story that is important to you out into the world.
 
[Mary Robinette] That sounds wonderful. Let's pause for a quick break, and then when we come back, let's dive a little bit more into what that's like, what pitching a project is like.
[DongWon] Our book of the week is a debut novel that is out this month. It is titled The Daughters of Izdihar by Hadeer Elsbai. Hadeer is an Egyptian American writer. The story is a secondary world fantasy, but it's very loosely based on contemporary or 20th-century Egyptian history in terms of the suffrage movement that took place there, I believe in the 1950s. Hadeer has taken those elements and filtered that through this fantasy lens to really examine what it is to exist in that society, what it means to resist, how do you build a resistance, how do you build a movement, and the cost that takes on the people who are present in that and who were those advocates. What it meant to stand up for yourself and fight against an oppressive regime. It really is the story of two women who are friends and caught up in this moment, coming at it from different perspectives. One from sort of a more working class and one from a more wealthy perspective, and how they come together to build solidarity and build a true movement. It's a really thrilling book. It's beautifully written. There's a wonderful queer romance in it. Truly, truly a book that I've been so delighted to work with, and feels really special to me. Hadeer is a client of mine. That, again is The Daughters of Izdihar. By the time you're hearing this, it'll just hit the shelves. So go and check it out.
 
[Mary Robinette] Now we're going to dive into what it's like to pitch things. Howard, you had a question for DongWon on this?
[Howard] Yeah. I'm going to lead by saying that I've had a couple of sales jobs in my life, and I hated both of them. I had extensive experience. They lasted for like two, three days each. When you are working as an agent, in my imagination, your job is to sell one thing to one person by convincing them that they can sell it to a million people.
[DongWon] Uh-huh.
[Howard] Did I get that right? Is that kind of how it goes?
[DongWon] Close.
[Howard] So tell me how that works. Because that seems zany.
[DongWon] Yeah. It is zany. It's a very unique job, and kind of a weird job, and one that I deeply, deeply love. But what's funny is my first job in publishing was at a literary agency. I'd just gotten to the point where I was taking on clients, starting to pitch projects, and I was like, "I hate this." I kind of had the same reaction you did, Howard, in terms of like sales jobs are so hard, I don't like doing it, I don't like cold calling, I was bad at networking at that point, so I was like, "Oh, I think it would be easier to buy things and sell it, so I'm going to go and be an editor." The joke was on me, because mostly what editors do is pitch stuff to the other people in the company. Instead of trying to get an editor to buy it, now you're like convincing your boss, you're convincing art, you're convincing the sales force, all of these things. So, ironically, becoming an editor was the thing that forced me to get good at pitching and really learn to love that process. But, I think we're coming back to the agenting side now having those skills, but where it really diverged from my initial idea of what the business was and from those sales jobs you were talking about is I'm not pitching to the public world. I'm not pitching to a thousand people. You're right, that I'm trying to get one person to buy it. But when I send a project out, I'm sending it to eight people, 10 people, maybe 20 if it's really… Depending on the category. But I'm sending it to people I know. People I have relationships with. Right? I love to work with people I have built a friendship with, a professional trust with over many years. So I can go to those people and I have a little bit of a shorthand and say, "Here's what this thing is. It's like this other thing." Or "You know me. You know what I like. I know what you like. I think you're a great fit for this because I've seen you do X, Y, and Z, and your great at X, Y, and Z, and that's what this author needs." Right? So we can have this like deeper conversation about what the fit is, like why this is the book for them. So the sales pitch becomes as much like giving them the tools to turn around and go pitch it to everybody else, to pitch it to that broader audience. But it's also me convincing them and giving them the tools to go do all that convincing for other people. So it's a little bit of like a second-order thing. Not to horn in on your territory, Mary Robinette, but it's a little bit like puppeteering. You know what I mean?
[Mary Robinette] Ahuh.
[DongWon] Like, I'm pulling strings on a second order. I need to pull this strings so that that person can go do those eight other things I need them to do. Right?
[Howard] Thank you for strings, because the other kind of puppet would have your hand in a bad place.
[Chuckles]
[Mary Robinette] I thought… I was actually [garbled] theater, but then we get into a whole different deep dive.
[DongWon] I know there's technicalities on this thing here.
 
[Howard] I have a follow-up question.
[DongWon] Please.
[Howard] How does that pitch reflect back to… I mean, the knowledge that you need to develop that pitch, how does that reflect back to your client, the author?
[DongWon] Absolutely. So this goes back to the first thing I was talking about which we call positioning in the business. Positioning, the way I talk about it, is the story about the story. Right? So much of publishing is what story can we tell about the story that you have written. Right? So this reflects back on the author because I think the more the author understands what the story that they can tell about their own story is, the more that does a lot of free work for me and for the editor and for the sales force. Right? We're obviously going to have input on it that's going to evolve over the conversation as we all bring our different perspectives to the table. But I love it when a writer shows up in my inbox or comes to me, and as we're talking with this is why I wrote this book, this is where I think it fits, this is the kind of thing that I'm trying to do. Then that gives me all of these tools to build around. Right? If I know why it's important to you, the writer, and if I know how you see this in the world. Like what movies it's like, what other books is it like. Who do you think your readership is? Then that gives me a ton of tools to build a pitch around that I can then take to the people I have relationships with and convince them to take that and run with it. Right? So, ideally, in the best cases, I think a book shows up on my desk with a pitch in place, and that's the same pitch I go to the publishers with. That's the same pitch they go to their sales force with. That's the same pitch that goes to the reviewers, and then to the readers. Right? If there is that connection, if there's that like real through line, that to me says we're getting it right, we're nailing it. We're doing the thing that fits your vision for the book.
[Dan] So, how often, when you say a book shows up on your desk with that kind of pitch, how often is that pitch overt on behalf of the author? Or more likely, I assume, that pitch is buried somewhere in the query letter and you are able to draw it out based on your experience.
[DongWon] Yeah. Most of the time, it's a little buried. Most of the time, it's me reading between things are having a conversation with the author. I'm very direct. I'll just straight up be like, "Hey. Why'd you write this book? Why is this important to you? Why is this your story to tell?" Then, out of that conversation, I can start putting together, and start seeing why this is important and how to do it. Right? Not everyone works this way. One thing I really want to get across, you're going to hear a lot from me about how I see the business and what my perspective is. That's me. I'm one agent. You put five agents in a room and asked them a question, you will get 7 to 8 different answers. Right? Like, we all have different ways of doing this that are very different. Publishing is a big business with a lot of different perspectives. There's room for those perspectives. I come at it from this way, this is a little bit part of like why I like to talk about my own marginalizations and my own cultural perspective. Because there's a seriousness to vision that's important to me. Right? Because that's how I engage with the world. That's how I've learned that I have to engage with the world. So I look for that in fiction, too. There are other ways to do this, but for me, understanding why this book is important to you, why you're the only person who could write this story, that's really top of mind for me anytime I'm considering taking a project on.
 
[Mary Robinette] One of the things that I love about you is that you do bring your perspective to it. You also always want to lift up other creative people. Which is why you started this newsletter. So I want you to briefly tell folks about the newsletter, because I encourage our listeners to start subscribing and following you along. Then, if you can tell us that the homework is that you have for us, after you talk about the newsletter, that would be amazing.
[DongWon] Absolutely. So, a few years back, I started a newsletter, in part because I love talking about the business, I love talking about the industry, and I love doing the educational component. From teaching at Writing Excuses, from doing other workshops, I found like I really loved doing that. I was also teaching at Portland State at the time, I've taught at NYU. Sort of teaching people who want to be in the business how to work in publishing. It is a tough business. It is a very difficult business to work in. The money can be very tight, the amount of work you're doing is overwhelming, there's a lot of people fighting to improve labor conditions in the industry right now. Hopefully this is resolved by the time this comes out, but the HarperCollins union is currently on strike. There's a lot happening to try and push the business forward. So, to me, one thing that was important to me was to communicate what the subjective experience of being in publishing was like. So I started this newsletter that, inevitably, there's some advice for writers in there, but really what it's about is providing a perspective on the business for you to understand this is what the life of being an agent is like, these are the things I think about, these are the things I struggle with. There are ways that I try to communicate that and frame that so it's useful for writers to then approach the industry or think about the business. But it's a thing that I write for myself it's almost personal essay as much as it is educational in terms of this is what it's like to sit in my seat on my side of the table. It's a really tough job. It has a lot of really hard days. So, thinking about how to talk about that, I ended up just putting it up front. I've named the newsletter Publishing Is Hard. You can go to publishingishard.com, sign up for it there. All the content is free. There is a paid tier if you feel like contributing. So I'm doing that. I'm also starting to do monthly Twitch streams that are Q&A sessions. That is what those subscriptions in part are for is my ability to do those and bring on a writer and make sure they are compensated for their time, too. So, I'm going to be doing those going forward. Sign up for the newsletter. It's very irregular, don't expect everything every week. But I try to make sure there is one or two things a month that I… That really sort of talk about one of my experiences and what my perspective on the business is.
 
[Mary Robinette] Fantastic. Our homework assignment for our lovely listeners?
[DongWon] Your homework assignment. I'm a literary agent. I want you to start thinking about who the right agent for you is. It's a good thing to think about early in your career. That list will evolve and change over time. People come in and out of the business. But starting to pay attention to who's out there, who's doing what, what's exciting to you, what are you looking for in an agent. I think it's a good thing to do early on. Right? Because you're looking for a business partner that you're going to grow with. So my advice to you is to go make a list of five agents that you're interested in working with. Again, this doesn't have to be ultimately who you end up submitting to, but go… Do a little bit of research, Google around, do some searching. Some resources are to go to your bookstore, look at the acknowledgment sections of books. Most writers will think their agent in there. You can look online. Twitter's a great place, a lot of us hang out there. Although we are in an interesting era of Twitter, so people are leaving that to some extent. So you might have to hunt around a little bit more where people are landing. But there's lots of resources out there for writers trying to find an agent. So I would encourage you to do some research. Put together a list of five names. Then just keep an eye on those people, see what books they do and see what's exciting to you about how they work.
[Mary Robinette] Wonderful. This has been Writing Excuses. You're out of excuses. Now go write.
 
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Writing Excuses 17.52: The WXR 2022 Q&A
 
 
Q&A Points:
Q: What strategies can you use to make the reader aware of the complexities of your world without infodumping?
A: Drop bits of reference into the dialogue without details. Pick themes that your characters are passionate about. Add stuff that is not vital to the plot. Let the character interact with them.
Q: How do you balance a sense of progress with an unreliable narrator?
A: With a goal that they are aiming for. Why are you using an unreliable narrator? Knowing that, and being deliberate about it, allows you to mix it with progress. Progress is asking questions and answering them, which is not necessarily connected to whatever the narrator may be lying about. 
Q: How can I make two magic systems work in the same setting when one is very underpowered compared to the other, and the protagonist uses the weaker magic?
A: That's the best way to do it! Because it has conflict. Show that they are the underdog, but they use their skills better. This builds sympathy and rooting interest. 
Q: Have you ever based a character on yourself or someone that you know? If so, did you find that more or less difficult to write?
A: Yes, every character is a reflection of me, in some way. No, not actively base on myself, that I consider to be me. Basing a character on someone you know? Strip out the details, keep the patterns of mannerisms. Base on a struggle or a conflict. Tuckerizations!
Q: So, on book adaptations, Dan, as someone who has had a book adapted, can you talk a little bit about what the process looks like and things to keep in mind when working on adaptations?
A: New and innovative is better than faithful. Script form, on screen, is not the same as novel form. 
Q: Do you have any recommendations for conventions or other writing events an aspiring author should attend for networking purposes?
A: Surrey International Writers Conference. Nebula conference. Check your local conventions.
World Fantasy. World Con. Story Makers and Pikes Peak. 
Q: Do you use any particular methods to calibrate how detailed your scientific or technical terms are for each series or audience or genre?
A: Consider a cheese sandwich. If all it does is feed the character, you don't say much about it. If the character is a chef, you may say more. Technical jargon is the same. Think about the structural purpose they serve in your story.
Q: How do you cultivate an audience, specifically how do you interact with fans responsibly, especially starting out when they may number less than 10 and are essentially your peers?
A: Try to add value to every group, every conversation you have. Marketing is a minus value, so add value to the group before you try to market to them. Make a contribution, be interesting, make sure people enjoy spending time with you first. Consider a street team! 
 
