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Writing Excuses 21.05: The Same, But Different 


From https://writingexcuses.com/21-05-the-same-but-different


Key Points: How do you write something that feels original, but still meets readers' expectations? Genre or sequel? Sequels, structure or cast? Change one. Don't change too many things, one difference can be enough. Grounding questions may carry over. Window dressing genre or elemental genre? Keep the window dressing the same, but play with the elemental genre elements. Aesthetic driven or structure driven genres? What are the questions underlying your stories? Writing as hospitality. How do you avoid repeating your tropes? Do it consciously. Honor the fact that you are not the same person. Ask what if about your writing! 


[Season 21, Episode 05]


[Mary Robinette] This episode...


[unknown] Kimi no game system... [advertisement in Japanese] [Singing Lenovo, Lenovo]


[Mary Robinette] ... of Writing Excuses has been brought to you by our listeners, patrons, and friends. If you would like to learn how to support this podcast, visit www.patreon.com/writingexcuses.


[Season 21, Episode 05]


[Mary Robinette] This is Writing Excuses.

[DongWon] The same, but different.

[Erin] Tools, not rules.

[Mary Robinette] For writers, by writers.

[Mary Robinette] I'm Mary Robinette.

[DongWon] I'm DongWon.

[Erin] I'm Erin.


[DongWon] And this week we're going to talk about one of... A topic that I'm deeply fascinated by, and, I think, one of the trickier things to figure out when you're talking about genre writing, when you're talking about series writing in particular. But I think it's really true of the entire publishing process. Right? And that is how do you write something that feels original, but still accomplishes meeting the reader's expectations? And that can be down to meeting the same genre expectations, that can be down to writing a sequel, that feels in conversation with the original but is its own thing and is unique. Right? I mean, again, we are creatures of pattern recognition. Right? We want certain beats, we want a certain feeling from our romance or fantasy or science fiction or mystery or thrillers. Right? Like, there's this idea of fiction being trope-y or formulaic. But those tropes and formulas are the building blocks of genre storytelling. So, how do you look at differentiating the story that you're writing from the things that came before it?

[Mary Robinette] So, I think that there's two ways to think about this. One is with sequels and one is with genre. I'm going to start with sequels first.

[DongWon] Yeah.

[Mary Robinette] So, when I wrote Shades of Milk and Honey, it's basically Jane Austen with magic, it is more or less a straight up Regency romance. In romance, the structure is that you write the first book, and there's a very specific romantic structure. And then when you write the second book, the structure is the same, but the difference comes from a different cast. So it's the sister of the heroine and the boyfriend's BFF. Now follow form. I didn't want to do that. So what I did for my same but different was I changed my structure, but I kept my cast. And what I see when I see people moving into sequels is that a lot of times they are keeping the same ca... The sequels that feel flat is that a lot of times it's the same cast and they are facing the same kind of problem. So it's the same and the same. And they  aren't bringing anything new to it. So I think one of the things that you can think about when you are moving into a sequel is keeping the same as this is the heart and the core of this story. Those are the things that you keep the same. Because I also see that the other problem which is that someone moves into a sequel and  then go the different and the different.

[DongWon] Yep.

[Mary Robinette] And it's so far away from the original that people... People go back to that sequel because they want a specific thing. And so if you remove that piece of the same, and you then... Then there's no reason for them to go back to it. So I think looking at kind of what is your intention, keep those things the same. And then, what are the places you want to kind of surprise or bring something new?


[Erin] I was thinking about, because I haven't written novel sequels, like, where I've encountered this. And I kept thinking about my time when I was writing for Zombies Run. It's interesting, because it's the same cast of people, and it's the same action. There are zombies and you are running from them. Every single time.

[DongWon] You've got one verb.

[Mary Robinette] Yeah.

[Erin] It is a game with one action. Run. And so, something that we would find is early on the instinct would be to throw a lot of new things, to try to make each thing different. Like, there's more zombies, and they're on fire. And you're in space. No, not really. But, like, and they're all happening. And it turns out that a lot of times one difference makes a huge difference because people are like, oh, I understood how they got through everything, like, they really figured out how to run from the zombies. But now the zombies are on fire. Which is bad. And so, like, this one difference accelerates the tension, in part because you're like, they can't repeat what has already happened, so how are they going to get out of this situation this time? And so, you don't have to change everything, and, like, throw all the toys into the bin, you can just have this one thing that they can focus on, and that actually adds a lot.

