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Writing Excuses 19.08: NaNoWriMo Revision with Ali Fisher: Working with an Editor
 
 
Key Points: Working with an editor or agent! First, your agent and your editor and you are all on the same team, trying to make your book a better book. What's an edit letter? There are stages of editing, starting with developmental or structural. This tends to be broad structural questions. E.g. this character arc doesn't seem to line up with the rest of the book. These are often phone conversations, not letters. Edit letters should be a compliment sandwich, starting with what is good about the book, and ending with more things that are working. When the editor asks you to do something, can you say no? Absolutely. That helps the editor or agent know what is important to you. When the editor or agent offers a suggestion, they are asking whether you can come up with a better idea. Sometimes they offer ideas that they know are not good ideas, to help you react and find a direction. Suggestions identify that there is a problem that needs to be addressed. Ask questions! Sometimes "no, this is a terrible idea" shows that you are tired, and it's time to take a break. Editors and agents are people, too. Alignment comes with asking questions.
 
[Season 19, Episode 08]
 
[Mary Robinette] This episode of Writing Excuses has been brought to you by our listeners, patrons, and friends. If you would like to learn how to support this podcast, visit www.patreon.com/writingexcuses.
 
[Season 19, Episode 08]
 
[Mary Robinette] This is Writing Excuses.
[DongWon] A mini-series on revision, with Ali Fisher. Working with an Editor.
[Mary Robinette] I'm Mary Robinette.
[DongWon] I'm DongWon.
[Ali] And I'm Ali Fisher.
 
[Mary Robinette] Now, I am very excited about this episode. Let me tell you what we are about to do. I'm about to ask DongWon and Ali all of the questions that I wish I'd been able to ask an agent and an editor before I had published a novel.
[Ali] [garbled]
[laughter]
[DongWon] We are so excited to answer these questions. I wish I could transmit from my brain all the information I know about how this process goes to every writer in the world. Because that's the whole point of this. We want them to feel comfortable coming into the process and see how it's not scary. Even though it is difficult at times, that we're all pulling for the same goal at the end of the day.
[Ali] Yeah.
[Mary Robinette] Yeah. Yes. I will say, one of the things that's straight off the bat, dear writers, that you should know is that your agent and your editor and you are all on the same team.
[Ali] Yes. It's true.
[Mary Robinette] You're all trying to make the same book a better book.
[Ali] Amen.
[DongWon] One of the reasons I wanted to have Ali on in particular is that we are working together on several projects at this point.
[Ali] Yes.
[DongWon] Having a sense of Ali's perspective, but also so that you guys can hear a little bit of the working relationship between an agent and an editor working together. I think there is this idea that is the agent versus the publishing house sometimes, and that it's the author versus everybody sometimes. The more that, I think, if we can find ways that… To be clear, that we are all trying to accomplish the same thing. That doesn't mean that conflict doesn't happen, that doesn't mean that there aren't problems. But at least we're starting from a place of understanding and conversation and alignment in what our goals are.
[Ali] Yeah. Yeah. Which doesn't mean that your agent won't advocate for you when needed and it doesn't mean that there aren't going to be conflicts of sort of ideas or like [garbled thoughts on] campaign, etc. Like, that's just smart people working together. But when it comes to the book itself and especially… I don't know, overall, I think, there's no question that success of the book is a win win win for the whole team.
 
[Mary Robinette] Yeah. Yes. So, writers, you've probably heard that at some point you're going to get something that's called an edit letter. What's an edit letter?
[Chuckles]
[Ali] Never heard of it. Sounds suspicious.
[DongWon] Sounds like to me…
[Ali] Well, DongWon, do you want to start with the types of, like letters or calls you do before I do?
[DongWon] Yes. So, I think, there are different stages of editing. Right? What we sort of think of as developmental or structural. Then, sort of like editing. What I tend to do is very much on the developmental stages. I love to be involved early in a project. Or when a submission comes to me, and it's a debut, then I'm doing a lot of structural edits working with the editor to make sure that the book is in a great place before we send it off to the publishing house. So I'm asking… I tend to be asking incredibly broad questions, like big structural questions, word count questions, of, like, can we add 20,000 words? Can we cut 30,000 words? Right? Like, that's scale of question tends to be what I'm doing. So, often times…
[Mary Robinette] Can you give some examples of what a structural question is?
[DongWon] Yeah. So, a structural question can be as much like, "Hey, I'm not sure this arc for this character is lining up with sort of the central themes of the book." Right? I'm being a little bit abstract. I'd say it more specifically of like, "This character's situation feels really disconnected with our protagonist's situation. Can we make that feel more connected, or should this be here?" Like, what are… What was your intention with writing this character into this book, and how are they tying into the rest of it? So that might be a structural question I'm asking that could affect an entire character arc, which is… A solution set could be rewriting that character's entire central conflict so that there arc ties more closely in. It could be cutting that character entirely, because we all realize that they're extraneous and were vestigial from a previous draft. Or it could be changing the central thematics of the book, because that character is actually really important and their arc is more important than the protagonist's arc, and we need to make those pull into alignment in a different way. Right? So, when I'm asking these structural questions, they are kind of that big and that broad about, like, "Hey, the pacing doesn't feel great here. The act two turn, the big reveal, isn't landing in an exciting way. This character isn't feeling like they're exciting and connected. This romance isn't working right, these 2 characters don't come together in the way that I kind of wish." So that's kind of what I'm doing at that stage. Because they're such big broad questions, and because I really do frame them as questions, not like, "Hey, do XYZ," I tend to do that is a conversation. So I'll get on the phone with the author. I know, everyone's dreaded phone call. I will have edit conversations that are 2, 3, 4 hours, sometimes. As we're really just talking through the book, like, what were you trying to do, what… How does this work? What are possible solutions? For me, those are some of the most exciting, most fun conversations I have. They're very difficult and stressful for me, and for the author, but in ways that I think are really energizing when they go well.
[Ali] Yes. So, not dis-similarly, by the time it comes to me, normally, it's in more polished condition or it is… It fits more firmly within the expectations of the types of things that the house that I work at publishes. Right? So, like, it tends to be in a state that is quite recognizable to me. Then I do a lot of the same things. I'm a different reader, different eye… A different sense of… Understanding about where the author's coming from or, probably a lot less understanding of where the authors coming from, and probably just a lot more sort of like generic reader experience. I'll ask a lot of the same questions, very high structural things. You mentioned worst-case scenario twice, and we never saw it. Which made me want to see it. So, something like that. Right? Then, all the way down to sometimes through sentence level style questions or suggestions, mostly for matching things up or, like smoothness, that kind of thing. Just, for anyone out there who's curious, I am an acquisitions editor and an editor, and not a copy editor. Bless them, because I am not nearly qualified enough to make sure a book could actually go to print. But, so a lot of the same things, a lot of the same questions. So brace yourselves, this is also a part where, I think, the agent turns into a little more handholding as someone's going back into…
[Chuckles]
[Ali] Revisions after they felt like we just finished, and then we went out and the book sold, it's so exciting. So, sometimes that happens. Similarly, I also… I love and I offer a phone call as often as I possibly can because an edit letter, even though those are really fantastic, and I've also obviously found that authors with audio processing issues or who just need the time… They just need to read it, they need to think about it, and otherwise it's just not a free flow conversation. Happy to write it down. But if we get the chance to have that conversation, you avoid sort of the asynchronous issue of my assumptions running through the entire thing, whereas there can be a quick, like, "Oh, I actually intended this," and then that changes a lot of my responses. Right? So, I guess all I'm doing is sort of pitching the concept of if you can muster the confidence or the desire to get on the phone with an agent or an editor, I do think it's a really helpful thing. If you can't, that's totally fine too. Edit letters themselves look really different, editor to editor, and, for me, book to book. Sometimes it is… I go through… I have big chunks that's like character A, character B. I'll have worldbuilding questions. Then, sometimes, they're 2 pages long, and it's like bullet points of, like, this is where I cried, this is… My one big question is this. And can you add like a whole section where she's getting from here to here? Because I was desperate to know more.
[DongWon] Yeah. Sometimes they can be really brief, like you were saying, like, one or 2 pages. I think my longest edit letter, back when I was at Orbit, I think was 25 pages.
[Ali] Whoa!
[Chuckles]
[DongWon] I think sometimes…
[Ali] Oh, my God.
[DongWon] Hey, I know people who wrote longer letters. You ask [garbled] sometime what the longest letter she wrote was…
[Ali] No.
[DongWon] So, sometimes, like having… Sometimes you just need to dig into lots of detailed things. Especially if you're going chronologically through the book, of, like, chapter 1, Chapter 2, like, breaking things down. Depending on the writer and what they need and what kind of conversation and what kind of changes you're suggesting, sometimes, a lot of details was called for. But the long edit letter, I think, is very rare, don't let that scare you. That was something that was produced in conversation with the author, I didn't just spring that on them.
[Chuckles]
 
[DongWon] But one thing that I wanted to point out about edit letters that's really important is what I think of as the compliment sandwich. Right? Where you start your letter with talking about the things that are good about the book, and hopefully you end the letter also with reminding the author, here are the things that I liked about the book, here's the things that are working. Right? I think… I see sometimes younger editors, newer editors, skip that. I think that's a huge mistake to do so. Because it's not just… We're not just like blowing smoke and we're not just complimenting you for no reason. It is… Kind of going back to what we were talking about last episode, it's showing that we are in alignment about what your intentions with the book are. If I'm telling you, here are the things that I think are working, and you read that and say, "That isn't the book I wrote. That's not what I was trying to do." Then nothing in between that compliment section matters anymore. Right? Because I don't understand what you were trying to accomplish, so all of my critiques aren't going to land now. Right? So those alignment sections are… Perhaps as important if not more important than all the critical stuff in between. It's not just to make you feel good. It is to make sure that I understand as deeply as I can what it was you were trying to accomplish, so I can help you write the book that you meant to write. To make it the best version of the thing that you want it to. So don't skim those compliments, don't cut them, don't not give them, if you're an editor yourself. I think they're really, really important and really interesting, and very fruitful conversations come out of them.
[Ali] Also, that's… I think I flagged this in our last episode, so we share credit, but it's also where I say, like, please don't cut this. Like, I love this. Like, I might be telling you to make some sweeping changes, and this could get caught up in that, and I don't want to lose it. So those are genuinely… I find those very important.
[Mary Robinette] Yeah. As a writer, I can also say, that now I recognize that those compliments are some of the most useful things, because it is telling you what I'm doing well, and, as writers, we are spectacularly bad at understanding what our strengths are, because those strengths are usually things that come easy to us, so we don't acknowledge them as being valuable. Having someone else recognize that allows us to be like, "Oh. Okay. So that's something I'm good at. I should look for more places where I can do the thing that I'm good at."
[Ali] Yeah. It… A lot of parts of the process to focus on what could be improved or, like, what opportunities are there that aren't here yet. So it's very important to focus on the things that are there and that are working and can be expanded, like you're saying.
[DongWon] Yeah. Again, flagging the things that, like, this is great. This made me cry. This made me laugh. Like, as you go through the manuscript, are just really helpful, because getting… Somebody telling you the stuff that doesn't work about your book over and over again for a long period of time can be quite demoralizing. We understand that. So I encourage any people who are trying to be editors or agents out there to really remember that. Even [garbled] just like have your little notes of like, "Yay, thumbs up," like, this part is so important just to make the whole process go more smoothly. Whenever I see an edit letter that's like too harsh and sometimes even sarcastic a little bit, it's like, "Uhh, this is not working, we can't do this. We gotta switch up how we're approaching this writer."
[Mary Robinette] Yeah. So, when we come back, I will ask my 2nd question.
[Laughter]
 
[Ali] My things of the week are 2 incredible podcasts. One is called Rude Tales of Magic, and the other is called Oh These, Those Stars of Space. Both of these podcasts just so happen to feature me regularly on almost every episode. So if you like the sound of this, what's happening now, I simply must recommend Rude Tales of Magic and Oh These, Those Stars of Space. Rude Tales of Magic is mostly fantasy. It's a collaborative live-action role-playing…
[DongWon] I believe the phrase I said earlier is that it's a collaborative improvised storyteller podcast that is…
[Ali] Yes.
[DongWon] Roughly using the rules of Dungeons & Dragons to lightly flavor the type of story that you're telling.
[Ali] Correct. Then, Oh These, Those Stars of Space is the science-fiction version of that. Also, we have so much great merch. Go to rudetalesofmagic.com/store, get a sweatshirt, and don't listen. It's entirely up to you. The sweatshirts are so soft. I'm wearing one right now. Thank you.
[DongWon] I can attest to the quality of the merch. As someone who owns some. I'm a huge fan of the podcasts myself. As you can tell, as I'm stepping all over Ali's pitch here. But, Rude Tales in particular is a really wonderful podcast if you like things like critical roll and Dimension 20, then absolutely you should check out Rude Tales. It is much more irreverent than those, but it is a group of truly hilarious comedians and I cannot recommend it highly enough.
[Ali] Yes. Thank you.
[Laughter]
 
[Mary Robinette] I… As… I'm just going to flagged here for our listeners, even editors can be really bad pitching their own stuff.
[Laughter]
[Ali] What do you mean?
[Chuckles]
[Ali] Yeah.
[DongWon] I promise we're all better at talking about other people's stuff…
[Ali] I know.
[DongWon] Then our own stuff.
[Ali] That's… Other people's stuff…
[DongWon] That's why we do what we do.
[Ali] Exactly.
 
[Mary Robinette] Anyway. All right. As we come back in, I'm going to ask another question. So, we talked about what the edit letter is. One of the things I just wanted to draw a line under is that a lot of the edit letters that I get and that you all have talked about is really about the editor asking questions rather than giving an answer to the author. It really is about the… A trust between the editor or the agent and the author. But when you're a new author, you don't necessarily know that that trust is there, and you don't know what the rules are. So they've asked you a question, they've asked if you can add more of this and more of that, can you really say no?
[Ali] [deep breath] I don't know. What do you think, DongWon?
[Chuckles]
[That's really tough]
[DongWon] No. Absolutely. Please say no. [Garbled] people say no all the time. You have to say no. It's your project, you know it better than us. Know what you… This goes back to what I was saying earlier about loving your darlings, know what you can change and what you're not willing to change. Right? Know what the things are that are untouchable to you. That's fine. We will work around that, because what we want to know is what do you care about and why have you written the book that you've written and how can we make that the best version it can be. Right? So we will constantly be poking at stuff, and you say, "No. Actually, I don't want to do that." My best case scenario is I make a suggestion of how to fix something and the author does something completely different. They do answer the question, but they just run off into the distance and come back with something wildly different. That's always more exciting than whatever stupid idea that I had.
[Chuckles]
 
[Ali] Yeah. Oh, 100%. I have a piece of text that I put at the beginning of all of the edit letters that I send to new authors that I'm working with. I really hope it gets through. This is what it says. It says, "I'm trusting you to safeguard what makes this story for you. When I offer you suggestions for changes and opportunities for deeper exploration, I'm hoping to initiate your creative process. I fully expect you to come up with better ideas than the examples and suggestions I come up with to illustrate my thinking." Because that is really how I think of it, which is, when I'm offering a suggestion, or like a directly actionable specific recommendation, I'm really saying, like, "can you think of something better, actually?"
[DongWon] I love that so much.
[Ali] This is kind of what I mean, is, really what I'm trying to say.
 
[DongWon] There's a thing that I'll do, and this sounds worse than it actually is. But there's a thing that I do sometimes where I will suggest something that I know is not a good idea because… And that the author will also recognize is not a good idea. Because then, they'll have a reaction to it. Right? When you have a reaction, now you have a direction. Right? I do this a lot with titles most clearly. I'll just start suggesting the worst titles in the world…
[Chuckles]
[DongWon] So that they'll bounce off of it, and in bouncing off of it, a direction is going to start to emerge, because, like, they keep running in this direction, like, "No, that's too comedic, it has to be more like this…" Then I'm like, "Okay. Now we have more information that we can start building around." So, the… When I make a suggestion about an edit, I mean, usually it is sincere of, like, what if we did this, what if we thought about it this way, but really what I'm looking for is a reaction to the suggestion, not an execution of the suggestion.
[Ali] Yes. 100%. Did you see Hannibal? The show?
[DongWon] Not that much of it. Only the first few episodes.
[Ali] Okay. Well, in the first season, there's an episode where Hannibal commits a murder in the style of a murderer…
[Chuckles]
[Ali] To show Will Graham, like, what it isn't. Like, what is actually special about that. I think about that all the time. How I'm committing bad murders to show…
[Chuckles]
[Ali] How their murders… This other murderer to try to figure out that's actually like this.
[DongWon] If you take nothing else away from this episode, please remember that we are the Hannibal to your Will Graham.
[Ali] Yes. That's all I'm saying.
[Mary Robinette] That's beautiful, and I'm making notes about being alone in a room with both of you.
[Chuckles]
 
[Mary Robinette] But it is… I will say that, as an author, the thing for me is, is that suggestion, for me, it identifies that there is a problem that I need to address, and the suggestion is usually wildly wrong. But the problem is usually one that's present. So, when I don't understand why a suggestion has been made, I will go back to the editor and I will ask clarifying questions.
[Ali] Beautiful.
[DongWon] Yes. I think if there's anything you truly do take a away, not joking this time, is that if you don't understand what the editor is asking you to do, or if you don't feel it's right, just ask questions. Just start a conversation.
[Ali] Yes. Please.
[DongWon] Whether it's your agent, whether it's your editor, if you feel that you cannot go to them and have a conversation about what is going well and what's not going well, then there's something that needs to be tweaked about that relationship. Because it's your book at the end of the day, and you should feel empowered to make sure that your writing the book that you want to be writing. That means asking questions, advocating for yourself, advocating for your ideas. If there is something you really care about that they're really pushing back against, then that should be at least a conversation, if not an adjustment that everyone's working around what your goal is.
[Ali] Yeah. I remind myself all the time, it's your name on the cover. Right? Nobody else that you're working with, their name's going to be on the cover. So, that's your… It is your vision, it is your job to safeguard things and to also, like, keep your ears open and be really honest with yourself if something causes friction within you. But that discomfort might settle into a realization of an opportunity. Right? So, sometimes our initial reaction can be really intense, and we thank you for your 3 day waiting period before telling us.
[Chuckles]
[DongWon] Right. That too.
[Mary Robinette] Yeah. So, I'm going to give writers a quick moment of perspective from some of my experience. And then a tool that's extremely valuable. The first is that, with my first series, I would hit things that my editor would say, and I'd be like, "No. This is very wrong, and I'm doing this for a reason, I'm going to keep it." I only did that a couple of times, but without exception… Without exception, my editor was right, there was a problem, and that is a thing that got [garbled] in reviews, that people would say… It would get brought up. So, my editor's suggestion on how to fix it was the thing that I was objecting to. I didn't recognize that at the time. But now, when I get a suggestion and I don't agree with it, I will ask for more clarification, but I will see if I can dig into it and find a way to do something that makes me happy that addresses whatever the problem is. The other piece of that is that sometimes the reason that you are having the no, this is a terrible idea, is just because you're tired. You're feeling a little bit defensive, because your baby… Someone has come in and told you that your baby is ugly. So if you hit 3 editor notes in a row that you think are stupid, walk away from the edit letter. Go take a walk. Go do something else, you're just tired and angry.
[Ali] I mean, clear your vent. Tell them how stupid we are. Get mad. Be… It's…
[Mary Robinette] Yep.
[Ali] It's totally, absolutely appropriate and shows that you give a shit about your book if you're mad at… Like, suggestions that don't feel right immediately.
[DongWon] I would encourage you to do that in private.
[Ali] In private.
[DongWon] And not on Twitter or Blue Sky.
[Mary Robinette] Yes.
[Ali] yes.
[DongWon] That is a thing that I don't recommend you do.
[Ali] Ideally in private. Rage in private. But then come back and then see what still feels bad. Or feels different.
 
[DongWon] One more thing I just want to point out that may be too obvious to bring up, but editors, agents, are people. Right? There individuals with strengths and weaknesses. Yeah, I know, we're…
[Questionable]
[DongWon] We're all just robots and… Yeah, very questionable. But have their own personality quirks, have their own modes of communication, have their own styles. Right? One thing that may be happening if you're feeling really frustrated is an editor might just have an abrasive style or a style that just doesn't vibe with you. Sometimes I will get an email from a client being like, "Hey, I got notes from this editor. Can you take a look at them and tell me what's happening here?" Sometimes the answer is, "Oh, they're missing XYZ," or sometimes I'm just like, "They just kind of talk like that, and that is rubbing you the wrong way." I've seen that both go in the too harsh and too nice directions. Right? I've seen both send up a flag for the writer. So much of this is matching personality, matching style, matching how we communicate, how we connect. Again, that alignment stuff I'm talking about, this is where it becomes really important. So, sometimes, if your editor has left or you didn't choose your editor or for whatever reason, you might be stuck with someone for a second that… And you need to find a way to work it out. But other times, it is a question of, like, make sure that you're working with someone you're excited to work with. Don't just be taking the first thing that's offered to you or the biggest number that was offered to you when you don't like the person. The connection with your team is so important to making sure that everyone is happy with the end result.
 
[Mary Robinette] So how do you get that alignment with… Between the writer and the editor on a project? Like, are there tools that are useful to make sure that everyone's actually on the same page?
[DongWon] I mean, I think it's asking questions. Right? We kind of keep coming back to the same things in certain ways, but it's that… The compliment section of the edit letter, not to sum up what's wrong, but talking about what's going right. Sometimes it's taste stuff, right, like sometimes even talking about other books, other movies, and things that you both like can be really useful, because then that gives you a shared language of, like, "Okay, we both love Hannibal. So our series [murder] like, we want it to feel more like Hannibal than we do like Scream." Right? So having that shorthand of vibes that you both are feeling can be really, really helpful to think about it.
[Ali] Yeah. Even on that… If you have that initial call with an editor who's interested in your book, you can ask mildly irrelevant questions. Obviously, nothing like to personal or inappropriate, right. Because that's probably not your business. But you can ask questions, because the more someone talks, the more they display their values and their interests and their thoughts, and, like, it's kind of just reaching out and touching someone else's mind for a little while and seeing if you like it.
[Mary Robinette] Right. Well, with that, let's segue to our homework as we try to touch the minds of our listeners.
[Ali] Yes, yes.
[Mary Robinette] Not creepy at all.
[Chuckles]
[DongWon] Not creepy at all.
[Ali] For my final style…
[DongWon] Exactly.
 
[DongWon] So, I have our homework this week. I would like you… Thinking about this alignment question, I would like you to take a work you haven't written, and come up with 3 questions you would ask the writer to help them clarify their intention in the text. Whether this is a project your beta reading for a friend, a short story, even like a movie that you've seen, take a piece, a story that you engaged with and really figure out what are the questions I would ask the creator of this to really help them understand better what it was that they were going for. Then, for bonus points, I want you to apply those questions to your own work in progress.
 
[Mary Robinette] This has been Writing Excuses. You're out of excuses. Now go edit.
 
[DongWon] Hey. Have you sold a short story or finished your first novel? Congratulations. Also, let us know. We'd love hearing from you about how you've applied the stuff we've been talking about to craft your own success stories. Use the hashtag WXsuccess on social media or drop us a line at success@writingexcuses.com.
 
mbarker: (BrainUnderRepair)
[personal profile] mbarker
Writing Excuses 18.20: So You Want To Work In Publishing?
 
 
Key points: You want to work in publishing? Why? If you're excited about acquiring and editing other people's books, great. If you think it's a shortcut to put your book on the market, think again. To learn how publishing works without working in publishing, talk to editors and agents. Although reading a slush pile can be useful. Publishing is a big business, with lots of parts. How do you get in? Make connections! Networking. Put yourself out there! Don't self-reject. Think "What would Brad do?" And then go for it! Make up your list of titles that you can talk about, that show who you are and what you are interested in. 
 
[Season 18, Episode 20]
 
[Mary Robinette] This is Writing Excuses.
[DongWon] So You Want To Work In Publishing?
[Erin] 15 minutes long.
[Dan] Because you're in a hurry.
[Howard] And we're not that smart.
[Mary Robinette] I'm Mary Robinette.
[DongWon] I'm DongWon.
[Erin] I'm Erin.
[Dan] I'm Dan.
[Howard] And I'm Howard.
 