[Season 17, Episode 52]
 
[Brandon] This is Writing Excuses, Q&A on the Writing Excuses Cruise 2022.
[Dan] 15 minutes long.
[Mary Robinette] Because you're in a hurry.
[Howard] And we're not that smart.
[Brandon] I'm Brandon.
[Dan] I'm Dan.
[Mary Robinette] I'm Mary Robinette.
[Howard] And you guys are going to ask us questions, despite our not-smartness.
[Chuckles]
 
[Brandon] Go ahead. First question.
[Julie] Hey, can you hear me?
[Dan] Yup.
[Julie] I'm Julie. What strategies can you use to make the reader aware of the complexities of your world without infodumping?
[Howard] What strategy… I love this question, and James Sutter gave us a great answer to that a couple seasons ago. Just by dropping little lines of dialogue, "the screaming hills" or "The monks of whatever" as little bits of reference without any additional details. These are just things that exist, that the characters know about, and that gets sprinkled into the dialogue, and then off they go with the plot.
[Brandon] I would pick a few themes for your book. In specific, things that you are going to… That your characters are passionate about. Right? Everybody… Kind of because Tolkien did Tolkien's thing wants to pick the ones that Tolkien did, which is not a bad idea. But your character might be a calligrapher, and they might be interested in the history of fonts on your world. They can talk about the history of fonts, and drop those hints in, not at length, not infodumps, but mentions here and there. Which will give the same sense of depth in history to your world, and be relevant to your character and their passions, rather than that same character talking about the history of that fort over there, which might be something that Tolkien would have done. Pick the ones that your characters are passionate about.
[Dan] I think so much of what provides depth to a story is stuff that is not vital to the plot. If we… If the only information we ever get is the information we require in order to understand the current story taking place, then the world is only as big as the current story taking place. Whereas, if we have other things, other history, other cultural details that have nothing to do with the current story, then that makes the world very large.
[Mary Robinette] I pick them based on whether or not my character is interacting with them. So if the character is interacting with the food, then I can describe that food. If they aren't interacting with the food, then I do not describe the national dish of whatever fiction fantasy world I have.
 
[Brandon] All right. Question number two, by the person in the excellent T-shirt. One of mine.
[Todd] Ah, yes. I'm Todd, and I'm currently wearing the same shirt as Brandon, but… For my question, I'm wondering how do you balance a sense of progress with an unreliable narrator?
[Brandon] Uh…
[Mary Robinette] Ah…
[Brandon] How do you balance… Oh, that's… I don't have to repeat them because…
[Mary Robinette] Um… So, your character can still have a goal that they're aiming for. Frequently, that unreliability is about some aspect of self. So, you don't… You can still be honest to the reader by having the character react in ways that are consistent with whatever that secret is. Which allows you to make that forward progress and then kind of drop clues before you do the big reveal about what the unreliability is.
[Brandon] Yup. I would agree. Unreliable narrators should always be a feature, not a bug. Right? Like, if you're using it, you should be using it for a reason. What is your goal in using the unreliable narrator? What are you achieving? Well, that will then tell you how you can intermix that with progress. Because you can cheat and really fun ways with an unreliable narrator. There can be several… I mean, a character that I wrote who lost several years of time in their memory, or parts of the time in their memory, becomes unreliable not because of them hiding from the reader, but they legit don't know. This then becomes a cool reveal. So highlighting those things… The thing that I would say you most want the reader to pick up on is that you as an author are doing this on purpose. The character is unreliable on purpose, not on accident. They will give you all kinds of accommodation if they know it's on purpose. As soon as they suspect it's on accident, you start to lose them.
[Howard] I think that the sense of progress and the narrator might be a false concomitance here, that those are not necessarily related. For me, the sense of progress comes from a question being asked and then later being answered. Every time I get an answer to a question I had, to a question posed by the story, I feel like we've made progress. That, for me, is completely disconnected from who the narrator may or may not be lying about.
[Mary Robinette] I just realized part of why I think they may have asked this question. That if you're writing something like a heist where…
[Brandon] Yeah.
[Mary Robinette] The narrator has a secret goal.
[Brandon] Right, right. In a lot of heists, they do. That's a very good point to bring out. A lot of times, your character will have a secret goal. Again, I still think it comes back to make sure the reader knows that it was done on purpose. So they can start to suspect and put things together. I always feel like if you're heisting the reader, the clues should have been there all along. Now, there are really brilliant ones were you're not supposed to notice anything is wrong until the last minute before it happens. But in that case, you need to have created a narrative that has payoffs all along, otherwise it's suspicious.
 
[Brandon] Question?
[Unknown] How can I make two magic systems work in the same setting when one is very underpowered compared to the other, and the protagonist uses the weaker magic?
[Brandon] Ooo. That's the better way to do it, usually.
[Chuckles]
[Dan] Why?
[Brandon] Because conflict. Stories are about conflict and what you can and can't do. I'm glad you're asking this question, but the answer is actually pretty simple in that you don't have to really worry about power level in books, particularly if your character is the weaker party. The answer is how do you do this is you make it very clear that they're the weaker party, they're the underdog, and you show them using their skills better than those who are overpowered. Right? The whole idea of I am not as strong, so therefore I must be very tactical in how I apply the strength I do have, builds enormous amounts of sympathy and rooting interest for a character. If you have a character that's superstrong, it's actually much harder because building that rooting interest when they are from a position of power means that the conflict has to be approached differently. So I would say present these kind of magic systems in an interesting way that reinforces what you're doing. Right? If the powerful magic system is in the control of the elite, and the week magic system… I mean, this is the most obvious one, but it's a good example… Is in the hands of the underdogs, both socially and narratively, then you will… It'll be… It'll flow from there.
[Mary Robinette] Yeah. The plucky hero is a common trope, but one of the things that you often see in superhero movies is that the super villain is ridiculously overpowered compared to the superhero. Those are essentially two different magic systems.
[Dan] Yeah. Well, also, when you start to think about what counts as a magic system in the kind of grand metaphor of just character power, look at something like the Star Wars series. The original trilogy has one Jedi, but that doesn't make the other characters not interesting. Right? Han Solo's magic system is that he can attack people from range and he can fly through space. He does that with other things. It's not as powerful as being a Jedi, but it's not on interesting and it still is vital to the story and to the society that they live in.
 
[Brandon] All right. Next question.
[Lisha] Hi. I'm Lisha Bickard. Have you ever based a character on yourself or someone that you know? If so, did you find that more or less difficult to write?
[Brandon] Okay. Let's split that into two questions. First, have you based a character on yourself?
[Mary Robinette] Yes.
[Howard] Yup.
[Dan] No.
[Brandon] I would say every character I write as a piece of me. Some aspect of my personality comes out. It's inevitable.
[Mary Robinette] Yeah.
[Howard] Yeah. That's… Same here. I've given up on trying to say, "Oh, this character is nothing like me." Because I am alive to write what they say, so, at some level, they're at least a little bit like me.
[Dan] But I feel like that's a very different question from have you actively based one on yourself versus do elements of yourself bleed through.
[Brandon] Okay.
[Dan] I don't think I've ever written a character who I consider to be me.
[Brandon] I would agree that I have not done that, either. There's no… I mean, I don't know if you're talking about self inserts, but, like the Dirk Pitt books, Clive Cussler always shows up in them as a character. I've never done that.
[Mary Robinette] No, I haven't done that either. But I have given my character… Like Ellena, I've talked very openly about in Calculating Stars, that while I don't have an experience personally with anxiety, my experience with depression is her experience with anxiety. That I mapped that. Also, there's several other things that I'm just like, and that's… The other thing I talk about is her experience with Parker is based exactly on someone that I used to work with. So I have done that.
 
[Brandon] Let's take the second half of this one. Basing a character on someone you know? Have you done this? Pitfalls? How did you approach it? These sorts of things.
[Mary Robinette] Again, so, Parker is based on somebody that I know. I strip out the identifying details, and what you're left with is the patterns of mannerisms. In Glamorous Histories, I've often talked about the fact that Mr. Vincent is heavily based on my husband, who I frequently describe as the love child of Mr. Darcy and Eeyore. Mr. Vincent and Rob do not have the same back story in any way, shape, or form. But they have the same mannerisms. They have many of the same interests and attitudes.
[Brandon] It's kind of uncanny.
[Mary Robinette] It really… Yeah.
[Brandon] Yeah.
[Howard] There was this one time where, as a favor to a friend, I wrote a character into a story, and then had him kill his own dang self. Really stupidly, and… That was a lot of fun both for me and for my friend.
[Brandon] I don't generally base on… Well, I do and I don't. I base on a conflict often. If I have a friend who has a struggle or a conflict, I will put that in. The only characters that are based on friends more overtly than that are Tuckerizations, where they get to say they make an appearance in the books.
[Dan] Yeah. I often auction off for service auctions and charities and things the ability to be brutally murdered in a Dan Wells book. That's not so much copying the mannerisms as just, "Hey, look. You can show all your friends that…
[Mary Robinette] Your name.
[Dan] A monster killed you."
[Mary Robinette] Yeah. Your name is in this book. Frequently, with Tuckerizations, they are not anything like the person, they just have a name in common.
[Brandon] Yeah.
[Mary Robinette] One of the pitfalls is that if you have not cleared it with them ahead of time, that it can be… Like, my husband knows that I put his mannerisms into books. I have a friend who was a Tuckerization, and then I was like, "Oh, I'm very sorry, but your Tuckerization is actually going to be a villain in the next book. Is that okay?"
[Brandon] Yeah. The Tuckerizations I do of friends stay in the background almost exclusively. If it's an unflattering Tuckerization of someone I know, I always change the name and the description, and it's then just kind of the concept becomes on inspiration.
[Mary Robinette] Yeah. This is what happens when you write something that you think is a standalone and they ask you for a sequel.
[Dan] And then they ask for more. I had a character, there was a teacher, a schoolteacher in the John Cleaver books, that was named after a friend of mine who is a schoolteacher. Before that went to print, I realized, oh, wait. In the next book I'm going to turn this guy into a pedophile. So I'm going to change that name really quick and make sure that that does not come back to bite him in any way.
 
[Brandon] So, let's stop for our book of the week. Our book of the week is my book.
[Yay!]
[Brandon] So, 15 years ago plus, I started writing a little series called Alcatraz Versus the Evil Librarians as a way to take a break between the Mistborn books. It's as different from Mistborn as I could possibly get inside my brain. About kids who have weird magical talents that sound like drawbacks until they use them. Like being late for things or being bad at dancing or things like that. Now, long-awaited last book, last secret book of the series. I actually pitched this book to my editor. I said, "I want to do five books, and then end on a horrible, horrible cliffhanger. Because there kind of comedic, and that's what the character's been warning them. Then pretend there's going to be no sixth book because the main character refuses to write the book. Then I want to have a sixth book which is finally coming out written by another character in the series to give the actual ending because the main character was a dweeb and would not write the ending of his series, where he actually kind of proves to be a little bit more heroic than he's been telling people all along. So we have Bastille versus The Evil Librarians, written with my good friend Janci Patterson, who's been on the podcast a number of times. Who helped me get the voice right, because I was struggling with it, which is part of what took so long. It is finally out and you can get it. The series is now finished.
[Mary Robinette] Yay!
[Dan] Hooray!
[Howard] Huzzah!
 
[Brandon] All right. So, let's go to the next question.
[Unknown] Awesome. So, on book adaptations, Dan, as someone who has had a book adapted, can you talk a little bit about what the process looks like and things to keep in mind when working on adaptations?
[Dan] Yeah. So, my general theory of adaptations is that I am far more interested in something that is new and innovative rather than endlessly faithful. That is an assertion that gets sorely tested when it is your own little baby…
[Chuckles]
[Dan] Being adapted. I did not have creative control over the Serial Killer movie, but I did get the chance to read all the drafts of the script and be involved with casting and things like that. The initial drafts of the script, and even the final shooting script, included some changes that I disagreed with pretty wildly. Fortunately, I had, over the process, become good friends with the director to the point that he was able to just say, "Hey, trust me. This is an art form that I am familiar with and you are not. Give me the benefit of the doubt here." I did, and ultimately realized, oh, the changes he was making would not have worked in the book. They would not have been effective in novel form. But the changes I was suggesting he make to his script would not have worked in script form. They would not have worked on the screen. So I was right and he was right, and he was smart enough to know that that's why I was arguing with him, is because it was simply an art form that I didn't know as well. The final product, he made the right calls on those adaptive changes, and I made the right call in that I stopped making a stink about it.
 
[Brandon] All right. Next question.
[Unknown] Hi. Do you have any recommendations for conventions or other writing events an aspiring author should attend for networking purposes?
[Brandon] Oh. Specifically for networking purposes.
[Mary Robinette] There are two major ones that I would recommend. Surrey International Writers Conference in Surrey, B. C., Which is my favorite writers conference besides the… Including the ones that I run, actually. The one that were currently on, Writing Excuses, we constantly tell our students that the best thing they get out of this is the interactions, but you know that because you're here. Then, the Nebula conference is designed specifically to be a thing for developing and professional authors.
[Brandon] I met my agent at the Nebula conference 20 years ago. And he's still my agent.
[Mary Robinette] Yeah. So those are the big things for me. But I would also look at your local conventions. Because you don't have to travel places. And also, you don't have to go to conventions to network. You can network online. Also, you don't have to network to be successful. There are plenty of authors who are successful who are complete recluses. There are a number of things that it helps with. But you can also have a career without doing that, if it is something that you're not comfortable with.
[Brandon] indeed, I'd say it's the least important it's ever been before breaking into the business. Not to say it can't still be useful, but as in the publishing is happening… Happened, as publishing has started to spread out and move out of New York a little bit more, and things like that, the need to network has decreased a little.
[Dan] Let me ask a question. One con we always used to recommend as a really fantastic networking con was World Fantasy. It is my perception that that is no longer as helpful of a networking con as it used to be. Is that… Would you agree with that, or am I wrong?
[Mary Robinette] You are correct. Yeah, you're correct. The… That was David Hartwell's home convention. He always asked his fellow editors and his author stable to attend the convention. With his passing, while networking still happens, there is not quite the same presence...
[Brandon] Yeah.
[Mary Robinette] There since that. They also had some other issues that often happen when you move a convention from place to place. World Con is another one of those which depending on where World Con is… And this is also true with World Fantasy. Depending on which group of volunteers are running it, they can be more helpful than others. But you have to be pretty deep into the community already to know which one is going to be a good one. So when they're close to you, absolutely go to them. But I wouldn't always recommend making the trip for it.
[Dan] Yeah.
[Brandon] If you are in the inner mountain West, the Story Makers Conference tends to be our best conference in the Salt Lake area.
[Mary Robinette] Oh, Pikes Peak in Colorado is very good as well.
[Dan] Yeah.
[Howard] The one piece of counsel I'd offer when thinking about networking is that if you are slightly impatient, and what you are looking for is someone a few rungs up to help you really launch the career, that's challenging, and that's a hard relationship to build. If you're willing to be patient, if you're willing to network and make friends with people who are at your level in career launching or in book writing or whatever, and you begin to grow with those people, in many cases these are the relationships which five years or even 10 years down the road, these are the relationships that will redefine your career when somebody comes to you and says, "Oh, hey, by the way, I just got a show green lit, and I need a script doctor, and I know you can do it." It's… I love to see people just willing to make friends. Those friendships that you make are going to be more genuine and I think they're going to be more helpful to you.
 