[DongWon] Yeah, I mean, going to sort of MICE quotient, right, you have all these different components that make up a story, from milieu to the characters. And I think choosing one or two of these, I mean, you can do a thing where you're keeping most of these the same, and if you're doing, like, romance, you're really keeping a lot of things very similar. Or if you're doing, like, procedural mystery, then a lot of it is staying using the very popular phrase these days, standalone mysteries with series potential, you're going to want to be able to carry things through. But if you wrote the first book as a true standalone, now it's like, okay, how do I do book two? Right? And so figuring out what you want to carry over from book one, whether that is purely the setting, have new characters or pick up side characters, or you have the same cast and you're putting them in a different situation. I think those are the things that you need to start thinking about, of, like, wait, what are the things that I want to be fixed points as I'm looking forward to telling this new story?

[Mary Robinette] Yeah. Like with the Lady Astronaut books, I've got Elma has anxiety, and so... But we go into space and all of that. And so in book one, we don't fix her anxiety, but she has come to a place where she accepts the choices that she's making and... But in the second book, the thing that I change isn't, oh, now she has a new problem. It's, she still has anxiety, but it's a different trigger this time. Which is often the way that things happen in real life. You're like, ah, now I have a handle on this. Oh, wait, circumstances are different. So a lot of times, just changing the context, whether it's setting your zombies on fire or sending someone to Mars, is enough to shake things for the character.

[Erin] And if you think about... Like, a lot of science fiction that, like, at least I grew up on Star Trek, it's very procedural. Like, it is...

[DongWon] Yeah.

[Erin] The same but different, like, episode after episode after after episode in the series, where it is the same cast and theoretically the same... Like, they're still part of the Federation, they're still trying to, like, seek out new worlds, but it's what's on this world? What does this alien do that we didn't expect? How are our expectations of how we can  handle this shifted? And I think we, like, see a lot of that and have experienced a lot of that as watchers, as people who are engaged in science fiction. But then sometimes when it's written, it like freaks people out. It's like, nah, you cannot have... If people really love your characters, like, fanfiction will tell you, if people love your characters, they will watch them open an alternate universe coffee shop together...

[Chuckles]

[Erin] Because they just really want to  be in a place with these people.


[DongWon] Well, and sometimes it's important to realize that you can wander pretty far afield.

[Mary Robinette] Yeah.

[DongWon] Right? I mean, I'm thinking about two classic examples of 80's science fiction movies, which is Terminator and Terminator 2. Right? Which is just a complete inversion of the first story. Right? They're the same structure, in a lot of ways. Same beats in a lot of ways. But instead of the Terminator being the villain in one, now he's the hero in two. Right? Instead of Linda Hamilton's character being the victim in the first movie, she becomes this incredible badass action hero in two. So it's like, oh, what if we just flipped everything on its head, but told the same story, How does that change? Right? Which makes it a really fun, easy to grasp thought experiment as you're looking at it and being like, oh, I get what this is right away. Also, this feels like a Terminator movie, has the same tone, and it has the same body. And another example is the jump from Alien to Aliens, which is a complete genre shift. It goes from horror science fiction to action science fiction. Right? The second movie, wildly different tone, wildly different vibe, same aesthetics though. Right? It's using the same visual elements and it's still quite scary. There are still, like, horror elements to it. But the difference between there is one alien and it is picking us off one by one to oh, hey, God, there are thousands of them and... But we have a whole military unit with us. Completely different tone, but, again, same but different.


[Mary Robinette] I think... Talking about the tone also brings up a thing that you can do when you're looking at a sequel, and I'm thinking of the Gideon the 9th and...

[DongWon] Harrow...

[Mary Robinette] Harrow. That there's a big tone shift when you go from one book to the other. Because we shift POV characters...

[DongWon] Yeah.

[Mary Robinette] Because of a bunch of other things. But there are also so many grounding questions that are carried over...

[DongWon] Yeah.

[Mary Robinette] From the first book that you are still engaged with it, even though there's a lot of difference...

[DongWon] Yeah.

[Mary Robinette] In that one. But the big kind of question of sort of who am I and how do I define myself...

[DongWon] Yeah.

[Mary Robinette] And pushing against systems that want to keep me in a specific place, like, that's very consistent from book to book.

[DongWon] Or, again, A Memory Called Empire jumping to A Desolation Called Peace. Right? We read A Memory Called  Empire a little while ago on this podcast, but the second book takes the same characters or many of the same characters, the ones who make it through the first book, and then they put them on the bridge of a starship trying to figure out how to communicate with some very different aliens. It's a really different problem and setting. I mean, one... In the first one, we are in an epic fantasy succession sort of story, and then in the second one, we're in this Star Trek how to meet the aliens story. But, because of the same characters and the tone and the questions are the same, they are still questions about connection and communication and language in a way that the first one is, it feels of a piece, even though they are radically different from each other. Okay. We're going to take a quick break. And when we come back, I want to talk about some... Zooming out a little bit in sort of a more macro scale, How do I keep this feeling the same, while not just doing a direct sequel.