[DongWon] So…
[Howard] You want to work in publishing.
[DongWon] So you want to work in publishing.
[Chuckles]
[DongWon] I get this question a lot. Or, I mean, I don't get this question, I hear this a lot, that people are looking for ways to get into the industry. I hear it from people coming out of school, I hear it from writers, I hear it from a lot of people who are interested in what the business side of this looks like. What does it mean to be on the industry side? I wanted to talk a little bit, bring my perspective here, to what that process actually looks like, how to find that job if you want it, but even more importantly, how to figure out if that is a thing that's going to be fun for you. Dan, you've kind of made a switch to being a little bit on the sausage factory side of this recently. How's that been feeling?
[Dan] It's very different. First of all, I was self-employed for 15 years, and now I work in an office with coworkers. That's been a big adjustment.
[Chuckles]
[Dan] That's been freaking me out. But, yeah, suddenly having a team of people… Being able to go to an art team and say we need concept art for this, or having a whole department of editors that we can draw on when we need them and event planners and all these other things. It is reminding me how much work there is and how many people are involved in the production of even a book. Which is not to say that I forgot about my agent and the editor I work with and things like that, but it goes so much beyond just your little publishing team of three or four people you work with directly. There's a giant engine behind every book that comes out.
 
[Howard] I think it's important as we begin this conversation to examine and evaluate the motivation here. Because if you want to work in publishing because you are excited about acquiring and editing other people's books, that is exactly the right sort of decision to make. If you want to go into the publishing side of the house because you feel like that will be a shortcut to put your book into the market, then you're doing the wrong thing. Years and years ago, I studied music and how to get into the music industry. There was this guy who said, "No, don't be the sound guy. If you decide to be the sound guy, you'll be the sound guy forever. You don't get to be in front of the microphone." So, evaluate your motives. If you want to go into publishing because you want to make lots of wonderful books from lots of wonderful people… Aces. If you want to make your book, you've got to focus on your craft rather than other people's.
[Mary Robinette] Yeah, that's a great point. One of my editors once said that she loved story, but she hated writing. So, having other people write and tell her stories that she could then help shape gave her everything that she wanted.
[Howard] Beautiful.
[DongWon] Exactly. I have a lot of friends in the industry who are agents and editors and marketing folks who do write their own books. You see it happen a lot. I think they find it very fulfilling, they love doing it. It always seems very difficult to me, though, to know so intimately how publishing works and to see how the choices get made about who gets promotion, who gets this advance, who gets published here or there, and also to be participating in that process. And, also, to be spending so much of your creative energy on other projects. Right? Because I think what Mary Robinette was saying is absolutely true. For me, a lot of creative energy goes into every book I edit, every book that I write copy for, work on publicity for, whatever it is, that is all me firing on a million different engines in terms of tapping that creative well. So it's hard to make sure you have enough left at the end of the day to focus on your own project. It's doable. Like I said, I know a lot of people who do it. But my basic advice to somebody who's a writer who wants to go into publishing, and I hear this sometimes, they're like, "Oh, I want to understand the industry better to help me get published." I'm actually like, "I think what you should focus on is writing your book, and then let industry people help you get it published, rather than trying to do it the other way around."
 
[Howard] One of the best ways to learn how publishing works without actually working in publishing is go to conventions and coffee klatches with editors and agents and ask them those questions. Have those conversations in environments where they can tell you how it goes, and then you can step away and keep working on your book.
[DongWon] Totally.
[Mary Robinette] The one exception that I'm going to say is that… Maybe not the one, but the exception that is coming to mind in this moment is that working… Reading a slush pile…
[DongWon] Oh, yes.
[Mary Robinette] Is working in the publishing industry, and it's invaluable for someone who wants to be a writer and doesn't have any interest in going further in that career path. But that is… That is not a long-term career position.
[DongWon] I do wish everyone who wrote a query letter would spend… I don't know, like two hours sitting down and reading a slush pile that a literary agent gets. Right? The unsolicited queries that we get. Just see the range of what we're receiving. I plugged her newsletter last week, but my colleague, Kate McKean, wrote this piece about how sometimes what we want is writers to be doing the bare minimum in a query letter.
[Chuckles]
[DongWon] Once you look at what the unsolicited queries look like, you'll understand what that means, which is just get across that you are professional, you've written this book, here's what the book is. Be direct, be simple, be clear. That's what we're looking for from a letter. I think it's hard to internalize that. It's hard to understand what we mean by you need to stand out when you're writing that letter until you've read 100 of them, a thousand of them in a row, and then realize that, "Oh. 1% of these is catching my attention and here's why."
[Erin] Yeah. I would say from the short fiction side of things, so, I was a slush reader for short fiction, where you read all the stories that come into a magazine. It was really valuable for a couple reasons. One is it's nice to see work that has not yet been published. It can be easy to compare the work that you're working on, that's in progress, to other people's finished products and feel like there's such a huge gap. Like, I will never get there. So it's nice to see all the stories that sort of come through the world from people that you don't know. It's also a great way to get to know your own style. They often say one of the best things about critiquing other people's work in a workshop is not the critique you get from others, but what you learn about how you read, how you… What you want out of a story, what you like in storytelling, and what you can incorporate in your own storytelling in the process. Unfortunately, I will say that, like, slushing is time consuming, often unpaid, and not available to everyone, which is an issue. But if you are able to do it, it can be a really great way to learn more about yourself and story in a really interesting, hands-on way.
 
[DongWon] Totally. Two things I want to say is, one, I want to make sure we're not discouraging people from going into publishing. I mean, publishing is a fantastic business, I love being in it, I've made my whole career there, I've been in the business since 2005. I've been an editor, digital publisher, startup, literary agent. I've seen lots of different sides of the business and all of them are really exciting. I want to return to a point that Dan made earlier, which is there's always so many more people work in publishing than just agents and editors. Right? That is a tiny, tiny fraction of the staffing of a publisher. Those are obviously important roles. There sort of the glamour roles, the ones that everybody sees. But then you get into the marketing team, the publicity team, the art team. Sales, which I think is probably the most important team that a publisher has. Maybe that should be its own episode about how to deal with your salesforce. But the sales team are the ones who are actually taking your book, going out into the world, and convincing booksellers to stock it. Then there's managing editorial. Right? These are the copy editors, these are the production designers, these people who are turning your words into a book. Right? Here's the layout, here's how we print it. All of these things. Then, all the things it takes to run a business. Right? Finance, accounting, legal. Warehousing, all of those distribution and logistics. Right? Publishers are very big companies. They employ many, many people. So if you want to work in the business, don't be too hung up on, oh, I necessarily need to be an editor, acquiring books in this way. That is a very fun job, it's a very difficult job. It is also primarily a management position. You're mostly project managing and reaching out… Coordinating between all these different teams. It's not just sitting down and reading manuscripts and editing. So, things to keep in mind, is that it can seem very appealing and glamorous. You see it portrayed in a movie or wherever.
[Ha ha chuckles]
[DongWon] Our jobs look very fun and cool. We are working on our book a year, right, and we're traveling on the road with the author. None of that happens. You're mostly in a cubicle, desperately juggling a thousand emails while going to 15 meetings a day. Right? Like, it's not that there isn't that glamour, it's not that there isn't that fun, but these are like really difficult jobs that require a lot of those professional skills in that way.
 
[Mary Robinette] You mean you don't have a two-story Manhattan apartment, with a balcony?
[DongWon] I actually do, but that's…
[Laughter]
[garbled]
[DongWon] But, like, it's… I feel very called out all of a sudden. But, anyways…
[Howard] Our next writing retreat is at DongWon's place.
[DongWon] It's very echo-y. So, bad audio quality, but you would all be very welcome.
[Mary Robinette] But it's not in Manhattan.
[DongWon] It's not Manhattan, it's Brooklyn. Right?
[Dan] No. Several years ago, I went to the HarperCollins office working with them on a promo we were doing for one of the Partials books. While I was there, there was a fire drill. That, for me, was like… In a very weird way, there was this kind of really fascinating suddenly, dozens and dozens of people I didn't even know we are in the office were out. We were all like walking down 25 flights of stairs together. Just a big testament of look at all those extra people who are here that I typically never interact with, but are vital to the process.
[DongWon] Great. Yeah. I want to talk a little bit more about what that process actually looks like in terms of starting to be able to find the opportunities to work in the business. But before we get to that, let's take a quick break.
 
[Erin] So, this week's thing of the week. Shockingly, I love a book that is about writing. How people experience writing, writing craft. So I'm thrilled to recommend this week Letters to a Writer of Color which is an essay collection edited by Deena Anappara and Taymour Soomro. They collected essays, 17 different pieces, from authors of color around the world talking about craft and the writing life. It just came out recently, about a month or so ago. It includes essays about use of the second person, trauma, art and activism, authentic political fiction, crime fiction… It's like having a whole fun Writing Excuses type experience, but in book form. So go out there and read Letters to a Writer of Color and see what these amazing authors of color have to say about the writing life.
 
[DongWon] Great. So we've talked a little bit about why you might want to work in publishing. Let's talk about how to do that. So, I wrote a newsletter about this, So You Want to Work in Publishing? That kind of encapsulates my, like, top-level advice to starting to find those jobs. I think the core of it is, for me, and this actually applies to writers, too. I find that this advice is pretty extensible to getting any particular role in the industry, whether that's getting published or getting a job, which is, it is all about who you know. Right? It's all about having the connections that can get you a little bit more attention in house, little bit more focus from somebody who has a personal connection with you. Now, when I say that, it sounds bad. Because it sounds like what I'm saying is my daddy went to school with your daddy at Harvard, and therefore I'm going to get this job. Obviously, that happens. Nepotism exists in every industry. But what I mean is something a little bit more general than that. It's about having a personal connection with somebody who's working inside the house, who… On the editorial team, on the marketing team, whatever it is, to just give a little bit of a nudge. Right? That person doesn't have to be the publisher. That person doesn't have to be in charge. In fact, it's often more effective to go from the ground up, to have somebody's assistant, to have an associate editor, somebody like that, who can give it that extra nudge in the editorial meeting or nudge their boss, to be like, "Hey. This person's really cool. We should be keeping an eye on this, whether or not we have an open position to hire for or are looking at a manuscript that's coming across our desks."
[Howard] There's an example from Writing Excuses that is, I think, very informative here. We get emails pretty regularly. Just cold emails from agents who want to put somebody on our show. Almost without fail, the answer is, "I'm sorry, we're not looking for guests right now." But, we do panels all the time with authors whose work we discover we love and whose talking we discover we love. We have those conversations and we make little tick marks in our heads saying, "I think this person would be fun to have on our show." So, yeah, you want to be a guest on Writing Excuses, it's not what you know, it's not how persuasive your agent is, it's have we had the opportunity to meet you and talk to you. It doesn't end up being an old boys club or my daddy went to your daddy… Or…
[Laughter]
[Dan] Yeah.
[Oh, no]
[Dan] That also happens.
[No, Alex. Don't cut that out. That's awesome.]
[Howard] My daddy went to Harvard with your daddy. It's have we met you before we brought you into the workplace.
[Mary Robinette] It's basically will you be someone that will make our lives better rather than make our lives harder. Because we definitely had guests who are like, "Let's try to pull you out." But, for me, the thing about the networking isn't so much the hey, I can give someone the nudge, often it's like, "Did you know that this job was opening up?" The number of times that an editor has passed on to me, because they know that I know people, past on a job listing, which then I have sent out to people that I know. Because they posted, but it's always in like weird obscure places that you kind of already have to be in the industry to know to look for. So having someone who can say, "Hey, there's a job. You should apply for it." Is often the nudge that you need, and you can't get that if you haven't met the person. Which is this whole cyclical thing that is also a problem.
[Dan] Yeah. I do want to point out the kind of problematic nature of that, because it is to some extent a rich get richer scenario. Right? Like, I get invited to anthologies all the time now because I know people and they know my writing. Those are not necessarily opportunities that I am looking for or would currently benefit from the way someone who is trying to break in would absolutely love to have that, and they just don't know the right people yet. So, I guess what I want to say is, yes, that can kind of be a self-feeding loop, but also as important as networking is, it's not the only way to get in.
[DongWon] That is true.
[Dan] It's not the only way to break into this industry.
[DongWon] Absolutely not the only way. You're highlighting a big structural flaw in the industry. I think it is why getting people of color in, people from marginalized backgrounds into the industry has been a challenge. So I think one of the things that is our responsibility in the industry side, but also an opportunity for people who are looking to get into it, is to broaden the network of who we're meeting. Right? So if you're looking to get into the industry, I would encourage you to as much as you can step outside your normal social circles and meet a wider range of people. That's one way to bring other people into the fold, or for you to start to enter the fold.
 
[Erin] Yeah. I've never worked in publishing. I started my career working in television. Which has a similar sort of people want to work here for various reasons, because it's a fun industry. One thing I did was I actually worked at kind of with nonprofits and volunteer work, and was around the industry. So I worked for an organization, with an organization that was trying to help increase diversity in the television industry, which I was like, "Hum. A, benefits me, because I would like to be this diversity in the television industry, but also just I met a lot of cool people." We put on fun events, we would do interesting things. Then, I knew people kind of accidentally through that that then they might tell me about an opportunity. The other thing is to like put yourself out there if you can and say this is what I am interested in doing. Whether that is in person, on Twitter… If people know, hey, I really want this type of job, and you're putting that out there in a… Just hey… Not in a bugging people way, but in a hey, universe. This is what I would like from you. Sometimes people will remember that, in the next time something lands on their plate, they'll be like, "Oh, didn't so-and-so say that they were looking for this kind of job?" Or this kind of opportunity? And will then pass it on to you.
[DongWon] I love both of those pieces of advice so much. I mean, you can't get a job if you are secretive about it. Right? So I think the first step is to really start putting yourself out there and really kind of dress for the job you want kind of moment, but doing that in your social life. You have to embrace the fact that you truly want this thing and be ambitious and go for it, I think, to get the thing sometimes. Then, the other thing you said is the biggest question that we're having about okay, it's great to know that you should meet people, but how do you actually do that. That's the other question I get all the time. I will admit, this is gotten a lot harder post-Covid. Right? I think my advice has changed a little bit then it would have been in 2019, 2018, but still fundamentally as spaces are opening up in person events are still a great way to do that. Networking online remains difficult, especially as we're losing Twitter which used to be sort of publishing's watercooler. It's getting a little bit harder to connect with people you don't know. So, look for events, look for organizations. I think, Erin, that was such a great piece of advice. There's lots of organizations that are hosting writing seminars, are doing events, are doing programming in certain ways. Those organizations always need event managers, they always need hands… People to, like, stack chairs, people to help… Pour wine for people, put out cheese, whatever it is. These organizations need volunteers, and it's pretty easy to get in there. Once you're in there, writers come, editors come, agents come, lots of people go to these things. Especially if you're in New York, but… Working at bookstores and helping do events at bookstores is also a great way to meet a lot of writers and make some connections with people in your writing community, in your local publishing community. So, keep an eye out for those events. Look for book-oriented public events that need extra staff or are open for you to just attend. Right? Many a publishing assistant has fed themselves in early years by going to event after event after event and eating whatever snacks were available…
[Chuckles]
[DongWon] And that was dinner, right? Like, those are things that were like part of how you came up years and years ago. That's faded a little bit. One is pay is improving very slightly in the industry. But also, as some of these events have gone away in recent years. But we're starting to see them come back a little bit. Also, look for explicit networking events. There are networking events that happen in lots of places that are about meeting people who are in the industry, want to be in the industry. I love to run the sometimes. So, yeah, those are opportunities that are out there. Keep an eye out for them.
 
[Mary Robinette] The other piece that I would say is that when you do hear about a job that comes up, don't self reject. Go ahead and apply for it. Because even if you're like, "But I don't really have any experience…" You don't have any experience now. But you will have experience, and a lot of times someone will… Because I know that I have experienced this on both sides of the hiring table, that you'll remember someone who had a really good cover letter, had a polished resume, weren't quite ready yet, but you circle back to them later.
[DongWon] Exactly. Also, informational interviews. Even if they're not necessarily jobs, you can just email somebody and be like, "Hey, do you have 15 minutes? Can I buy you a coffee? Can I just hop on a zoom for 15 minutes, ask you a couple questions?" I do informational interviews all the time. Me saying this publicly is probably cursing myself to get a thousand of those requests.
[Chuckles]
[DongWon] But I try to make time for people to ask me a few questions and get a little bit of insight into it. This self rejecting thing is very important. My first editorial job at Orbit, they were hiring for a senior editor position at the time. I happened to run into a friend at a party, and she was like, "You should apply for this job." I was like, "What are you talking about? That's a senior editor position." She was like, "No, no, no. Just come in, meet with my boss. Just have a conversation." I had already self rejected from that job. I had seen the posting and was like, "I can't apply for that." I'd only been an agent's assistant at that time. I went in, had an interview. Whatever I said in the interview was compelling enough that he was like, "I'm going to take a risk on this person." I wasn't hired as a senior editor, but I was hired as a full editor. I'd come in from an assistant, jumped a few hurdles. It was only because, like, again, somebody I knew gave me the hookup, told me to do this thing, gave me the advice that this was an open position and that this was possible. I was also really lucky that that was something that worked out for me in a great way and was a transformative experience for me in the industry.
 
[Erin] Yeah. I would say that my biggest piece of advice on self rejection is always, "What would Brad do?" Apologies to any Brads listening to this, which is that for any job, there is like a dude named Brad who's tall, confident, and mediocre. Who…
[DongWon] Have the confidence of a mediocre white man. That's…
[Erin] Exactly.
[DongWon] The best advice.
[Erin] Brad is out there. Like, think of a name, like, I picture him out there, like, applying for that job, and he's like…
[DongWon] Poor Brad is sitting there wondering what did I do?
[Laughter]
[Erin] I'm thinking… I might be thinking, "Oh, my gosh. This one's three years of experience and I have two and a half." Brad is like, "I heard of this once, and I'm applying." Unless I want to see Brad in all those jobs, like, I let the pettiness of not wanting Brad to win out over me to be the thing that propels me to put an application out there, or put myself out there for an opportunity.
[Mary Robinette] I love revenge as my method for success…
[Giggles]
[Mary Robinette] As a strategy. That's really good.
[Dan] To all the Brad's listening to this…
[DongWon] We're coming for you.
[Dan] We love you.
[DongWon] No, we're coming for you.
[Laughter]
[Dan] Please, also apply to the thing. It's a different Brad we're talking about.
[DongWon] Yeah, we're talking about another one.
[Mary Robinette] Yeah, just that one dude. This is, I think, good advice for a lot of different realms. Is there anything that you want to circle back to that's very specific to publishing?
[DongWon] One thing that is going to happen at these networking events, and this is an important thing, is when you meet editors, when you meet agents, when you meet other writers… Small talk is difficult. Right? Learning how to network is a skill, in and of itself. Right? The one good thing about publishing, one thing that makes it easier than other industries is you are guaranteed to have a topic that everyone wants to talk about, and that is books. We're all in this because we love books. You can always talk about books. So, people will ask you, you will ask people, the core question that comes up in every networking conversation I've ever had, which is, "So, what are you reading these days?" Right? Or what do you like to read? What have you read? This, inevitably for me and I think most people, draws an immediate blank as you go, "Oh, God. What was the last thing I've ever read," and you cannot think of a single book title. So, my advice is, as a super tactical thing, is to come up with a list of three things that you have read. They do not have to be what you've literally read in the last month or whatever. What you want to be doing is picking titles that say something about yourself, that communicate a little bit who you are, what your point of view is, and what kinds of things you like to read. Think of it as like comp titles for your professional career, or your personal brand. Right? So if you want to be… If you want to work in literary fiction, pick smart, interesting literary novels, like say Hanya Yanagihana, don't say Colleen Hoover, if you want to be working in lit. If you want to be working in commercial fiction, in commercial women's fiction, then you should probably say Colleen Hoover or something similar. Right? Like, know what your target audience is and know where you want to fit into the industry. Then, come up with a little comp list about yourself as an introduction, as a calling card for, "Oh, right. That person had interesting tastes. They're right for this job."
 
[Mary Robinette] That sounds like great homework.
[DongWon] Absolutely. So, I think do this for yourself. Go through, make that list, think about who it is you want to be, and, a little bit of call back, decide who you are and then do it on purpose. Come up with a list of three titles that you think says something about the kind of writer you want to be, the kind of publisher you want to be. Write that down, memorize it. Have it ready to go for the next time you meet someone new.
[Mary Robinette] In the next episode of Writing Excuses, we talk about the communication gap between publishers and writers, rejecting people with kindness, and receiving rejection with grace. Until then, you're out of excuses. Now go write.
 
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Writing Excuses 18.16: Deep Dive: Publishing is Hard, by DongWon Song
 
 
Key points: Where do you get your ideas? Whatever I'm dealing with in my day-to-day job. Issues in my inbox, what people are talking about in social media, huge kerfluffles in publishing. Who are you writing for? In theory, for other people in the industry. In practice, mostly writers.  How do you decide how much of yourself to mix in? For me, making it personal is important. How do you decide what to write about? Not a schedule, not a plan. A burr under my saddle. Do you have a file of draft essays, a boneyard? About 2 months ago, I deleted all of them. What does running the newsletter do for you or your career? It's a brand building exercise. But when you change, how does that match the brand you established? The newsletter is a living document, and I am too. Having editors who are friends helps the agent and his clients.
 
[Season 18, Episode 16]
 
[Mary Robinette] This is Writing Excuses.
[DongWon] Deep Dive: Publishing is Hard, by DongWon Song.
[Erin] 15 minutes long.
[Dan] Because you're in a hurry.
[Howard] And we're not that smart.
[Mary Robinette] I'm Mary Robinette.
[DongWon] I'm DongWon.
[Erin] I'm Erin.
[Dan] I'm Dan.
[Howard] And I'm Howard.
 
[DongWon] So this week, it's my turn for the deep dive. I'm not a writer, necessarily, like everyone else on this podcast. I'm on the industry side, as we talked about before. So there is a little bit of like a… What do we talk about in my case? How do we do this?
[Chuckles]
[DongWon] I realized that I thought it might be interesting to dig into a newsletter that I run. In 2019, I started a newsletter at that point on Substack that was about my experiences in publishing. It's in part instructive about how the business of publishing works, but really, it's through the lens of here's how I experience it, here's how I think about it, here's how I talk about it. So I've been doing that on and off for the past several years… Way longer than I realized. I thought I'd been doing it two years, but 2019 is not two years ago.
[Chuckles]
[DongWon] So I wanted to have it featured on the podcast for us to talk a little bit as a way to understand how I think about publishing, what perspective I'm bringing to the pod, and really kind of dig into some of the tricky issues that I like to tackle there.
 
[Howard] A couple of things. DongWon, when we do these deep dives, often we put your feet to the fire…
[Laughter]
[Howard] And ask you how you did things. Also, when you say I'm not a writer like these other people, after having read several installments of Publishing is Hard, you're a writer.
[Dan] Yeah, I was going to say the same thing.
[Howard] You're absolutely a writer.
[Dan] Maybe not an author, but a very good writer.
[Mary Robinette] Again, we're going to totally digress on this. The reason I'm digressing on this is because I know that we have listeners out there who are nonfiction writers, and I want to remind them that they are writers, just like DongWon is a writer. It doesn't have to be fiction to be writing. And your pub…
[DongWon] I will back up and say I'm not a novelist and I don't write books.
[Chuckles and laughter]
[Howard] Fair enough.
[DongWon] Because I completely agree with everything… What everybody's saying. I will say I am a writer in this regard, which was… Having to go back and read things I had published several years ago was truly agonizing and I do not understand how you all do this on a regular basis.
 