[Brandon] All right. Go ahead.
[Unknown] Do you use any particular methods to calibrate how detailed your scientific or technical terms are for each series or audience or genre?
[Mary Robinette] My cheese sandwich analogy. So, if you've got a cheese sandwich and it is in a scene where everyone knows what a cheese sandwich is in the cheese sandwich serves only the function of feeding the character, you don't need to describe it deeply. If your character is a chef and they are doing something exquisite with the cheese sandwich, you need to describe it more deeply, because the character is going to have a different relationship with it. It's the same with the technical jargon that you throw out. If you've got an alien that is… Has never experienced a cheese sandwich before, what often happens to a reader, to an early career writer, is that they want to say, "All right. So a cheese sandwich is made out of cheese and bread." The alien is like, "But, okay, what is bread?" You're like, "Bread comes from wheat, which is grown in…" Like, none of that is actually useful. What you want to say is a cheese sandwich is something that you hold in your hands and you eat it and it's tasty. So when you're thinking about the jargon, you're thinking about the structural purpose… The mechanical research details… You're thinking about the structural purpose that they serve in the story. I often just put in a bracket that says technical detail goes here. Or jargon goes here. Because frequently the only reason it's there is to demonstrate competence porn.
 
[Brandon] All right. This is going to be our last question for this episode. So, hit us.
[Qwamai] Hello. My name is Qwamai Simmons. How do you cultivate an audience, specifically how do you interact with fans responsibly, especially starting out when they may number less than 10 and are essentially your peers?
[Brandon] Mmm. That's an excellent question. So, interacting with an audience. There's a couple tips that I would be… If they are your peers, in particular, but… You always want to be value adding to any group that you're part of. Marketing generally value negatives, so keep in mind that it's like your value to a group is going to earn you chances to occasionally network. The sorts of things that I don't like seeing our social media feeds that are just… Network is the wrong term. That was from before.
[Dan] Market.
[Brandon] Market. Are just marketing, are just big marketing. You'll see this sometimes on Internet forums or things. People pop in and be like, "Hey, I just sold my first book. Here it is." And it's the first time you've even seen them. If you're not value adding, don't be doing that. Try to be adding something to every group you're part of and every conversation you're part of.
[Dan] Yeah. Think of your community of readers as a group of friends that you interact with. Not necessarily close friends that you invite to your house all the time, but people that you want to hang out with and that you want to pay attention to you. If you and your friend group, all you ever say is, "Hey, I have a lot of shirts for sale on my website," you won't get invited to parties anymore. Whereas, if you are contributing things, if you are interesting, if people enjoy spending time with you, then, suddenly, you are a valuable friend that people love to hang out with.
[Howard] This comes back to what I said earlier about patience. We're all inherently impatient to some degree, we want to launch ourselves from zero readers to 20,000 readers. I don't have a magic bullet for that. I don't have a magic trick for that. The thing that I have found is that it is… Doing marketing where I am asking the marketing under something, that's exhausting. I just allow myself to be myself with my audience and be silly. Then, every so often, I let them know that I'm doing a thing. Is that effective? I don't know if it's effective, I don't know if I'm actually good at this. But I know that I'm way more comfortable with that than I am with the other approaches.
[Mary Robinette] The last thing that I would say about this is that it's very easy to sound very calculating when you're thinking about this. I've heard people talk about it as a social bank. You have to put things into the social bank in order to have a withdrawal later. That is true. Also, being a good person, which is what we're talking about, being a value add, is not transactional. It's like when you are a good, contributing member of the community, you're not doing it because, well, then they're going to be nice to me.
[Chuckles]
[Mary Robinette] That is the wrong way to approach it. The way you approach it is by being genuinely interested in other people. Finding the community that you want to be part of. That's the piece that you're doing. The people that you want to be part of, that you're genuinely interested in, they don't owe you friendship in return. Right? They don't owe you anything. You're doing that because it is something that you find satisfying. You kind of have to approach it that way. Otherwise, you are going to be angry and bitter, because you've entered a transactional relationship that no one else agreed to.
[Dan] Yeah. I do want to point out that there's kind of a community building thing that I have seen a lot of authors use. This has become pretty common over the last two or three years, at least in some of the circles that I move in, called the street team. I'm sure that there are other authors that have different names for it. This is something that is kind of overtly transactional in a way that avoids the problems Mary Robinette is talking about. Saying… Assembling a group of people and saying, "Hey, I will give you an advance manuscript or I will give you these other things because you're a super fan and I would love to have you help me spread the word about my books." That's something that I see… Maybe it's mostly in YA. I don't know if this is something the rest of you have run across. But it is a system that if you handle it correctly works well to build a community that way. Like, you're part of my club now. Here's all the benefits of the club. Then, also, you're going to help.
[Howard] I was standing at my booth at World Con and a super fan had bought a book from me and someone else came up to the booth and was kind of like, "What's this?" Super fan launched into a fantastic pitch for my stuff. I very calculatedly, very carefully, did zero things to stop them.
[Chuckles]
[Howard] Are you overselling me? I don't care. You dearly love this, and you love this in a way that I would love for other people to love this. So go. Run. Do the thing.
[Mary Robinette] I'm going to put in a quick plug for my Lady Astronaut club. Which is, basically, I have built a community. You can send away a self-addressed stamped envelope, you can be a member of my Patreon, someone can vouch for you in the community. We call it the kindest corner of the Internet. It is a place where I get to interact, but also, it is, at times, a street team. Like, if I come in and say, "Hello, I really need help with X." But I never approach it with the expectation that they will do these things for me.
 
[Brandon] All right. We are out of time. Thank you all for the excellent questions here at the Writing Excuses Cruise.
[Applause]
[Brandon] Your homework is to write out a few questions. To think about it, think about what are the things you need help most on in your writing career right now. Now, we are unavailable to answer your questions because we are off somewhere else. But I find that formulating these things, sitting and thinking what do I need, really helps you kind of put a point on what you need to do, where you need to learn, where you need to grow. That's going to help you get those answers. So, ask yourself the question, what is holding me back the most in my writing career, and what question would I have for the team if I were able to ask it. Maybe you will eventually be able to do so. This has been Writing Excuses. You're out of excuses. Now go write.
 
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Writing Excuses 16.25: Breaking Into Game Writing
 
 
Key points: You'll probably start at the bottom. Work-for-hire means follow the marching orders, and someone else owns what you make. Put yourself out there. Cold calls, a portfolio, networking. Game jams! Snowball your career, start small and roll up into bigger gigs. Give the boss what they want. Be careful of trying to impress and ending up setting expectations that aren't sustainable. Competent, on time, and pleasant to work with is enough. To break in, you need to be obstinent, and keep throwing yourself at the door. 
 
[Season 16, Episode 25]
 
[Mary Robinette] This is Writing Excuses.
[James] Breaking into Game Writing.
[Dan] 15 minutes long.
[Cassandra] Because you're in a hurry.
[Howard] And we're not that smart.
[Mary Robinette] I'm Mary Robinette.
[James] I'm James.
[Dan] I'm Dan.
[Cassandra] I'm Cassandra.
[Howard] And I'm Howard.
 
[Dan] We are finally arriving at the topic that I bet a lot of our listeners have been waiting for. For seven weeks…
[Chuckles]
[Dan] We've been talking about how to write for games. But today, we're going to talk about how to break into it as an industry. How to try to get paid for it. So, Cass, if someone wants to become a game writer, what do we do? Where do we start?
[Cassandra] I think setting expectations, unfortunately, is definitely where you want to start. It is a highly competitive business, regardless of the field you're talking about, whether it's tabletop role-playing games or video games or anything in between. So, like any other job, unless you benefit from nepotism, but that is a topic for something else, you start at the bottom. No one is going to hire you to run a new game right off the bat. Nobody wants to publish your homebrew setting. Not because they don't necessarily believe in your abilities, but because they have an entire stable of people who have already proved themselves and have contacts to reach out to. Most of your work is, unless you end up opening your own studio, going to be work for hire. Meaning somebody else owns your creation. As such, you have to be prepared to follow those marching orders, within reason. You're a mercenary. [Garbled plot games?] Prior to the show, we were discussing artists versus artisans. I'm curious about the analogy you're using there.
[James] Yeah. So, this is one I often use, along with mercenary, like you said. Where I think an artist is all about sort of expressing yourself and creating the thing that is you, embodied on the page. An artisan I think of as somebody who does a job for somebody else. So when I say… I always say for game writing or any sort of tie-in work for hire, you're building a house with words for somebody else. They tell you what they want. You build it. Then they control what happens to it afterwards. So if you build a beautiful word house and then they decide to paint it with purple polkadots and you hate that, sorry. Like, that's not your house. Like, your fundamentally building something for someone else. I think that's really important for people to know going in. Because it can be easy to get your heart broken if you go in thinking you own something when you really don't. But, so, getting in again is the important part for this show. So, how do you get in, Cass?
[Cassandra] You have to put yourself out there. I know it is possibly a difficult thing to do if you're an introvert, which I think a lot of writers are, but this is definitely one of those things that is just necessary. You have to cold call companies you love, maybe noting a few specific things that you enjoyed about their games. You have to present a portfolio. You have to have a portfolio. You should network, at least as much as you can within the boundaries of what you feel comfortable with. Cons, social media, talking to people at social media, internships, meeting devs… Dan, you have any other thoughts on this?
 
