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Writing Excuses18.39: How To Write An Ending
 
 
Key Points: When I wrote that title, I knew that the structure of this book needed to involve splitting up the cast and sending Schlock off on his own, doing something stupid and chaotic and destructive and ultimately heroic. This formula is super simple. You split people up, and then you bring them back together, and that creates a natural structure for a story, and it can be very satisfying. A frag suit that talks back to him so Schlock has a foil. And treating a synthetic intelligence as if it is an artificial intelligence, and having that entity become a person, is beautiful. It's very hard to be funny by yourself. For a storyteller, many things are driven by this is horrible. Go back to the well and fill your head with physics. Callbacks, retroactive foreshadowing. Joy!
 
[Season 18, Episode 39]
 
[Mary Robinette] This is Writing Excuses, Deep Dive, Sergeant in Motion.
[DongWon] 15 minutes long.
[Erin] Because you're in a hurry.
[Howard] And we're not that smart.
[Mary Robinette] I'm Mary Robinette.
[DongWon] I'm DongWon.
[Erin] I'm Erin.
[Howard] And I'm Howard.
 
[Howard] I have begun unironically using the term magnum opus to describe Schlock Mercenary. Because I… 20 years. 20 years of my life, 20 books went into this. Today, we are deep diving into book 20, Sergeant in Motion. The title of which comes from a maxim, "A sergeant in motion outranks a lieutenant who doesn't know what's going on." When I wrote that title, I knew that the structure of this book needed to involve splitting up the cast and sending Schlock off on his own, doing something stupid and chaotic and destructive and ultimately heroic. Until about the time that I'd… Until I'd actually started writing strips, I didn't know exactly what those things were going to be. I had just blocked out kind of the positions of the cast members. As I mentioned in the previous episode… As I mentioned in the episode we recorded previously, we… Those both mean the same thing. It's early, and I'm tired. This formula is super simple. You split people up, and then you bring them back together, and that creates a natural structure for a story, and it can be very satisfying. I feel like that formula worked.
[Mary Robinette] You're also doing interesting things, like, one of the problems with the modern era is… In the old days, you split people up and it was fine because they were off on their own, and now, it's like you split people up and they have cell phones. In your world, they have sentient communications and all sorts of things. So I think that you did some interesting things there, like, to cause different ways that the comms communication was a conflict, like, when Schlock is dealing with a frag suit that talks back to him.
[Howard] Yes. The frag suit that talks back to him was a last-minute addition because I realized that I did not want to resort to thought bubbles to find out what Schlock was thinking. I had to have a foil for him. Giving him a foil who was a… In the Schlock Mercenary universe, artificial intelligence is a person, and synthetic intelligence is a clever set of algorithms that almost arise to personhood. Having him treat a synthetic intelligence as if it was an artificial intelligence, and having that entity eventually reach artificial intelligence felt really beautiful to me. You treat someone like a person, whether or not they quote unquote deserve it, and ultimately, one day, they become a person and thank you for it. That just… I was not expecting to get to put that in, and there it was.
[DongWon] One of the really important things about you deciding to add that character in, which is, one, it's very hard to be funny by yourself.
[Mary Robinette] Yeah.
[Howard] Oh, yeah.
[DongWon] So, that gives Schlock such an opportunity to just bounce off of someone, and have punchlines and be goofy and also talk through what he's thinking in his process. The other is that [garbled] doing some pretty messed up stuff through a lot of this. He's eating sentient people pretty much constantly through the last book.
[Mary Robinette, Howard, chorus] Yeah.
[DongWon] So having an anchoring emotional thing that allows a level of sweetness and morality and all of those things, and gives him… He is treating this synthetic intelligence as if it's a person, and so we can see a side of Schlock that we wouldn't normally… Wouldn't be able to see if he was just chowing down on things for this length of that…
 