[Howard] See, that brings me to the third part of this tripartite thing of mine, which is, now that we've established that you are one of us as a writer, the first question I have to ask you is where do you get your ideas?
[Laughter]
[DongWon] Suffering and trauma, Howard. Yeah, I mean, I get the con… The ideas for what I want to talk about basically by whatever it is I'm thinking about in what I'm dealing with in my day-to-day job. Right? So what issues are coming up in my inbox, what am I seeing people talk about in social media, what huge kerfuffles are happening in publishing that's… And Publishers Weekly this week. All those things are things that I start thinking about, and then… Often what happens is I'll see a bad take, I'll see somebody interpret something that somebody said as part of a testimony or as part of an article, and I'll be like, "Wait. People don't understand this the way that I understand it. Writers are seeing things happening in the industry and they don't have my 17, 18 years of experience of working inside the sausage factory. Are there things that I can explain about this? Are there ways I can illuminate some of what the logic behind what looks like an crazy decision is, and how people might approach it in a way that makes life a little bit more navigable for those of us in the industry, for those of us participating from the other side as writers and people looking to get published?" So…
 
[Mary Robinette] One of the things that you just said is a question that I'm curious about. You talked about seeing a hot take, and going, "Well, that's hot…"
[Chuckles]
[Mary Robinette] When you're writing, who are you writing for? Are you writing for writers? For the young up and comers, or are you writing for fellow industry peers to be like, "Hey. Folks. Trying to get your…" Or does it depend?
[DongWon] The conceit of the newsletter is that I'm writing for other people in the industry. The conceit is this isn't a newsletter for writers, it is a newsletter for people in publishing, people who are looking to talk about publishing. In practice, I know most of who's reading it are writers. Even though, every time I poll, I get lots of emails from friends in the industry or colleagues or whatever. I think it really does resonate with people who work in publishing. But I also recognize that that's a very tiny population. Therefore, most of the people reading it are people who want to be published, who are either people who have books out or are aspiring published authors, whatever it happens to be. So there's a little bit of a trick that I have to pull that I'm writing for other peers when I think about it, but then I also need to adjust what I'm saying so that it lands for people who aren't in the industry in the same way, and therefore may not have all the same… I don't know, internal defenses and understandings of how the business works. Because one of the things I want to do is make publishing legible to people who aren't in it, and one of the ways it's illegible is that it's a tough business. We talk about things that are very important to people, about their art, about their craft, in ways that can be very blunt and are fundamentally about profit and money because publishing is a business. Right? So finding ways to talk about those things without unduly traumatizing my audience or discouraging people. The last thing I want people to do is read this and feel like, "Oh, I can't succeed then. I can't publish. I shouldn't be trying to do this." That's my worst-case scenario. So how do I talk about difficult experiences in a way that has enough accessibility and empathy for the audience that I can sort of navigate that balance? So it's an ongoing conversation in my head. It's a very very very good question.
[Mary Robinette] That seems like that's a very applicable thing, then, to write for one audience and then edit to broaden it.
[DongWon] Exactly. I think that's the thing that a lot of people can incorporate into their process. Right? So my first drafts often I have to be like, "Oh. I can't say that. That's too harsh. That's an inside thought." Right? How do I edit that to be for a broad audience?
[Howard] There's an entire group of writers, communicators, out there facing the same problem and that's the sci-comm community, where they are writing from the standpoint of scientists, but trying to write to everybody else.
[DongWon] Exactly.
[Howard] They need to make it understandable, but they need to not dumb it down. They need to deliver the bad climate news, but they need to not send us into a panic and make us not care anymore. It's a fine line to walk.
[DongWon] It is. It's like it's a very flattering comparison to make.
[Chuckles]
 
[DongWon] I think on that note, let's pause for our thing of the week.
[DongWon] So, the thing of the week this week is actually another podcast. It's a podcast called Friends at the Table. It's an actual play role-playing podcast that is one of my very favorite things on the Internet. The previous season of this, I think, I broadly declared on Twitter that it was my favorite piece of media that year, and I still stand by that. They just launched a new season of the podcast called Palisades. That's a science fiction story about a planet under attack by sort of invading forces. It's a story that is about revolution, it's a story about resistance, and it's a story about giant robots. It is some of the most intricate fascinating world building I've ever seen with fantastic improvisational play. I cannot recommend Friends at the Table highly enough. Now is a great time to jump in as they just launched their new season.
 
[Erin] I have a question.
[DongWon] Great.
[Erin] About Publishing is Hard. Which is that one of the things that I love about it is how much personality and like personal story you weave in there. So you're doing the… Talking about the industry, but you're also talking about yourself. I'm wondering how you decide how much of yourself to kind of put in there. You know what I mean? What to share with us when you're sharing all this other information?
[DongWon] Yeah. It's a tricky question. I think, for me, making it personal is very important. We'll talk about this more in a future episode, but I don't want to be someone standing on a hill didacticly telling you, "This is how publishing should be. This is the only way to succeed. This is my 10 rules for success." That's not the kind of thing I'm trying to do. So, for me, rooting it in my own subjectivity, rooting it in my experience, feels really important to me. Right? So what I want to be doing is telling personal stories. I'm going to tell you about stuff I went through, but that's complicated because I can't talk about client stuff in a direct way. Right? I can't expose whatever's going on with the particular writers I work with, a lot of that is confidential. Also, my job as a literary agent is always to be hyping out my clients. Right? So you don't want to necessarily air people's dirty business. Right? So, it's a delicate balancing act. I am often talking about personal experiences, but I'll have to be a little vague or allude or blend a few things into one scenario. So I try to make sure that the emotional core of it is very personal and very honest, while having to elide some actual details and be a little slippery about what actually is what. Because I never want things to be mapped from one thing I write about to a situation that affected somebody else.
[Mary Robinette] Yeah. I find that a lot of times when talking about issues is that if you can depersonalize it or decouple it as you say from a specific incident that it becomes easier for people to apply it. At the same time, the more specific you are, the easier it is for people to internalize it because we learn from stories.
 
[Dan] So, this leads into another question I had, which is, take us behind the scenes a little bit. How do you decide what are the things that you want to write? Do you have a schedule? Do you just have some burr under your saddle that eventually turns into an essay? How do these topics get formed?
[DongWon] Anyone who has subscribed to my newsletter is very aware that it is a very irregular event. I'm not on a regular schedule. It's not monthly, it's not weekly. There are gaps between when I publish things. That is somewhat deliberate. But it's because I don't have a schedule, I don't have a plan. What I'm looking for is when do I get a burr under my saddle, I think that's it exactly. When does something gets stuck in my head in a way of like, "Oh, wait, I have something to say about this." Sometimes that's I watch a TV show, and they did a cool thing and I want to talk about that thing. Sometimes that's somebody's having a fight on Twitter and I'm like, "I have thoughts about that, but I'm going to let that cool off a bit before I share my thoughts because I don't want to contribute to the discourse, but I do have insights that I think might be helpful to people, hopefully." So, it's kind of all over the place. I'm not much of an advanced planner when it comes to the newsletter. I like to go a little bit more off-the-cuff than that. But… Yeah.
 
[Howard] Do you have a file of draft essays, a boneyard of things where like, "Oh. Now I'm ready to finish this essay, and I will release it to the world."
[DongWon] I did and then about two months ago, I went through and deleted all of them because I looked at all of them and I was like, "I don't want to talk about any of these anymore."
[Chuckles]
[DongWon] The moment had passed for me. Right?
[Howard] A piece of me just died inside. You deleted your boneyard. I think those are words.
[DongWon] They are words, but there's always more words, and there's always more ideas. Right? I think that's one thing that… I encourage people to save their stuff. Go back to what's in the chest. Go back and see what's in that desk drawer. But also, don't be afraid of throwing stuff out. You will have more ideas. More stuff will happen. Even as I was trying to pick out newsletters for us to talk about for the podcast, I was going through some of it… I don't necessarily agree with everything I said before. I was surprised, actually, by how much… I was like, "Oh, I still vibe with this." I still stand by what I said then, even if I would change a couple of things here and there. But an idea that I had for a newsletter eight months ago that I was like, "Oh, not interested enough to finish this." I'm happy to let that go by the wayside. Maybe something similar will occur to me again six months from now, and I'll do it then.
[Mary Robinette] Yeah. I find that that's true for me with a lot of things, that there's the… The person who started that, that original thing, is not the same person that is sitting down to write it.
[DongWon] Exactly.
[Mary Robinette] It's… Unless I have a new spin on something… I used to blog every day and talk about stuff, and I would bank things. Where I'd like write several things in a day. I don't understand how I did that. A. But, also, frequently I would come back to something and be like, "I don't… I have no connection to this." That was a different person who wrote it.
[DongWon] Yeah. I mean, sometimes I think, Oh, maybe I'd have more subscribers, maybe I'd grow the audience more, those kinds of things, if I did have that bank of more regular content to tap into. But it's also just not the kind of project I'm doing. I'm doing this as much for my own interest in amusement as for anything else. There is a paid tier to the newsletter, but all the content is free. Anyone can read any of the issues. The paid thing is almost more of a tip jar. Like, do you like what I'm doing? Do you want to support it? I started doing twit streams and bringing guests on. Those guests are paid roles. That's kind of what the subscribers go to, is just making it so that it's worth it for me to spend time on this and to bring in some guests and things like that. But, for me, because it's free, I feel comfortable posting stuff when I want to post stuff. When it feels relevant to me.
 
[Dan] I want to dig into this a little bit. Let's talk about what you think the newsletter has done for you. Clearly, it's a thing that seems primarily designed to give back a little bit. You love the industry, you love working in it. You want to talk about it, you want to help people out. But at the same time, a really common piece of advice we hear is, "Authors, get a newsletter." You're not exactly in that position. But, what are the ways in which you think running this newsletter has benefited you or your career?
[DongWon] It's a brand building exercise for me. It… The revenue from it is nice, it's a little bonus. The educational component has a lot of emotional investment in it. The professional reasons for doing it are is it does build my brand. Writers get to see this is how I do business, this is how I think, this is how I think about the industry. Does that make sense to me? Does that seem like someone I want to work with? Right? It's a way for writers to sort of audition me a little bit before working with me. If they like my ethics, if they like my perspectives, if they like my view of how to be in the business. That's very important to me. It's also marketing for me towards publishers. Right? So a lot of editors read my newsletter. I hear from them, I get lovely messages from them, and those are people who want to work with me. Who… They think of me positively when one of my manuscripts lands in their inbox. So it sets me up in a number of ways, it lets me have a brand in a way that was more sustainable and clearer and more fun to do than Twitter was. I mean, Twitter is a mess in a lot of ways. So the newsletter let me talk about things at length in ways that let me be much more clear about who I am and what I stand for.
 
[Erin] This brings me back to something that both you and Mary Robinette said earlier, which is that you change as a person, and what you believe changes. So if part of it is branding yourself, how do you like square that with the fact that you may be a different person now than the brand that you established maybe a year ago or two or three years ago?
[DongWon] I mean, like, I literally have a different gender than when I started bus… The newsletter.
[Laughter]
[DongWon] Like, somebody will be going, "I don't use that pronoun anymore. What's that doing there?" Like, yeah, I've changed a lot. I certainly… I don't have the perspective in this business that I did when I started, much less five years ago, much less probably last year. It's a business that evolves. Publishing is so slow in certain ways, but how we see content, how we see our roles in it, what are… I mean, I have a lot of thoughts about workers rights in the industry. HarperCollins had that massive strike last year, which concluded positively. They got a lot of what they wanted. Like, that has absolutely informed my thoughts about like how do we resolve a lot of the issues in publishing, in the industry. It's like, "Well, I was pro-union before, but, boy am I pro-union now in terms of publishing workers, in terms of young editors and assistance and people coming up." How much better with this industry be if we had stronger labor rights and relations? Right? I'm not sure all of my publisher friends would like to hear that from me…
[Chuckles]
[DongWon] Especially those in more senior positions. But our thoughts and things do evolve. It was interesting to go back into the archive and see what I still stand by and what I didn't. But I think it's a living… The thing about a newsletter is it's a living document. It's not I wrote this and this was my opinion and it's calcified in a certain way. I hope people can see that and understand that. I haven't really gone through and pruned old things I don't necessarily stand by anymore. But there's nothing in there where I was like, "Wow, I said… I was way out of pocket on that one." But it's subtler than that, I think.
[Dan] I would say in a lot of ways the brand you are building here is less about the specific insights and more about your style of thinking and analyzing things. The way in which you present things rather than the specifics that you present.
[DongWon] Yeah.
[Mary Robinette] I also love them because the newsletter sounds like you. Like, the one we were reading specifically for this… I saw you give that keynote speech.
[DongWon] Right.
[Mary Robinette] I'm like, "Oh, yeah. No, this is exactly your rhythm and inflections." Then, subsequent ones I'm like, "Oh. Yeah. No, this is like sitting down to have a conversation."
[DongWon] My newsletters are profoundly ungrammatical, which is funny. I use repetition a lot in them, stylistically. It's because that is how I talk, especially when I'm lecturing, especially when I'm like speaking in front of a crowd or even on the pod or whatever. So, yeah, it's nice to hear that it is reflective of how I think and talk so much.
 
[Howard] I want to circle back to something you said earlier which… At risk of unduly waiting this, this might be a good point on which to close. That is that when you said you have friends who are editors who read this and who like what you say. If you are a writer, you want an agent who is friends with a lot of editors. Because what you are paying the agent for is to put your work in front of as many editors as possible in as positive a light as possible. To put it in front of the right editors. That is… I mean, that's the bread-and-butter of the job that you really do. The fact that this newsletter is getting you more attention from editors is good for your clients, present and future.
[DongWon] Well, one thing is I used to be on that side of the table. I was an editor at a big five house. I have a lot of understanding and empathy of what they go through. So I think my newsletter's a little bit of framing that as well. I want to be clear, though, that there are other ways to be an agent. Right? There's a mode of agenting that is much more antagonistic and much more hostile to the publisher. Right? They get projects because they're big projects, because they're big agents. It's a different way of interacting. It's much more old-school, quite frankly. It can also be really effective. It's not how I do business. It's not just who I am as a person. So part of me doing the newsletter is making clear this is my approach. Not that I think other approaches are wrong. It's not how I want to do things. But, yeah, again, it's really a way for me to express to the world, whether that's writers, whether that's my peers, whether that's people I want to work with, who I am as a person and how I want to be doing business. So, thank you for taking the time with me to dive into talking about how publishing is hard.
 
[DongWon] Dan, I believe you have our homework?
[Dan] Yeah. We have, actually, a two-part homework for you today, dear listener. We want you to subscribe to a couple of newsletters. They're a very valuable thing, they're common in the industry. We want you to seek out to with the following criteria. Number one, find a creator that you really like who has a newsletter and subscribe to it. Number two, possibly and maybe ideally with that same creator, find a newsletter that person subscribes to, and subscribe to it as well. Because then you get a sense not only of what they are putting out into the world, but what they are absorbing. What the creators you love our reading and interacting with.
[Mary Robinette] In the next episode of Writing Excuses, we'll talk about branding, personal identity, and why Dolly Parton can never have a bad day. Until then, you're out of excuses. Now go write.
 
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Writing Excuses 18.02: An Interview with DongWon Song
 
 
Key points: Publishing is about providing context for the story. Positioning. The story about the story. As a published author, you have your writing job, the craft, and you have your professional author job, hitting deadlines, negotiating, networking, marketing yourself. Why did you write this book? Why is this important to you? Why is this your story to tell?
 
[Season 18, Episode 2]
 
[Mary Robinette] This is Writing Excuses.
[DongWon] An Interview with DongWon Song.
[Erin] 15 minutes long.
[Dan] Because you're in a hurry.
[Howard] And we're not that smart.
[Mary Robinette] I'm Mary Robinette.
[DongWon] I'm DongWon.
[Erin] I'm Erin.
[Dan] I'm Dan.
[Howard] I'm Howard.
 
[Mary Robinette] One of the things that we wanted to do is take a little bit of time and help you all get to know us. We have been doing this for a long time at this point. While you got the quick introduction to us in that first episode of the year, we wanted to take some time and do a little bit of a deeper dive into the backgrounds of each of us so that you understand kind of what we bring to the table, but, more specifically, how our lens can help you. So, DongWon, you and I have known each other for a very long time.
[DongWon] Indeed.
[Mary Robinette] So I want to start with the version of you that I met first, which was the editor version. Because you've gone through several reinventions. So, what do you think, like, when you think about yourself as an editor and approaching writing? Like, what are the lenses that being an editor in specific do you think allows you to look at the work?
[DongWon] Yeah. I mean, I think being an editor was a real education. By that, I mean working inside a big five publisher as an editor. For me, that was a real education and how to think about putting books into the world. Right? So, for me, publishing as an industry, as an activity, as a goal is so much about providing context for the story. Providing context for the thing that you, the audience, are about to read. I remember when I interviewed for the editorial job at Orbit, I was interviewing with the publisher there, Tim Holman. It was one of the most stressful 45 minutes of my entire life. He asked me a series of questions that I not only didn't know how to answer, I didn't understand the questions he was asking me. Because the first thing he said was, "What's a book that you think has been published well recently?" I talked about like, "Oh, I liked this book." Or "I liked that cover." Or "I liked that marketing." He's like, "Nonononono. None of that is what I'm asking. What's been published well?" What I realized eventually, after years of working for him, what he meant by that. It was just the holistic synthesis of the whole thing. What's the positioning? What's the story that we're telling about this story? So, I think the thing that I bring to the table from my editorial experience is not just the mechanics of like how to structure things, how to fix a sentence, how to do this, that, and the other. It's how do we frame this whole thing? How do we think about the book as it is in a way that we can package it, we can communicate it, and we can pitch it for a broader audience?
 
[Mary Robinette] I love that. I love that holistic approach idea. Which is actually a nice segue to the next piece that I wanted you to talk about a little bit, because there's your professional identity, but then there's also you as a person. After I got to know you as an editor, I got to know you as a friend. You've also gone through some reinvention as a friend, as well. So I was wondering if you could tell people a little bit about the aspects of yourself that are perhaps not obvious with just voice?
[DongWon] Yeah. I think one thing that I have found over the course of my career is starting to understand the ways in which my own context influences the kind of stories that I'm interested in, the way I think about publishing, the way I think about story. Just for clarity, so everybody's on the same page, I'm transgender. I'm trans fem non-binary, I use they/them pronouns. I'm also Korean American. So I'm bringing those perspectives as a marginalized person in a predominantly white, predominantly sexed industry. There's some friction around that. Right? It gives me a certain perspective. It gives me a certain interest in the kinds of fiction I work with and the kinds of perspectives that I enjoy seeing on the page, I enjoy working with, and that I want to see more of in the industry. So that is a thing that informs not just what I'm excited about, but also how I think about story. Right? Coming from a background where I'm interested in different narrative traditions, where I kind of grew up with a different cultural context, I think that gives me a sense of other modes of storytelling, other modes of engaging with the world. I can sort of come at certain types of stories with a little bit more of a critical perspective. When I say critical, I don't mean that in a negative way, but in a way that I… With that parallax of my perspective, I can see difference and I can see different aspects of the story then I think a more homogenous industry could. For me, I think that's a real asset to finding fiction that really stands out, that really has that perspective that is very novel and exciting and engaging.
 
[Erin] That actually makes me think of a question, which is you've talked a little bit about how your identity changes the way that you negotiate story or that you think of story. What about the industry itself? Like, how do you think your own identity and your journey has… Gives you a different perspective, if it does, on the actual publishing industry?
[DongWon] Yeah. I'm a literary agent for a lot of reasons. I enjoy the life, I enjoy the work, I love advocating for writers. But one of those reasons is I get to be pretty independent. I work with an agency. It's a pretty small group. But my structure with them is… I'm 1099 with them, I'm not employed by them in a direct way. I don't work for a big multinational corporation which is what you're doing if you're working for a traditional publisher. That means that I get to work on the books that I want to work on. I get to advocate for the writers I want to advocate with. I don't need approval from anybody to take something on that I think is worthwhile. There's a lot of risks to that, right? I often find myself ice skating uphill sometimes trying to get a certain project over the finish line. But for me, that's really exciting and really engaging. So I think my role in the industry has been shaped a little bit by the friction of being a person of color, being queer, in this industry. I have found a way to carve out a space for myself. But that really feels like a thing that I had to do, I had to chip that out. I had to carve that out. I had to push back and kind of fight for my little corner here. I love it. I loved doing it. I love the space that I am in. But it took work to build that and make room for myself, so that I can now make room for other people.
 
[Dan] Now I've got a question for you. The… We've had you as an instructor on the Writing Excuses retreat several times. So I worry that some of our listeners are hearing you talk about how to package a book, how to present a book to booksellers, and things like that, and are worried that it is so long… That for an aspiring writer, that you… That that's a concern so far down the road as to be immaterial right now. But you've proven over and over again on the retreat that you have a lot to say to the brand-new, little baby aspiring author as well. Can you talk about how you can adapt what you learned publishing wise to the very early career author?
[DongWon] Yeah. It's a little bit of a trick, because one thing that I like to talk about a lot is that I think as a professional author, as a published author, you kind of have two different roles, right? You have your writing job, and you have your professional author job. The writing is really focused on the craft. It's sitting down, putting words on the page, getting the story out. Telling the story that's important to you, that is the book of your heart. But then, the professional author side is hitting deadlines, it's learning how to negotiate, is learning how to network, it's learning how to market yourself. All of those things. So, for me, the reason I'm excited to be participating in the podcast in this way is getting to communicate some of the professional skills at an earlier stage. Right? That doesn't necessarily mean that you need to adjust your writing process to think about like, "Oh, who's going to be the audience? Who's going to be the bookseller?" I kind of want you to put that aside, but I do want you to start thinking about developing professional skills early in your career, and developing an awareness of the industry. What's being published? Who's publishing it? Where are books sold? How are they sold? Right? The more you're aware of those things, the more when you do get to that stage, you're going to be ready to hit the ground running. Right? When I work with a client, the thing that I'm most excited about is a sense of professionalism in understanding the industry. I'm not expecting them to know everything. But being engaged with it, I think, gives you a set of skills coming into the industry that means you're going to find the right agent, you're going to be able to frame how you're talking about your book in a way that makes sure that when it goes to an editor, when it goes to the audience, it's the book that you're proud of and the book that's important to you. The more you can advocate for yourself in this process, I think the more you're going to get the career that you want and get the story that is important to you out into the world.
 
[Mary Robinette] That sounds wonderful. Let's pause for a quick break, and then when we come back, let's dive a little bit more into what that's like, what pitching a project is like.
[DongWon] Our book of the week is a debut novel that is out this month. It is titled The Daughters of Izdihar by Hadeer Elsbai. Hadeer is an Egyptian American writer. The story is a secondary world fantasy, but it's very loosely based on contemporary or 20th-century Egyptian history in terms of the suffrage movement that took place there, I believe in the 1950s. Hadeer has taken those elements and filtered that through this fantasy lens to really examine what it is to exist in that society, what it means to resist, how do you build a resistance, how do you build a movement, and the cost that takes on the people who are present in that and who were those advocates. What it meant to stand up for yourself and fight against an oppressive regime. It really is the story of two women who are friends and caught up in this moment, coming at it from different perspectives. One from sort of a more working class and one from a more wealthy perspective, and how they come together to build solidarity and build a true movement. It's a really thrilling book. It's beautifully written. There's a wonderful queer romance in it. Truly, truly a book that I've been so delighted to work with, and feels really special to me. Hadeer is a client of mine. That, again is The Daughters of Izdihar. By the time you're hearing this, it'll just hit the shelves. So go and check it out.
 