[Dan] Yeah. But before we leave this concept of the portfolio, how does someone build a portfolio before they get hired?
[James] I'm glad that you asked, Dan. We were definitely going to hit that.
[Giggles]
[James] So, making your own portfolios, you kind of have to start a lot of the time by making your own stuff. So that can be writing a little one page role-playing game, it could be writing interactive fiction like a choose-your-own adventure, writing fan material for an existing game, new adventures, new rules, etc. Modding a videogame. Even just writing a short story. Anything you've done that's somewhere related to the job you're trying to do can be experience. Then you take that to companies, usually smaller companies while you're first starting, and say, "Hey, I've done some stuff that's related to this. Here's what I can do. Do you need my skills?"
[Mary Robinette] One of the things also to keep in mind when you're building a portfolio, regardless of the medium in which you are building it, is that portfolios are judged by the weakest piece in it. Because your best peace might be a fluke as far as they're concerned. So whatever your weakest piece is, if you're like, "Well, I'm including this. It's not really good but there's this one piece about it," take that piece out. Take that piece out. A portfolio is only as good as your weakest piece.
[Cassandra] It all ties into something I also wanted to say. Joining game jams, at least for video games, is a really good way of building your portfolio. It gives you an understanding of working within time constraints, working within the constraints set by somebody else, and also, you'll have people judging and commenting on your work. So if you don't necessarily find yourself a good judge of your own abilities, game jams are a good way of outsourcing it, right? Very slightly?
[Dan] I'm not sure that I'm familiar with game jams. Can you…
[Mary Robinette] Yeah, I don't know either.
[Dan] Talk to us about that?
[Cassandra] I keep forgetting everybody hasn't been in the games industry… Video games industry for far too long at this point. I need a new job.
[Laughter]
[Cassandra] So, game jams are things organized by the videogame community. I think nowadays by some of the people out of the RPG community. It's basically people will say, "Okay, over the course of this particular weekend, we need you to make the thing that uses these two ideas." Very often these ideas are voted upon by a community. So it could be stuff like make this a romance game. But it must in some way involve sentient cacti. Then everyone just goes to town creating them. Depending on the game jams, there are pre-events, where you can partner up with artists and programmers, other writers, and kind of fuse together into this temporary team to pull things off. It's definitely very stressful, I will not lie. It's something people need to watch out for, because I've seen folks burn out on it. But it's very much an interesting way of approaching stuff like this.
[James] So I wanted to throw out a couple more examples of, Cass had talked about, various ways you can network and get your portfolio in front of people. We mentioned cons and social media and internships. But there are some others. There are… You can meet with the devs, by, say, interviewing them as a fan or for podcast, fan sites, the press, whatever. That can be a good way to make contacts in the industry and just get some face time and learn about how things work. I love press because you get to ask people how they do their job and learn from them and get paid for it. You can also take non-writing jobs at game companies just to be sort of around it and learn by osmosis. You need to be careful with that, because if I hire an accountant at my game company, I want an accountant, not a game designer. So you need to make sure that first and foremost, you do the job you were hired for. If you do it well, then the people in the quote unquote creative departments are going to be a lot more likely to give you a shot when they're looking for freelancers. There's also mentorships. Cass, you had talked about one called the Pixels?
[Cassandra] Yes. It is just, I think, a yearly thing where a number of people offer to be mentors. They organize classes and workshops. They have little talks that are hosted across the year. You can apply with the knowledge that there is a group of people embedded in the video games industry who are invested in getting you to the next stage. This is a little bit of a sidebar, but one thing I definitely want to note. If you're breaking into game writing and you're from a marginalized community, it is incredibly easy to see a list of requirements in a job opening and go, "No, this is not for me." Especially in the video games industry, you will see people going, "Okay. You must have shipped at least one AAA game." Something that is very difficult, because positions in narrative are very limited. What I've learned from recruiters and managers over the years is people don't actually care about that. There are very many, many recruiters who will hire people with a good portfolio, who do not meet those credentials. As you're breaking into it, like, keep that in mind. Like, do not be dissuaded.
[Howard] One of the things that I found in the few occasions when I've done work for hire for game companies for other folks is that the skill set that I built writing Schlock Mercenary and writing other things had some holes in it. I had to learn new things. I had to learn them pretty quickly. Fortunately, I'd learned that I can learn things very quickly and I know how to build a craftsmanship skill for myself. But it's a challenge. It's a… The learning curve is steep. While I know we already have homework for this episode, one of the things that I think will build confidence for you and going out there… Putting your name out there, somebody says, "Well, can you write multi-branched dialogue?" Well, the question… The answer you always want to be able to say, "Yes, I can." Because I know I can learn how to do it. But you don't say that part out loud. Over the last several months, we've given lots of different kinds of homework assignments in Writing Excuses. I've looked at a lot of them and I've said, "Oh, that looks tedious. I don't want to do that." Okay? If you want to break into writing for hire in any business, I challenge you, take the homework assignments that look tedious and you don't want to do them, and do them anyway. So that when somebody says, "Can you do this?" Not only can you say, "Yes," because I know I can learn how to, you might even be able to say, "Yes. That was a homework assignment on Writing Excuses and I did it three days ago."
[Chuckles]
[Mary Robinette] Yes, but you don't actually need to say that part out loud.
[Laughter]
[Howard] Please don't.
 
[Dan] Let's take a minute for our game of the week, which is coming from James.
[James] Yeah. So this week I wanted to talk about a tabletop game called Dread. The reason I wanted to bring this up for this class is because it's fairly simple. It's something that you could make without the big team. The basic mechanic of Dread is that you use a Jenga tower. Every time you have to try and do something, the GM says, "Okay. Pull one piece." Or pull two pieces. Or pull three. Depending on how hard you're trying. If the Jenga tower falls, your character dies. It's a horror game. That little mechanic is so good at creating tension, because as the game goes on, everyone's just naturally getting more and more scared of that thing falling. So, like, that's a very simple mechanic, that, like, is an idea that you could come up with and put… You could build a game of an idea that simple and put it online and really impress people. Similarly, the character creation system is the best I've seen in that it's just a series of leading questions. So the GM will give you a bunch of questions. They'll be things like, "Why didn't you talk to your father before he died? What's hidden in your sock drawer? When was the last time you cried?" So as you answer these things for your character, it's impossible to not create a back story. So, that's Dread. It's a supercool indy RPG. I encourage people to check it out.
 
[James] So, as we're coming out of that, talking about Indy RPG and talking about credits, while absolutely you should be applying at the big companies, it's also really important to be looking at the smaller companies and seeing what companies are doing good work, because you're going to have a lot easier time getting in there. Then, I always think of like Katamari Damacy or the sort of what I call the snowball theory of career, which is you get credits whatever you can, and then you roll them up into larger and larger gigs. So maybe you start putting out a little thing on your own, and then you use that to get in with a small RPG company, and then use that to get into the next larger one and so forth.
[Cassandra] But I think, universally speaking, impressing bosses, the process is pretty much exactly the same. You should give whoever hires you, whether they're from a small company or a large one, precisely what they want. You want to hit your word count, not more, not less. You absolutely want to hit your deadlines. If you can't, you should always be transparent about your inability and give people enough time to create a buffer in case something comes up.
[Mary Robinette] But, speaking of buffers, this is a piece of general life advice to people. One of the things that people will do when they want to impress bosses is that you will do 110% that first couple of months. The problem is that they assume that that is your normal.
[Hehheh]
[Mary Robinette] And you will then have to do that level of work all the time. If you… If they add more to it and you succeed at that, that is what they think is your normal. So you actually want to build a buffer in for yourself. A piece of advice that I heard very recently was to come in and plan on giving 80%. So that the times when you actually have to do extra, that reserve tank is there and that you can bring that. But the other is not sustainable. I've spent my entire life building it to create crises because I work best in a crisis. But that also means that I have big burnout periods.
[Dan] Yeah. I saw somebody on Twitter the other day… Maybe this was something you had linked to, Mary Robinette, but they said their therapist had told them that if you always do your best, it's not your best anymore, it's your average.
[Chuckles]
[Dan] That can be such an easy trap to fall into. Especially for an employee or a freelancer.
[James] Yeah.
[Mary Robinette] Yeah. So, when you… I'm not saying, like, to deliberately slack off. But think about how you work best, and do that. But don't… Remember that whatever expectations you set at the beginning are the expectations that you have to live up to for the rest of your time there.
[James] Yeah. I would say, as somebody who has spent a decade… Oh, to say, as somebody who's spent a decade hiring authors, one of the easiest things you can do to really stand out is just match their existing material. Do that thing we were talking about before, where, identifying their formatting, the language they use, the way the game is written. If you can copy those specific style elements for the game when you're writing for it… If what you can give them looks as close as possible to what an in-house generated document looks like, you're going to make it easier for them. You're also going to make it seem like you are already on the team. It makes it a lot easier to hire somebody if you can tell that they're going to be able to jump right in with very little on boarding.
[Mary Robinette] Cass, what were you going to say?
[Cassandra] I was going to say capitalism has definitely created a very toxic work environment in general across all the industries. What you mentioned earlier about not giving your 100%, but instead something that is comfortable with a buffer to grow into if you need to crunch. Like, that is really good advice, and that is advice that I think a lot of companies are trying to push under the carpet. Because they want to pressure everyone to go as hard as possible, churn them out and get the next new hire who is willing to work for a lot less then you might have once you've realized your importance and role in that company. Which I think is an oddly depressing point to bring up in an episode about breaking into the game industry and writing industry.
[Mary Robinette] Actually, but I will say… Yeah. I will say something from having hired people, from talking to my husband who works in winemaking, to talking to a contractor, to talking to editors. If you are competent and show up on time and are pleasant to work with, you are… That's basically all people want.
[Chuckles]
[Dan] Yeah. It's like what James just said about making things easy on the hiring person, making things easy on the manager. It's not that you have to give 110%, you just have to hit your word count, hit your deadline, make their job easy, and then they're going to hire you for the next project.
[James] Yeah. That was… my very first editor, when I started out in journalism, told me, "Oh, James, you're one of my favorite writers." I went, "Oh, thank you. Like, what is it about it that speaks to you?" He goes, "You're always on time and you're always on word count." I said, "Oh. What about the writing itself?" He went, "Oh, it's fine."
[Laughter]
[James] But he kept hiring me.
[Dan] Yup.
 
[Howard] I… When I was drawing the Munchkin Starfinder stuff, there was a big piece I was doing and I had given one of the very small characters a very large wrench for comedy value. There was this approval process. It kept coming back. The guy at Paizo, I don't know his name…
[James] Probably best not to say.
[Laughter]
[Howard] You know what, it's fine. It might've been a Mike, it might have been a Matt. It began with an M, I think.
[James] It was probably Mark Moreland. Sorry, Mark.
[Howard] It had two M's in it. That's fine. But what came back was "make the wrench smaller." Okay. So I did a quick erase, redraw, made the wrench smaller. Came back again. "Make the wrench smaller," again. At which point I stopped and I talked to the art director and I said, "I could be wrong, but I think what Mark means is I hate the whole idea of the small character with the large prop, and I don't want it in the piece. So what I'm going to do for this next fix is I'm going to give the character a flamethrower instead so that it fills the visual space. Let me know if Mark's okay with that?" Now I'm saying it's Mark, because it must've been. What came back around was, "Oh, that's perfect, he loves it." I share that with you because giving the bosses what they want depends entirely on a suite of communications skills that involves you knowing what the boss wants even when sometimes the boss doesn't. That's hard to navigate.
[Mary Robinette] Well… Also, it involves asking questions.
[Yes]
[Mary Robinette] Like, never be afraid to ask a question when you don't understand the parameters.
 
[James] I want to just… To end on an inspiring note, because it can be so intimidating to think, "Oh, well, these people got in. They've always been in the game industry." I would just love to know, like, Cass, how did you break in?
[Cassandra] Oh. To the game industry, specifically, in terms of development? My first big role was because I would not shut up. I was working PR at a convention, and I met someone who worked at Excel. I ran up to him, like, "Oh, my God. Did you work on the original [garbled planet escape car?]?" He was like, "Yeah." I was like, "I want to work in your company." He was like, "I'm just a writer. What do you want me to do?" I'm like, "I don't know. Here is my portfolio. If there's ever an opening that you think is appropriate, please let me know." We kept that up for about four years before I got hired. It was just constantly me just jumping up and going, "Hi! Please?" So, blind obstinence. That's how I got in.
[James] I think…
[Chuckles]
[James] I think that's really important for people to hear, because, like, that is the message. It is just throwing yourself at it. I got in the same way. Where I wanted to work on Amazing Stories magazine, which was run by the same people who did Dungeons & Dragons. They were hiring for an editor-in-chief. So I emailed the CEO of the company and said, "I am totally unqualified for that job, but I have this portfolio of journalism. Is there anything at your company that I might be useful for?" She brought me in and started me out working on their website, finding JPEG's for a nickel a JPEG, which was very far from being a magazine editor, but it got me in the door. So don't be afraid to just throw yourself at the door.
[Mary Robinette] Yeah. I got in because I… A friend of mine had been asked to write loading screens. He does not write short, at all. It's not Brandon, it's someone else.
[Chuckles]
[Mary Robinette] But he knew that I wrote short and that I wrote fast and introduced me to them. So I wrote these loading screens. I could get the word count that they needed and I would turn it in on time and I had no problems with multiple iterations. Then they hired me again to do something else, because I had turned things in on time. That's basically… I came in from the side, but it was because I had honed a set of skills in a different area, and then turned up on time and hit word count.
[James] Yeah. Perfect.
[Howard] Dan, you want to go next?
[Dan] Yeah. I'm actually relatively new in the games industry. I have written a bunch of tie in fiction in the past. But about two years ago, I started getting approached by game companies. That's just because I started producing two different web series. We do Typecast, which is the Twitch show that Howard and I and a bunch of other authors do where we play games online and I'm the game master. Then, I also do a weekly YouTube series of role-playing game reviews. So it is… I was not actually, at the time, seeking out employment writing games. But raised enough eyebrows… Or got onto enough people's radar because of all the web stuff I was doing related to gaming that I was contacted by people at cons and stuff. So that's where it came from me. But that's after 12 years of writing books. So…
[Howard] So, about 12 years ago, I've been making Schlock Mercenary for eight years. I was at a convention in the green room with Tracy Hickman who was pitching this idea for this book he wanted to write called Extreme Dungeon Mastery. He couldn't find a publisher for it. I told him, "Well, here's a Schlock Mercenary book. We self publish these. You should totally self publish things." What he heard, apparently, was, "I would like to publish your book, and can I draw the pictures for it?"
[Chuckles]
[Howard] He came back to me and said basically that, and said, "Oh, and can we have it by GenCon?" I did the math and realized… Sandra and I both… We had this discussion. "Tracy, you're asking us to turn around a 160 page role-playing supplement in 12 weeks." He said, "Yeah, can you do it?" I'm like, "I really don't think we can do it, that's too fast. So, no." Then he came back to us three weeks later and said, "But I really want to do it. Can you do it?" I said, "Well, now it's nine weeks. So obviously, the answer is yes."
[Laughter]
[James] That's the story of the game industry.
[Howard] I broke in by doing something way too fast. Sandra was brilliant in assembling all of this. She contacted our friend, Stacy Whitman, to help with the copyediting. We ended up putting a team together to publish a Tracy Hickman book at GenCon. Then I ended up at GenCon, and coming back to what Cassandra has said, at that point I was now networking with games people instead of with comics people, and other opportunities began presenting themselves.
[Dan] Howard, is Extreme Dungeon Mastery still available?
[Howard] I think we might be out of print of the hardbacks. I need to talk to Sandra. I'll post something in the liner notes about whether or not it's still a thing.
[Dan] Okay. Cool. Mary Robinette, what were you going to say?
[Mary Robinette] I was going to say, by interesting coincidence, next week we will be talking about teams. I think that we should probably wrap this episode up and go to homework, so that we can talk about teams next week.
[James] Yeah.
[Dan] Agreed.
 