[Howard] In… I don't remember the book number. It's the book where Schlock ends up briefly jailed for a barroom brawl, and has this big emotional arc about immortality, and how immortality now makes him very worried because if someone dies, then some of the futures that could have been created by them are gone, even if you bring them back. One of the neighbor kids who reads Schlock Mercenary, friend of my kids, was over talking to my kids and came to me and said, "Why did you have to give Schlock a personality arc?" Because suddenly the amoral, not quite Everyman, but the id of the strip was now reflecting on who he was and was maybe less willing to devour things with wild abandon. The answer was because I know that by the end of the story, I have to have some measure of conflict there. He has to be asking himself a question before he devours everything in sight.
[Erin] But I do like that he devours… You know what I mean?
[Laughter]
[Erin] Everything in sight. Then, I was curious… I think you mentioned it in a previous episode, the idea that like somebody had said to you, like, Schlock eats it. That's sort of how the conflict is resolved. You managed to take something that is both like core to the story you're telling but also take it as such an epic scale. I'm curious, like, sort of how you got there? Because it's such a cool way of [garbled]
[Howard] Oh, there's a James P. Hogan series, the Giants novels. I can't remember the titles of the individual books. But in one of them, we do some archaeology and we discover that there was a race of creatures living on Mars, and as we do the archaeology and learn more about them, we realize that because of a quirk of biology, there were no carnivores. Because everything that was made of meat was toxic to eat to everything else that was made of meat. But plants were fine. That grew into their morality, to where they… Creatures never ate other creatures, they only ate plants. I remember thinking about that and thinking about Schlock and thinking about the dark matter entities and wondering what if the dark matter entities never learn to eat each other. Oh, no. Oh, no. Schlock has discovered how to obtain energy from his enemies in a way that's absolutely unthinkable to them. That made it more delightful and more horrific. As I've said before, in one sense, Schlock really is the… Really is a movie monster. He's a…
[DongWon] [garbled]
[Howard] He's a walking horror show.
[DongWon] You made one interesting decision around being able to eat the dark matter monsters, which is that they don't actually die, though. He doesn't digest them all the way. He takes energy from them, but they're still left at the end of it. What was behind that thought process, and sort of why you made that choice?
[Howard] Um, it felt to me like an outgrowth of the weird physics I'd arrived at. They had… In order to do battle with baryonic matter… baryonic matter, us, non-baryonic matter, things made of dark matter… In order to do battle with baryonic matter, they needed a way to recover from being destabilized. I've come up with this whole physics of metastable dark matter and stable dark matter and very proud of it. Not going to dive into the details of that right now. But they had a way where when they were destabilized, there was a copy of them made so that… They were stored as data. So that they could be regenerated, so the soldiers could go back to fight. I thought, you know, when Schlock is eating them, that will probably set off that mechanism and they will have a memory of being eaten and… Oh, that's even worse. Oh, I love that so much. Oh, not only are you dead, but you remember dying and what it felt like and… That was very delightful for me.
[Laughter]
[Mary Robinette] It's funny how many things are… For a storyteller, are driven by, oh, this is horrible.
[DongWon] Yeah. Oh, this will make you feel bad. Yeah.
[Howard] I can't remember when I learned that lesson, but it was… It was fairly early on that I discovered that sometimes when you think of the worst thing that could possibly happen, and, as an author, that is your cue for… That is either the dark side of the soul or… But, that has to go in the book. Because your readers are going to think of that and they're not going to want it to happen. That's a tool in the toolbox. There are so many more tools in the toolbox that I want to talk about. But we're going to take a break first.
 
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[Erin] Have you ever felt like you were living the same day over and over again? And everyone around you is getting murdered? If you want to feel like that, you should play The Sexy Brutale, which is a really lovely game that came out two years ago for PlayStation, Windows, Xbox one. In it, you are trapped in a manor house and everyone around you is dying, everyone is being murdered, and you get to go through and stop each person from being murdered one at a time. It's an amazing game of looping and learning. Each time you go through the game, you learn something new about the characters and eventually about who you are and why you are stuck in this place. It is one of my favorite short games to play. So definitely check out The Sexy Brutale.
 