[Mary Robinette] Now we're going to dive into what it's like to pitch things. Howard, you had a question for DongWon on this?
[Howard] Yeah. I'm going to lead by saying that I've had a couple of sales jobs in my life, and I hated both of them. I had extensive experience. They lasted for like two, three days each. When you are working as an agent, in my imagination, your job is to sell one thing to one person by convincing them that they can sell it to a million people.
[DongWon] Uh-huh.
[Howard] Did I get that right? Is that kind of how it goes?
[DongWon] Close.
[Howard] So tell me how that works. Because that seems zany.
[DongWon] Yeah. It is zany. It's a very unique job, and kind of a weird job, and one that I deeply, deeply love. But what's funny is my first job in publishing was at a literary agency. I'd just gotten to the point where I was taking on clients, starting to pitch projects, and I was like, "I hate this." I kind of had the same reaction you did, Howard, in terms of like sales jobs are so hard, I don't like doing it, I don't like cold calling, I was bad at networking at that point, so I was like, "Oh, I think it would be easier to buy things and sell it, so I'm going to go and be an editor." The joke was on me, because mostly what editors do is pitch stuff to the other people in the company. Instead of trying to get an editor to buy it, now you're like convincing your boss, you're convincing art, you're convincing the sales force, all of these things. So, ironically, becoming an editor was the thing that forced me to get good at pitching and really learn to love that process. But, I think we're coming back to the agenting side now having those skills, but where it really diverged from my initial idea of what the business was and from those sales jobs you were talking about is I'm not pitching to the public world. I'm not pitching to a thousand people. You're right, that I'm trying to get one person to buy it. But when I send a project out, I'm sending it to eight people, 10 people, maybe 20 if it's really… Depending on the category. But I'm sending it to people I know. People I have relationships with. Right? I love to work with people I have built a friendship with, a professional trust with over many years. So I can go to those people and I have a little bit of a shorthand and say, "Here's what this thing is. It's like this other thing." Or "You know me. You know what I like. I know what you like. I think you're a great fit for this because I've seen you do X, Y, and Z, and your great at X, Y, and Z, and that's what this author needs." Right? So we can have this like deeper conversation about what the fit is, like why this is the book for them. So the sales pitch becomes as much like giving them the tools to turn around and go pitch it to everybody else, to pitch it to that broader audience. But it's also me convincing them and giving them the tools to go do all that convincing for other people. So it's a little bit of like a second-order thing. Not to horn in on your territory, Mary Robinette, but it's a little bit like puppeteering. You know what I mean?
[Mary Robinette] Ahuh.
[DongWon] Like, I'm pulling strings on a second order. I need to pull this strings so that that person can go do those eight other things I need them to do. Right?
[Howard] Thank you for strings, because the other kind of puppet would have your hand in a bad place.
[Chuckles]
[Mary Robinette] I thought… I was actually [garbled] theater, but then we get into a whole different deep dive.
[DongWon] I know there's technicalities on this thing here.
 
[Howard] I have a follow-up question.
[DongWon] Please.
[Howard] How does that pitch reflect back to… I mean, the knowledge that you need to develop that pitch, how does that reflect back to your client, the author?
[DongWon] Absolutely. So this goes back to the first thing I was talking about which we call positioning in the business. Positioning, the way I talk about it, is the story about the story. Right? So much of publishing is what story can we tell about the story that you have written. Right? So this reflects back on the author because I think the more the author understands what the story that they can tell about their own story is, the more that does a lot of free work for me and for the editor and for the sales force. Right? We're obviously going to have input on it that's going to evolve over the conversation as we all bring our different perspectives to the table. But I love it when a writer shows up in my inbox or comes to me, and as we're talking with this is why I wrote this book, this is where I think it fits, this is the kind of thing that I'm trying to do. Then that gives me all of these tools to build around. Right? If I know why it's important to you, the writer, and if I know how you see this in the world. Like what movies it's like, what other books is it like. Who do you think your readership is? Then that gives me a ton of tools to build a pitch around that I can then take to the people I have relationships with and convince them to take that and run with it. Right? So, ideally, in the best cases, I think a book shows up on my desk with a pitch in place, and that's the same pitch I go to the publishers with. That's the same pitch they go to their sales force with. That's the same pitch that goes to the reviewers, and then to the readers. Right? If there is that connection, if there's that like real through line, that to me says we're getting it right, we're nailing it. We're doing the thing that fits your vision for the book.
[Dan] So, how often, when you say a book shows up on your desk with that kind of pitch, how often is that pitch overt on behalf of the author? Or more likely, I assume, that pitch is buried somewhere in the query letter and you are able to draw it out based on your experience.
[DongWon] Yeah. Most of the time, it's a little buried. Most of the time, it's me reading between things are having a conversation with the author. I'm very direct. I'll just straight up be like, "Hey. Why'd you write this book? Why is this important to you? Why is this your story to tell?" Then, out of that conversation, I can start putting together, and start seeing why this is important and how to do it. Right? Not everyone works this way. One thing I really want to get across, you're going to hear a lot from me about how I see the business and what my perspective is. That's me. I'm one agent. You put five agents in a room and asked them a question, you will get 7 to 8 different answers. Right? Like, we all have different ways of doing this that are very different. Publishing is a big business with a lot of different perspectives. There's room for those perspectives. I come at it from this way, this is a little bit part of like why I like to talk about my own marginalizations and my own cultural perspective. Because there's a seriousness to vision that's important to me. Right? Because that's how I engage with the world. That's how I've learned that I have to engage with the world. So I look for that in fiction, too. There are other ways to do this, but for me, understanding why this book is important to you, why you're the only person who could write this story, that's really top of mind for me anytime I'm considering taking a project on.
 
[Mary Robinette] One of the things that I love about you is that you do bring your perspective to it. You also always want to lift up other creative people. Which is why you started this newsletter. So I want you to briefly tell folks about the newsletter, because I encourage our listeners to start subscribing and following you along. Then, if you can tell us that the homework is that you have for us, after you talk about the newsletter, that would be amazing.
[DongWon] Absolutely. So, a few years back, I started a newsletter, in part because I love talking about the business, I love talking about the industry, and I love doing the educational component. From teaching at Writing Excuses, from doing other workshops, I found like I really loved doing that. I was also teaching at Portland State at the time, I've taught at NYU. Sort of teaching people who want to be in the business how to work in publishing. It is a tough business. It is a very difficult business to work in. The money can be very tight, the amount of work you're doing is overwhelming, there's a lot of people fighting to improve labor conditions in the industry right now. Hopefully this is resolved by the time this comes out, but the HarperCollins union is currently on strike. There's a lot happening to try and push the business forward. So, to me, one thing that was important to me was to communicate what the subjective experience of being in publishing was like. So I started this newsletter that, inevitably, there's some advice for writers in there, but really what it's about is providing a perspective on the business for you to understand this is what the life of being an agent is like, these are the things I think about, these are the things I struggle with. There are ways that I try to communicate that and frame that so it's useful for writers to then approach the industry or think about the business. But it's a thing that I write for myself it's almost personal essay as much as it is educational in terms of this is what it's like to sit in my seat on my side of the table. It's a really tough job. It has a lot of really hard days. So, thinking about how to talk about that, I ended up just putting it up front. I've named the newsletter Publishing Is Hard. You can go to publishingishard.com, sign up for it there. All the content is free. There is a paid tier if you feel like contributing. So I'm doing that. I'm also starting to do monthly Twitch streams that are Q&A sessions. That is what those subscriptions in part are for is my ability to do those and bring on a writer and make sure they are compensated for their time, too. So, I'm going to be doing those going forward. Sign up for the newsletter. It's very irregular, don't expect everything every week. But I try to make sure there is one or two things a month that I… That really sort of talk about one of my experiences and what my perspective on the business is.
 
[Mary Robinette] Fantastic. Our homework assignment for our lovely listeners?
[DongWon] Your homework assignment. I'm a literary agent. I want you to start thinking about who the right agent for you is. It's a good thing to think about early in your career. That list will evolve and change over time. People come in and out of the business. But starting to pay attention to who's out there, who's doing what, what's exciting to you, what are you looking for in an agent. I think it's a good thing to do early on. Right? Because you're looking for a business partner that you're going to grow with. So my advice to you is to go make a list of five agents that you're interested in working with. Again, this doesn't have to be ultimately who you end up submitting to, but go… Do a little bit of research, Google around, do some searching. Some resources are to go to your bookstore, look at the acknowledgment sections of books. Most writers will think their agent in there. You can look online. Twitter's a great place, a lot of us hang out there. Although we are in an interesting era of Twitter, so people are leaving that to some extent. So you might have to hunt around a little bit more where people are landing. But there's lots of resources out there for writers trying to find an agent. So I would encourage you to do some research. Put together a list of five names. Then just keep an eye on those people, see what books they do and see what's exciting to you about how they work.
[Mary Robinette] Wonderful. This has been Writing Excuses. You're out of excuses. Now go write.
 
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Writing Excuses 18.01: Twenty Twenty-Three, By Way of Introduction
 
 
Key Points:  Where is everyone? Mary Robinette is now a mid-career writer, focusing on science fiction and fantasy, with a heaping teaspoon of theater background as an influence. DongWon is a literary agent, who has worked as an editor, and brings the industry perspective, along with a deep interest in craft. Erin is an early career writer, in various formats, including tabletop role-playing games and audio narratives. She also is a teacher. Dan is starting to work as the vice president of narrative in Brandon Sanderson's company. Howard is a cartoonist who hasn't been cartooning for a while, and is finishing up the Schlock Mercenary 20 year run, and doesn't know what comes next. So, metaphorically, everyone re-introduced themselves, and there's a lot of reinventing going on! Stay tuned to see what happens next!
 
[Season 18, Episode 1]
 
[Mary Robinette] This is Writing Excuses.
[DongWon] Twenty Twenty-Three, By Way of Introduction.
[Erin] 15 minutes long.
[Dan] Because you're in a hurry.
[Howard] And we're not that smart.
[Mary Robinette] I'm Mary Robinette.
[DongWon] I'm DongWon.
[Erin] I'm Erin.
[Dan] I'm Dan.
[Howard] And I'm Howard.
 
[Dan] Welcome to 2023. This is our very first episode of the New Year, and of our new cast and format. We decided that it was time, after so many years, a decade and a half, to shake things up. So, let's start first by giving a fond and loving farewell to our founding and now emeritus member, Brandon Sanderson. He's been kind of unofficially stepped away from this show for a while now. He still comes in for a few episodes a year. He has now moved on to other things. So, farewell, Brandon.
[Mary Robinette] Yeah. He's been very supportive about the transition and about welcoming our two new hosts.
[Dan] Yeah. So we've got two brand-new core hosts this year. We're going to spend the whole 15 minutes introducing all five of us, actually, but DongWon and Erin, welcome to the show. New core hosts, new Writing Excuses wonderful people. We're happy to have you.
[DongWon] Thank you. I'm super happy to be here.
[Mary Robinette] I really wish that we had done this while we were on the cruise ship so you could hear the thunderous applause in the background. You can just imagine it though. Because we did introduce them to our… To the people on the… Who come on the Writing Excuses workshop and cruise. Who know both DongWon and Erin very well, since they been with us for several years on those.
[Yes]
[Mary Robinette] So part of what we realized was that with Brandon stepping away, we were looking at wanting to expand the cast, and we also were like we would like people who are younger than we are…
[Chuckles]
[Mary Robinette] But who also have different perspectives than we do. Who are at different places in their careers or who are coming at it from a different angle. So…
[Howard] By way of clarification, when Dan said we want to introduce you to our new hosts this year, it is not our new hosts for this year, it is our new hosts, as of this year.
[Mary Robinette] Yes.
[Howard] This is not just 2023. This is time immemorial…
[Chuckles]
[Howard] Until something terrible happens or you quit, both of which are kind of the same thing.
[Laughter]
[DongWon] We are bound to this forever.
[Mary Robinette] That's right.
 
[Dan] So, DongWon and Erin, as Mary Robinette said, they been with us on the event side for years now. DongWon's been on almost every cruise we've done. Which is wonderful. Erin has, for the last couple years, been helping us run all of the events. We're incredibly excited to have all of them now core hosts on microphone. Going forward, it's going to be cool. So what we want to do with this episode is introduce them in more detail, but also kind of reintroduce all five of us. What do we bring to the table, what kinds of things are you going to hear from us throughout the year, where we are in our career, what kind of things we're working on, what skills we're trying to develop. So let's take some time to dig into that. I would actually love to start with Mary Robinette. Tell us what you're doing and what kinds of things you are working on and what perspectives you're going to bring to us this year.
[Mary Robinette] So when I started the podcast… And this is part of why we wanted to kind of reintroduce ourselves… I was a very early career writer. I am now a decade into my career. More than that, actually. That's alarming. Anyway, I have 10 books out in the world. 10 novels. A children's book, two short story collections. I am a professional puppeteer and a voice actor. So the… My views on writing have shifted. There's a lot of things that… About the way the industry has changed since I came in that I'm excited to talk about. Also, as I have been moving through my writing process, I'm constantly having to… The shape of my imposter syndrome shifts. It never completely goes away, but the battles that I'm fighting are different each time. So you're going to get to hear from me a lot of stuff about what it's like to be a mid career writer. You're going to get to hear about the differences between writing science fiction and fantasy. You're going to get to hear about how my theater background influences the way I approach writing.
[Howard] Briefly, I'd like to take a moment and say that in our episode pie, Season Three, Episode 14, Mary Robinette came on as a guest and took principles of puppetry as they applied to writers. The whole episode, Dan and Brandon and I were just floored. Jaws dropped, being school. In that moment, the first thing we learned was, wow, it would be cool if Mary Robinette could always be with us. We didn't make that change for another couple of seasons. The second thing that we realized, kind of belatedly, is, wow, other people's perspectives can be just mind blowing, just based on a simple change to background. Sure, we're all trying to write, but we're all so danged different. Mary taught us that.
[Yay]
[Dan] Let's also point out as you were enumerating the accolades of your resume, Mary Robinette, you failed to mention that in the time since you started on our show, you have won pretty much every award this industry offers.
[Mary Robinette] Oh! Um…
[Laughter]
[Dan] You're incredibly accomplished successful and wonderful writer. So…
[Mary Robinette] Thank you. That's right. I should probably say that. I do have four Hugo awards, a Locus, a Nebula, and… Yes. I do that. Let's talk about DongWon.
 
[DongWon] Hi. I'm DongWon Song. I've guested on a number of podcasts in the past, so some of you have heard me before. I'm a literary agent by trade. I've been in the traditional publishing industry since 2005, so 17 years now, which is terrifying. Pretty much my entire adult career has been in this business. I've been an agent for seven of those years. I've worked as an editor at a big five house, I've worked in a digital publishing startup, so I have a pretty wide range of perspective. Really what I'm bringing to the podcast is a little unsurprisingly that industry perspective. I can speak to what's going on on the bookselling side, on the publishing side, what agents are looking for. Really coming at it from a perspective of not just how the writing process happens, but what happens once that gets into the hand of the industry. What are the business perspectives around that? Right? I'm someone who cares very deeply about craft, and I love talking about craft as well, but I can sort of blend that with that other perspective and bring in a little bit of context of what's happening out there on the business end of things. I really love talking about these issues. I love sort of educating people on how the business works. I love teaching craft things as well. So this is a true delight for me.
[Dan] That's great. Can I ask you for a very quick resume? When you were an editor, what kind of books people might have heard of that you worked on? Now, as an agent, who do you represent? Just so people can kind of place you in the industry.
[DongWon] Yeah. When I was an editor, I was an editor at Orbit, so I've done science fiction and fantasy primarily my whole career. As an editor, I acquired and published the first two books in The Expanse series, by Daniel Abraham and Ty Franck under the name James S. A. Corey. I published the Mira Grant books, the Feed series, under the name Mira Grant. I'm sorry, that's Seanan McGuire writing under the name Mira Grant. I've worked with Walter Jon Williams, Greg Bear, a really wide range of writers doing science fiction and fantasy in different forms. Now, as a literary agent, I do primarily science fiction and fantasy, but I also do middle grade and YA and some graphic novels as well. On the science fiction and fantasy side, I work with Sarah Gailey, Amal El-Mohtar, Max Gladstone. So they did This Is How You Lose the Time War. I've worked with Dan Scott Lynch, who is obviously a very well-known fantasy author. Arkady Martine, who has won two Hugos for her first two novels. On the young adult and middle grade side, I work with Mark Oshiro, who is co-authoring the next Rick Riordan book. Carlos Hernandez who has two really lovely little grades out from the Rick Riordan Presents line. On the graphic novel side, I work with Harmony Becker who has a memoir out by the name of Himawara House and Shing Yin Khon who has a wonderful graphic novel by the name of The Legend of Auntie Po for which they won an Eisner and were nominated for a National Book Award.
[Dan] Awesome. Cool. Thank you very much. Very excited to have you here. We are going to take a break for our thing of the week. When we come back, we will hear from Erin.
 
[Mary Robinette] I want to talk about The Lost Metal by Brandon Sanderson. I have been a fan of the Mistborn series since the moment I discovered them. It's really exciting to watch the ways Brandon keeps evolving this world. So many times when you go into a fantasy world, it's like one era and there is very little that changes. This goes through a huge evolution in the way the magic system works, in the way the characters work, and it is… I find these books so exciting. So, The Lost Metal just came out. It's the fourth and final book in the Wax and Wanes series, which is the second era of Mistborn. I recommend starting if you have… You can actually just jump in with the Wax and Wane books, but it's also really a lot of fun to go through the whole journey. I realize that I am telling you to read seven books, and I'm comfortable with that. I know what you're familiar with when you think of Brandon Sanderson. These are short for him. So I highly encourage you to pick up The Lost Metal by Brandon Sanderson.
 
[Dan] All right. Thank you very much. Now, Erin. We're so excited to have you with us. Tell us about yourself.
[Erin] So, I have to say, after these first couple of introductions, I feel like the person on the Star Trek show that's there to make the audience feel like they can relate to humans.
[Laughter]
[Erin] So I… Which is a nice way to say that I'm sort of taking the 10 years ago Mary Robinette early career writer kind of slot… Plot… Slot. I don't know what that is. Or perspective, and bringing that to the table. So I am an early career writer. I've had a few short stories published in places like Asimov's and Clarke's World and The Dark. I also like to say that I get around a bit. Which is to say that I like to write in a few different formats. I also write for tabletop role-playing games. So I have had my work in Dungeons and Dragons official books, and Pathfinder, Starfinder, all those kinds of fun tabletop games. I've also written interactive fiction. I've written for audio narrative… The audio narrative thing, Zombies Run. If you know it, you know it. If you don't…
[Mary Robinette] I love Zombies Run so much.
[Erin] So, yeah.
[Mary Robinette] Very fun being chased by zombies.
[Erin], I guess, and try out different things and see what kind of writing works in what kind of setting. I also love teaching. I teach at the University of Texas at Austin and warp the minds of the next generation. Now I'm here to do the same to you.
[Mary Robinette] The first time I saw Erin teach, I was like, "Oh. Oh, you're really good." It was… So I should also… I also want to say that Erin first came on the Writing Excuses cruise as a scholarship recipient.
[Dan] Yes.
[Mary Robinette] We have basically been impressed by her since we met her. So I'm really excited. Every time we talk, I'm like, "Oh, that's really smart." So, no pressure. No pressure at all.
[Erin] It ends here.
[Mary Robinette] Yes, well, because we're not that smart. Sorry about that. We have done that to your career.
[Dan] We're going to ruin everything now. Awesome. Erin, so excited to have you here. Thank you also for the Star Trek reference in your introduction. Back when Howard and I had a Twitch D & D show, we spun it off into a Twitch Star Trek show, and Erin was our captain on that. So… DongWon also. Actually, Mary Robinette, you're the only one that was never a cast member on our Twitch show. Sorry.
[Mary Robinette] You never invited me, so…
[Dan] I know. We should have.
[Mary Robinette] I guess I know where I stand now. Thanks.
[Dan] We'll have to resurrect that whole thing. Anyway, let's…
[Erin] You can be a Tribble.
[Chuckles]
[Mary Robinette] [squeak]
 
[Dan] All right. So it is my turn now. I also am… I have… I'm in the middle of a big career transition. About a month and a half ago, I started working full time as the vice president of narrative in Brandon Sanderson's company. So a lot of people are wondering what that means. What it mostly means is that I'm doing the same thing I used to be doing, I'm just getting paid slightly better for it now.
[Chuckles]
[Dan] I'm still writing books. I am only a year or two further into my career than Mary Robinette is. I think I have 19 books published. What I'm doing right now is mostly audio. The last several years, the Zero G series was audio originals which I wrote as scripts rather than as prose. Those I did eventually put into kind of prose format for e-book and print books, and you can find those out. Audible original Ghost Station was my brief and unsuccessful foray into historical fiction.
[I loved it]
[Dan] I'm a huge fan of that, and I tried to write one. I really like the book. All 12 people that have read the book really liked it. But it's my least successful by far.
[Mary Robinette] It's really good.
[Dan] Thank you. What I'm doing right now is I am still doing some of my own books. I'm working on a middle grade fantasy. I'm working on another YA horror series, but I'm also writing a bunch of Brandon collaborations. Our first one is called Dark One. Actually, the first thing you'll be able to read from that or listen to is another audio series. It's called Dark One Forgotten. I don't know exactly when that is launching. Sometime this month allegedly. But then eventually down the road I will be doing a Cosmere series, and lots of other things. It's been a very different experience for me to be doing. First of all, having a… What essentially is a day job again where I go to an office and I have coworkers. I haven't had that in about 15 years and it's very strange. But, yeah, I'm seeing a different side of the publishing industry. A kind of lower mid list author who is now working with the most successful fantasy author in the world, and seeing things from many different sides at once. So that's what you're going to get from me this year.
 
[Howard] Now it's my turn.
[Dan] Yes.
[Howard] I'd just like to start by saying, "Erin, get off my lawn." You're not the one who is the every person, the human being. That's been my job forever.
[Chuckles]
[Howard] I'm the not that smart. I was the not that smart for like five years and I still am. Not that smart. I'm a cartoonist. I say that with the joking self-confidence of I haven't really done any cartooning in quite a while. Because my… And I'm going to use these words absolutely unironically… My magnum opus, the Schlock Mercenary web comic, ran for 20 years with… Daily, without missing a day, and is now complete. For the next year, we're focusing on getting the last of the books into print, which is a project that I'm up to my eyeballs in, with my wife and collaborator and co-conspirator, Sandra Tayler. When that's done, I'm not sure what comes next. I don't know. What do I bring to the show? Based on what I've heard from listeners who come up to me at Gen Con and say, "Wait. Wait. I recognize that voice. Is Howard Tayler somewhere in this booth?" I think, "What the heck? How is that how someone's rec… Can you not read? My name is in 1 foot tall letters right behind my head."
[Chuckles]
[Howard] They come up and say, "Thank you so much for recasting these incredible things that everybody else says in dumb words that I get." Mwah, okay. They're not dumb words, they're words that I get. If I'm a one trick pony, the trick is a metaphor. I look for ways to take the tools that I'm always learning from our cohosts, from our guests, and trying to cast them in ways that I can actually wrap my head around them and use them. The operating question obviously is will I actually use them? What will I use them for? What is coming next? I don't have answers to those questions right now.
[Mary Robinette] But we will all discover those together.
[Yay]
[Mary Robinette] Thanks, Howard. Since you didn't actually say your name. That was Howard Tayler.
 
[Dan] So, that is what you've got coming from us in the year to come. This episode has gone long because we wanted to make sure that you are getting a good introduction to us. Our format for the year is going to be kind of similar to this. We are going to take the time to dig into specific works and specific ideas that each of the cast members has. Then, let them teach us. Then, bounce new ideas around. We think you're really going to like it. So, stay tuned for the rest of the year. This is going to be awesome.
[Mary Robinette] So, along those lines, one of the things that we're going to be doing is we're going to be taking a work in using it as the spine of a series of episodes that explore ideas. So you can think of this year as having a certain aspect of book club. The first book that were going to be looking at is in February. That's… We're going to be doing a deep dive on my novel The Spare Man. That's going to be full of spoilers. Just want to be very, very clear about this. That we are going to… I am going to spoil the heck out of this book as we talk about the choices that I made and how. Then we'll use that to talk about how you can use tension, how you structure murder mysteries. There's going to be a lot of things that are going to come out of that, using it as an example. So, before you get to February, listen or read The Thin Man… The Spare Man by me, Mary Robinette Kowal. Then we'll give you warnings about what the other books are well in advance so that you can be prepared for those. It's not always going to be a book, don't worry. Sometimes it'll be a short story, sometimes it'll be something on the internets that we are like let's dig into this.
 