[Cassandra] Your homework this week is to brainstorm something short you can make to showcase your skills. It could even be the homework from a previous lesson. Then make that thing and post it online for free.
[Dan] All right. This has been Writing Excuses. You are out of excuses. Now go write.
 
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[personal profile] mbarker
Writing Excuses 16.4: Networking
 
 
Key Points: Networking isn't just getting to know editors, agents, and publishers. It's also how you relate to the greater community, and how we all build that community. Volunteering lets you see how it works, and lets you shape things, too. Conferences, writing groups, anthologies. Remembering names! Don't just try to imitate other people, think about how you normally relate to people, and then expand on that. To meet an author, start with common ground, small talk, and pay attention to what is interesting about them. Don't just chase famous authors, watch for peers, too. Editors and agents? Remember, the work comes first. Be aware of the demands on their time. Pay attention to them as people. Let them pitch to you! What are they working on, what are they doing that is exciting to them? Be ready to talk business if they ask. Practice your pitch, your elevator talk. Make genuine friends, don't just follow your task lists. If you aren't comfortable, walk away.
 
[Season 16, Episode 4]
 
[Dan] This is Writing Excuses.
[Mary Robinette] Networking.
[Erin] 15 minutes long.
[Brandon] Because you're in a hurry.
[Howard] And we're part of a five person network.
[Dan] I'm Dan.
[Mary Robinette] I'm Mary Robinette.
[Erin] I'm Erin.
[Brandon] I'm Brandon.
[Howard] And I'm Howard.
 
[Dan] We are going to talk about networking today. We are delighted to have both Erin and Mary Robinette with us, instead of switching back and forth like they have been throughout this course. Networking is a really valuable part of any business, and certainly also of our business. Brandon, this was… This is your class. This was your suggestion. What do you think we need to know about networking?
[Brandon] Well, I thought I was good at this until I met Mary Robinette.
[Laughter]
[Brandon] Right? Like, for me, networking was getting to know the editors and keeping my little black book of editors and agents and publishers. Then I met Mary Robinette, who introduced me to the idea of networking with the greater community and building the community. I knew I wanted to have an episode on this in the Master Class, even though I don't consider myself an expert in this particular area.
[Mary Robinette] That's very flattering, Brandon. I think one of the…
[Brandon] Mary Robinette, you know everyone.
[Mary Robinette] Here, I'll put in a plug for being on the board of Science Fiction and Fantasy Writers of America. But in all seriousness, volunteering is one of the best ways to network within a community. It allows you to see how things are working. But it also allows you to shape… And this is not just the random plug that it seems to be. One of the things that you will hear across organizations is that when you want to get involved with something, one of the best things you can do is to volunteer. It's because of what I just said about the… Seeing how things… How the sausage is made, but also getting to shape the sausage. This metaphor is going downhill very fast.
[Laughter]
[Dan] Delicious shaped sausage. One of the things, because we also… I mean, one of the reasons that our podcast is what it is, is because of networking. We all met each other… I've known Brandon forever, but the rest of us met each other through various professional outlets and conferences and book tours and things that we started doing together.
[Brandon] How did we meet, though, Dan? We were both volunteering.
[Dan] We were both volunteering on a science fiction magazine. That's true. It was a student run magazine, so I guess it wasn't professional, but even so, we met through the industry. Then, because this podcast became what it became, we started doing our own writing conference, the Writing Excuses Retreat, that happens every year. Erin is the person that we have asked to kind of lead that, because we met her when she was a scholarship recipient at that conference. She's incredible, and impressed our socks right off.
[Mary Robinette] I met her…
[Dan] Now she's kind of running the show for us in a lot of ways. And, to bring this back around, the most valuable thing that our students get out of the conference that we run is not us, it's the opportunity to network with each other. We have seen so many writing groups form, we've seen anthologies come together, we've seen people get married because they met on our retreat. There's a lot of really great networking opportunities at every level of this industry.
 
[Howard] The value of networking is something that we could all anecdotally establish and reestablish and reestablish. I don't think it's in question. For me, the hardest part with networking is… Was, I'm better at it now. I had a terrible problem remembering names, and I've been to three or four GenCon Indy events where I was sitting next to Tracy Hickman, so there were bazillions of people at the booth. I kept introducing myself to people who I'd met last year. I realized every time I was doing that… One, every time you do that, oh, I should already have remembered your name and I've forgotten it and I feel bad, I'm actually micro-aggressioning all over them by having dropped them into this index space in my brain that says well, clearly, you weren't worth remembering. I hated that about myself. So I started trying to find ways to make my brain work differently. The tool that I picked was back in the before times when I went to restaurants all the time, looking at my server's name tag and using their name and conversation and just teaching myself new name, new face, might never see them again, but the name is important. I got a lot better at it.
[Mary Robinette] I dealt with the same problem from a totally different way, which is that I just removed the pieces of casual small talk from my conversation that would betray whether or not I remembered someone.
[Chuckles]
[Mary Robinette] I no longer ever say, "So nice to meet you." I say, "It was good talking to you." The reason is because I, at this point, meet so many people, and have learned that my brain just… Like, I have made efforts. But I don't hold them… And I'm starting to learn that I have a little bit of face blindness. Not terrible, but enough that I will see someone that I have spent… Like, had dinner with. I met my assistant three times before I remembered her. Not as my assistant, I want to be clear.
[Chuckles]
[Mary Robinette] But… One of those included a multi-hour dinner. So… It's… I find that the way my brain works, it's so contextual that I have better success at modifying my language than at modifying my brain. Erin, what are the tricks that you use? For networking and moving around in these social spaces?
 
[Erin] Well, the first thing I'd say is that what I love about both of the examples that you all just gave is that they're all about knowing yourself. I think that one of the biggest pitfalls of networking can be the assumption that there's like a way that you have to do it. You see other people networking in a certain way and think, "Well, I need to replicate that. This person's shaking everyone's hands in the place. I'm going to do that." Instead of thinking, like, how do you relate to people normally when you're not trying to do anything, when you're not trying to get anywhere careerwise, just in your life. And then figuring out how can you slightly expand that. So, like, how can you work on that in a bigger space? So I am a slightly extroverted person, which in the writing world makes me an extremely extroverted person.
[Laughter]
[Erin] So I… And I love karaoke, so I will go to karaoke bars and talk to random people. So I know about myself that I'm okay with just going up to a stranger and making conversation and am pretty nonthreatening. So, because I'm a small person in my face somehow says I won't murder you, I'm able to go up to people and kind of just strike up conversations at a bar or at a reading, in a way that others may not be able to.
[Mary Robinette] And then later murder them.
[Erin] Mary Robinette…
[Laughter]
[Erin] Well, now it's going to be harder.
[Dan] Thriller warning.
[Laughter]
[The murder…]
[Howard] Later step in the business relationship.
[Mary Robinette] Murder them with song. Murder them with song. That's what I meant.
[Dan] I have personally been murdered by Erin's singing at least twice.
[Mary Robinette] But murdered in a good way.
[Dan] A very good way.
 
[Dan] I want to pause here for our book of the week. Mary Robinette, you have that. It is The City We Became.
[Mary Robinette] Yes, I do. Yes, I do have that book. So, The City We Became is N. K. Jemison's latest, as we record this. I went in not knowing what to expect. It is a love letter to New York and all of the boroughs. It is a coming-of-age story about a city. Also, intrigue and… Just, it's social commentary and action and magic and it's so good. Very much its own book. But it's also… One of the things that I love about it, and one of the reasons I suggested it for this, is that it is very much about building your community and found family.
[Dan] Wonderful. That is The City We Became, by N. K. Jemison.
 
[Dan] So, as we continue our discussion of networking, one thing that I know our listeners want to know is how to do it. How do they approach authors? How do they approach agents? How do they approach editors? Let's start with authors. Somebody wants to meet an author. How do they do that?
[Mary Robinette] So, one of the things that I always suggest is a lesson that I learned from my mom. Which is that when you go up to someone, her philosophy… She was an arts administrator. Her philosophy is that the other person is always more interesting than you are, and that when you begin a conversation, you shouldn't begin it with business. That you should begin it with some common ground, some small talk. Small talk exists to basically say, "Hello. I am not a threat." So, what I do when I'm approaching someone or when someone is approaching me, the thing that I try to do is find that common ground. So it's things like, "Oh, the elevators are running really slow." Or, "Man, how's the…" I will actually now, especially when we are all in Zoom land, say, "How is the weather where you are?" We have a conversation about weather. But it gives us this moment when we are people and we are not doing business. If I know anything about the author, or if I hear anything in their conversation that I am also interested in, I try to steer the conversation in that direction. Because saying the other person is more interesting than you are does not mean that you have to fawn over them. What it means is that you live in your own head. You experience it all the time. Anything that's coming from them is new and interesting. You can… Like, if I know someone has an interest in cars, I don't have an interest in cars, but we do have a 1952 MG-TD that I have a great deal of fondness for. So I steer the conversation towards classic cars. Then we have some common ground. Then, afterwards, I become the one person that they didn't talk about the publishing business with, and I stick out in their brain more.
[Dan] Brandon, what are your thoughts on this?
[Brandon] I just wanted to throw in the reminder that getting to know authors does not… The best thing that I did, early in my career, was identifying people that were writing great books who weren't published that I could make a bond with and that could be my… Ended up being, like, my friends for life in the business. I'm kind of talking about Dan. Right?
[Chuckles]
[Brandon] But people like Dan, where both of us were in the same state in our lives. But Dan was writing these really great stories, and I knew Dan was somebody I wanted to know because I thought he made my writing better. Knowing people like that in your… Like, it doesn't necessarily… Networking with other authors doesn't have to mean going and approaching famous authors. It can mean knowing people from your community so you have a group to grow with as you all kind of start to learn these things together.
[Erin] Yeah. I'd say it's important to put as much time into like networking and building community even more with your peers as your heroes. Because ultimately your peers are going to grow with you in the field, but also, because in a group, there's… You don't want to be known as the person who's like looking for, like, oh, who can I network with that's going to like move me up in the world. You want to feel like you're genuinely interested in other people. A lot of… I'll say, I didn't set out this way, but I've gotten a lot of opportunities in my own career from friends and peers who I just met because I wanted to meet them and they were interesting and I liked what I knew they had written. But then, later on, as careers start to develop, you never know when somebody might be able to, like, throw something your way that they're not able to do, for example. So I think it's really important to, like, just care about the people around you and not get too much in your head because you're in a professional writing space and forget who you are as a person, which is a cool person who, theoretically, knows how to relate to at least some other people in the world.
[Dan] Yeah. That's my kind of primary source of author networking right now is throwing people jobs. If somebody comes to me about a freelance thing, I need someone to write this RPG adventure or whatever it is, and it's not a job I can take on, I will always try to suggest three or four other people instead. So instead of just saying no, I do this, I'll say, "Please go look at these people. They do excellent work and you may not have heard of them." That has been really valuable as a way of kind of spreading that love and building relationships both with the authors I'm recommending and with the publishers that are talking to me.
 
[Dan] Now, what about with editors? This is something that is maybe a little more immediately valuable to an aspiring author. How do you build networks, how do you get to meet editors and agents? Let's throw them both in there.
[Mary Robinette] So, ultimately, I'm just going to remind people that in terms of selling a book, it still comes down to the work.
[Dan] Absolutely.
[Mary Robinette] So, what you're looking for with these conversations with agents and editors is a better understanding of the field. It's not… You're not going to make a sale because of your relationship with an agent or editor. It might help a little bit. It might cause them to do a more sympathetic read, but the work itself has to be there. But when you're talking to an agent or editor, there's something that I call the hierarchy of time, which is the idea that how many people want a piece of you affects how valuable your time is. It has nothing to do with your actual merit as a human being. It has nothing to do with any of that. It's not that some people are worth more than others. It's just… The hierarchy of time is someone who's… As Brandon was talking about earlier in a previous episode, knowing how much your time is worth. Some of that is how many people are trying to take that. So editors and agents have a lot more people wanting pieces of their time than an early career writer. So they stand higher in the hierarchy of time for that reason only. So when you are talking to them, I think it is helpful to remember that. So that when you are having a conversation, that you are contributing to their enjoyment. And I don't mean sucking up, it's just that… Because everyone is trying to get a piece of them, it is useful if you can share… You can be amusing. I don't mean like, "Hello. Here is the joke that I have prepared to tell this editor." But actually paying attention to them as a person and as a conversation.
[Brandon] One of the things that Dan and I found is that if you're doing this at a convention, which is where we normally did it, actually going to that editor's panels and going in afterward and approaching, at appropriate places like at parties or things, those editors to ask them about the panel, things that they said. That was really handy, because, number one, it gave us more information. This is what we were looking for. These are the experts in the field. Number two, it was a conversation starter about something we knew they want to talk about, and it is a way into a conversation. The other big one was always we wanted to know what books the editor was working on and why they were excited by them. Because this, number one, gives us information again about the field, but it also is something that every editor I've met wants to talk about because it's exciting for them. Because they love these books. Because they want to sell these books. You're actually letting them pitch to you in that case, which is helpful for them because maybe they'll get a sale off of it. But it's also helpful for you because you probably should go by those books to find out what the editors in the field are really excited by right now.
[Dan] Definitely.
[Erin] I think it can be very inspirational. There's nothing… I love hearing editors talk about the books that they're working on and how much they love them. At a time… If you're like in the slog of writing and it's like oh, it will never end, seeing what the part of the process that you can get to and thinking, "There's so much excitement. Editors want to be publishing great work." is a great way to, like, for me at least, give me a little boost and get me back in front of the computer or the page.
 