[Howard] Welcome back. I promised more tools in the toolbox. A big one for me was PBS Space-Time podcasts…
[Laughter]
[Howard] I watched this… I listened to this podcast or watched… YouTube show. Watched this YouTube show. There was an episode on ways in which the universe could end. One of them talked about whether matter was stable or metastable. It was this idea that during the Big Bang, things stabilize, but maybe we were like trapped in a little valley, halfway down a cliff, and sufficient energy might push matter into a new stable state and that state would propagate at light speed across the universe, destroying everything, and that would be the end of it all. Which is very scary and very depressing. Then I started thinking about dark matter and realized, you know, dark matter can't… The way we understand it. Real physics. It doesn't interact with matter, and it doesn't really interact with itself. It falls… There's gravitational attraction. But when to dark matter particles fall towards each other, they don't collide and interact, they just fall through. Because if they fell and interacted, there'd be an energy release that we'd observe. So I thought, well, dark matter doesn't work the way I want it to work. What if metastable dark matter as all of these interesting particles, but something about the Teraport is what… That thought cascaded from stuff I'd been writing 10 years ago. Teraport and Teraport area denial damages dark matter. Oh! It pushes it out of the metastable state into the stable state. It turns dark matter that's interesting into dark matter that's just foggy. Yes, that came to me… I think halfway through book 17 or 18, I realized, "Oh! Finally I understand how my universe works. I can write this conclusion." So, toolbox? Going back to the well all the time and filling my head with physics.
[Erin] Thinking about some of the things that you're talking about that you know that are beyond what we end up seeing, I'm thinking about sometimes we talk about worldbuilding as, like, it's an iceberg, and there's like the part above the surface and the part below. I'm thinking as you end a project, it's like your last chance to, like, chip pieces off the iceberg and, like, get them to float to the surface so that your readers will see them. I'm curious how you decided sort of what to end up putting on the page, and what will just sort of remain a fun fact that you could tell us, but won't actually be in the actual comic?
[Howard] Um. Well, see, that bit, I knew I needed it, but I couldn't figure out how to make it funny. Then I tried naming the particles…
[DongWon, Mary Robinette] [garbled]
[Howard] That was so much fun, coming up with names for the particles. I realized, "Oh. Umbril. Umbral's a great word. And Umbreon. Wait, Umbreon's a Pokémon."
[Chuckles]
[Howard] Oh, there's the joke.
[Mary Robinette] Yeah.
[Howard] There's the joke. Then, making a character moment out of it where two characters are arguing about how stupid it is to call them darkions or whatever. Suddenly, it's a character driven discussion that ends with an intellectual property 4th wall breaking joke about we… They are umbrions, not umbreons, because there's a Pokémon. Interestingly, the idea of breaking the 4th wall, that is… As my humor matured, I did that less. Because that increasingly is… That felt like a cheat. But breaking the 4th wall is something that appears in early Schlock Mercenary and I knew I had to include it in the last book as a… As sort of a meta-call back. Yes, this is the same story you started reading. See, I still make jokes about companies that are bigger than me.
[DongWon] Did you have a list of callbacks that you wanted to hit, or was it just sort of like ad hoc? You're like, "Oh. Here's an opportunity for a Pokémon joke. That's something I used to do that's fun." Or was it like, "Oo. I want to make sure. This is the last volume, I want to hit certain things."
[Howard] At some point in the prep for book 18, I realized that I didn't have a list and I probably wasn't going to make a list. But I should do some reading. So I went back and I just… I read through a lot of old Schlock Mercenary. There were bits that stuck out to me, and there were bits that I thought, "Oh, that would be fun to use," and then I literally forgot about them. Which actually, that's kind of a good litmus test. If you forgotten about it between day one and day two, maybe the idea wasn't that good after all. But the 4th wall jokes stuck out.
[DongWon] I did notice Schlock ends up in a tub.
[Chuckles]
[Howard] Yeah. Oh, yeah. The Ovalkwik. I had to bring Ovalkwik back. That… We talked about retroactive foreshadowing. I think retroactive foreshadowing… For me, that means, "Oh, this thing that I already did, now I can turn it into foreshadowing, despite the fact that that wasn't my original plan."
[DongWon] Right.
[Howard] There was a lot of that. There was a lot of that in the last book.
 
[Mary Robinette] I have a question that I feel like is probably a little personal for me, but did you include the Jane Austen quote for me?
[Laughter]
[Mary Robinette] Because I felt very spoken to in that moment.
[Howard] Um…
[Mary Robinette] Just say yes.
[Laughter]
[Howard] Oh, no, there's… There was…
[Erin] I'm so glad you noticed.
[Laughter]
[Howard] I kind of had to because I realized that I had done a nod to Robert Jordan like at the beginning of book 4. I knew that I needed to make a literary… As a callback, I needed to make a literary reference and… Yes, the Jane… Because I am friends with Mary Robinette, Jane Austen was where I went first. Because that felt the silliest for Schlock Mercenary.
[Chuckles]
[Mary Robinette] Also, when you're dealing with an intergalactic conflict, a truth universally acknowledged… It's like, well, actually that's not a hypothetical in this particular…
[Laughter]
[DongWon] We are making statements about the universe at this point.
[Howard] Yeah.
 
[DongWon] Going back to the toolkit, one thing I also wanted to emphasize here is, this is a visual medium. Right? This is not just writing, it's comics. So you're bringing in such big heavy worldbuilding in this volume, you're bringing in theoretical physics that I'd never heard of and I'm pretty up to date on a bunch of stuff. But, like, there was like really cool interesting aspects here. Then you decided… Then you had to figure out how do I render this visually. I can't remember if they're introduced in volume 19 or volume 20, but the first time we see the actual creatures inside the skeletons of these world ships, it was just such a cool visual design. Because we first see the ship, and it just looks like a… Looks like a dog toy, frankly.
[Howard] Yeah.
[DongWon] Almost… Like a ball…
[Howard] A wiffleball.
[DongWon] Then when we realize those holes are for their tentacles… I don't know. Just something about that visual reveal was so good and satisfying. How do you think about those kind of reveals alongside these big technical science reveals or character reveals? How…
[Howard] Sorry, I'm giggling because I remember that moment very clearly. There was a… I can't remember the scientific instrument that they used, but they were making gravitational maps of galaxies and looking at how the fog of dark matter was shaped actually differently than the whorl of stars. The whorl of stars, through a telescope, is very crisp. It's… I mean… It is such a golden age right now for…
[Mary Robinette] Yeah.
[Howard] Beautiful crisp glorious pictures of galaxies. I'm looking at that fuzz, and I wanted better pictures. I wanted more resolution. Drawing dark matter… I had done it in, I think, book 13, I had drawn a dark matter tentacles smashing through something, with the understanding that when concentrated stable dark matter smashes through something, it's only interacting with it via gravity. Several G's of gravity pulling on things in weird ways, which is very destructive, because it can reach through both sides of it. We don't build things for these kinds of stresses. Yeah, there was this image in my head of I'm going to draw something where we can't see the gravity, and then I'm going to draw something where we can, and the picture's going to be really crisp. I did have to talk to Travis about it and say, "The one thing that we can't ever do with the dark matter creatures is not knockback the line work. The line work can't be black. The line work always has to be colored. Which makes a whole lot more work for him. Because he couldn't just flood fill and then paint within the filled areas. He actually had to select the line work and put colors on that as well.
[DongWon] Travis is your colorist?
[Howard] Travis is the colorist since… Oh, gee. Since 2009, 2010. So…
 