[DongWon] Okay. DongWon here. I wanted to remind you that in September, our last annual cruise will set sail from Alaska. And on February 15th, ticket prices will increase. The hosts are teaching classes on the business of publishing, world building, conversational storytelling, and game writing. You can sign up and learn more at writingexcuses.com/retreats. Hope to see you there.


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[DongWon] Okay. Welcome back. We're going to keep talking about the same but  slightly different now.

[Chuckles]

[Mary Robinette] Do we get to talk about genre now?

[DongWon] We get to talk about genre now.

[Mary Robinette] [garbled]

[DongWon] I want to talk about genre now, but I also want to talk about your career planning. How to still feel like you as a writer. But let's talk about genre first. So, in terms of genre, I think a lot... Many, many years ago, Writing Excuses, before I joined the podcast, did a season that I think about all the time, that I find so useful, which is the idea of elemental genres. You sort of have your window dressing genre, which is sort of are there ray guns and spaceships or are there dragons and swords in this? And then you have your elemental genres, which is is this fundamentally a mystery? Is this fundamentally romance? Is this a story about wonder and discovery? Right? And so when I think about the same but different, I think the things that need to feel the same are the window dressing things, kind of carry through, but then the things that you get to play with more are the elemental genre things. Right? You can set a mystery inside your cyberpunk setting. But the cyberpunk setting needs to hit certain aesthetic beats and hit certain elements to feel of the same.

[Mary Robinette] One of the things that I talk about a lot and think about is that there's, I think, aesthetically driven genres and structure driven genres. So aesthetic ones are things like science fiction, fantasy, historical, Western, that there's a look and a feel and a vibe. Set dressing.

[DongWon] Yes.

[Mary Robinette] Costumes. Ray guns. And then structure driven ones are things like romance, mystery, heist, thriller... That there's certain beats that you have to hit in order to do that. And the nice thing is that you can often get your same but different by layering those things.

[Erin] I'm curious though. That all makes sense to me, but how do you know what readers, or should you care what readers are responding to? Let's say you have a cyberpunk mystery that everyone's like, wow, cyberpunks cool, but I was really into this cyberpunk detective and, like, the actual unraveling of the mystery. And therefore if you make your next book cyberpunk romance, this... People might be like, oh, yeah, that was fine, but, like, I was really hoping for more on the mystery side, less on the cyberpunk side.


[DongWon] Well, I think one thing that's really important is we're talking about aesthetic versus structural genres. I do want to flag, though, that even though it is aesthetic and we're talking about it as set dressing, the aesthetic often has a question embedded in it that's really important. Right? So talking about cyberpunk specifically, it is about a certain set of questions and issues, and I think when cyberpunk doesn't feel like cyberpunk, it is just like hackers and flashy stuff. But there's no question about like what is individual... How do we operate within an oppressively capitalistic society? Right? I think, like, one of the primary elements of cyberpunk is the punk part of it. Right? How do we DIY ourselves under corporate oligarchy? Right? I think that's a really important thing. So I think if you carry through that question from one to the other, it'll feel connected. Right? I mean, this is Blade Runner versus Blade Runner 2049. are interested in really different or have incredibly different story structures. One is sort of like... The first one  being more of a detective mystery and the second one being more of this, like, more sprawling story about tevolution and inheritance. Right? But they both feel like Blade Runner stories because, not just the aesthetics carry through, the question carries through of what makes a person a person.

[Mary Robinette] Yeah. I think that that is absolutely true. And also, I think that in... You're thinking about the question, but then there's also the thing you're asking is that that may be the thing that the creator is interested in is this question. But the readers may come for something else. And so for me, this goes to a metaphor that I've talked about before, which is the idea of decorating the house. Amal el Mohtar talks about writing is an act of hospitality. So I think that when you're thinking about this same but different, which pieces do you keep, you're thinking about when you move from one house to another, there's some things you keep and there's some things you don't keep. but it's ultimately still your house. So when I did Shades of Milk and Honey, and did the next book, which was secretly a military war novel disguised as a Regency  romance, I did lose readers. Because there were readers who wanted... The same that they wanted was the structure. And I lost readers. But that was a ch... And I knew I would. It was a choice I made on purpose because I... As much as I love romance, I didn't want to be trapped in writing Regency romances. So I think that you can do that, but you just have to be conscious of it and decide why you're making the change and who you want to invite into the house. And what house do you want to live in?