[Mary Robinette] One thing that I also want to say in terms of agents and editors is, while you should go in and plan to treat them like a person, and they are your peer, they're not a target… Is the thing we say on the Writing Excuses cruise all the time. At the same time, be ready to talk business if they ask. So have practiced your sales pitch, your elevator pitch. Know what you are actually writing. Do that homework so that when it comes up, you can talk about it without going, "Well. I mean. It's kind of a… Fantasy…"
[Chuckles]
[Dan] She's saying that because she's heard me pitch books before.
[Mary Robinette] I have. Hey, I'm really loving Ghost Station, by the way, which is not a fantasy.
[Dan] Thank you very much.
[Mary Robinette] Hey, look at me networking. So, that's the kind of thing that you can do, is just be prepared. What's Ghost Station about?
[Dan] Ghost Station is a Cold War spy novel about cryptographers who are on… In West Berlin about two months after the Berlin Wall was built in 1961. So, that's what it's about.
[Mary Robinette] Good job.
[Dan] Thank you.
[Howard] Ghost Station is a cold start to a good pitch that… Okay, I'm on my game.
[Dan] That was awesome.
[Mary Robinette] Thank you for demonstrating, Dan, why it's important to practice your elevator pitch so that when they ask, "So, what are you working on?" which will inevitably be a topic of conversation, that you can actually answer it smoothly.
[Dan] In my defense, if you ask me what I'm working on, I've got a much better answer. I haven't had to pitch Ghost Station to anyone in a year or more. But, yes. These are all good things to remember. Howard, you've got something? Looks like you want to say?
 
[Howard] I may be coming at this from an established position of luxury or whatever, but I find that networking as a I am networking is really arduous. I'm an introvert, I'm not an extrovert. I like having genuine friends. I find that the most… I make friends by meeting interesting people and talking to them and listening to them and I love that. I have… Lately, anyway, I have zero task lists in my brain. No must meet the following people, they must be able to do the following things. None of that is present. I just… I like having friends and being genuine and meeting people. I think it was about 15 years ago, I was at Comic Con and got to meet Steve Jackson for the first time. It actually would have been more than 15 years. 17 years ago. He was a fan of my work. Suddenly we had conversations that had nothing to do with what we were doing. Then, at one point he talked about online sales, and I realized, "You know what? I was talking to Scott McCloud the other day, who is a web cartoonist and who… Understanding comics," and I said, "Steve, Scott McCloud is the expert, and I think he's right here at this convention. Let's go find him." So I got to introduce Steve Jackson to Scott McCloud. What did I get out of that? Well, my friend Richard took a picture. It made it look like I was in the middle of a brilliant discussion between these two luminaries in their own fields. But, ultimately, what I got out of it was this is a fun conversation. Steve talked to Scott talked to Steve, and I was kind of in the middle of it. They're just… They're good people and I like them. If I ever need, really need to meet an editor, what will probably happen is I'll talk to Erin, Mary Robinette, and say, "Geez, I've got this thing, and I don't even know what to do with it. Maybe it needs an editor." One of my friends might say, "Oh. There right here at this event." And walk me over and introduced me, because we're friends. It's nothing… It's not transactional at all.
[Dan] That is…
[Mary Robinette] All of that is…
[Dan] One of the things I love about the publishing industry is that for the most part, it is a friendly industry full of people who want to help each other. Having worked with Hollywood, I could tell you how rare it is to be in a friendly industry full of people who want to help each other.
[Mary Robinette] I actually want to say that that is something that is very true of science fiction and fantasy, and some of the other genres. There are genres that that is not true. So just take that under advisement a little bit. Erin, did you want to chime in on that?
[Erin] Yes. Just one other thing to take under advisement, not to put a bad negative spin on anything, but also remember that, like, networking is great, but you are important and your own safety and comfort is important. When you get into things where there's hierarchies of time and power, sometimes people… If something is making you uncomfortable, if you don't feel good about a conversation you're having, you can walk away. It will not kill your career. It won't do anything. The most important thing is for you to be okay with what you're doing and the people that you're around.
[Dan] Yes. That's a wonderful note to end on. Thank you very much for that.
 
[Dan] Mary Robinette, you have homework for us.
[Mary Robinette] Yeah. So the homework that I have is that I want you to think of… Think of and do five things. I want you to think of five things that you can do to help someone without getting credit. It doesn't have to be completely anonymous. But I'm talking about doing things like quietly signal boosting something, a donation, fulfilling a wish, beta reading for someone. You get thanked for beta reading, but you don't get like big public credit for it. So things that you can do to help other people. Because the biggest thing with networking is the old aphorism, a rising tide raises all ships. So how can you help that tide rise?
[Dan] Fantastic. Thank you very much for that. This is Writing Excuses. You are out of excuses. Now go write.
 
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Writing Excuses 15.31: The Agent in the Room
 
Key Points: How do you become an agent? Lots of different answers. Often, start as an intern or apprentice, and work your way up. It takes time to build an income stream. Start out by networking. You can be both an author and an agent. How does an agent and an author work together, especially between "send me more" and signing with an agent? Read the manuscript. Get a feeling for the person. It's a long-term relationship. When do you talk about "the sticky stuff"? When we start talking about working together, we need to talk about communications style, morals, ethics, financial issues. Agents are business partners, not used car salesmen. Remember that when an agent offers to represent you, it is now your decision, you are hiring that agent.  
 
[Mary Robinette] Season 15, Episode 31.
[Dan] This is Writing Excuses, The Agent in the Room.
[Dongwon] 15 minutes long.
[Piper] Because you're in a hurry.
[Howard] And we're not that smart.
[Dan] I'm Dan.
[Dongwon] I'm Dongwon.
[Piper] I'm Piper.
[Howard] And I'm not the agent in the room.
[Chuckles]
[Dongwon] No, that's me.
[Howard] Yes, it is.
 
[Dan] Yeah. We have an agent in the room, and before we allow him to leave, we're going to make him answer a bunch of questions. First one…
[Howard] Which you asked, fear listener.
[Dan] Yes. We have… This question showed up quite a bit when we did our little survey of listeners. We tend to think that most of you listen because you want to be writers. But there's apparently more than a couple that listen because they potentially want to work in other aspects of the industry, as editors or agents or whatever. So, first question for Dongwon, if somebody wants to be an agent, how do they go about that?
[Dongwon] Terrible mistake.
[Laughter]
[Dongwon] It's funny…
[Dan] See, you say that, but you were something else and then decided to become an agent instead, so…
[Dongwon] Well, actually, I was an agent first. So my first job in publishing was at an agency. Then I decided I didn't like selling books, I wanted to buy them instead. So I became an editor. Then e-books were a thing. So I started working at an e-book startup, before I came back to being an agent, I wanted to work with writers more closely. It's a nonlinear kind of circuitous story. Part of the challenge in answering this question is if you ask five agents how they became an agent, they all usually have a very different answer. If there is a track, it's basically that you get an internship at an agency, and then get hired as an assistant, either at that agency or another agency, and then, over time, grow until the point at which you can start taking on your own clients. Where this gets very tricky in the part that people don't talk about a lot is that each agency has a very different structure of how agents get paid. Right? So there's a thing that's called a draw, so sometimes, the agency will give you a certain amount of money, and then you earn that back out of the commissions that you're earning for the agency. How much of a percentage is counted towards that depends on your deal with each agency. So that can be anywhere from like 25% on the very, very low end to 60 to 70% on the high end. So, figuring all these kinds of elements out is really important, and the biggest challenge to being an agent in the early years is that it takes a while for that income stream to build up. Because you're not earning a salary, often, right out of the gate, and then it's hard to get those first few deals going while you're looking for clients. Then, once you do sell your first books and… $100,000 sounds like a really great deal. It is a really great deal, but your commission of that… So whatever percentage you get to keep out of that 50% that goes to the agency, that's parceled out, usually over two, three, even five years. So it takes time for that income stream to build up. Usually, about year five or six is when you're starting to get something that looks like a more livable wage. So, getting into being an agent is a very difficult process in a lot of ways. I think it sounds very attractive and easy from the outside. But the financial side of it actually can be quite tricky. One of the things that we need to look at as an industry is making that a little bit easier for people to get into the business, because, I think, we're keeping a lot of interesting voices out of the industry and out of being agents representing writers from a wider range of backgrounds. Because the type of person who comes in tends to be relatively limited.
 
[Dan] So, if somebody wants to do this, what angle of approach do they come in? Are there people they have to talk to, is it all about networking? What do those first steps look like?
[Dongwon] I think networking is the most important one, right? So, unfortunately, almost all of these jobs are in New York. They're starting to spread out a little bit more, especially on the agency side. But what you want to do is go to events where you can meet agents, meet editors, meet writers even who can help you be introduced to some of the decision-makers who might be hiring. That's how you hear about new jobs, that's how you hear about opportunities. So networking really is number one for what you need here. There are a couple paid programs, like, the Columbia program and NYU, that are sort of paths into publishing. Those can be ways to meet people. They can be quite expensive. I'm not sure that they're always effective or necessary. But those can help if you're willing to go that path.
[Piper] I think one of the things I want to jump on and say is that you don't have to choose to be an agent or a writer. I know several of the agents that I've run into overtime are both authors and agents. In fact, I've had several editors asked me if I ever wanted to become an agent. So I happened to ask this exact question to my agent, Courtney Miller-Callihan of how does one normally become an agent. She basically said exactly what you said. Generally speaking, there's an apprenticeship or an internship depending on the agency. Agencies are structured in a different way. I think the only thing that differs, and I'd be really interested in getting your opinion on that, is that she actually did spend some time in publishing first, in fact, in the contracts department, prior to starting to pursue an agent career. I personally have benefited from that because she's excellent with my contracts. But what do you think about people who potentially are getting experience with the publishing houses first, or other experiences?
[Dongwon] For me, having a wide range of experiences in the industry has been really, really helpful, right? Understanding what things look like from the editor's side, how the internal conversations at publishers work. All agents understand that to some extent, because you deal with it a lot, but having been in the room is a very different vibe from somebody explaining it to you, right? So I think having a wide range of experience can help a lot. But the thing about agents, especially, is we all have different strengths and weaknesses, which are more varied than you see in most industries, I think. How agent A versus agent B does their job can be really night and day. What skill sets they bring to the table is really defined by their background and their experience. So coming from a contracts background, your agent probably has a slightly different perspective on how some of those arguments happen in-house, whereas to me, I'm good with contracts, I know what I'm doing there, but I don't always understand when a contracts person comes back to me and says, "We can't do X or Y," like, why they're coming to that decision. It's a little bit of a black box to me sometimes. I would love it if I knew more about that process. That said, we all have different areas that we come from and different expertises, and part of the process is really figuring out what you need from an agent and how they can best support you in your career and picking someone who has that skill set, that is congruent with yours.
 
[Dan] Cool. I want to pause here for the book of the week. Which, this week, is one of mine. My book, Extreme Makeover, which I chose specifically because it was one that my agent had a ton of input into. More so than any of my other books. The initial manuscript for this was well over 200,000 words. Then she helped me trim it down to 180, and then, of course, the final version after it got edited was like 120.
[Howard] Is 200 the one that I read? Before it had been agented?
[Dan] No. You read the 180.
[Howard] Okay.
[Dan] So, the agent had helped clean it up and helped really guide…
[Howard] So what I read had been cleaned up?
[Dan] Yes! Yes, it had.
[Chuckles]
[Howard] [garbled] old friend. What I read had been cleaned up. No, I liked it. I really liked that book, and I was reading the version that is longer and unnecessarily so.
[Dan] Yeah.
[Howard] The one that you, fair listener, can read…
[Dan] The final version… The initial version, the first draft, was a big, giant mess. I have always used my agent primarily for business stuff, and this was the first time that I went to her and said, "Hey, this is a mess." She's like, "Yeah." "Help me clean it up." With… Working with her, we wrangled that into a very good story that was kind of un-publishably long. So we got that down to 180. Then turned it in, and Whitney Ross at Tor Books trimmed it down again. But that agent relationship is really valuable, and people get different things out of agents. I typically don't use them for editorial, but in this case I did. So, that's my book, Extreme Makeover. You should go listen to it. Or buy it. Because it's awesome.
 