[Mary Robinette] Um. I'm going to ask a variation of a question that I get asked a lot, which is about how many drafts and iterations. But, specifically, what I'm wondering about, since we're talking about wrapping everything up, how many drafts or iterations did you have to do for that very last strip?
[Howard] The very last strip. That's the one where Schlock is… Has stolen food from the dinosaur and is running away from it. That was all one go because it was an epilogue, and I wanted… How do I… Sorry, I'm articulating this badly. That picture was for me.
[Mmm]
[Howard] I knew that I just wanted to draw Schlock running away from a giant fluffy Tyrannosaurus Rex, and that the sergeant is in motion.
[Chuckles]
[Howard] He has stolen someone else's food. But the dinosaur needs to be smiling and Schlock needs to be smiling, and Tagon needs to have kids… Murtaugh is pregnant. All of those elements, they were just there to bring me joy. If other people like them, well, awesome.
[DongWon] It was such a Bill Watterson image. Right?
[Mary Robinette] Yeah.
[DongWon] It was such a Calvin and Hobbes, of sort of Schlock has always been this sort of Calvin and Hobbes at the same time…
[Laughter]
[DongWon] You know? But getting to have the T Rex in that sort of Hobbes role, it just gave it such dynamism activity. You love drawing dinosaurs so much…
[Mary Robinette] Oh, my goodness.
[DongWon] Like, every time you put a dinosaur in a scene, I can just feel the sheer joy coming through…
[Howard] Yeah.
[DongWon] That you…
[Howard] Yeah.
[DongWon] There's a scene where what's-her-face is riding a dinosaur…
[Mary Robinette] Riding the dinosaur. I was just thinking of that.
[DongWon] It's the best thing. It's just so much fun.
[Howard] Sorlie is… Haley Sorlie…
[DongWon] What a big character.
[Howard] Yeah. Her story's a funny one. When I first introduced that character in book 15, Delegates and Delegation, the outline had her dying. I knew that this was a character that we were going to like, and she was going to do heroic things and then she was going to die heroically. About three quarters of the way through the book, I realized, "No. No." This is… There were some meta-reasons in there. Meta number one was I've introduced a female character who is probably one of the most compelling female characters I've created, and killing her off would be a bad move. Two, she's way too useful to the story. Way too useful to the story. Turning her, through the course of the story, into someone who has… This is subtext rather than… She has a familial non-sexual relationship with Landon and Tenzy. They cuddle, they are friends, but they're completely different species and completely different organic. There is this weird threesome there that I didn't overtly come out and say, "This is an asexual triple marriage." But in my head, I always drew them so they could be that way. I love her. She represents so many different things for me. Of course I had to let her ride a dinosaur.
[Mary Robinette] Yeah.
[Laughter]
[Howard] Of course I had to let her ride a dinosaur. How could I not? I… Yeah…
[Mary Robinette] I love the moment when they're like, "You know, this is an actual meat space," and she's like, "That makes it even better."
[Laughter]
[Mary Robinette] I guess it does.
[Howard] Yeah. That was… The whole bit about them traveling all the way to some distant Matrioshka brain, I think is how it's pronounced. Coming up with that solution for Fermi's Paradox, that the great filter is mature species realize it is too dangerous to hang around where life might spawn, because it'll spawn and it'll be dangerous, so we're leaving. All of the grown-ups keep leaving. There's a point where Petey in the earlier book has aspired… Has apotheosis and in his moment of apotheosis, he looks around and he's like, "Where are all the grown-ups?" I loved coming up with that is a solution, and the fact that some of the grown-ups are Earth dinosaurs was just extra fun for me. So… I could talk about the end of Schlock Mercenary for hours and hours and hours. I love this thing so much. It was difficult to end it, for a lot of reasons. I think we'll talk about some of those in our next episode, Business Reasons. But, very unapologetically, I refer to it as a magnum opus because I spent so much time on it. It's been a huge part of me for 20 plus years now. Who's got homework for us?
 