[DongWon] Yeah. And I think this goes into sort of the second half of the question I had, which is, as a writer, when you're thinking about your career, when you're planning out what book is next, if you're not writing a series or even necessarily writing in the same genre, how do you make sure your next book still feels like a project from you? Right? What is an Erin Roberts story, and then what also feels like one, when you're thinking about what your next story is? Right? Like, is that something you two think about actively in planning that out?

[Mary Robinette] I think about it with novels.

[DongWon] Yeah.

[Mary Robinette] I do not think about it with short fiction. With short fiction, that is the place where I am deliberately and joyfully playing all over the map.

[Erin] I think... Yes and no. Like, I think it's just like part of the story is a reflection of who you are. And so, when you think about the same but different, we are ourselves are often...

[Mary Robinette] Yeah.

[Erin] The same...

[DongWon] Yeah.

[Erin] And always different. And I think one of the struggles when the world is moving at a pace, we'll say, and things are happening is you're changing a lot...

[DongWon] Yeah.

[Erin] And you're trying to figure out who you are and what's going on. That also changes your writing. And I think, for me, feeling beholden to a past version of myself feels like trapping myself in a relationship...

[DongWon] 100%.

[Erin] I didn't want to or locking myself in a house and refusing to move.

[DongWon] Yeah.

[Erin] Even though the neighborhood's on fire. and so I think it is... Even though who knows what the consequences of that may be.

[DongWon] Yeah.

[Erin] It's better to do something that I feel is a reflection of the thing I'm trying to say and maybe I'm the only one who likes it than writing something that I think other people will want, but I'm not happy with and I feel uncomfortable in the space. I'm not being hospitable to myself.

[DongWon] One thing I look at when considering taking on a client is what is their project. Right? Is the way I think about it. And when I say project, I mean not just what is this book, but what is the big question they're tackling. Right? Are they writing about liberty and authority? Are they writing about family inheritance? Right? Are they writing about morality? There's all... Or are they interrogating capitalism? Right? Like... And I say that in a way that sounds very highfalutin, but sometimes, like, I have this question about Chuck Tingle, too. Right? Chuck Tingle is writing about how to be queer in a world, how to find joy in a world, where things are really difficult. And these are big thematic questions told in a way that is often very light-hearted and accessible. But everyone I think is interrogating a question in their fiction in one way or another. Right? Whether they know it or not, and whether they're aware of it or not. And it's not a question I ask them and that I need them to answer, but this is a question for me of can I see it and can I figure out how to support that question. Right? And... So I think to some extent that connectivity is really important from one book to the next book of being able to feel like they're still talking about the same stuff. 


[DongWon] But I've also noticed something, and I'm new to doing creative works on my own. Right? I've worked a long time supporting writers, but I've been doing a thing recently in preparation for an upcoming project where I've iterated on a bunch of games really quickly. Original settings, different groups, different themes. But I keep finding myself tripping over... Like, oh, crap, I did the same thing again. Right? Oh, I put doppelgangers in this story again. I put twins in the story again. Or whatever it is. Right? Like, there's a few repeated tropes I have. How do you spot the things and resist the things that are too same-y, same-y from story to story, and keep it feeling fresh? Or do you not worry about it at all?

[Mary Robinette] I don't worry about it often when I'm drafting. And there's some things like... There's some things I do on purpose. Like, with my books, one of the things that you know is that you're going to get committed family people. Whether it's a couple or friends, that there's a strong relationship that's not threatened. You will usually know that you're going to get some pretty costumes. The thing that  I notice is that I have a... And I think this is a... I have a really strong tendency to injure my characters' hands and arms.

[Chuckles]

[Mary Robinette] And I suspect that  that is because as a puppeteer, that is the thing I'm most afraid of. And so that's the part of the body that I'm most likely to damage. And so I will catch myself doing that sometimes and pull it back. And other times, I'm just like, no, that's actually the appropriate part of their body to injure...

[DongWon] Yeah.

[Mary Robinette] And we're just going to...

[DongWon] We're just going to do that.

[Mary Robinette] We're just going to do it.

[DongWon] Yeah.

[Mary Robinette] So, like, it's when I look at it, I think, okay, why do I need to change this, and do I need to change it? Like, the number of times that someone actually is going to binge all of my material back to back and then write a thesis going, ah, she has broken five arms... It's unlikely to happen.

[DongWon] Yeah.

[Mary Robinette] A lot of times, the patterns that we see in our own work are because we are living with our own work, not because other people see it. And then other people will see patterns that we have no idea are there.

[DongWon] Right.