[Mary Robinette] All right. Now, homework?
[Dan] Yes.
[Mary Robinette] For your homework, as you've noticed, we have all been talking about who we are. Several of us, and the series, are talking about how we're reinventing. What I want you to do is I want you to look at your work. This is the beginning of a new year. Look at your work, look at your process, look at where you want to be. Think about an aspect that you want to reinvent. You don't have to reinvent everything. But, just one thing that you're like, "I want to try something different, I want to try something new." This is your opportunity to do that, so write that down. Then put it someplace where you can look at it every now and then, like this is a thing I'm going to try. All right. This has been Writing Excuses. You're out of excuses. Now go write.
 
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Writing Excuses 16.4: Networking
 
 
Key Points: Networking isn't just getting to know editors, agents, and publishers. It's also how you relate to the greater community, and how we all build that community. Volunteering lets you see how it works, and lets you shape things, too. Conferences, writing groups, anthologies. Remembering names! Don't just try to imitate other people, think about how you normally relate to people, and then expand on that. To meet an author, start with common ground, small talk, and pay attention to what is interesting about them. Don't just chase famous authors, watch for peers, too. Editors and agents? Remember, the work comes first. Be aware of the demands on their time. Pay attention to them as people. Let them pitch to you! What are they working on, what are they doing that is exciting to them? Be ready to talk business if they ask. Practice your pitch, your elevator talk. Make genuine friends, don't just follow your task lists. If you aren't comfortable, walk away.
 
[Season 16, Episode 4]
 
[Dan] This is Writing Excuses.
[Mary Robinette] Networking.
[Erin] 15 minutes long.
[Brandon] Because you're in a hurry.
[Howard] And we're part of a five person network.
[Dan] I'm Dan.
[Mary Robinette] I'm Mary Robinette.
[Erin] I'm Erin.
[Brandon] I'm Brandon.
[Howard] And I'm Howard.
 
[Dan] We are going to talk about networking today. We are delighted to have both Erin and Mary Robinette with us, instead of switching back and forth like they have been throughout this course. Networking is a really valuable part of any business, and certainly also of our business. Brandon, this was… This is your class. This was your suggestion. What do you think we need to know about networking?
[Brandon] Well, I thought I was good at this until I met Mary Robinette.
[Laughter]
[Brandon] Right? Like, for me, networking was getting to know the editors and keeping my little black book of editors and agents and publishers. Then I met Mary Robinette, who introduced me to the idea of networking with the greater community and building the community. I knew I wanted to have an episode on this in the Master Class, even though I don't consider myself an expert in this particular area.
[Mary Robinette] That's very flattering, Brandon. I think one of the…
[Brandon] Mary Robinette, you know everyone.
[Mary Robinette] Here, I'll put in a plug for being on the board of Science Fiction and Fantasy Writers of America. But in all seriousness, volunteering is one of the best ways to network within a community. It allows you to see how things are working. But it also allows you to shape… And this is not just the random plug that it seems to be. One of the things that you will hear across organizations is that when you want to get involved with something, one of the best things you can do is to volunteer. It's because of what I just said about the… Seeing how things… How the sausage is made, but also getting to shape the sausage. This metaphor is going downhill very fast.
[Laughter]
[Dan] Delicious shaped sausage. One of the things, because we also… I mean, one of the reasons that our podcast is what it is, is because of networking. We all met each other… I've known Brandon forever, but the rest of us met each other through various professional outlets and conferences and book tours and things that we started doing together.
[Brandon] How did we meet, though, Dan? We were both volunteering.
[Dan] We were both volunteering on a science fiction magazine. That's true. It was a student run magazine, so I guess it wasn't professional, but even so, we met through the industry. Then, because this podcast became what it became, we started doing our own writing conference, the Writing Excuses Retreat, that happens every year. Erin is the person that we have asked to kind of lead that, because we met her when she was a scholarship recipient at that conference. She's incredible, and impressed our socks right off.
[Mary Robinette] I met her…
[Dan] Now she's kind of running the show for us in a lot of ways. And, to bring this back around, the most valuable thing that our students get out of the conference that we run is not us, it's the opportunity to network with each other. We have seen so many writing groups form, we've seen anthologies come together, we've seen people get married because they met on our retreat. There's a lot of really great networking opportunities at every level of this industry.
 
[Howard] The value of networking is something that we could all anecdotally establish and reestablish and reestablish. I don't think it's in question. For me, the hardest part with networking is… Was, I'm better at it now. I had a terrible problem remembering names, and I've been to three or four GenCon Indy events where I was sitting next to Tracy Hickman, so there were bazillions of people at the booth. I kept introducing myself to people who I'd met last year. I realized every time I was doing that… One, every time you do that, oh, I should already have remembered your name and I've forgotten it and I feel bad, I'm actually micro-aggressioning all over them by having dropped them into this index space in my brain that says well, clearly, you weren't worth remembering. I hated that about myself. So I started trying to find ways to make my brain work differently. The tool that I picked was back in the before times when I went to restaurants all the time, looking at my server's name tag and using their name and conversation and just teaching myself new name, new face, might never see them again, but the name is important. I got a lot better at it.
[Mary Robinette] I dealt with the same problem from a totally different way, which is that I just removed the pieces of casual small talk from my conversation that would betray whether or not I remembered someone.
[Chuckles]
[Mary Robinette] I no longer ever say, "So nice to meet you." I say, "It was good talking to you." The reason is because I, at this point, meet so many people, and have learned that my brain just… Like, I have made efforts. But I don't hold them… And I'm starting to learn that I have a little bit of face blindness. Not terrible, but enough that I will see someone that I have spent… Like, had dinner with. I met my assistant three times before I remembered her. Not as my assistant, I want to be clear.
[Chuckles]
[Mary Robinette] But… One of those included a multi-hour dinner. So… It's… I find that the way my brain works, it's so contextual that I have better success at modifying my language than at modifying my brain. Erin, what are the tricks that you use? For networking and moving around in these social spaces?
 
[Erin] Well, the first thing I'd say is that what I love about both of the examples that you all just gave is that they're all about knowing yourself. I think that one of the biggest pitfalls of networking can be the assumption that there's like a way that you have to do it. You see other people networking in a certain way and think, "Well, I need to replicate that. This person's shaking everyone's hands in the place. I'm going to do that." Instead of thinking, like, how do you relate to people normally when you're not trying to do anything, when you're not trying to get anywhere careerwise, just in your life. And then figuring out how can you slightly expand that. So, like, how can you work on that in a bigger space? So I am a slightly extroverted person, which in the writing world makes me an extremely extroverted person.
[Laughter]
[Erin] So I… And I love karaoke, so I will go to karaoke bars and talk to random people. So I know about myself that I'm okay with just going up to a stranger and making conversation and am pretty nonthreatening. So, because I'm a small person in my face somehow says I won't murder you, I'm able to go up to people and kind of just strike up conversations at a bar or at a reading, in a way that others may not be able to.
[Mary Robinette] And then later murder them.
[Erin] Mary Robinette…
[Laughter]
[Erin] Well, now it's going to be harder.
[Dan] Thriller warning.
[Laughter]
[The murder…]
[Howard] Later step in the business relationship.
[Mary Robinette] Murder them with song. Murder them with song. That's what I meant.
[Dan] I have personally been murdered by Erin's singing at least twice.
[Mary Robinette] But murdered in a good way.
[Dan] A very good way.
 
[Dan] I want to pause here for our book of the week. Mary Robinette, you have that. It is The City We Became.
[Mary Robinette] Yes, I do. Yes, I do have that book. So, The City We Became is N. K. Jemison's latest, as we record this. I went in not knowing what to expect. It is a love letter to New York and all of the boroughs. It is a coming-of-age story about a city. Also, intrigue and… Just, it's social commentary and action and magic and it's so good. Very much its own book. But it's also… One of the things that I love about it, and one of the reasons I suggested it for this, is that it is very much about building your community and found family.
[Dan] Wonderful. That is The City We Became, by N. K. Jemison.
 
[Dan] So, as we continue our discussion of networking, one thing that I know our listeners want to know is how to do it. How do they approach authors? How do they approach agents? How do they approach editors? Let's start with authors. Somebody wants to meet an author. How do they do that?
[Mary Robinette] So, one of the things that I always suggest is a lesson that I learned from my mom. Which is that when you go up to someone, her philosophy… She was an arts administrator. Her philosophy is that the other person is always more interesting than you are, and that when you begin a conversation, you shouldn't begin it with business. That you should begin it with some common ground, some small talk. Small talk exists to basically say, "Hello. I am not a threat." So, what I do when I'm approaching someone or when someone is approaching me, the thing that I try to do is find that common ground. So it's things like, "Oh, the elevators are running really slow." Or, "Man, how's the…" I will actually now, especially when we are all in Zoom land, say, "How is the weather where you are?" We have a conversation about weather. But it gives us this moment when we are people and we are not doing business. If I know anything about the author, or if I hear anything in their conversation that I am also interested in, I try to steer the conversation in that direction. Because saying the other person is more interesting than you are does not mean that you have to fawn over them. What it means is that you live in your own head. You experience it all the time. Anything that's coming from them is new and interesting. You can… Like, if I know someone has an interest in cars, I don't have an interest in cars, but we do have a 1952 MG-TD that I have a great deal of fondness for. So I steer the conversation towards classic cars. Then we have some common ground. Then, afterwards, I become the one person that they didn't talk about the publishing business with, and I stick out in their brain more.
[Dan] Brandon, what are your thoughts on this?
[Brandon] I just wanted to throw in the reminder that getting to know authors does not… The best thing that I did, early in my career, was identifying people that were writing great books who weren't published that I could make a bond with and that could be my… Ended up being, like, my friends for life in the business. I'm kind of talking about Dan. Right?
[Chuckles]
[Brandon] But people like Dan, where both of us were in the same state in our lives. But Dan was writing these really great stories, and I knew Dan was somebody I wanted to know because I thought he made my writing better. Knowing people like that in your… Like, it doesn't necessarily… Networking with other authors doesn't have to mean going and approaching famous authors. It can mean knowing people from your community so you have a group to grow with as you all kind of start to learn these things together.
[Erin] Yeah. I'd say it's important to put as much time into like networking and building community even more with your peers as your heroes. Because ultimately your peers are going to grow with you in the field, but also, because in a group, there's… You don't want to be known as the person who's like looking for, like, oh, who can I network with that's going to like move me up in the world. You want to feel like you're genuinely interested in other people. A lot of… I'll say, I didn't set out this way, but I've gotten a lot of opportunities in my own career from friends and peers who I just met because I wanted to meet them and they were interesting and I liked what I knew they had written. But then, later on, as careers start to develop, you never know when somebody might be able to, like, throw something your way that they're not able to do, for example. So I think it's really important to, like, just care about the people around you and not get too much in your head because you're in a professional writing space and forget who you are as a person, which is a cool person who, theoretically, knows how to relate to at least some other people in the world.
[Dan] Yeah. That's my kind of primary source of author networking right now is throwing people jobs. If somebody comes to me about a freelance thing, I need someone to write this RPG adventure or whatever it is, and it's not a job I can take on, I will always try to suggest three or four other people instead. So instead of just saying no, I do this, I'll say, "Please go look at these people. They do excellent work and you may not have heard of them." That has been really valuable as a way of kind of spreading that love and building relationships both with the authors I'm recommending and with the publishers that are talking to me.
 
[Dan] Now, what about with editors? This is something that is maybe a little more immediately valuable to an aspiring author. How do you build networks, how do you get to meet editors and agents? Let's throw them both in there.
[Mary Robinette] So, ultimately, I'm just going to remind people that in terms of selling a book, it still comes down to the work.
[Dan] Absolutely.
[Mary Robinette] So, what you're looking for with these conversations with agents and editors is a better understanding of the field. It's not… You're not going to make a sale because of your relationship with an agent or editor. It might help a little bit. It might cause them to do a more sympathetic read, but the work itself has to be there. But when you're talking to an agent or editor, there's something that I call the hierarchy of time, which is the idea that how many people want a piece of you affects how valuable your time is. It has nothing to do with your actual merit as a human being. It has nothing to do with any of that. It's not that some people are worth more than others. It's just… The hierarchy of time is someone who's… As Brandon was talking about earlier in a previous episode, knowing how much your time is worth. Some of that is how many people are trying to take that. So editors and agents have a lot more people wanting pieces of their time than an early career writer. So they stand higher in the hierarchy of time for that reason only. So when you are talking to them, I think it is helpful to remember that. So that when you are having a conversation, that you are contributing to their enjoyment. And I don't mean sucking up, it's just that… Because everyone is trying to get a piece of them, it is useful if you can share… You can be amusing. I don't mean like, "Hello. Here is the joke that I have prepared to tell this editor." But actually paying attention to them as a person and as a conversation.
[Brandon] One of the things that Dan and I found is that if you're doing this at a convention, which is where we normally did it, actually going to that editor's panels and going in afterward and approaching, at appropriate places like at parties or things, those editors to ask them about the panel, things that they said. That was really handy, because, number one, it gave us more information. This is what we were looking for. These are the experts in the field. Number two, it was a conversation starter about something we knew they want to talk about, and it is a way into a conversation. The other big one was always we wanted to know what books the editor was working on and why they were excited by them. Because this, number one, gives us information again about the field, but it also is something that every editor I've met wants to talk about because it's exciting for them. Because they love these books. Because they want to sell these books. You're actually letting them pitch to you in that case, which is helpful for them because maybe they'll get a sale off of it. But it's also helpful for you because you probably should go by those books to find out what the editors in the field are really excited by right now.
[Dan] Definitely.
[Erin] I think it can be very inspirational. There's nothing… I love hearing editors talk about the books that they're working on and how much they love them. At a time… If you're like in the slog of writing and it's like oh, it will never end, seeing what the part of the process that you can get to and thinking, "There's so much excitement. Editors want to be publishing great work." is a great way to, like, for me at least, give me a little boost and get me back in front of the computer or the page.
 
[Mary Robinette] One thing that I also want to say in terms of agents and editors is, while you should go in and plan to treat them like a person, and they are your peer, they're not a target… Is the thing we say on the Writing Excuses cruise all the time. At the same time, be ready to talk business if they ask. So have practiced your sales pitch, your elevator pitch. Know what you are actually writing. Do that homework so that when it comes up, you can talk about it without going, "Well. I mean. It's kind of a… Fantasy…"
[Chuckles]
[Dan] She's saying that because she's heard me pitch books before.
[Mary Robinette] I have. Hey, I'm really loving Ghost Station, by the way, which is not a fantasy.
[Dan] Thank you very much.
[Mary Robinette] Hey, look at me networking. So, that's the kind of thing that you can do, is just be prepared. What's Ghost Station about?
[Dan] Ghost Station is a Cold War spy novel about cryptographers who are on… In West Berlin about two months after the Berlin Wall was built in 1961. So, that's what it's about.
[Mary Robinette] Good job.
[Dan] Thank you.
[Howard] Ghost Station is a cold start to a good pitch that… Okay, I'm on my game.
[Dan] That was awesome.
[Mary Robinette] Thank you for demonstrating, Dan, why it's important to practice your elevator pitch so that when they ask, "So, what are you working on?" which will inevitably be a topic of conversation, that you can actually answer it smoothly.
[Dan] In my defense, if you ask me what I'm working on, I've got a much better answer. I haven't had to pitch Ghost Station to anyone in a year or more. But, yes. These are all good things to remember. Howard, you've got something? Looks like you want to say?
 
[Howard] I may be coming at this from an established position of luxury or whatever, but I find that networking as a I am networking is really arduous. I'm an introvert, I'm not an extrovert. I like having genuine friends. I find that the most… I make friends by meeting interesting people and talking to them and listening to them and I love that. I have… Lately, anyway, I have zero task lists in my brain. No must meet the following people, they must be able to do the following things. None of that is present. I just… I like having friends and being genuine and meeting people. I think it was about 15 years ago, I was at Comic Con and got to meet Steve Jackson for the first time. It actually would have been more than 15 years. 17 years ago. He was a fan of my work. Suddenly we had conversations that had nothing to do with what we were doing. Then, at one point he talked about online sales, and I realized, "You know what? I was talking to Scott McCloud the other day, who is a web cartoonist and who… Understanding comics," and I said, "Steve, Scott McCloud is the expert, and I think he's right here at this convention. Let's go find him." So I got to introduce Steve Jackson to Scott McCloud. What did I get out of that? Well, my friend Richard took a picture. It made it look like I was in the middle of a brilliant discussion between these two luminaries in their own fields. But, ultimately, what I got out of it was this is a fun conversation. Steve talked to Scott talked to Steve, and I was kind of in the middle of it. They're just… They're good people and I like them. If I ever need, really need to meet an editor, what will probably happen is I'll talk to Erin, Mary Robinette, and say, "Geez, I've got this thing, and I don't even know what to do with it. Maybe it needs an editor." One of my friends might say, "Oh. There right here at this event." And walk me over and introduced me, because we're friends. It's nothing… It's not transactional at all.
[Dan] That is…
[Mary Robinette] All of that is…
[Dan] One of the things I love about the publishing industry is that for the most part, it is a friendly industry full of people who want to help each other. Having worked with Hollywood, I could tell you how rare it is to be in a friendly industry full of people who want to help each other.
[Mary Robinette] I actually want to say that that is something that is very true of science fiction and fantasy, and some of the other genres. There are genres that that is not true. So just take that under advisement a little bit. Erin, did you want to chime in on that?
[Erin] Yes. Just one other thing to take under advisement, not to put a bad negative spin on anything, but also remember that, like, networking is great, but you are important and your own safety and comfort is important. When you get into things where there's hierarchies of time and power, sometimes people… If something is making you uncomfortable, if you don't feel good about a conversation you're having, you can walk away. It will not kill your career. It won't do anything. The most important thing is for you to be okay with what you're doing and the people that you're around.
[Dan] Yes. That's a wonderful note to end on. Thank you very much for that.
 
[Dan] Mary Robinette, you have homework for us.
[Mary Robinette] Yeah. So the homework that I have is that I want you to think of… Think of and do five things. I want you to think of five things that you can do to help someone without getting credit. It doesn't have to be completely anonymous. But I'm talking about doing things like quietly signal boosting something, a donation, fulfilling a wish, beta reading for someone. You get thanked for beta reading, but you don't get like big public credit for it. So things that you can do to help other people. Because the biggest thing with networking is the old aphorism, a rising tide raises all ships. So how can you help that tide rise?
[Dan] Fantastic. Thank you very much for that. This is Writing Excuses. You are out of excuses. Now go write.
 
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Writing Excuses 16.02: Publishers Are Not Your Friends
 
 
Key Points: Publishers, the companies, are not your friends, even if editors and individuals may be your friends. The businesses have different incentives, which may not match your incentives as an author. Example: the corporation will try to take worldwide rights in all languages, but they probably won't exploit them well. Another example, when you want to change series or genres, the corporation wants to keep you in that well-worn slot, but you may want to change. Also, be aware that your agent and you may have different incentives. Remember, you are the person who cares about your career, so take care of it. Your relationship with the publisher and the agent is a business relationship.
 
[Season 16, Episode 2]
 
[Dan] This is Writing Excuses, Publishers Are Not Your Friends.
[Mary Robinette] 15 minutes long.
[Howard] Because you're in a hurry.
[Brandon] And we're not that smart.
[Dan] I'm Dan.
[Mary Robinette] I'm Mary Robinette.
[Howard] I'm Howard.
[Brandon] And I'm Brandon.
 
[Dan] We are back for another episode of Brandon's intensive course on career planning and kind of the inside of publishing. This time we want to talk about publishers. Now, Brandon, you named this episode Publishers Are Not Your Friends.
[Brandon] Yep.
[Dan] That's not what I want to hear.
[Brandon] Well, yeah. It's not what I wanted to hear, either. Actually, I got told this by my agent early in my career. Working on, I think, my first contract. I'm like, "But, no. I want to have a really good relationship with my publisher." The thing is, when I say publishers in this, I'm not usually meaning the individual, the publisher, I am meaning the company, the publisher. My editor is, indeed, my friend. Right? Indeed, many people at the publisher are my friends. But the corporation that is publishing you, traditionally published, is not your friend. This can be expanded to, unfortunately, Amazon is not your friend. Indeed, to an extent, your agent is an individual might be your friend, but your agency might not always be your friend. What do I mean by this? I mean that everyone is, when you're looking at yourselves as businesspeople, everyone has different incentives working on books. Your incentives as an author do not always align with your publisher or your agent. Almost always, it's going to align with your agent's incentives. But there are a lot of times where the publisher's incentives and yours are very different. I've got a bunch of examples of this. We'll go through them. But the idea is that I want you to start thinking about this. Because the publisher as a corporation will pretend to be your friend. Indeed, you will have good relationships hopefully with the people at the corporation. But they will make the corporate decisions rather than the friend decisions when money is on the line.
[Howard] Several years ago, my friend, Dave Brady, wrote a piece on loyalty to a corporation and the madness that it is. I want to read a little bit of this text from my friend Dave because it's so amazing. "A corporation is not a living creature. It has no soul, it has no heart, it has no feelings. It can neither experience towards you nor enjoy from you even the concept of loyalty. It's a legal fiction and it exists for one purpose, to make profit. If you assist in this goal, your ongoing association with the organization is facilitated. If you distract from it, will be cut. Family is where they have to take you in, no matter what you've done. A corporation is the exact opposite of that."
 
[Brandon] Exactly. Again, none of us want to hear this. I didn't want to hear this. In fact, it took me years to understand what my agent was saying. I'm hoping that with some of my examples here, you will be able to understand. Like, let me talk about one of them that happened in my career. So, when you sell the rights to your book to a publisher, there are lots of different rights that you can sell. You can sell… What is normally sold to a US publisher is US or North American English rights. They will want to take worldwide rights in all languages. They will not be able to exploit those very well. But they'll want to take them. Well, why do they want them? Well, think about it this way. If they take all of those rights from you, and they make an extra $2000, then, they have come out ahead in that contract. Those rights are only worth maybe $2000 to them. To you, those rights may be worth $50,000. The corporation is not going to look and say, "Wow. If we let him have these, it's $50,000 to him. If we keep them, is $2000 to us and $2000 to him." They're not going to think that way. They're going to think, "$2000 of profit is $2000 of profit. We should not let go of these." But to you, those mean a ton. How did this work in my career? Tor fought to try to get world English rights out of me. They let go of all the other English rights… Or all the other language rights very easily, but they wanted to sell my books to their imprint in the UK, which was going to give them a couple thousand dollars for them. My world English rights, which is usually considered the UK, Ireland, Australia, and other places they export, like India. That was worth, when we finally sold it, somewhere around $50,000 on that same book. Tor would have been perfectly happy taking that $2000 and never launching me in these other countries. And really kind of ruining my career worldwide. They would have done that in a heartbeat. We took it to a publisher in the area who had unaligned incentive with me, that wanted to sell me really big in these countries. Tor would not have lost any sleep or even shed a tear if they had made an extra couple thousand dollars off of me by ruining my career worldwide.
[Dan] Let me give an alternative perspective on this. Because, first of all, that's absolutely true. I make a vast majority of my money outside of the US. So I am all aboard for international rights. On the other hand, some of my early deals with HarperCollins, they wanted to maintain international rights and we didn't let them. We kept them because I wanted to be able to sell to Germany and South America, which are my big markets. The result is that me as a person, my contract to them was actually worth less, because I was only making them money through one channel, instead of through multiple channels. We were able to work around that, and Partials was still a very big success. But it's definitely something to think about. I had to find other ways to make myself more valuable to the publisher.
[Brandon] Yeah. Part of this equation for us, and this goes back to last week, learning your business, was understanding that Tor had a poor business in the UK, and indeed, would not have been able to do for me, in the UK and world English markets, as well as going to a local publisher. It was worth such a small amount of money to them that we didn't think it would really add anything. But it is a consideration. There are times when you want to give up some or all of these rights for one reason or another.
[Mary Robinette] Just to add on to that. The… When I had the Glamorous History series, Tor also held the English language rights. They never sold the rights to Of Noble Family in the UK, which is book 5. There's a reason, in the UK, you can only get books one through four, book five wasn't sold. That is the one that took the longest to earn out. Because we only had one stream for that, which was the US.
 