[DongWon] I have our homework this week. I think, in theme with our topic today, what I want you to do is to go and write a one-page outline. Keep it relatively brief. Make some bullet points about how you want to end your current work in progress. Really, just think through what are the things that are going to provide the narrative resolution, what kind of callbacks you want to have in there, and what emotional beats you want to leave your readers on.
[Mary Robinette] This has been Writing Excuses. You're out of excuses. Now go write.
 
[Howard] To stay up-to-date with new releases, upcoming in person events like our annual writing retreats and Patreon live streams, follow Writing Excuses on Instagram, Facebook, YouTube, and Twitter, or subscribe to our newsletter.
 
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Writing Excuses 14.17: It's Like "Car Talk" meets "Welcome To Nightvale"

From https://writingexcuses.com/2019/04/28/14-17-its-like-car-talk-meets-welcome-to-nightvale/


Key points: Comp titles, or comparative titles, are titles that a book reminds you of. Who is this book for? E.g., a pitch like X in space. Or traditionally two books, with your book in the overlap. Not the sum or combination, but the intersection. Comp titles early in the writing process can help you refine your book. Comp titles can define genre and category. Think about the elemental genres. Comp titles can help identify your audience and target a market. Consider the set dressing and structure when picking your comp titles. Comp titles is not just A meets B, you can say which elements you are referring to. You can also throw in a wrench with a third element to give it a twist. Be aware that readers may not understand the shorthand of comp titles. Use comp titles as the base of longer explanations. Comp titles are a clarifying exercise, to help identify the core elements of your story. Beware the comp titles that have been overused, like Harry Potter.


[Mary Robinette] Season 14, Episode 17.

[Howard] This is Writing Excuses, It's Like "Car Talk" meets "Welcome To Nightvale."

[Mary Robinette] 15 minutes long.

[Dan] Because you're in a hurry.

[Dongwon] And we're not that smart.

[Howard] I'm Howard.

[Mary Robinette] I'm Mary Robinette.

[Dan] I'm Dan.

[Dongwon] And I'm Dongwon.


[Howard] We are talking about comp-titles. Those things that you cite when you are trying to describe the thing that you've created in terms of other people's stuff. Dongwon is back with us this week. Dongwon, in your line of work, agenting, you use comp-titles kind of a lot.

[Dongwon] Comp titles is how we think about the universe. So, comp titles are, just for clarification, it means comparative title. So any time you're talking about any given book, what you're usually doing in the back of your head, if you're a publishing professional, is automatically coming up with the one to two to three titles that this book reminds you of. Part of the reason you're doing that is, in publishing, one of the main questions is who is this book for. The way we talk about that is we use other books as a proxy. So if your book is like Brandon Sanderson's Mistborn, then that tells you something about who this book is for and, hopefully, how many copies it's going to sell.

[Dan] Yeah. I just sold... at time of recording, I have just sold a middle grade to Audible, based almost entirely on the pitch, Home Alone in Space.

[Dongwon] Hell, yes.

[Dan] That is working everywhere. The editor's taking that around the company and says, "Hey, can I get some resources?" "For what?" "Home Alone in Space." "Yes. Here's all the money that you need." So a really good comp title can have incredible value.

[Mary Robinette] That is basically how I sold my first novel. It was Jane Austen with magic. Then I also have Thin Man in Space.

[Dan] Which I've wanted to read for so long.


[Dongwon] I will point out that every example of a comp title that we've given so far has been one book with an extra element. That is one way to do a comp title. But most traditionally, what you really want to do is have two different books. In the Venn diagram, the overlap between book A and book B is where your book lives. Right? So, the ones that we've been giving so far can be really useful just to give a feel for what the book's going to read like, but it's not telling enough yet about who this book is for in terms of the audience. That's sort of an interesting gradation that you'll see [garbled]

[Howard] The first time I ever had to come up with a comp title for my work, I was making a pitch to a media guy who, of course, never got back to me because that's the way a lot of these things work at Comic Cons. I described Schlock Mercenary as it's like Babylon 5 meets Bloom County. Babylon 5, science fiction that pays attention to story, science fiction that remains consistent. Bloom County, comic strip with short serial elements.

[Mary Robinette] So in that, is Schlock Bill the cat?

[Laughter]

[Howard] If you pay close attention, both Schlock and Bill the cat have mismatched eyeball sizes.

[Ooo!]

[Howard] So the answer to your question is not no.

[Laughter]

[Howard] My work is not just highly derivative...

[Chuckles]

[Howard] It is markedly and easily identifiably derivative.

[Dongwon] We all stand on the shoulders of giants.

[Dan] Yeah.


[Mary Robinette] Which is one of the things that I think is interesting about comp titles is that... I find that when I come up with the comp titles early in my process that it also helps me sort of refine what it is that I'm working on. That sometimes it's like, "Oh, yeah. This is an element out of that Venn diagram." So as we're going through this, I kind of want to talk about what we mean by the Venn diagram of where the two books overlap. You're the one who introduced me to this idea, Dongwon, so I'm going to put you on the spot and make you explain it.