[Dan] But that leads us into the second half of our podcast, which is, how does an agent and an author, how do they work together? I want to guide this talk a little more specifically. What is the process… At what point… We talk a lot about submitting to an agent, and the agent saying, "Okay, this looks good. Please send me more of it." From that point on, until the point where you actually sign with an agent, what does that period of time look like?
[Dongwon] In my case, unfortunately, it often looks like a very long delay while I'm finding the time to…
[Chuckles]
[Dongwon] Read the book that I'm excited to read. But I think a lot of things go into that. The first is reading that manuscript and saying how you feel about it. Then, sort of looking into the person a little bit. I'll often Google them, take a look at their social media profile, and… There, I'm not looking for do you have a big following. I'm just trying to get a sense of who this person is. Right? A thing I talk about a lot is that I like to work… I work with people, I don't work with projects, right? I sign a client, not a book. So what I'm looking for is are we going to get along well as people and as business partners. Are you someone that I feel like I can communicate with? Are we going to be having fun together? Honestly. Like, you want that relationship to be one that has a certain energy to it, and a certain excitement to it. Especially at the beginning, when you're just figuring all that stuff out. So a lot of times, I'm looking into who that person is. Do I feel like they have a lot to bring to the table in addition to just the words? Right? Are they ambitious, do they have career plans, do they give off an air of competence and confidence in the world?
[Piper] I can say Courtney Miller-Callihan, who is my agent, was also aware of me on social media prior to our connecting. In fact, I had tweeted… Retweeted a blog post about… Just addressing when authors want agents versus not, and had lightly given my opinion that I personally would be looking for an agent when I had a manuscript to do so. She tweeted back at me and said, "Hey, drop me an email when you're ready to talk about that." Of course, the assumption was I would know her email. Which, she was correct, I did.
[Chuckles]
[Piper] So I sent her an email. Before I had… I tried to stay really, really obvious. I did not have a manuscript ready yet. But she got on the phone with me anyway. She had a conversation with me anyway. She was already familiar with my work. Because of that, and our conversation… She knew that there were a couple of other agents who were interested in working with me, but they were waiting for me to have a manuscript to send. She kind of maybe took advantage of that situation a little bit. No, I'm kidding. But she did offer me representation without a manuscript. She kind of placed a bet on a dark course.
[Dongwon] I've kind of done that a lot, actually.
[Howard] She was… You say she was familiar with your work.
[Piper] Yes. She was familiar with my work.
[Howard] That's… That's not… That's not the unknown quantity that you make it sound like.
[Piper] True.
[Howard] If an agent knows that you have written things, Indy or with another agent or whatever, they have a really strong sampling of what they can get from you when your next manuscript arrives.
[Piper] True. She was familiar with my voice that way. I will say that one of the things that she does look for in all of her clients is a sort of quirky sort of voice. So it's not nailed down by genre per se so much as she's looking for certain quirks that match her taste and her personality. She says that a lot of times, when it comes to selling books, she knows which editors have similar taste to hers, and so they are things that are marketable. Eminently so. But also quirky. They hit a… They strike a chord that unique and individual while still being [garbled]
[Dongwon] The thing is, I'm looking for that thing, that spark of energy and uniqueness and point of view. So I often will take a bet on someone who hasn't written a novel yet. I'm happy for that to be a very long-term bet, right? Five, seven years before that is going to be a book that we have out in the world. But I know, from talking to this person and seeing this person and seeing either short stories they've written or awards they've won or even podcasts they've done that they're going to do something interesting. I'm going to help them get there. If I get in early, then I can really help shape those early steps and hopefully get to where they want to go in a more exciting way than if I hadn't been involved.
 
[Dan] Cool. So, this leads into the next question, and I love the way one of our listeners phrased this. At what point in this relationship do you talk about the quote sticky stuff. This is all a lot of business, this is a lot of projects, but at what point do you start talking about personal beliefs, morals, politics, religion, the things that make that author who they are and how that will be reflected in their career? At what point do you bring that up in an agent relationship?
[Dongwon] So, whenever I'm looking at signing somebody and bringing them on board, I make sure that we have a phone conversation. There's… At a minimum, you want to have at least one conversation. There are times when I have three to four to five to… Sometimes months long that we're talking. Or even years in a couple cases. When you have that in person conversation, when I call to start talking about it, like, are we going to work together, that's the point at which you want to start asking those questions, right? What I love more than anything to see is when a writer challenges me in those conversations, and really asks me the difficult questions about communication style, about morals and ethics, about financial issues. What happens if this thing goes bad, what happens if that thing goes bad? What happens if some random event or you get in trouble on Twitter or what are your views on this? How do you feel about these things? Those are interesting conversations to have, and they're really important conversations to have. Because, ideally, an agent is a business partner you're going to have for decades. Right? So, why wouldn't you want to know more about those scenarios, before you get into it?
[Dan] Yeah. That's something that… At one point, I was at a con talking about agents and how to find agents, and somebody in the audience kind of pulled out the Freakonomics anecdote about the real estate agent, right? Like, it's in their financial interest to give you the best deal early because then they get their money quick and they're not in it for the long haul. He's like, "Aren't agents the same?" No. Not in the least tiny bit. I can think of very few people, including the Writing Excuses team, that are as closely partnered and invested in my career as my agent. We work together very closely, and it's a very long-term thing.
[Howard] Yeah. The difference there is that the agent… I mean, if Dongwon were to begin representing me… I don't have a manuscript for him, I wish I did. This conversation would be much more entertaining…
[Laughter]
[Howard] Dongwon and I would be having conversations about where he's planning on shopping it, what maybe I need to do to refine it, what plans do I have after this manuscript, because if/when it sells, that is going to open some new doors, it's going to close every door that it didn't sell to for sequels, potentially. That conversation is all about repeat business. Okay. I say repeat business. It's not repeat business when I have partnered with someone. It is a partnership. Your real estate agent is not a business partner. Your real estate agent is a used-car salesman with something that doesn't have wheels.
[Dongwon] Yeah. I mean, we are real estate agents if your real estate agent was also helping you renovate your house. Was also helping you design what your lawn is. Was also considering like how do we rebuild the neighborhood around you to be more suitable for your… Like, what would you do…
[Howard] And you're going to be buying a new house every 18 months.
[Dongwon] Exactly. Exactly. So, that conversation is really, really important. Finding those elements in that conversation that can really make you stand out, and, for me, as an agent, help me stand out as well. I had a case this last summer, where I was talking to a potential client. She was in the very enviable position of having 16 agents offering representation all at once.
[Piper] Yay!
[Dongwon] She wrote in a category that I had never represented. So it was a really interesting set of conversations that we had about why me. Why should I be in this race at all, much less the person who ended up winning it? All that came down to the conversations that we had. Right? All that came down to my strategic vision, my vision for the book, and what was coming down the road for her in five years and 10 years. We just really hit it off and had a really wonderful conversation about all the potential things that we could be doing. It's an opportunity for me, as much as it is an opportunity for the writer. The thing to remember, if there's one thing you take away from this particular podcast, is to remember that as soon as an agent offers representation, the power dynamic completely inverts. The power is now in your hands. It's now your decision. Right? Up until then, you're trying to get an agent's attention, but always remember, it's your work, it's your career, and you are effectively hiring an agent. I work for my writers, not the other way around. They pay me, quite literally, for what I do. So when you're having that conversation, think about that. It's like that old saying about when you go in for a job interview, you're interviewing them as much as they're interviewing you. That's true in that case, too. So think of the hard questions. Think of the things you really want to know about how this partnership is going to work over the long term.
 
[Dan] Yeah. In fact, that's something we want you to start thinking about right now, even if you're not at the point where you need an agent. So that your homework today, and Dongwon is going to tell you about that.
[Dongwon] Yeah. So, what I would like you to do is start making that list of questions, right? Start making a list of the strategic questions you want answers to, the moral and ethical things, the communication style elements. Make a list of 5 to 10 questions. What's important to you? What are the things that matter in your career? What are you afraid of in terms of your relation with your agent? Don't be afraid of asking difficult questions. Because if you ask a potential agent a hard question or an uncomfortable question and they react badly, then what happens when that situation actually arises? How can you trust them to have your back in that moment? So, feel free to go hard and go big.
[Dan] Awesome. Great advice, and we hope that you've learned some good stuff about how to work with agents and potentially how to be one. So, you are now out of excuses, now go write.
 

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[personal profile] mbarker
Writing Excuses 14.25: Choosing Your Agent
 
 
Key points: Your agent works for you. You have a choice, make it a good one. Think about who you want to work with, who is going to be the right business partner in the long run. Someone who can help you run your business. Who do you want as part of your brand? Make sure they can do a good job. Look at online resources, talk to your network. Ask the agent to talk to their other authors. You may need to change agents as your career changes, or their career changes. Keep the lines of communication open, talk about goals, figure out what you both need. To find an agent, look for authors who have a similar communication style, and talk to them about their agents! Think about someone who can fill in your weak spots. Check which genres the agent works in, and what level of editorial involvement you want. What communications style, how frequent do you want contact? Remember, charisma is not a dump stat. Consider the Kowal relationship axes, mind, manners, money, morals… Murder! Or the Marx Brothers.
 
[Mary Robinette] Season 14, Episode 25.
[Howard] This is Writing Excuses, Choosing Your Agent.
[Mary Robinette] 15 minutes long.
[Dan] Because you're in a hurry.
[Dongwon] And we're not that smart.
[Howard] I'm Howard.
[Mary Robinette] I'm Mary Robinette.
[Dan] I'm Dan.
[Dongwon] I'm Dongwon.
 
[Howard] Dongwon is joining us again. This is his third episode with us. Dongwon, I understand that you have spent some time working as an agent.
[Chuckles]
[Dongwon] I have. I actually started my career as an agent, and then wandered off for many years doing other tasks in the industry, and have come back to being an agent in the past 3 and a 1/2 years now.
[Howard] Well, this morning, we had the opportunity to hear you talk about the publishing business. One of the parts that was most interesting to me was that opening salvo of choosing your agent and what that relationship ends up looking like.
[Dongwon] One thing I like to talk about a lot is making it really clear to writers that your agent works for you. If you're in the query trenches right now, the power dynamic feels very weighted towards the agent's side. You're trying to get their attention, you're trying to get someone to pay attention to you and make an offer of representation. But one of the things I like to really drive home is once that offer of representation has been made, the power dynamic completely inverts. Now, what the agent wants is for you to choose them. One of the reasons that we chose this phrasing for the episode title is the idea that you have a choice in this relationship is a really important one. It's one that I think a lot of writers lose sight of, because they're just so focused on getting an agent, any agent. Instead, what I'd like people to do is start thinking very carefully about who they want to work with. Who's going to be the right business partner to them over the course of their career? Ideally, an author-agent relationship will go on for years, and hopefully decades. Optimally, it's the course of both of your careers. You need to think carefully about who you're going to be working with over that period of time, and who you want to be helping you run your business.
[Mary Robinette] This is… I want to say, something that I stumbled on, you've heard me talk about on previous episodes, where my first… My very first agent was not a good agent. We often people say, "A bad agent is worse than no agent." The concrete thing that I had happened was that my first agent… I was… I had warning flags that went off. But it was an agent, and they were excited about my work. I had heard so much about how difficult it was to get an agent. So, even though I had some warning flags that this person might be flaky, I went ahead and signed. What happened was they sat on my novel for a year without sending it out. That was a year in which it was ready. So this was a… actively holding me back. The other thing that can happen with a bad agent, or with an agent who's… This is… These are people who are just like not good at their job, is that if they try to sell your work incompetently to a publishing house, and then you leave them and you come back, it's going to be very difficult to sell that same title later.
[Howard] That's the… There's a principle here that… It's a broader business principle, harkening back to, Dongwon, what you said earlier about you're choosing a business partner. This business partner is carrying your authorial brand as the flag when they march into the office. If they misbehave, if they do a bad job with the pitch, if they happen to be somebody that's for whatever reason, that editorial team, publishing team, just really doesn't like having in the room…
[Mary Robinette] That one actually is less of an issue, because, as long as they've got good taste…
[Howard] As long as they've got good taste. But you just know that whoever you are picking, a portion of who they are ends up as part of your brand, at least to the editors and publishers.
[Dongwon] A lot of the industry's interaction with you will be filtered through your agent. So if your agent has a certain reputation, has a certain way of operating, that is going to influence how people see you. It's not entire. You will have your own brand, and, I know, many writers have the opposite reputation of their agents. But Howard is absolutely right, that in those initial contacts, those initial meetings, that would definitely color it. So, sort of… The first step in choosing an agent is don't choose someone who's bad at their job. This last year, there were… Have been a couple sort of highly publicized incidents of agents who turned out to be acting against their own writers' interests. That's been a very challenging moment. My heart goes out to all of those writers. It can be hard to spot that person. There's some online resources that you can use to check out, like query tracker or query shark, but really, your best defense is having a good network. Talking to your friends, making friends with other writers, and asking around about somebody's reputation before you make a decision to go forward with them.
[Dan] You're also well within your rights to ask that agent if you can talk to some of their other authors. I get a lot of requests from my agent, "Hey, could you talk to this person? I would like to acquire their book." I'm always happy to recommend my agent. If you get an agent whose authors are not happy to recommend her, maybe stay away.
[Howard] Are you still with the agent you were with a year ago?
[Dan] Yes. Sarah Crowe. She's amazing.
 