[Dan] Yeah. Now, I want to pause here for our book of the week, which is actually a little bit about my story with HarperCollins. On my second series with them, the Mirador series, which is my cyberpunk YA, that series didn't fit well with them. In hindsight, it was not a good fit. My age… My publisher, my editor, I should say, my editor loved it. He was 100% behind the book. But, as Brandon was saying earlier, the publisher at large was not. We kind of had to convince them to take a risk on it. What that meant is that they didn't really understand the book, they didn't really understand how to sell it. So the series, every book in that series sold worse than the last one. By the time we got to the third book, they essentially just opened their window and threw a bunch of copies out and hoped people caught them. It got zero marketing, zero publishing. That one is called Active Memory. It's the best book in the trilogy, and I would love for you to all go read it. Because it's great. Even though the publisher did not know what to do with it, and therefore didn't support it.
 
[Brandon] Yeah. I mean, another place that this happens is when you are trying to change up your career. Starting a new series. Starting a new genre. Another thought experiment you can have, and of course, this… There are lots of different things that play into each of my examples here that could change around the numbers for you. But let's imagine that you are pretty good at writing fantasy novels. You make, say, $50,000 at fantasy with each of your new fantasy novels. But you, as a writer…
[Mary Robinette] I would love to imagine that.
[Chuckles]
[Brandon] But you as a writer love the idea of writing different thing, because your artistic pursuits take you different directions. Indeed, let's say you could write science fiction books, and they make $40,000. Which to you is a good trade-off, because it lets you do something else. It lets you avoid burnout. It lets you just explore new areas and potentially get new fans and things like this. Publisher's not going to want you to do that. They would rather have you not be writing that $40,000 book, in fact, they would rather you just not release it. Because they would rather slot into that slot a science fiction writer earns 50,000 a year, rather than have you do $50,000 with a fantasy and the other side… And then your science fiction next year do $40,000. They would just rather have two $50,000 books and have you not publish a book that year. Now that obviously is a very different alignment in interests. I've known lots of writers who are like, "You know, I want to try a fantasy now." Publishers are like, "Oh, that's a bad idea. It's a bad idea for this reason and this reason and this reason. You shouldn't do this." Well, a big part of this is that, but even if they were making the same money, it is very… Much easier for a publisher to brand an author as "This is our fantasy person." The marketing people want to know this is our person who writes this style of book. They want to be able to have the sales force go into the bookstores and say, "You buy this sort of book from this author." That's just way easier for them, and it's actually way… They have strong incentives to have that kind of list. They don't want to have this person who does all these eclectic things that they have to explain to people. Where that may be where you want to take your career.
[Howard] I wanted to point out that in this situation, in this circumstance, it's really difficult for the individual author to wrap their head around the full list of things that the publisher is looking at when they're making those kinds of decisions. But the agent you may have partnered with may have a really good grasp of that. This is one of those cases where having a friend was also a business, who is an agent, can really help you deal with the publisher. Because you can talk to your agent and you can say, "Look. I want to write science fiction. That's what's going to keep me happy. What do you and I need to do, writer and agent, what do you and I need to do in order to find a way to make money with publishers for that?" The discussion after that point is going to take all kinds of shapes depending on you're publishing with.
[Mary Robinette] To that point, harkening back to the first thing in this, when we were talking about thinking of yourself as a business as well, be careful about branding yourself by whatever it is that the publisher initially slots you into. So, I was initially slotted into historical fantasy. Right now, I am writing science fiction, historical science fiction. But whatever. But the point is, I am doing much better… My sales numbers are much, much better with the science fiction. If I had branded myself solely as a historical fantasy author, if I had done that with my twitter handle, my website name, and all of those things, that would have locked me into something that did not represent everything that I could do. George RR Martin, his first books were about vampires on steamships. Like, you don't want to lock yourself into whatever that first book is, because something else may happen. The publisher, if they are paying attention to your numbers, which is what happened… The reason we moved over to Science Fiction was because they noticed… With me, they noticed that I kept winning awards with science fiction short stories. I was not winning awards with fantasy short stories. So, they're like, "Why don't you try a science fiction novel?"
 
[Brandon] It is much easier, and we'll have a whole episode on branding later on, but it is much easier for the publisher to brand you as a series. This is really common in YA. They lips us it's easier for their sales force to sell a series than an author. It's easier for the publisher to be like, "We have this series." You want to brand your name. They're going to want to brand the series. This is just very… Historically, what I've seen in almost every instance. The other thing I want to mention before we leave, even though I know were running a little low on time, is, there are a couple of places where you and your agent will have different incentives. Not nearly as many, but I do want to bring them up. It's happened in two cases, most often I've seen in the industry. One is that, particularly early in your career, a small amount of money to you might be life changing. Right? You may be able to pay your rent with an extra $500 from your book getting sold into a foreign market that does not pay a whole lot of money. Your agent will make 75 bucks off of that $500 sale. Their incentive, if you look at an hour to earnings ratio for them, it might take them three or four hours of work to get that sale to happen in that small country. They may look at it and be like, "This just isn't worth the money. I'm not going to spend the time there." Where that $500 coming to you could mean the difference between making rent and being able to be full-time and not. So you need to be in charge of your career and saying to the agent, "I really want you to go and spend this time." They... A good agent will recognize that selling you worldwide is going to help build the brand of the author in ways that are beyond that extra 500 bucks. But I've known a lot of agents who just don't do the extra work to sell those small markets.
[Howard] I was almost published by Steve Jackson games. The publisher is not your friend. Steve Jackson is my friend. The original contract that came out, I looked at it and realized if you're planning on selling a couple of thousand books and paying me 5%, I will run out of money before these hit print. Steve came to me, my friend Steve, not the publishing company friend, my friend Steve said, "The only way for you to eat is for you to self publish." Then he put me in touch with his spouse Monica who walked me through building self-publishing. Monica has since passed away and I love her and can point at that friend is one of a handful of people… A handful of people who made my career possible. But that handful of people does not include a company. It was somebody who was acting against the interests of their company in order to help me. I was very fortunate.
[Brandon] Yeah. Kind of pulling us to a close here. We'll talk about this later. But we'll keep coming back to this concept. Just get it in your head. You are the person who needs to care about your career the most. You are the person who needs to watch out for yourself and make sure you're not being taken advantage of. You can't expect an agent and a publisher to do this for you. Maybe at times they will. Maybe at times they'll help you out. But at the end of the day, you have to understand, you have business relationships with people in addition or alongside your friendships.
 
[Dan] Awesome. Now we do have one closing bit of homework, which is also from Brandon.
[Brandon] Yes. So, one thing that was related to this is that Dan and I when we were breaking in, one of the things we found very useful to do, and I've talked about this on the podcast before, but I want to give you the homework for it. Which is, make a little black book, so to speak, of publishers. This is write down all the publishers in traditional publishing who are releasing new books by new authors consistently into the bookstores where you shop and you can find them there. Write those names down, write those publisher names down, and start watching for the books that they release and the editors who work there. So that you start having a grasp on the industry and who are the players that are in the industry. Read all of the acknowledgments pages for those books. Find the names of the agents. Start actually treating yourself like a businessperson who is looking how to network and how to understand your business.
[Dan] Fantastic. So. Thank you for listening to Writing Excuses. You are out of excuses. Now go write.
 
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Writing Excuses 16.01: Your Career is Your Business
 
Key Points: Look at becoming a writer as a business. You are starting and running a small business. You have to manage your business, the publisher and the agent will not do it for you. They are partners, they will help, but it is your business. What do you want, what do you imagine it becoming? Think about a creative mission statement. Make sure your career is deliberate, not accidental. Ask yourself questions. How are you going to handle health insurance? How will you balance your time between writing and promotion? How are you going to handle email? You might silo the non-writing things into one day a week, or chunks of time spread through the week. How are you going to handle taxes? Hire an accountant or DIY? Think about placing a dollar amount on an hour of writing time, and use that to decide whether to pay someone else to do it or do it yourself. Try balancing money, audience, and shininess. Money, how much does it pay or cost. Audience, how many people will you connect with. Shiny, how much do you want to do it. Think of your writing as a career, a business, and make deliberate, informed choices.
 
[Season 16, Episode 1]
 
[Dan] This is Writing Excuses, Your Career is Your Business.
[Mary Robinette] 15 minutes long.
[Howard] As you're in a hurry.
[Brandon] And we're not that smart.
[Mary Robinette] I'm Mary…
[Dan] I'm Dan.
[Mary Robinette] Robinette.
[Laughter]
[Mary Robinette] We're all fine. I'm Mary Robinette, we've done this a lot.
[Howard] I'm Howard.
[Brandon] I'm Brandon.
 
[Dan] This, as you can tell, is the very first episode of 2021. We are excited to be here. We've got a cool thing that were going to do for the entire year, is, we have split this year into a series of what we are calling Master Classes, or intensive courses is maybe a better way of thinking about this. So each of us has come up with a topic and we'll spend eight or nine episodes diving really deep, kind of teaching the rest of the group about that specific topic. So we are going to start with this really cool kind of inside look at the publishing world class that Brandon has put together. Brandon, do you want to tell us a little bit about your course in general?
[Brandon] Yeah. So, the idea is to have a course that starts training writers to look at becoming a writer as a business. This is something that took me by surprise when I started into this. I was not aware that writing is a small business. I didn't know I was starting a business. In fact, I didn't incorporate for several years. That's very common. But not knowing that led me to make a large number of mistakes before I'd got my feet underneath me. Even still, I'm making some of these mistakes. But I thought, you know what, one of the things that I really wish I'd known when I began was that I was starting a small business. I wanted to give some tips to writers starting on this journey or who are in the middle of it who just may not have given enough thought to this aspect of it. We all want to be artists, that's why we become writers. This whole thing isn't to dissuade you from your artistic intents. But it is to start you this class and this mindset that just isn't often shared in writing courses. Because we all want to be artists, and sometimes it feels like talking about the business side of things is crass, and we don't want to monetize our artistic intentions, but when you start on this path, you are starting a business.
[Howard] Speaking briefly as the parent of four hungry adult children, who still don't all have their own jobs, I very much want to monetize every last little bit of my everything that I do.
[Chuckles]
[Howard] Crass or not crass, I want to eat.
[Dan] Yeah. So, I am very fortunate in that one of my best friends got published about a year and 1/2 before I did. So when I did get my contract, Brandon, the very first thing he said to me was, "You need to think about this. Think of yourself as a small business owner," and gave me some really great advice. So what are some of the bits of advice you want to give us, Brandon, about starting to think of ourselves as business owners?
[Brandon] Right. Well, the first idea is just this mindset change. Which was the biggest hurdle I think I had to overcome. That's why I named this first episode Your Career Is Your Business. A lot of writers, myself included, when we begin, we have in our head that once we get published, the publisher and the agent are going to be in charge of the business. We're going to have people managing all of the business side. We will be able to spend our days in artistic pursuits. This just isn't true. An agent is not a business manager. An agent will certainly help. An agent is, if you're going traditionally published, an agent is the number one resource you will have for these sorts of things. So certainly it's nice to have them. But it's your business that you're starting. It's not their business. They have a lot of different clients they'll be working for. You're going to be expected to care about your career.
[Howard] One of the things that I like to… I developed this mindset when I was in the corporate world. My career in the corporate space really was defined by the people I was working with, but my career as a person who makes things, a person who imagines things, a person who wants to be paid to operate the oven that bakes the cookies that only come out of my brain, that is not a career path that can be managed by somebody else. That is a career path that has to be managed by me. So a literary agent is a business partner. A publisher is a business partner. I already had, when I started doing comics, I already had a big framework in my head for what business partnerships look like and what they don't look like. So that gave me a quick leg up, and it made a lot of things easier early on. But Brandon, you're absolutely right about this mindset. You have to start from that point, believing that what you are doing is your business and, it is, to layer the meaning, a little bit, it's your business, it's not anybody else's business. They're going to try and get all up in your business from time to time, but it's really all about… It's all about what you want and what you imagine it becoming.
[Mary Robinette] So, I'm really glad Howard mentioned what you want, which I'm sure Brandon is going to get into. But I come into this from theater, and being a freelancer for my entire adult life. So, for me, the small business was transforming the small business that I already had. Which was puppeteer, audiobook narrator, and then writer. One of the things that I find helpful when thinking about this small business is to actually have a mission statement. You can think of it as your creative mission statement. But it's going to change over the course of your career. So, initially the mission statement that I had was fairly simple. It was to be able to turn down the gigs I didn't want to do. I've gotten to the point in my career now only gigs I've got are the gigs that I want to do. So now I have to figure out actually what kind of work do I want to be doing and who do I want to be and be presenting myself as. Because I have to start figuring out how to turn down the gigs I do want to do in order to focus on really refining who I am, and this thing that Brandon is talking about and Howard about monetizing. Because it's not… It's not always a straightforward path.
 
[Dan] Let's pause really quick. Do our book of the week. Which is coming to us this week from Howard.
[Howard] Well, I wish I could take more credit for this one. Good Omens by Neil Gaiman and Terry Pratchett. I read it years and years and many years ago, and absolutely loved it. It has one of my very favorite uses of footnotes. It's widely regarded now as a classic space in which it sits, and recently was made into a TV miniseries available on Amazon Prime. I have really enjoyed and benefited personally from comparing the two. I'll circle back around to that later at homework time.
[Dan] Awesome. So that is Good Omens from Neil Gaiman and Terry Pratchett.
 
[Dan] Now, I loved what Mary Robinette said about mission statement, which ties into what I've heard Brandon talk about a lot in the past, is making sure that your career is deliberate rather than accidental. Brandon, what do you have to tell us about that, and how to do it?
[Brandon] So, there are all kinds of questions I feel like you should be asking yourself during your unpublished years and during your early parts of your career that you have answers to for when the need arises. For instance, a good one if you live in the US, unfortunately, is going to be how are you going to approach health insurance? This is a big question that you need to think about. I never thought about it a single time in the early part of my career. You would think that that would have come up, but it wasn't until I was married and publishing my first books and realizing, wait a minute. In America, for some stupid reason, health insurance is attached to your job. I'm just not going to have that. How do I get that? Talk to other people, who are self-employed, and figure out how you're going to approach this. Other questions are how are you going to balance your time as an author? How much time are you going to spend on doing the actual writing, how much time are you going to spend on promotion? We'll talk about promotion in a later week in this master class, but right now, the question is when are you going to put these things in? When are you going to do email? I wasn't expecting how much more email would come in…
[Chuckles]
[Brandon] And how much of it would involve publishers' panic… Panicking about little things. I had to set aside specific times. What I've done in my life right now is I have taken all of the things that are not writing, and I've tried to silo them into one day a week. Thursdays. This is when I'm going to do all of these things, the longer emails. The short emails that can get a quick answer, I'll do at the beginning of my workday. But if there's something that is going to take a long, in-depth thing, I'll say, "Hey, I'm going to respond to you on Thursday." If there's an interview that I need to do for promotion, I always schedule them on Thursdays. If there are company meetings, I put them on Thursdays. This allows me to take off my writer hat for a day and approach being a business person for a day. With me, this helps keep me from being frustrated. If I have good siloing of these sorts of things, I'll stop being resentful of the time that I have to spend not writing.
[Mary Robinette] I'm going to chime in here, because I'd heard Brandon talk about this before, so I also tried siloing my non-writing things to one day a week. It turns out that doesn't work for me, because my brain is wired differently. That wound up causing me to have more fatigue. But I did have to block out time. So I have blocked out specific chunks of time, but spread them through the week. This… I just want to point out that, much like when we talk about writing, there's no one process that will work for you, but the principle behind the process, which is to be deliberate about it and make space for it, is going to be consistent. You just have to figure out which form it takes for you.
[Dan] I'm going to give a third perspective on this for the very, very early career writers. This is one of the very first bits of advice I got from Brandon when I got my very first publishing contract. I said, "This is happening. It's real. What do I do next?" He said, "What you do now is you sit down and you write as much as you possibly can, because this is the last time you'll have all of that free time to write." That did help me a lot. I was able to finish, I think, a full book and a half of new stuff before all of the revisions and the emails and the editing process in the proofing and all of that business side crashed down on me. So, just for the very early aspiring writer, that is, I think, a fantastic piece of advice.
[Brandon] I do have more time to right now than I did when I was working a job while trying to write. But, one of the most shocking things to me was that by going full-time, I didn't gain nearly as much free time as I thought I would. Because all of these other things crept in. Doing my own taxes. My first few years… I was used to doing my own taxes. Indeed, again, in the US, we have to do our own taxes, for some stupid reason. So… But then publishing made it infinitely more complicated. Because suddenly I was getting a 1099 instead of a W-2. Suddenly, I had sales overseas. Understanding that you're either going to have to hire an accountant or you're going to have to learn how to input sales from other countries and money coming in from other countries and all of this stuff with 1099s instead of W-2s. That's a huge time sink once a year for US writers that I had just not even understood was going to come along and steal a week of my time.
[Dan] We've got an episode coming up about networking, but this tax idea, the finances of being a writer, is a really good reason to rely on other people. My agent, before she became an acquiring agent on her own, worked as a tax person for an agency house. So she was able to help me a lot, which was fantastic. Brandon and I and several other local writers all use the same accountant because the accounting process for professional writers is very different from a lot of other careers. So, using these networking opportunities to find out hey, how do you handle this, is a good way to help you figure it out.
 
[Brandon] One other thing that I would recommend that you think about… This doesn't work for all writers. In fact, this is one of these things I've noticed that can be debilitating for some writers. But it is something that I do that is very handy for me, is, I find out what the dollar amount of an hour of my writing time is worth. Now, you can't be writing 16 hours a day. But, once you become self-employed, as Howard so elegantly put it in an early episode, you… It's great being self-employed, you get to work half days and you decide which 12 hours it is.
[Chuckles]
[Brandon] Meaning, there is a danger here in that you can work all the time that you want which would lead to burnout. So be careful about that. But I keep a dollar amount assigned to an hour of actual writing time to me. Then, that dollar amount of an hour of writing time allows me to understand what things I can pay for to gain an hour of writing time. If doing my taxes is going to cost me three hours of writing time, and indeed, I will make more money writing that I would hiring someone to do that, it just gives me an opportunity cost method of determining what I should hire out and what I should do myself.
[Howard] When we started putting Schlock Mercenary books into print, we quickly realized that between cover work and bonus story and whatever else, it took a block of time to put a book out, and putting a book out generated several tens of thousands of dollars of money all at once. I could look at that and say, "Well, I have books that are not yet in print, because I've got this archive online." Going to Comic Con saws three weeks out of my life. There's the week of prep, there's the week at the event, and there's a week of recovery. It's miserably stressful. I did the math and realized that unless I was bringing home $15,000 from Comic Con, it didn't even begin to be worthwhile. We looked at it and said, "Well, gosh, instead of doing Comic Con, if I really want to sell T-shirts, I can just spend that week making a T-shirt and selling it and make more money." Now, we've never done that because I don't love making T-shirts. But that was what I had to balance it against. Without knowing how much your time is worth, without establishing a benchmark over time, you will make lots and lots of very, very bad decisions about your time and not realize what you're doing until you wake up one morning and realize that you're stressed and broke and hating the things that you're doing.
[Dan] This kind of deliberate financial thought is how I knew when it was time for me to hire an assistant. Because I hit the point where I realized, oh, giving me an assistant will allow me to write one extra book per year, which will more than pay for the assistant. So that made it a very easy choice to make. We need to wrap up soon, but I know Mary Robinette has something else she wants to say.
[Mary Robinette] Right. Which is, when you're super early career, the idea of assigning a specific number value to your writing work, especially when you haven't actually sold anything yet, that's difficult. So let me give you another metric which you've probably heard me talk about when I've talked about how to decide where to send a story to. A short story. Which is that you're balancing three thing. Money, audience, and shininess. So money is literally how much is this going to pay me. Or, how much is this going to cost me. Audience is how many people will this connect me to. Then, shiny is just like how much do you want to do it. So, like, going to NASA, it cost money, does not actually connect me to audience, but it's so shiny. So that's a choice that I make. I also know that it's something that I can use, and then will, later, down the line, have the potential to bring me audience and money. But depending on where you are in your career, you're going to value those differently. Like, when you are very, very early career, you may say, "Hey, it's totally worth it for me to go to a convention, because it is… Spending that money will allow me to connect with my peers, and audience, and that networking, the audience layer of it, is totally worth it, and the shininess aspect of it is totally worth it." So it's going to be this constant balancing act, and it will again shift over the course of your career.
[Dan] Exactly. Ultimately, this idea of thinking of it as a career, as a business, and making all of these choices deliberate and informed is what's really going to help. So, thank you everybody. This is a wonderful start to our new year.
 
[Dan] We have homework from Howard.
[Howard] Okay. In 2003, at Comic Con, my friend Jim met Neil Gaiman, and Neil introduced himself, saying, "Hi, my name is Neil. I write comics." Okay. That's a fun story. Neil Gaiman rights way more than just comics. He wrote the adaptation that took Good Omens from being a wonderful novel to being a really amazing television series. You don't know, or maybe you do, the path that your career is going to take the number of different things you might write. I posit that it will be extremely valuable to you to take something like Good Omens, your book of the week, and the TV show. Consume them both and make notes. What kinds of writing decisions were made between the two that you would have made differently? What kind of writing decisions were made that just blow your mind? The adaptation between mediums may, at some future point, be something that you get to do. As an added bonus, I think this homework will be fun for you.
[Dan] Awesome. Thank you very much. Thank you for listening to this episode. You are out of excuses. Now go write.
 

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Writing Excuses 15.31: The Agent in the Room
 
Key Points: How do you become an agent? Lots of different answers. Often, start as an intern or apprentice, and work your way up. It takes time to build an income stream. Start out by networking. You can be both an author and an agent. How does an agent and an author work together, especially between "send me more" and signing with an agent? Read the manuscript. Get a feeling for the person. It's a long-term relationship. When do you talk about "the sticky stuff"? When we start talking about working together, we need to talk about communications style, morals, ethics, financial issues. Agents are business partners, not used car salesmen. Remember that when an agent offers to represent you, it is now your decision, you are hiring that agent.  
 
[Mary Robinette] Season 15, Episode 31.
[Dan] This is Writing Excuses, The Agent in the Room.
[Dongwon] 15 minutes long.
[Piper] Because you're in a hurry.
[Howard] And we're not that smart.
[Dan] I'm Dan.
[Dongwon] I'm Dongwon.
[Piper] I'm Piper.
[Howard] And I'm not the agent in the room.
[Chuckles]
[Dongwon] No, that's me.
[Howard] Yes, it is.
 
[Dan] Yeah. We have an agent in the room, and before we allow him to leave, we're going to make him answer a bunch of questions. First one…
[Howard] Which you asked, fear listener.
[Dan] Yes. We have… This question showed up quite a bit when we did our little survey of listeners. We tend to think that most of you listen because you want to be writers. But there's apparently more than a couple that listen because they potentially want to work in other aspects of the industry, as editors or agents or whatever. So, first question for Dongwon, if somebody wants to be an agent, how do they go about that?
[Dongwon] Terrible mistake.
[Laughter]
[Dongwon] It's funny…
[Dan] See, you say that, but you were something else and then decided to become an agent instead, so…
[Dongwon] Well, actually, I was an agent first. So my first job in publishing was at an agency. Then I decided I didn't like selling books, I wanted to buy them instead. So I became an editor. Then e-books were a thing. So I started working at an e-book startup, before I came back to being an agent, I wanted to work with writers more closely. It's a nonlinear kind of circuitous story. Part of the challenge in answering this question is if you ask five agents how they became an agent, they all usually have a very different answer. If there is a track, it's basically that you get an internship at an agency, and then get hired as an assistant, either at that agency or another agency, and then, over time, grow until the point at which you can start taking on your own clients. Where this gets very tricky in the part that people don't talk about a lot is that each agency has a very different structure of how agents get paid. Right? So there's a thing that's called a draw, so sometimes, the agency will give you a certain amount of money, and then you earn that back out of the commissions that you're earning for the agency. How much of a percentage is counted towards that depends on your deal with each agency. So that can be anywhere from like 25% on the very, very low end to 60 to 70% on the high end. So, figuring all these kinds of elements out is really important, and the biggest challenge to being an agent in the early years is that it takes a while for that income stream to build up. Because you're not earning a salary, often, right out of the gate, and then it's hard to get those first few deals going while you're looking for clients. Then, once you do sell your first books and… $100,000 sounds like a really great deal. It is a really great deal, but your commission of that… So whatever percentage you get to keep out of that 50% that goes to the agency, that's parceled out, usually over two, three, even five years. So it takes time for that income stream to build up. Usually, about year five or six is when you're starting to get something that looks like a more livable wage. So, getting into being an agent is a very difficult process in a lot of ways. I think it sounds very attractive and easy from the outside. But the financial side of it actually can be quite tricky. One of the things that we need to look at as an industry is making that a little bit easier for people to get into the business, because, I think, we're keeping a lot of interesting voices out of the industry and out of being agents representing writers from a wider range of backgrounds. Because the type of person who comes in tends to be relatively limited.
 