[Dongwon] So the Venn diagram is really useful. I think the way people think a lot about A plus B is they tend to think that it's the combination, it's the full territory defined by book A plus book B. That's the wrong way to think about it. What you're doing is, you're looking at the narrow overlap between those two books. One of the reasons this is really useful in pitching, for example, is it does a lot of the work to define genre and what category your book is before you start telling people the details of your book. So if you start saying that it's Star Wars meets Jurassic Park, then you already know that this is for someone who likes dinosaurs and laser swords, right? It's not... The combination of those two things, it's you're putting the laser swords into a park full of dinosaurs or something to that effect.

[Howard] It's also worth calling back to our... Oh, was it Season 11, Elemental Genres? Calling back to the Elemental Genres. Let's talk about Star Wars and Jurassic Park. It will not always reverse engineer this way, but if you are talking about Jurassic Park because there are cool monsters and it is a horror story in which there is a sense of wonder, and you're talking about Star Wars because Campbellian monomyth and swords. Then, if those are the elements in your story, Star Wars meets Jurassic Park is a great way to say which elemental genres you are using. But it could also be dogfighting spaceships meets biological technology that hasn't actually gone wrong...

[Dongwon] I'm now picturing raptors learning how to use X-wings. It's a really delightful image.

[Mary Robinette] I would totally agree the heck out of that.

[Dongwon] There you go.


[Dan] Now Mary mentioned, Mary Robinette mentioned earlier the... That it's often a very good idea to come up with this comp title, this comparison early in your process. One of the reasons that that can help is it can help you identify your audience and it can help you target your market a little better. I sold my YA cyberpunk to the editor, to the publisher, using "This is Veronica Mars meets Bladerunner." Which is great, but he's my age. It very quickly became obvious as we started figuring out how to market this in the YA market that when we sold this six years ago, there were no good well-known cyberpunk properties for teenagers. We tried everything we could think of. Today it would be easy. Because we have... There's a new Bladerunner movie that's been very recent, there's all these other cyberpunk things that are popping up. We've... I use it now, I usually pitch it as Overwatch. But six years ago, if I'd taken the time to think about it, I could have identified maybe... Maybe there isn't a slot in the market for this. Which is what turned out to be. It was a very poor seller because the market... I was maybe two or three years before the market was ready.

[Dongwon] And yet… Sorry.

[Howard] I just… I wanted to pause for a moment for a book of the week, because that sounded like a nice point to transition. Except Dongwon had a thought and I didn't want to step on it.

[Chuckles]

[Dongwon] I'll say my thought really quick. Dan has stumbled on, I think, one of the reasons why publishing can be a very conservative business sometimes. It's one of the flaws in the system. It's how we think about things, but it's one of the issues is if there isn't a prior example that's been successful, it's very hard to do something that is very new and very different from what has come before. Now there will be breakout moments when that thing happens, and you get to do this big new thing. But often times, there are a number of books that preceded it that didn't get traction. Often, when somebody says, "Oh, this is a brand-new genre," that's not actually true. That work has been happening, it just hasn't been selling particularly well.

[Howard] Well, that's kind of a down note to talk about a book that we want to [inaudible]

[laughter, yeah]

[Dan] A positive spin on that particular thought is that my kind of tepid reaction to cyberpunk actually paved the way for the new Blade Runner movie to be a big success.

[Chuckles exactly]

[Dan] That's where I'm going to go with this.

[Dongwon] You provided a lovely steppingstone.


[Howard] Who's talking about Arkady Martine's book?

[Dongwon] I believe that is me. So, our book of the week is Arkady Martine's A Memory Called Empire. It's a brand-new space opera that's just out from Tor Books. The comp titles that I'm using for this book would be that it is John McQuarrrie meets Ann Leckie's Ancillary Justice. It is a political murder mystery set in the heart of a future massive galaxy-spanning empire. A young diplomat is sent to the heart of this empire because her predecessor, she discovers, has been murdered. She needs to prevent her tiny nation from being annexed by this empire. It's a really wonderful fraught political thriller full of massive world building and a very sort of complex view of how people interact and how empires work which is where the Ann Leckie part comes in. It's a wonderful read, and I hope you all enjoy it very much.

[Howard] Outstanding. That was A Memory Called Empire by Arkady Martine?

[Dongwon] Yeah.

[Howard] Available now?

[Dongwon] It should be available now.

[Howard] Should be. Because we record these things in advance…

[Chuckles]

[Howard] And our listeners never get tired of us talking about this weird time travel thing that we do.

[Mary Robinette] Actually, according to some of our listeners, they really do get tired of it.

[Laughter]

[Dan] Will cut all this out.