[Mary Robinette] So I just… I actually just changed agents in the last year. The reason I did that was not because I had a bad agent. My agent was very good. But my career trajectory was such that I needed a different type of agent than I did at the beginning of my career. So the thing that was happening with my career trajectory was… The reason that I felt like I needed someone who was a little more aggressive, was that I was in the downward spiral. This happens to a number of writers in the course of their career, that there's what they call the death… The series' death spiral. So I'd had that happen. Then I had a novel that came out, and my book tour began on election day in 2016, which was a fraud year regardless of where you were. Book sales generally were declining. But when people are looking at your numbers, they don't look at the current events that are going on around it. They just look at the numbers. So I needed someone who was more aggressive. It was a difficult choice, because it would have been easier if my agent was doing things that were actively wrong. That wasn't the case. It was just I needed a different style. This is one of the things that I think you have to… While it's ideal to have an agent that stays with you over the course of your career, it's also important to know kind of what you need going into it.
[Howard] That is… And again, coming back to the general principle of business partners, there is this point of diminishing returns between what I need out of a new agent, what I lose if I don't switch, and the cost of switching. It's easy for us… in crossing that chasm, it's easy for us to overestimate the size of the peril, and just, out of fear of changing, stay in the same place.
[Mary Robinette] Yeah.
[Howard] It's difficult.
[Dongwon] Many, many writers will have multiple agents over the course of their careers. There's nothing… There's no inherent problem to that. Like any long-term relationship, what you need out of it will change over time. It's also important to remember that your agent is also not a fixed point. They're evolving in their career as well, and how they operate, what circumstances they're in, what agency they're at, all those things can shift and change over time. Those changes will impact, and impact how the business operates. So it's very important to keep that line of communication open, and be talking about your goals, and are they being met in this relationship or not, and then figure out what you need out of that.
[Mary Robinette] That was very much the case with my agent, my previous agent, was that they had had a promotion at work, and were suddenly handling more things than they had been. So the attention that they were able to give to individual authors was shifting. Like, none of us were being neglected, it was just the communication style had changed. The aggression, I think, had shifted, or at least my perception of it. So that was one thing that was also going on there, was that a change in my agent's life as well.
 
[Howard] Let's take a quick break and talk about a book. Dongwon?
[Dongwon] Yeah. This week, I want to talk about Sarah Gailey's Magic for Liars. This is Sarah Gailey's debut novel, coming out from Tor Books. It should have just come out on June Fourth. It is a murderer-mystery set at a magical school for teenagers. It is not a young adult novel. It is a very adult novel about a woman who is called in to investigate a murder of a faculty member at this school. The protagonist's twin sister also is a teacher at this school. As you would have it, that sister is magic and she is not. She needs to figure out what happened and unpack this really gruesome murder and figure out why teenagers are so goddamned terrifying.
[Laughter]
[Dongwon] Especially when they have magic powers.
[Howard] Okay. As the father of two current teenagers, I would love to know the answer to that question.
[Laughter]
[Howard] Magic for Liars by Sarah Gailey. I'm a big fan of Sarah's. Their cowboy hippopotamus books.
[Chuckles]
[Howard] Loved those so much.
 
[Howard] Okay. I want to talk about your toolbox as an author. I'm big on the toolbox metaphor. What are the tools that authors have at their disposal to start searching for agents who meet their criteria?
[Mary Robinette] We've talked about a couple of them on previous podcasts. The advice that I'm often given… Had been given and often give is to pay attention to what authors are happy with their agents. Specifically, looking for authors… There's… We always are told to look at the authors whose work is similar. But I actually think you should also try to look at the author… Authors whose process is similar. Because that's going to be people with whom you have a similar communication style. I'm going to continue using myself as a useful representative example. When I left my previous agent and moved on, because of where I am in my career and I am… I do have multiple Hugos. I am marketable. I had the good fortune of having a couple of choices. I was doing due diligence, and I went into it expecting that at the end of having done due diligence that I would be signing with Dongwon. I was just like, "But I'm going to check with some other people just in case."
[Howard] Oh, she went there.
[Chuckles]
[Mary Robinette] I cleared it… I cleared this with him before, before we got into it. It was a really hard choice. Because, like the authors that he represents are people that I like, there people that I have a lot in common with. I think he's wicked smart, and there were all these different things. When it finally came down to, Dongwon and Seth Fishman, who is my agent now, was I realized that what I needed was someone who filled my weaknesses. The difference between their agenting styles, in a lot of ways, they're both very good with developmental stuff and things like that, but Dongwon is about building relationships, and Seth is a shark.
[Chuckles]
[Mary Robinette] And…
[Dongwon] I'm a nice shar… No.
[Mary Robinette] I know. Well, that's the thing. It's like you're the nursemaid shark. He's… There is nothing…
[Laughter]
[Mary Robinette] But it was basically, I was, like I'm good at relationships. That's not the spot that I need bolstering. So both of them would have been a good choice, but it was really about learning what I needed. It's quite possible that that is what I needed early in my career as well, but I didn't know myself as well, as an author and what my process and how I was going to fit into the industry was. So when you're looking at the toolbox, it's important, yes, to be able to find the agent, but just knowing a list of agent's names is not as useful as knowing what it is you need out of the agents. So, Absolute Write is a good source for checking to make sure that the agent isn't shady. I also find that if you type in the agent's name and scam afterwards…
[Dan] And hope there's no hits.
[Mary Robinette] Hope there's no hits, yes. Harassment after that. These are… Scandal. These are good words to just kind of…
[Howard] Good things to not be attached to.
[Mary Robinette] Then, looking at Publisher's Weekly, Locus. Looking at who made sales, and…
 
[Howard] In 2006, I, we played with the idea of having Schlock Mercenary represented, agented, shipped out to a publisher, because self-pubbing actual paper books that weigh actual tons of actual mass is hard work. My friend Rodney had written a technical manual a few years earlier, and had an agent… His experience with the agent was funny. He said, "Yeah, I've already sold the book. I can't mess with… There's nothing you can do." She said, "I tell you what. Let me represent you. I know the contract's been signed, but let me represent you." She went in. She got him a 50% raise on the book. Her 15% came out of that, and Rodney was like, "Oh. Oh, I do need an agent." Rodney introduced me to that agency, which was the Barbara Bova agency, which does a lot of science fiction. So I came into this from outside the industry, through a contact to was just somebody I knew in the tech world. Part of the toolbox is talking to people and listening to their experiences. That experience of Rodney's… Like, I want that to happen to me. That agency… The results were the best possible results. Which were… Everybody we talked to said, "We love this, but it's not what we do." Or, "I mean, we already read it, but it's not what we do." And, "Wow, this sounds awesome, but it's not what we do." The agent went out and determined that the market I wanted at the time didn't exist. The relationship's over now, because the agent's not going to make any money. But that is… I consider that a success story.
[Dongwon] It really is.
[Howard] Because I found an agent who, in the space of six months, told me that the business plan that I already had was the right one.
 
[Dan] So, let's expand this toolbox a little bit more. When you're talking to people, when you're talking to other authors, what are some of the questions you can ask them to find out how they work with their agent? Two of the big ones for me. First of all, is what genres does your agent work in? Because I got the… I started with Sarah because I had written a horror novel, but I knew that I wanted to write more than that. One of the reasons that she and I work so well together is that she covers horror, but also science-fiction and also YA and middle grade, which kind of covers all of the playgrounds that I wanted to play in. Not every agent does. So finding someone who's willing to go with you when you start hopping genres is valuable, if that's what you want to do. One of the other ones is what level of editorial involvement do you want your agent to have. Because different agents do it differently, different authors want different things. So if you want an agent who will be very hands-on or very hands-off, ask their authors what that relationship is like.
[Dongwon] That's one that you should also ask the agent directly. Going back to Mary's example, we had a series of very long conversations. I mean, we probably spent upwards of seven or eight hours on the phone over the course of a few weeks talking a lot of this through. When… I get nervous when I'm signing a new client if they're not asking me questions, then I start to have a little bit of a hesitation in my mind, actually. Just because I'm worried that they're not putting the work in to make sure that this relationship is going to work out, and that I'm going to be right for them. Really, at the core of this, is communication style is really one of the most important things. Do you want someone who's very formal in their communications? Do you want a letter that's laid out? Do you want something that's very casual? Do you want to be… Talk to your agent once a week, once a month, once every six months? I have certain clients I talk to almost daily, and there certain clients I talk to about every three or four months. It depends on what it is. I am very informal in how I relate to a lot of my clients. I think, for certain people, that would drive them nuts, right? There's certain people who really appreciate that, and sort of need that ability to check in periodically and be like, "Hey, is everything okay? Am I on the right track? Is this going well? What's happening with this?"
[Howard] At risk of going over-general again, this is the… Your reminder that charisma is not a dump stat.
[Chuckles]
[Howard] The ability to have a conversation with someone in which the two of you connect and determine what you expect out of this kind of relationship… You can build that skill set without talking to agents. Learning that skill set when your feet are in the fire is frightening.
 
[Mary Robinette] So you remember in a previous episode, I talked about the Kowal relationship axes, which my mother-in-law came up with as a way to describe someone that you're dating. That you want to be roughly aligned on intelligence, you want to be roughly aligned on where you feel money is important, morals… Actually, you want your… You want a moral agent. Towards you!
[Chuckles]
[Mary Robinette] But manners, similar communications style. These apply to your agent as well as to a character. There's a really good agent that is someone that I could have gotten because they are… They're the agent of a friend, they're very successful. I would have run a fire poker through them within two minutes of conversation. Because our communication styles are wildly out of alignment. At the same time, you're not looking for a best friend. Right? It is a business partner. It's good if you can be friends. But that's not… You need someone who is good at their job first, and then someone you can communicate with second.
[Howard] Mind, manners, money, morals, murder…
[Laughter]
[Mary Robinette] Marx Brothers. We try to be more positive about it.
[Howard] All right…
[Dongwon] I will say, I often try to avoid the romantic relationship analogy when talking about finding your agent, but it is inevitable that it comes up at some point, because I think there are a lot of similarities and parallels.
[Mary Robinette] Yeah.
 
[Howard] There definitely are. On those notes, Dongwon, do you have homework you can assign to our listeners?
[Dongwon] Yeah. So, your homework assignment is going to be a little bit of self-examination. I want you to think about your career and what's important to you and how you like to operate. Think about times you've been in a business setting, at a job, in a meeting, and think about the things that you found very frustrating, and what you would find your dating to work with over a long period of time with somebody who is working with some of the most important work to you. Make a list of those attributes. What are you looking for in an agent? What kind of communication style? Do you want someone who edits you, do you want someone who doesn't? How would you like them to pursue a deal? Do you want them to go all out all the time, or do you want them to build relationships and be very targeted? Those are questions you should ask yourself, and start making that list of the attributes that are important to you.
[Howard] Make the list. You gotta write this down, because this is Writing Excuses, and you're out of excuses. Now, go write.
 
[identity profile] mbarker.livejournal.com
Writing Excuses 11.2: How to Get the Most Out Of a Conference, with Kathy Chung

From http://www.writingexcuses.com/2016/01/10/11-2-how-to-get-the-most-out-of-a-conference-with-kathy-chung/

Key Points: Conventions, or cons, tend to be fan-based, volunteer run, and the goal is to celebrate readers and have fun. Conferences are more about honing your craft, growing as a writer. To get ready for a conference, first introverts may want to spend some time alone to recharge before you come. Go with an open mind and try things. Bring your notebook! Think about your learning style beforehand, and what helps you capture information. Plan on networking, at meals, everywhere! Strike up conversations. Be aware of BarCon. Business cards are optional, carry a manuscript for your own use if you don't mind hauling it home again, consider cough drops, sweater, earplugs, eye mask, or other personal comfort items.

When you are the belle of the conference? )
[Brandon] Well, Kathy, this has been wonderful. Thank you for coming on the podcast with us.
[Kathy] Thank you for having me.
[Brandon] We are going to have you give us a little bit of homework, or at least our audience a little bit of homework.
[Kathy] I think that people should have a look, research some cons in their area, in their genre, and beyond.
[Brandon] Right. Do some research. Find out what cons are near you, what convent... Conferences are near you, and ones that are far away but are specifically to your genre and things like that. That's great. Thank you so much. You guys who are listening... This has been Writing Excuses. You're out of excuses, now go write.
[identity profile] mbarker.livejournal.com
Writing Excuses Season Three Episode Nine: Attending Cons

From http://www.writingexcuses.com/2009/07/26/writing-excuses-season-3-episode-9-attending-conventions-part-i/

Key points: First of Two Parts! Conferences are for training, conventions are for fanning. Tradeshows/Expos are for industry, and media cons are exhibitions. For an aspiring writer, conventions provide inexpensive introductions and networking, while conferences provide intensive training at a cost. Details of what to do to make cons useful to you...next week.
Cons-arned details? )
[Dan] Wait, we need a writing prompt, don't we?
[Brandon] I don't know, it's a two-part episode.
[Jordan] Give them half of the writing prompt now.
[Brandon] Oh, half the writing prompt. OK, half your writing prompt...
[Howard] The protagonist has shown up at a convention and in his pocket he has a ...
[Dan] See you next week.

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