[Dan] So, if somebody wants to do this, what angle of approach do they come in? Are there people they have to talk to, is it all about networking? What do those first steps look like?
[Dongwon] I think networking is the most important one, right? So, unfortunately, almost all of these jobs are in New York. They're starting to spread out a little bit more, especially on the agency side. But what you want to do is go to events where you can meet agents, meet editors, meet writers even who can help you be introduced to some of the decision-makers who might be hiring. That's how you hear about new jobs, that's how you hear about opportunities. So networking really is number one for what you need here. There are a couple paid programs, like, the Columbia program and NYU, that are sort of paths into publishing. Those can be ways to meet people. They can be quite expensive. I'm not sure that they're always effective or necessary. But those can help if you're willing to go that path.
[Piper] I think one of the things I want to jump on and say is that you don't have to choose to be an agent or a writer. I know several of the agents that I've run into overtime are both authors and agents. In fact, I've had several editors asked me if I ever wanted to become an agent. So I happened to ask this exact question to my agent, Courtney Miller-Callihan of how does one normally become an agent. She basically said exactly what you said. Generally speaking, there's an apprenticeship or an internship depending on the agency. Agencies are structured in a different way. I think the only thing that differs, and I'd be really interested in getting your opinion on that, is that she actually did spend some time in publishing first, in fact, in the contracts department, prior to starting to pursue an agent career. I personally have benefited from that because she's excellent with my contracts. But what do you think about people who potentially are getting experience with the publishing houses first, or other experiences?
[Dongwon] For me, having a wide range of experiences in the industry has been really, really helpful, right? Understanding what things look like from the editor's side, how the internal conversations at publishers work. All agents understand that to some extent, because you deal with it a lot, but having been in the room is a very different vibe from somebody explaining it to you, right? So I think having a wide range of experience can help a lot. But the thing about agents, especially, is we all have different strengths and weaknesses, which are more varied than you see in most industries, I think. How agent A versus agent B does their job can be really night and day. What skill sets they bring to the table is really defined by their background and their experience. So coming from a contracts background, your agent probably has a slightly different perspective on how some of those arguments happen in-house, whereas to me, I'm good with contracts, I know what I'm doing there, but I don't always understand when a contracts person comes back to me and says, "We can't do X or Y," like, why they're coming to that decision. It's a little bit of a black box to me sometimes. I would love it if I knew more about that process. That said, we all have different areas that we come from and different expertises, and part of the process is really figuring out what you need from an agent and how they can best support you in your career and picking someone who has that skill set, that is congruent with yours.
 
[Dan] Cool. I want to pause here for the book of the week. Which, this week, is one of mine. My book, Extreme Makeover, which I chose specifically because it was one that my agent had a ton of input into. More so than any of my other books. The initial manuscript for this was well over 200,000 words. Then she helped me trim it down to 180, and then, of course, the final version after it got edited was like 120.
[Howard] Is 200 the one that I read? Before it had been agented?
[Dan] No. You read the 180.
[Howard] Okay.
[Dan] So, the agent had helped clean it up and helped really guide…
[Howard] So what I read had been cleaned up?
[Dan] Yes! Yes, it had.
[Chuckles]
[Howard] [garbled] old friend. What I read had been cleaned up. No, I liked it. I really liked that book, and I was reading the version that is longer and unnecessarily so.
[Dan] Yeah.
[Howard] The one that you, fair listener, can read…
[Dan] The final version… The initial version, the first draft, was a big, giant mess. I have always used my agent primarily for business stuff, and this was the first time that I went to her and said, "Hey, this is a mess." She's like, "Yeah." "Help me clean it up." With… Working with her, we wrangled that into a very good story that was kind of un-publishably long. So we got that down to 180. Then turned it in, and Whitney Ross at Tor Books trimmed it down again. But that agent relationship is really valuable, and people get different things out of agents. I typically don't use them for editorial, but in this case I did. So, that's my book, Extreme Makeover. You should go listen to it. Or buy it. Because it's awesome.
 
[Dan] But that leads us into the second half of our podcast, which is, how does an agent and an author, how do they work together? I want to guide this talk a little more specifically. What is the process… At what point… We talk a lot about submitting to an agent, and the agent saying, "Okay, this looks good. Please send me more of it." From that point on, until the point where you actually sign with an agent, what does that period of time look like?
[Dongwon] In my case, unfortunately, it often looks like a very long delay while I'm finding the time to…
[Chuckles]
[Dongwon] Read the book that I'm excited to read. But I think a lot of things go into that. The first is reading that manuscript and saying how you feel about it. Then, sort of looking into the person a little bit. I'll often Google them, take a look at their social media profile, and… There, I'm not looking for do you have a big following. I'm just trying to get a sense of who this person is. Right? A thing I talk about a lot is that I like to work… I work with people, I don't work with projects, right? I sign a client, not a book. So what I'm looking for is are we going to get along well as people and as business partners. Are you someone that I feel like I can communicate with? Are we going to be having fun together? Honestly. Like, you want that relationship to be one that has a certain energy to it, and a certain excitement to it. Especially at the beginning, when you're just figuring all that stuff out. So a lot of times, I'm looking into who that person is. Do I feel like they have a lot to bring to the table in addition to just the words? Right? Are they ambitious, do they have career plans, do they give off an air of competence and confidence in the world?
[Piper] I can say Courtney Miller-Callihan, who is my agent, was also aware of me on social media prior to our connecting. In fact, I had tweeted… Retweeted a blog post about… Just addressing when authors want agents versus not, and had lightly given my opinion that I personally would be looking for an agent when I had a manuscript to do so. She tweeted back at me and said, "Hey, drop me an email when you're ready to talk about that." Of course, the assumption was I would know her email. Which, she was correct, I did.
[Chuckles]
[Piper] So I sent her an email. Before I had… I tried to stay really, really obvious. I did not have a manuscript ready yet. But she got on the phone with me anyway. She had a conversation with me anyway. She was already familiar with my work. Because of that, and our conversation… She knew that there were a couple of other agents who were interested in working with me, but they were waiting for me to have a manuscript to send. She kind of maybe took advantage of that situation a little bit. No, I'm kidding. But she did offer me representation without a manuscript. She kind of placed a bet on a dark course.
[Dongwon] I've kind of done that a lot, actually.
[Howard] She was… You say she was familiar with your work.
[Piper] Yes. She was familiar with my work.
[Howard] That's… That's not… That's not the unknown quantity that you make it sound like.
[Piper] True.
[Howard] If an agent knows that you have written things, Indy or with another agent or whatever, they have a really strong sampling of what they can get from you when your next manuscript arrives.
[Piper] True. She was familiar with my voice that way. I will say that one of the things that she does look for in all of her clients is a sort of quirky sort of voice. So it's not nailed down by genre per se so much as she's looking for certain quirks that match her taste and her personality. She says that a lot of times, when it comes to selling books, she knows which editors have similar taste to hers, and so they are things that are marketable. Eminently so. But also quirky. They hit a… They strike a chord that unique and individual while still being [garbled]
[Dongwon] The thing is, I'm looking for that thing, that spark of energy and uniqueness and point of view. So I often will take a bet on someone who hasn't written a novel yet. I'm happy for that to be a very long-term bet, right? Five, seven years before that is going to be a book that we have out in the world. But I know, from talking to this person and seeing this person and seeing either short stories they've written or awards they've won or even podcasts they've done that they're going to do something interesting. I'm going to help them get there. If I get in early, then I can really help shape those early steps and hopefully get to where they want to go in a more exciting way than if I hadn't been involved.
 
[Dan] Cool. So, this leads into the next question, and I love the way one of our listeners phrased this. At what point in this relationship do you talk about the quote sticky stuff. This is all a lot of business, this is a lot of projects, but at what point do you start talking about personal beliefs, morals, politics, religion, the things that make that author who they are and how that will be reflected in their career? At what point do you bring that up in an agent relationship?
[Dongwon] So, whenever I'm looking at signing somebody and bringing them on board, I make sure that we have a phone conversation. There's… At a minimum, you want to have at least one conversation. There are times when I have three to four to five to… Sometimes months long that we're talking. Or even years in a couple cases. When you have that in person conversation, when I call to start talking about it, like, are we going to work together, that's the point at which you want to start asking those questions, right? What I love more than anything to see is when a writer challenges me in those conversations, and really asks me the difficult questions about communication style, about morals and ethics, about financial issues. What happens if this thing goes bad, what happens if that thing goes bad? What happens if some random event or you get in trouble on Twitter or what are your views on this? How do you feel about these things? Those are interesting conversations to have, and they're really important conversations to have. Because, ideally, an agent is a business partner you're going to have for decades. Right? So, why wouldn't you want to know more about those scenarios, before you get into it?
[Dan] Yeah. That's something that… At one point, I was at a con talking about agents and how to find agents, and somebody in the audience kind of pulled out the Freakonomics anecdote about the real estate agent, right? Like, it's in their financial interest to give you the best deal early because then they get their money quick and they're not in it for the long haul. He's like, "Aren't agents the same?" No. Not in the least tiny bit. I can think of very few people, including the Writing Excuses team, that are as closely partnered and invested in my career as my agent. We work together very closely, and it's a very long-term thing.
[Howard] Yeah. The difference there is that the agent… I mean, if Dongwon were to begin representing me… I don't have a manuscript for him, I wish I did. This conversation would be much more entertaining…
[Laughter]
[Howard] Dongwon and I would be having conversations about where he's planning on shopping it, what maybe I need to do to refine it, what plans do I have after this manuscript, because if/when it sells, that is going to open some new doors, it's going to close every door that it didn't sell to for sequels, potentially. That conversation is all about repeat business. Okay. I say repeat business. It's not repeat business when I have partnered with someone. It is a partnership. Your real estate agent is not a business partner. Your real estate agent is a used-car salesman with something that doesn't have wheels.
[Dongwon] Yeah. I mean, we are real estate agents if your real estate agent was also helping you renovate your house. Was also helping you design what your lawn is. Was also considering like how do we rebuild the neighborhood around you to be more suitable for your… Like, what would you do…
[Howard] And you're going to be buying a new house every 18 months.
[Dongwon] Exactly. Exactly. So, that conversation is really, really important. Finding those elements in that conversation that can really make you stand out, and, for me, as an agent, help me stand out as well. I had a case this last summer, where I was talking to a potential client. She was in the very enviable position of having 16 agents offering representation all at once.
[Piper] Yay!
[Dongwon] She wrote in a category that I had never represented. So it was a really interesting set of conversations that we had about why me. Why should I be in this race at all, much less the person who ended up winning it? All that came down to the conversations that we had. Right? All that came down to my strategic vision, my vision for the book, and what was coming down the road for her in five years and 10 years. We just really hit it off and had a really wonderful conversation about all the potential things that we could be doing. It's an opportunity for me, as much as it is an opportunity for the writer. The thing to remember, if there's one thing you take away from this particular podcast, is to remember that as soon as an agent offers representation, the power dynamic completely inverts. The power is now in your hands. It's now your decision. Right? Up until then, you're trying to get an agent's attention, but always remember, it's your work, it's your career, and you are effectively hiring an agent. I work for my writers, not the other way around. They pay me, quite literally, for what I do. So when you're having that conversation, think about that. It's like that old saying about when you go in for a job interview, you're interviewing them as much as they're interviewing you. That's true in that case, too. So think of the hard questions. Think of the things you really want to know about how this partnership is going to work over the long term.
 
[Dan] Yeah. In fact, that's something we want you to start thinking about right now, even if you're not at the point where you need an agent. So that your homework today, and Dongwon is going to tell you about that.
[Dongwon] Yeah. So, what I would like you to do is start making that list of questions, right? Start making a list of the strategic questions you want answers to, the moral and ethical things, the communication style elements. Make a list of 5 to 10 questions. What's important to you? What are the things that matter in your career? What are you afraid of in terms of your relation with your agent? Don't be afraid of asking difficult questions. Because if you ask a potential agent a hard question or an uncomfortable question and they react badly, then what happens when that situation actually arises? How can you trust them to have your back in that moment? So, feel free to go hard and go big.
[Dan] Awesome. Great advice, and we hope that you've learned some good stuff about how to work with agents and potentially how to be one. So, you are now out of excuses, now go write.
 

mbarker: (Fireworks Delight)
[personal profile] mbarker
Writing Excuses 14.25: Choosing Your Agent
 
 
Key points: Your agent works for you. You have a choice, make it a good one. Think about who you want to work with, who is going to be the right business partner in the long run. Someone who can help you run your business. Who do you want as part of your brand? Make sure they can do a good job. Look at online resources, talk to your network. Ask the agent to talk to their other authors. You may need to change agents as your career changes, or their career changes. Keep the lines of communication open, talk about goals, figure out what you both need. To find an agent, look for authors who have a similar communication style, and talk to them about their agents! Think about someone who can fill in your weak spots. Check which genres the agent works in, and what level of editorial involvement you want. What communications style, how frequent do you want contact? Remember, charisma is not a dump stat. Consider the Kowal relationship axes, mind, manners, money, morals… Murder! Or the Marx Brothers.
 
[Mary Robinette] Season 14, Episode 25.
[Howard] This is Writing Excuses, Choosing Your Agent.
[Mary Robinette] 15 minutes long.
[Dan] Because you're in a hurry.
[Dongwon] And we're not that smart.
[Howard] I'm Howard.
[Mary Robinette] I'm Mary Robinette.
[Dan] I'm Dan.
[Dongwon] I'm Dongwon.
 
[Howard] Dongwon is joining us again. This is his third episode with us. Dongwon, I understand that you have spent some time working as an agent.
[Chuckles]
[Dongwon] I have. I actually started my career as an agent, and then wandered off for many years doing other tasks in the industry, and have come back to being an agent in the past 3 and a 1/2 years now.
[Howard] Well, this morning, we had the opportunity to hear you talk about the publishing business. One of the parts that was most interesting to me was that opening salvo of choosing your agent and what that relationship ends up looking like.
[Dongwon] One thing I like to talk about a lot is making it really clear to writers that your agent works for you. If you're in the query trenches right now, the power dynamic feels very weighted towards the agent's side. You're trying to get their attention, you're trying to get someone to pay attention to you and make an offer of representation. But one of the things I like to really drive home is once that offer of representation has been made, the power dynamic completely inverts. Now, what the agent wants is for you to choose them. One of the reasons that we chose this phrasing for the episode title is the idea that you have a choice in this relationship is a really important one. It's one that I think a lot of writers lose sight of, because they're just so focused on getting an agent, any agent. Instead, what I'd like people to do is start thinking very carefully about who they want to work with. Who's going to be the right business partner to them over the course of their career? Ideally, an author-agent relationship will go on for years, and hopefully decades. Optimally, it's the course of both of your careers. You need to think carefully about who you're going to be working with over that period of time, and who you want to be helping you run your business.
[Mary Robinette] This is… I want to say, something that I stumbled on, you've heard me talk about on previous episodes, where my first… My very first agent was not a good agent. We often people say, "A bad agent is worse than no agent." The concrete thing that I had happened was that my first agent… I was… I had warning flags that went off. But it was an agent, and they were excited about my work. I had heard so much about how difficult it was to get an agent. So, even though I had some warning flags that this person might be flaky, I went ahead and signed. What happened was they sat on my novel for a year without sending it out. That was a year in which it was ready. So this was a… actively holding me back. The other thing that can happen with a bad agent, or with an agent who's… This is… These are people who are just like not good at their job, is that if they try to sell your work incompetently to a publishing house, and then you leave them and you come back, it's going to be very difficult to sell that same title later.
[Howard] That's the… There's a principle here that… It's a broader business principle, harkening back to, Dongwon, what you said earlier about you're choosing a business partner. This business partner is carrying your authorial brand as the flag when they march into the office. If they misbehave, if they do a bad job with the pitch, if they happen to be somebody that's for whatever reason, that editorial team, publishing team, just really doesn't like having in the room…
[Mary Robinette] That one actually is less of an issue, because, as long as they've got good taste…
[Howard] As long as they've got good taste. But you just know that whoever you are picking, a portion of who they are ends up as part of your brand, at least to the editors and publishers.
[Dongwon] A lot of the industry's interaction with you will be filtered through your agent. So if your agent has a certain reputation, has a certain way of operating, that is going to influence how people see you. It's not entire. You will have your own brand, and, I know, many writers have the opposite reputation of their agents. But Howard is absolutely right, that in those initial contacts, those initial meetings, that would definitely color it. So, sort of… The first step in choosing an agent is don't choose someone who's bad at their job. This last year, there were… Have been a couple sort of highly publicized incidents of agents who turned out to be acting against their own writers' interests. That's been a very challenging moment. My heart goes out to all of those writers. It can be hard to spot that person. There's some online resources that you can use to check out, like query tracker or query shark, but really, your best defense is having a good network. Talking to your friends, making friends with other writers, and asking around about somebody's reputation before you make a decision to go forward with them.
[Dan] You're also well within your rights to ask that agent if you can talk to some of their other authors. I get a lot of requests from my agent, "Hey, could you talk to this person? I would like to acquire their book." I'm always happy to recommend my agent. If you get an agent whose authors are not happy to recommend her, maybe stay away.
[Howard] Are you still with the agent you were with a year ago?
[Dan] Yes. Sarah Crowe. She's amazing.
 
[Mary Robinette] So I just… I actually just changed agents in the last year. The reason I did that was not because I had a bad agent. My agent was very good. But my career trajectory was such that I needed a different type of agent than I did at the beginning of my career. So the thing that was happening with my career trajectory was… The reason that I felt like I needed someone who was a little more aggressive, was that I was in the downward spiral. This happens to a number of writers in the course of their career, that there's what they call the death… The series' death spiral. So I'd had that happen. Then I had a novel that came out, and my book tour began on election day in 2016, which was a fraud year regardless of where you were. Book sales generally were declining. But when people are looking at your numbers, they don't look at the current events that are going on around it. They just look at the numbers. So I needed someone who was more aggressive. It was a difficult choice, because it would have been easier if my agent was doing things that were actively wrong. That wasn't the case. It was just I needed a different style. This is one of the things that I think you have to… While it's ideal to have an agent that stays with you over the course of your career, it's also important to know kind of what you need going into it.
[Howard] That is… And again, coming back to the general principle of business partners, there is this point of diminishing returns between what I need out of a new agent, what I lose if I don't switch, and the cost of switching. It's easy for us… in crossing that chasm, it's easy for us to overestimate the size of the peril, and just, out of fear of changing, stay in the same place.
[Mary Robinette] Yeah.
[Howard] It's difficult.
[Dongwon] Many, many writers will have multiple agents over the course of their careers. There's nothing… There's no inherent problem to that. Like any long-term relationship, what you need out of it will change over time. It's also important to remember that your agent is also not a fixed point. They're evolving in their career as well, and how they operate, what circumstances they're in, what agency they're at, all those things can shift and change over time. Those changes will impact, and impact how the business operates. So it's very important to keep that line of communication open, and be talking about your goals, and are they being met in this relationship or not, and then figure out what you need out of that.
[Mary Robinette] That was very much the case with my agent, my previous agent, was that they had had a promotion at work, and were suddenly handling more things than they had been. So the attention that they were able to give to individual authors was shifting. Like, none of us were being neglected, it was just the communication style had changed. The aggression, I think, had shifted, or at least my perception of it. So that was one thing that was also going on there, was that a change in my agent's life as well.
 
[Howard] Let's take a quick break and talk about a book. Dongwon?
[Dongwon] Yeah. This week, I want to talk about Sarah Gailey's Magic for Liars. This is Sarah Gailey's debut novel, coming out from Tor Books. It should have just come out on June Fourth. It is a murderer-mystery set at a magical school for teenagers. It is not a young adult novel. It is a very adult novel about a woman who is called in to investigate a murder of a faculty member at this school. The protagonist's twin sister also is a teacher at this school. As you would have it, that sister is magic and she is not. She needs to figure out what happened and unpack this really gruesome murder and figure out why teenagers are so goddamned terrifying.
[Laughter]
[Dongwon] Especially when they have magic powers.
[Howard] Okay. As the father of two current teenagers, I would love to know the answer to that question.
[Laughter]
[Howard] Magic for Liars by Sarah Gailey. I'm a big fan of Sarah's. Their cowboy hippopotamus books.
[Chuckles]
[Howard] Loved those so much.
 
[Howard] Okay. I want to talk about your toolbox as an author. I'm big on the toolbox metaphor. What are the tools that authors have at their disposal to start searching for agents who meet their criteria?
[Mary Robinette] We've talked about a couple of them on previous podcasts. The advice that I'm often given… Had been given and often give is to pay attention to what authors are happy with their agents. Specifically, looking for authors… There's… We always are told to look at the authors whose work is similar. But I actually think you should also try to look at the author… Authors whose process is similar. Because that's going to be people with whom you have a similar communication style. I'm going to continue using myself as a useful representative example. When I left my previous agent and moved on, because of where I am in my career and I am… I do have multiple Hugos. I am marketable. I had the good fortune of having a couple of choices. I was doing due diligence, and I went into it expecting that at the end of having done due diligence that I would be signing with Dongwon. I was just like, "But I'm going to check with some other people just in case."
[Howard] Oh, she went there.
[Chuckles]
[Mary Robinette] I cleared it… I cleared this with him before, before we got into it. It was a really hard choice. Because, like the authors that he represents are people that I like, there people that I have a lot in common with. I think he's wicked smart, and there were all these different things. When it finally came down to, Dongwon and Seth Fishman, who is my agent now, was I realized that what I needed was someone who filled my weaknesses. The difference between their agenting styles, in a lot of ways, they're both very good with developmental stuff and things like that, but Dongwon is about building relationships, and Seth is a shark.
[Chuckles]
[Mary Robinette] And…
[Dongwon] I'm a nice shar… No.
[Mary Robinette] I know. Well, that's the thing. It's like you're the nursemaid shark. He's… There is nothing…
[Laughter]
[Mary Robinette] But it was basically, I was, like I'm good at relationships. That's not the spot that I need bolstering. So both of them would have been a good choice, but it was really about learning what I needed. It's quite possible that that is what I needed early in my career as well, but I didn't know myself as well, as an author and what my process and how I was going to fit into the industry was. So when you're looking at the toolbox, it's important, yes, to be able to find the agent, but just knowing a list of agent's names is not as useful as knowing what it is you need out of the agents. So, Absolute Write is a good source for checking to make sure that the agent isn't shady. I also find that if you type in the agent's name and scam afterwards…
[Dan] And hope there's no hits.
[Mary Robinette] Hope there's no hits, yes. Harassment after that. These are… Scandal. These are good words to just kind of…
[Howard] Good things to not be attached to.
[Mary Robinette] Then, looking at Publisher's Weekly, Locus. Looking at who made sales, and…
 
[Howard] In 2006, I, we played with the idea of having Schlock Mercenary represented, agented, shipped out to a publisher, because self-pubbing actual paper books that weigh actual tons of actual mass is hard work. My friend Rodney had written a technical manual a few years earlier, and had an agent… His experience with the agent was funny. He said, "Yeah, I've already sold the book. I can't mess with… There's nothing you can do." She said, "I tell you what. Let me represent you. I know the contract's been signed, but let me represent you." She went in. She got him a 50% raise on the book. Her 15% came out of that, and Rodney was like, "Oh. Oh, I do need an agent." Rodney introduced me to that agency, which was the Barbara Bova agency, which does a lot of science fiction. So I came into this from outside the industry, through a contact to was just somebody I knew in the tech world. Part of the toolbox is talking to people and listening to their experiences. That experience of Rodney's… Like, I want that to happen to me. That agency… The results were the best possible results. Which were… Everybody we talked to said, "We love this, but it's not what we do." Or, "I mean, we already read it, but it's not what we do." And, "Wow, this sounds awesome, but it's not what we do." The agent went out and determined that the market I wanted at the time didn't exist. The relationship's over now, because the agent's not going to make any money. But that is… I consider that a success story.
[Dongwon] It really is.
[Howard] Because I found an agent who, in the space of six months, told me that the business plan that I already had was the right one.
 