[Laughter]

[Dongwon] It is absolutely available now.


[Mary Robinette] Yes. So one thing that I wanted to kind of circle back to about when we're talking about the comp titles and how to pick one is that there's kind of two things that you're looking at. One is the set dressing of the thing. The other is the structure of the thing. So the set dressing are things like Jurassic Park, if we think of Jurassic Park and the set dressing of that, we think of dinosaurs, we think of a park. But the structure of Jurassic Park is thriller and horror. So when you're picking your comp titles, I think it's imp… I think that it's worthwhile making sure that you're trying to find a comp title that has both axes in alignment with what you're picking. Otherwise, if you're like, it's like Jurassic Park, but it's all gentle and soft. Unless your other comp title brings the gentle and soft into it, you're going to wind up sending a false message [garbled]

[Howard] It's like Jurassic Park meets Gummi Bears.

[Laughter]

[Mary Robinette] Then I think people… But see…

[Dan] Ooo, yeah.

[Dongwon] Then your raptors are just bouncing around the park. That's [unsettling, upsetting]

[Dan] I'm digging that.

[Mary Robinette] Yeah, but that…

[Howard] That sounds just delicious.

[Mary Robinette] That could be like the Stay Puffed Marshmallow Man version of…

[Dan] Yeah.

[Mary Robinette] [garbled] rampaging Gummi bears.


[Dongwon] One thing to point out when talking about comp titles is you don't have to just say it's like A Meets B, right? You can say different things about it, right? So you can say it's the voice of A and the world building of B. Or you can say it's the plot of this meets this set dressing element. An example I just gave for the Arkady Martine, John McQuarrie is providing the elemental genre, it's a thriller, it's a political thriller. Then Ancillary Justice is providing voice and setting, more than anything else. One I talk about a lot is Marina Lostetter's Noumenon, which is… I talk about it as an Arthur C. Clarke big idea story as told by Octavia Butler. So it gives you this is old school big idea science-fiction, but told with this contemporary voice that has a cultural focus.

[Dan] Yeah. Another thing you can do is add a third element to throw in a twist. My Partials series, we marketed that as this is The Stand meets Battlestar Galactica, starring Hermione Granger. That third element can kind of be the wrench that helps the other two twist around.

[Dongwon] Dan is very good at this game. I'll point that out.

[Laughter]



[Howard] I'd like to take a moment and leash this just a little bit. Because in my experience, I'm excited to hear if it's at all universal, the comp title tool does not work well with large bodies of readers. If I go to the customer and tell them this is like Star Wars meets Jurassic Park, they do not have necessarily the vocabulary, the syntax, to know that I'm not saying the nostalgia you have from Star Wars and the nostalgia you have from Jurassic Park, you're going to get both of those in this book. When I've seen people try and pitch their books in that way, often hand selling, it feels fraught. Whereas if you're having a conversation with an agent or a publisher or an editor or a bookseller, they speak that language and they know exactly what you're doing.

[Mary Robinette] I think that you're right that if you do a shorthand, if you just toss it out just as those two comp titles to the average reader, they don't have the insider shorthand. But I also think that if you use those as the basis of a longer sentence, that it is very, very useful. It's one of the things that… With the… The way I talk about Calculating Stars to readers is I say, "So, it's 1952. Slam an asteroid into the Earth, kicking off the space race very early when women are still computers. So it's kind of like Hidden Figures meets Deep Impact." They're like, "Oh! Oh, sign me up for that."

[Howard] See, that is a… For me, that is a perfect pitch. Except not… Perfect pitch has a different…

[Laughter]

[Howard] It is an outstanding elevator pitch for a book because it goes very, very quickly, and at the end, you have planted a hook. That, for me, is one of the most important parts about these comp titles is that it's supposed to give you a bunch of information, but also invite you to ask a question. Which is, Hidden Figures meets Deep Impact, how bad does it get?

[Mary Robinette] Well, the other thing is that I'm also focusing… Using that initial sentence, I am telling the reader which parts of the comp titles to focus on. So I do… It's like you have to decide what is important and why you picked that comp title, and then set it up when you're talking to a reader.

[Dongwon] Also, the comp titles are really a clarifying exercise. It helps you to focus on what are the core elements of your story that you want to be telling to other people about the book that you've written. So, once you have your comp titles in mind, all of your copy, your longer pitch, that can descend from that. So even if you don't end up using the actual comparative titles when you're talking to a reader, if you meet them on the street or in a bookshop or whatever it is, you still have in your head the target audience in mind that is shaped by those overlapping properties.

[Howard] Dongwon, I think that's a great place to phase into our homework, except Dan's telling me he wants to say something.

[Dan] There's one important thing I want to point out before we leave comp titles.

[Howard] Go.

[Dan] Which is in line with thinking about your audience. Especially when you are pitching this, when you are presenting this to an agent or an editor, keep in mind that they have already heard four bazillion of these. So don't use the really obvious ones. Don't use Star Wars, Harry Potter, Game of Thrones. Because they've seen those so many times.

[Dongwon] Well, the thing I want to add to that, just a little bit of clarification about why those are bad, is because the comp title's a proxy for the audience. So if you say Harry Potter, what you're saying is my book is for every human who's ever existed on the planet.

[Laughter]

[Dongwon] That's not useful information. It made plot wise be correct or it may have elements that are correct. So you can cherry pick an element, you can say starring Hermoine Granger just because that's good shorthand for a character. But you can't use Harry Potter as a comp because it doesn't tell me anything useful. You're only… Your Venn diagram is a circle of the human population.

[Howard] I think that that's probably the places in which I've seen the hand selling fail. Because if you tell me it's Harry Potter meets Jurassic Park, I don't believe you.

[Laughter]

[Howard] That's not the result that you wanted.


[Howard] We have homework.

[Mary Robinette] Your homework is to come up with six comp titles. Now, what I'm going to recommend is that you take some work in progress and you come up with three comp titles that are from works in progress, and that you come up with three additional ones that are for work that you have not written but you just think would be a cool combination. Literally, the Thin Man in Space, which we have just sold to Tor at the time of this recording, that began as a comp title. I had the comp title before I had anything else. So, six comp titles. Three for existing works to help you clarify what you're working on, and three as an initial brainstorming for something that you might want to write.

[Howard] Once you've got those three that you might want to write… [Garbled may be planted]

[Dongwon] [garbled]

[Howard] It may be time to write it.

[Mary Robinette] In fact, you may be out of excuses. Now go write.



mbarker: (Fireworks Delight)
[personal profile] mbarker
Writing Excuses 12.33: How to be Brief, Yet Powerful

From http://www.writingexcuses.com/2017/08/13/12-33-how-to-be-brief-yet-powerful/

Key Points: Brevity, it's not just for short stories! How to get an idea across in a brief number of words. Start by honing in on what you want to tell, during the conception phase. Start with your character, what do they want, what are they doing to try to get it, and what obstacles do they have to overcome? Instead of punch-by-punch action scenes, try an emotional buildup, one headbutt, and the effects of that. Make sure that readers know what is at stake. Specifically. The consequences of failure. Look for powerful moments. Use the cold open! Short story titles frame the story, and often are longer. Look for resonant phrases, or borrow from quotes. To evoke a whole world, be specific about one thing. Food is often good for this. Knowing that a reader will probably read a short fiction piece in one sitting, and only read it once, may affect pacing, paragraphing, and emphasis. Many stories are competent, but forgettable. Make your characters specific, give the reader an emotional connection to the story, make it particular. "The more specific you are, the more universal it becomes."
Emotional buildup, punch, and consequences? )

[Brandon] This has been a really good discussion. I'm actually going to have to call it here. But Mary has some homework for us.
[Mary] Yes. What I want you to do is we're going to start from a concept. This is a thing that I wind up doing… Weirdly, I have typewriters and I will set up at a convention and I will sit down and I will write a short fiction… Piece of short fiction on demand. So what I want you to do is basically this. You're going to pick a character. An object. And a genre. Then you're going to write 250 words. That 250…
[Brandon] Only 250?
[Mary] Only 250 words. One page. That needs to have a beginning, a middle, and an end. Which means, just in case you're thinking about this already, that means that it is one try-fail cycle. So one character, one object, one location. Now if you want to bring in another character, that's fine. But be aware that every time you add another character, those are more words that you need to handle that person.
[Brandon] Awesome. That sounds really hard.
[Laughter]
[Mary Anne] Sounds like a good homework exercise for Brandon.
[Brandon] Yes. This has been Writing Excuses. I'm out of excuses, now I'll go write.

[identity profile] mbarker.livejournal.com
Writing Excuses 6.5: Query Letters

From http://www.writingexcuses.com/2011/07/03/writing-excuses-6-5-query-letters/

Key points: a good query letter has a really strong description. Target a specific editor. Describe the genre and give your title. The plot synopsis shouldn't tell us every detail, just the most interesting things. It should reveal the hook, the genre, and the audience. The hook is what will keep us turning pages. Avoid telling us that we will keep turning pages, show us something that makes us want to turn pages. No marketing speech. Remember, no one trusts the salesman. The core is a good description that makes you want to read the book. Keep it simple and short. Make sensible comparisons. "A great query letter, then, is one that is going to pique your interest, and tell you just enough to make you want to read."
Mr. Postman? )
[Dan] All right. Well, I think we have a fairly obvious writing prompt for today to close off with. Write a query letter based on whatever your current project is. Describe it very succinctly, give a good synopsis, try to hook an agent's attention, and see what you can come up with.
[Sara] And practice it a lot.
[Howard] In a mirror.
[Dan] All right. This has been Writing Excuses. You're out of excuses. Now go write.

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