[Dan] So, let's expand this toolbox a little bit more. When you're talking to people, when you're talking to other authors, what are some of the questions you can ask them to find out how they work with their agent? Two of the big ones for me. First of all, is what genres does your agent work in? Because I got the… I started with Sarah because I had written a horror novel, but I knew that I wanted to write more than that. One of the reasons that she and I work so well together is that she covers horror, but also science-fiction and also YA and middle grade, which kind of covers all of the playgrounds that I wanted to play in. Not every agent does. So finding someone who's willing to go with you when you start hopping genres is valuable, if that's what you want to do. One of the other ones is what level of editorial involvement do you want your agent to have. Because different agents do it differently, different authors want different things. So if you want an agent who will be very hands-on or very hands-off, ask their authors what that relationship is like.
[Dongwon] That's one that you should also ask the agent directly. Going back to Mary's example, we had a series of very long conversations. I mean, we probably spent upwards of seven or eight hours on the phone over the course of a few weeks talking a lot of this through. When… I get nervous when I'm signing a new client if they're not asking me questions, then I start to have a little bit of a hesitation in my mind, actually. Just because I'm worried that they're not putting the work in to make sure that this relationship is going to work out, and that I'm going to be right for them. Really, at the core of this, is communication style is really one of the most important things. Do you want someone who's very formal in their communications? Do you want a letter that's laid out? Do you want something that's very casual? Do you want to be… Talk to your agent once a week, once a month, once every six months? I have certain clients I talk to almost daily, and there certain clients I talk to about every three or four months. It depends on what it is. I am very informal in how I relate to a lot of my clients. I think, for certain people, that would drive them nuts, right? There's certain people who really appreciate that, and sort of need that ability to check in periodically and be like, "Hey, is everything okay? Am I on the right track? Is this going well? What's happening with this?"
[Howard] At risk of going over-general again, this is the… Your reminder that charisma is not a dump stat.
[Chuckles]
[Howard] The ability to have a conversation with someone in which the two of you connect and determine what you expect out of this kind of relationship… You can build that skill set without talking to agents. Learning that skill set when your feet are in the fire is frightening.
 
[Mary Robinette] So you remember in a previous episode, I talked about the Kowal relationship axes, which my mother-in-law came up with as a way to describe someone that you're dating. That you want to be roughly aligned on intelligence, you want to be roughly aligned on where you feel money is important, morals… Actually, you want your… You want a moral agent. Towards you!
[Chuckles]
[Mary Robinette] But manners, similar communications style. These apply to your agent as well as to a character. There's a really good agent that is someone that I could have gotten because they are… They're the agent of a friend, they're very successful. I would have run a fire poker through them within two minutes of conversation. Because our communication styles are wildly out of alignment. At the same time, you're not looking for a best friend. Right? It is a business partner. It's good if you can be friends. But that's not… You need someone who is good at their job first, and then someone you can communicate with second.
[Howard] Mind, manners, money, morals, murder…
[Laughter]
[Mary Robinette] Marx Brothers. We try to be more positive about it.
[Howard] All right…
[Dongwon] I will say, I often try to avoid the romantic relationship analogy when talking about finding your agent, but it is inevitable that it comes up at some point, because I think there are a lot of similarities and parallels.
[Mary Robinette] Yeah.
 
[Howard] There definitely are. On those notes, Dongwon, do you have homework you can assign to our listeners?
[Dongwon] Yeah. So, your homework assignment is going to be a little bit of self-examination. I want you to think about your career and what's important to you and how you like to operate. Think about times you've been in a business setting, at a job, in a meeting, and think about the things that you found very frustrating, and what you would find your dating to work with over a long period of time with somebody who is working with some of the most important work to you. Make a list of those attributes. What are you looking for in an agent? What kind of communication style? Do you want someone who edits you, do you want someone who doesn't? How would you like them to pursue a deal? Do you want them to go all out all the time, or do you want them to build relationships and be very targeted? Those are questions you should ask yourself, and start making that list of the attributes that are important to you.
[Howard] Make the list. You gotta write this down, because this is Writing Excuses, and you're out of excuses. Now, go write.
 
mbarker: (Me typing?)
[personal profile] mbarker
Writing Excuses 13.38: How to Find and Use Alpha Readers

 
 

Key points: Alpha and beta readers? Alpha readers, you trust to read a rough draft, to be honest and give you helpful feedback. Beta readers read a more polished version and you get their feedback. Or, alpha readers are industry professionals, while beta readers are test audience. Alpha readers are agents and writing groups. "You'll have your own definitions." Alpha readers understand the form. Where do you get them? Writing conferences. Book clubs. Face-to-face or online critiques? For alpha readers, back-and-forth, face-to-face is better. Beta readers, online feedback is okay. Don't forget targeted experts! Be aware that bad critiquing can ruin books! To get the right feedback? Make sure you and the other person can argue and articulate different opinions and understand what the other person is saying. Send it to the right people. Ask your readers to just give you their reaction, you will diagnose the problem. Look for people whose strengths complement your weaknesses. Use tiered questions, get their reaction, then drill down for specifics. Put pins in the good parts! Use targeted beta readers, who are as close to the character's experience as possible.
 
Who wants to read this? )
[Valynne] 15 minutes long.
[Dan] Because you're in a hurry.
[Howard] And we're not that smart.
[Brandon] I'm Brandon.
[Valynne] I'm Valynne.
[Dan] I'm Dan.
[Howard] I'm… Um… I haven't actually finished today's chapter yet.
[Chuckles]
 
 
[Brandon] Valynne, you were going to define for us alpha, beta readers, that sort of thing.
[Valynne] I think sometimes people call them… Use that… Use alpha beta interchangeably. To me, on alpha reader is generally maybe one person whom you trust to read what you're writing. It's not polished, it's just rough draft. You throw it at them, they tell you what they like. You trust them to be honest and trust that they will give you feedback that is helpful. Beta readers, I would say, I like… I consider a beta reader someone… It's at the… Your manuscript is at the stage where you've gone through, you've done some edits, you've polished it a little bit more, and then you're sending it to beta readers to get their feedback. These people can be other writers in a critique group, it can be family members, it can be friends. I think it's good to have someone who is going to give you honest feedback and good feedback such as other writers in a critique group.
[Brandon] We'll talk about how to get that out of them.
[Chuckles]
[Valynne] Then, also, have a cheerleader. Someone who just loves everything you write. I think writing can be hard, so it's nice just to have someone who tells you what things they absolutely love about your writing.
[Brandon] So, today we'll talk about kind of alpha and beta readers. Because you'll have your own definitions, listeners. I have a starker line between them than Valynne. Alpha readers are industry professionals. Beta readers are test audience. For me. So, for me, if you are my agent, you're an alpha reader. You are reading a book before it's done to give me feedback. A beta reader is, you probably aren't an industry professional, you're a fan, you read the book to just give a reader response when it's in a close to finished form.
[Dan] That's kind of how I split them up as well. Because the two groups give very different kinds of feedback. There are people that I use as beta readers that I know if I send them my first draft, all the advice and all the feedback they give me is going to be weird, and often going to be wrong. Because they don't know how to read a first draft. They will identify big problems that I know are big problems and they will start suggesting solutions. That's not what I want. Instead, I send it to my writing group and to my agent.
 

[Brandon] So, let me ask you guys this. Where do you get your alpha and beta readers?
[Valynne] I think that one of the best ways to find critique groups, for example, is to go to writing conferences. Any… You're already among people who write and a lot of times are people looking for critique groups. You can do critique groups online. You don't necessarily have to live close to each other. So, I think that's one of the nice places to find someone to…
[Brandon] So, let me ask you this. Do you usually use… Do you do in face critiques and Internet critiques, or do you do only Internet critiques? How's it for you?
[Valynne] When I first started writing, I used to do a critique group once a month. We would bring pages, we would sit… Everyone would come to the critique group with those pages read, and we would talk about… Give… Go person by person, give the feedback. These days, it's really hard to find the time to do those kinds of critiques, so we are still critiquing each other's work, but sometimes it's more a full draft of something that's about to go to print or something like that. So a lot of it is more online now.
[Brandon] Dan, where do you find them, and is it in person, online for you?
[Dan] My group right now is… My alpha readers are my agent, who I found by querying an agent. Then 2 other authors that I have just met at writing conventions over the years. Wendy Tolliver and Matt Kirby, who are both fantastic YA authors. We got together and formed a writing group. So that was just kind of networking interactions at conventions. A lot of… Like what Valynne's talking about. That's all in-person stuff. My beta readers, I've got a group of about 6 to 8 people that I will send every draft to once I think it's ready for public consumption. That's all online, and they will give me feedback online. I will also, for every book, have a group of kind of targeted experts that I feel like I need specific advice from. That changes book to book, but I think I can talk about that later.
[Brandon] We'll talk about that after the break.
[Howard] For me, alpha is in person, and beta can be in person but functions fine online, asynchronously. Alpha… And that, for me, that's the distinction. It's got to be completely synchronous communication with alpha because there's so much back and forth. When I'm critiquing Bob Defendi's work, often what I am telling him is I think this is what you are trying to accomplish with this chapter. I get the sense that that is what this chapter is for. I feel like it didn't do that job because of this section right here, it's kind of confused me. Bob can then respond and say, "Oh. Well, wow, it's really weird that you got that idea."
[Laughter]
[Howard] And off he goes. That kind of feedback we have to go back and forth, because when Bob brings it, he knows there are things in here that are broken and I need my alpha readers to identify them, and the alpha reader… Brandon, as you said, industry professional alpha reader needs to be somebody who understands the form well enough to be able to say, "I know what this chapter should be trying to do because of the form that I know that we're working within."
 
[Dan] Now, this, I think is dangerous. All of us use industry professionals for alpha readers because we are industry professionals at this point, and it is invaluable. Over the years, I have come to appreciate how important it is to have that back and forth conversation, when I can say, "Okay, this character doesn't work at all and I think it's for these reasons. What do you think?" And then the person, the author, will say, "Well, actually, this is what I intended." Those are very important. But I remember when we, Brandon and I, had our writing group in college. We were trying to do that and we didn't know what we were talking about, and we ended up ruining some books.
[Brandon] Yes.
[Dan] Which I think is maybe just inevitable and part of the learning process, but it is something to watch out for.
[Brandon] It's way more dangerous for discovery writers, I've found, than for outliners. My books didn't get ruined, but I ruined books. Because I said, "Try this." Then they did, and it was the wrong thing entirely. Let me say where I've got mine, and then I want to dig into this question. My alpha readers are still my writing group, the same group that I started with Dan in college, but then he moved away.
[Dan] Ha Ha! I became too big for you. [Chuckles]
[Brandon] We approached Eric James Stone, and they still meet in my house every week in person. In person's really important for me. I have about 70 beta readers. We'll use a group of between 20 and 50 for each book. We do an online Google spreadsheet that goes… That is chapter by chapter with questions for them to fill in. The beta read for Oathbringer ended up being 600,000 words of comments.
[Howard] Comments? Ha ha. Yep.
[Brandon] Fortunately I didn't have to sort through them. I have people that sorted through and pulled out the important ones.
[Dan] I don't have people, so my process is a lot simpler.
 

[Brandon] Let me ask, this one's really important. That gets us into, and you guys are going to appreciate this. How do you get the right feedback from a critique group or from alpha beta readers? How do you get them to give you what you need and not ruin your book?
[Howard] One of the things that I've learned through experience just in talking with people is that I can tell if somebody's going to be a worthwhile critique if that person and I can argue about a book that we have both read and articulate different opinions on the book and understand where each other is coming from, even though we had different responses to it. It's one thing, "Oh, yeah, I loved this book," and then it's just how much we loved this book. But if we are each picking at a different aspect of the book… You know, if you sit down with your friends and have a book club with them where you are reading books together and allowing yourselves to critique the books, you will find alpha and beta readers in that crowd, I think, pretty quickly.
[Dan] When I… One of the things that I try to do is make sure that I am sending it to the right people. So, for example, when I write a horror novel, I will make sure one of my beta readers is Steve Diamond, because he knows that genre inside and out. So I know that the comments I'm getting from him are going to be the kind of comments I'm looking for. Where is when I write like my cyberpunk stuff, I don't usually send it to him, I'll send it to somebody else. So that's kind of an early level just filtering system. Beyond that, I always tell my beta readers, not my alpha readers, just to give me their reaction. Don't try to fix this problem, just point it out to me. Tell me what you liked, what you didn't like, and why. Then let me… You tell me the symptoms and I will diagnose.
[Valynne] The other thing that I like to do is that I am very aware of my weaknesses as a writer. So I like to give it to people whose strengths are opposite of what mine are. I think that is really helpful for me because I know there are things I just miss. If it were up to me, I would write a book that was straight dialogue all the way through. I love writing dialogue, and half the time, my editor is saying, "Where are these people standing? What are they doing?"
[Chuckles]
[Valynne] "What are they wearing?"
[Laughter]
[Valynne] I'm just not good with details like that. So I think it's good to… You know, other people have other strengths. Ultimately, we want to be strong in all the areas, but we still have our own strengths, and so I have someone who is really good at pacing, I have someone who is really good with character development, and that's… If I'm struggling with a particular thing in a book, that's how I send it out to a beta reader.
[Dan] Now, with… Very quickly, when we have those face-to-face conversations with alpha readers, I use Wendy and Matt, and I will sit down and I will ask them tiered questions. "I'm not very happy with this scene. Do you like it?" I won't tell them why I'm not happy. Get their reaction first. Then they'll say, "Oh, yeah. There's something wrong with that." I'll say, "Well, I think it's this. What do you think?" Just kind of get deeper with every question. So that I'm not leading them on, but I can drill in specifically.
[Brandon] We've found… It's very useful to get general reactions from a group, and then ask specific questions. That's a big difference between alpha and beta readers, to me, is alpha readers I can go and say, "All right. This is obviously broken. Why do you think it's broken?" Beta readers, I would never do that.
 

[Brandon] We have to stop for our book of the week. Howard, you're going to tell us about Death by Cliché.
[Howard] Yes. Actually, Death by Cliché 2, Wrath of Con. That's spelled c-o-n. Our hero is trapped in a role-playing game. Like in the game universe, not stuck at the table on Thanksgiving. Trapped in the game universe, and the players, he discovers, are at a convention. But that's… What convention they're at is actually irrelevant, what's relevant is the adventure that's happening in the story, and the horrors of what happens when someone has an artifact that lets them control the weather.
[Brandon] Can I pick up book 2 and read it?
[Howard] Yeah, you can pick up book 2 and read it now. It's… I'm currently offer reading, I think, book 5 for Bob.
[Dan] Do you need to have read book 1?
[Howard] You don't need… Oh, sorry, that's the question. You don't need to read book 1. You don't need to read book 1. It reads very nicely as a comedic fantasy novel.
[Chuckles]
[Dan] Somewhere, Bob is shouting, "Yes, you have to read book 1!"
[Howard] But you should buy book 1.
[Laughter]
[Howard] Because supporting living authors.
 

[Howard] One of the things that I wanted to bring up about that whole series from Bob is that our writing group has changed over time as he's written these. What we found is that Sandra is the one he's going to for character motivation and often sensitivity reader issues, and I'm the one he's going to for wordsmithing, joke-smithing, the setups of the funny bits. The most critical piece that we've discovered as we've critiqued is that when there are things that we love, we put smiley faces in the manuscript because… Not just because Bob needs to be told, "Yay. You're a good writer. See, this part didn't suck."
[Chuckles]
[Howard] But because when you are editing, it's easy to lose track of the things that made a chapter wonderful. We want to put pins in those so that they don't get broken during the edit process. That was long, sorry.
[Brandon] That's all right. Bob's a good friend of a lot of us here. We like him. He's funny and his books are funny. So you should all go read them.
 

[Brandon] You mentioned the term sensitivity reader, which Dan mentioned to me has been… kind of people have been shifting away from that.
[Dan] So, sensitivity reader is a phrase that became popular because as we started focusing more and more on diversity, and I know that Valynne wants to talk about this, so let me just say very quickly. We started… The idea is, if you're going to write about say a black person and you are not black, you are going to want to have someone who is read it so they can make sure that you are presenting their culture and their background correctly. However, we're not… Kind of the nomenclature is moving away from sensitivity to targeted beta reader, because really, it's just the same thing as I suck at writing cops, so whenever I write about police, I have two friends who are police officers or family of police officers that I give it to them and say, "Make sure that I got this right." It's the same thing in dealing with another culture or another ethnicity or another religion or whatever. So, just using one blanket term for all of them is a little more common now.
[Valynne] I think that the word targeted is very important because I think especially when were talking about writing diverse characters, we often tend to approach it like it's a paint-by-numbers, which it's not. It's not I know a Japanese person, I'm writing a Japanese character, so this Japanese person I know can represent the entire Japanese culture and everyone in it. For example, I was talking to Brendan's sister-in-law this morning and explaining that I am fourth-generation Japanese. What that means is that I do not speak Japanese. I am pure Japanese, but I do not speak Japanese. My experience is vastly different than someone who is first-generation Japanese whose second language is English. So, targeted means that when you're writing a character, try to find beta readers that are as close to that character's experience as you can get. Because you need to understand like the generation of the character, the geographical location of the character, and how that affects the character. There are so many things that make a huge difference. So the more accurately you can target that to beta readers, the better chance you have of not offending anyone and just presenting it accurately and with respect.
[Howard] At this point, fair listener, you probably recall several episodes we've done this year under the general heading of What Writers Get Wrong About, with that whole idea that as a writer, unless you have a subject matter expert, whether that's an astronaut or a police officer or a third-generation Taiwanese person, you are likely to get things wrong unless you have offer readers in that demographic who can help you get things right.
[Dan] Now I want… What Valynne said about being very specific is very important. I recently had a really interesting experience. I went down to Guadalajara for the book fair there, because I've got, among other things, one of my book series is about a Mexican-American hacker. The Bluescreen series. I used to live in Mexico. I have a lot of friends in Mexico, and importantly to this story, I used my Mexican friends as might targeted beta readers. They are not Mexican-American, they are Mexican. So the character ended up feeling very authentically Mexican, and the books have been huge in Mexico. The Mexican-Americans, like the Latino population here in the US, haven't really picked them up because it doesn't ring true to them. It rings true to Mexico, because that's who I used to make sure I got it right. So specificity is important.
 
 
[Brandon] All right. Let's go ahead and do our homework which Valynne is going to give us. You wanted someone to do this. Right?
[Valynne] Homework is to take something that you have already written. Identify something within your manuscript that you can send to a targeted beta reader for.
[Brandon] And then do it.
[Howard] And then send it to them.
[Brandon] All right. This has been Writing Excuses, you're out of excuses, now go write.
 
[identity profile] mbarker.livejournal.com
Writing Excuses 10.51: Q&A On Sharing Your Work, with Daniel Jose Older

From http://www.writingexcuses.com/2015/12/20/writing-excuses-10-51-qa-on-showing-your-work-with-daniel-jose-older/

Q&A Summary:
Q: What's the best way to meet editors and agents at conventions?
A: Hang out at the bar. Panels! Listen, then talk. Let them bring up business. Ask what they are working on. Do your homework first -- find out who is going to be there, what they've worked on. Don't try to do the whole pitch in person. Get their card and ask if you can send something.
Q: How do you write a query letter?
A: Clear, concises, and precise. What is your story, who are you? One page! Character, conflict, setting, hook. One cool concept that makes people want to know more. What are you most excited about? If it is urban fantasy, make sure it says, "Someone is killing all the were-pigeons."
Q: Should I mention my freelance articles? What do you mention as credentials in a query letter?
A: Legitimate credentials, a little bit about yourself, and mostly about the story. Present it correctly. Relevent credentials. Bio is over-thought and least important. Slim bio is okay.
Q: What about self-publishing?
A: Not covered here. Will try to get a podcast about it.
Q: Can you submit to more than one publisher or agent at the same time?
A: If they don't say No Simultaneous Submissions. Queries, even sample chapters, may be simultaneous. But full submissions, read the instructions.
Q: After you have made revisions, can you resubmit to an agent who rejected you?
A: Send them a query, but probably not. Unless they asked for the revisions.
[Note: There's a lot more stuff in there! Read the transcript for details!]
Questions, answers, and more! )
[Mary] To do that, I have some homework for you. You need to write a query letter. What I want you to do is this. This is your basic format. You're going to have an introduction paragraph. Then you're going to have a summary of your novel paragraph. Then you're going to have a tiny paragraph that is relevant biographical information about yourself. Which can just be this is my name. It can be very, very short. But I want you to do this twice. The first time, I want you to write that summary for a book that you love that is not the book that you wrote. So that you are thinking about the things that Howard mentioned, character, conflict, setting, hook, with someone else's work. Then I want you to apply that, those lessons to your own work. Write the query, the summary, as if it is a book that you love that someone else has written. Because it will help you to get focused on it and not quite be so flaily and trying to describe all of it all at the same time.
[Brandon] All right. This has been Writing Excuses. You're out of excuses. Now go write.
[identity profile] mbarker.livejournal.com
Writing Excuses 6.8: What Does an Agent Really Do?

From http://www.writingexcuses.com/2011/07/24/writing-excuses-6-8-what-an-agent-does/

Key points: What do agents do? Everything! "All the stuff that I don't want to do, so that I can write what she does all the business stuff." Revisions, target submission list, submissions, auctions, negotiations, contracts...
a handshake and a prayer? )
[Dan] Howard, give us a writing prompt.
[Howard] Okay. Writing prompt. Your agent is actually a warlock, using magic to make your books sell. This has worked in numerous cases for numerous other clients. Unfortunately, something about your book means that this process is going to go horribly, horribly wrong.
[Dan] You're out of excuses, now go write.
[identity profile] mbarker.livejournal.com
Writing Excuses Season Four Episode 23: How to break into the young adult market

From http://www.writingexcuses.com/2010/06/13/writing-excuses-4-23-how-to-break-in-to-the-young-adult-market/

Key points: To break in, first write the book. In fact, write several. Then pay attention to why it is being rejected, and revise effectively. Don't be afraid to admit that a relationship isn't working. Even when you have a first draft, there's a lot of work ahead. Keep plugging, and pay attention to the feedback you are getting.
the words... )
[Brandon] All right. I'm going to go ahead and give our writing prompt because something just popped into my head. Don't know if this is going to be a good one, but... write a story where two roommates are living together, and one of them sells a book manuscript, and then vanishes. The other roommate decides to go ahead and pretend that it was their manuscript and finish the book. They sold it on proposal. So they have to finish the book. That's going to be our writing prompt, is the roommate pretending to write the book by the other roommate. You're out of excuses. Now go write.
[identity profile] mbarker.livejournal.com
Writing Excuses Season Four Episode Four: Agents -- do you need one?

From http://www.writingexcuses.com/2010/01/31/writing-excuses-4-4-agents-do-you-need-one/

Key Points: Why get an agent? Expertise in negotiations, contracts, foreign rights, etc. that you don't have. Wider view and experience. Career builder and consultant? A key question: do they have skin in the game? (I.e., are they invested in you or not?) Beware: there is no quality control for agents. Bottom line: everybody doesn't need an agent, but you might.
Secret agent? )
[Howard] Write yourself a story about a famous recluse author and his or her agent. The author dies. The agent is now scrambling to keep that career alive without telling anybody.
[Brandon] That's awesome.
[Dan] Very nice.
[Howard] That's skin in the game.
[Brandon] This has been Writing Excuses. You are out of excuses, now go write.

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