[Mary Robinette] Like, someone just pointed out that I've got three different books, one of which isn't out yet, that are essentially about... That have this through line of the cost of celebrity.

[DongWon] Interesting.

[Mary Robinette] And I'm like, oh, yeah. Elma doesn't want it,  has it forced on her. Tesla in Spare Man, that was a conscious theme of that book. And then the new one, I'm like, oh, yeah. No, look, I've done that again accidentally. Huh.


[Erin] Something that I think is really exciting to do is to use the way you write as a way to push yourself. So, something that I find in... At some point, I actually did have two stories where I was like, wow, these stories are very different, different settings, but I was like seems like I'm writing a lot of stories about a person who realizes their place in the world is worse than they thought it was and lashes out as a result. Against something or someone or in some way, and so I was like, well, that's cool. But what happens after you lash out? Like, what happens, like... It's a short story, so, like it ends there, and there's, like, a lot of implication about what that might mean. But I'm like what happens after an act of, like, violence or anger? Like, what does the community... What are we left with and how do we deal with the aftermath? And a lot of the work that I'm working on now is about what do we give to each other and what do we do as... In the aftermath of, like, an act that is not a good one, but is still one that you have to live with? And I'm like, who knows? Maybe at some point I'll get sick of those and be like then what happens, like, when you want to do restorative justice?

[Mary Robinette] Yeah.

[Erin] [garbled] Like and so it actually becomes, like, this larger story of, like, how do we deal with life? As I have different things that I am interested in. And part of the reason that I push myself was, I was like, oh, I'm sick of writing the same story, but also, it was partly like maybe I do need to interrogate a little bit a harder thing for me to write. But it's something that I'm still interested in writing.

[Mary Robinette] I think that's exactly the key to writing the same but different, is to honor the fact that you are not the same person.

[DongWon] Yeah.

[Mary Robinette] And to always be like, well, what is it... I mean, science fiction and fantasy in particular is really the story about, like, what if.

[DongWon] Yeah.

[Mary Robinette] That's one of the main things that drives us. So I think doing that with your own work... It's like, well, what if I try something different? What if I push this? Even if it's not a theme or a question... What if I push this area of craft? Like, all of these things are ways to have the same but different. Because you are the same person writing it.

[DongWon] Yeah. Exactly. Okay. I think we're going to leave it there. Thank you guys so much for talking this through with me. I have a little bit of homework for the audience. This one is less of a writing exercise and more of a critical one.


[DongWon] What I would love you to do is to take two works from the same franchise, either a direct sequel or just two things in a series. Could be a TV show, could be a movie, could be a book. And then I want you to take note of did you like the ways in which they handled the sequelness? Did it feel the same but different? And then I want you to do a detailed analysis of that. Really write down, component by component, what carried over, what didn't carry over? Did it feel good to you that this thing changed, did it feel good to you that this thing stayed? Did it feel really static, did it feel dynamic, did it ask new questions? And take note of that and think about it as you plan out your next work.


[Mary Robinette] This has been Writing Excuses. You're out of excuses. Now go write.

 
mbarker: (Me typing?)
[personal profile] mbarker
Writing Excuses 14.17: It's Like "Car Talk" meets "Welcome To Nightvale"

From https://writingexcuses.com/2019/04/28/14-17-its-like-car-talk-meets-welcome-to-nightvale/


Key points: Comp titles, or comparative titles, are titles that a book reminds you of. Who is this book for? E.g., a pitch like X in space. Or traditionally two books, with your book in the overlap. Not the sum or combination, but the intersection. Comp titles early in the writing process can help you refine your book. Comp titles can define genre and category. Think about the elemental genres. Comp titles can help identify your audience and target a market. Consider the set dressing and structure when picking your comp titles. Comp titles is not just A meets B, you can say which elements you are referring to. You can also throw in a wrench with a third element to give it a twist. Be aware that readers may not understand the shorthand of comp titles. Use comp titles as the base of longer explanations. Comp titles are a clarifying exercise, to help identify the core elements of your story. Beware the comp titles that have been overused, like Harry Potter.


[Mary Robinette] Season 14, Episode 17.

[Howard] This is Writing Excuses, It's Like "Car Talk" meets "Welcome To Nightvale."

[Mary Robinette] 15 minutes long.

[Dan] Because you're in a hurry.

[Dongwon] And we're not that smart.

[Howard] I'm Howard.

[Mary Robinette] I'm Mary Robinette.

[Dan] I'm Dan.

[Dongwon] And I'm Dongwon.


[Howard] We are talking about comp-titles. Those things that you cite when you are trying to describe the thing that you've created in terms of other people's stuff. Dongwon is back with us this week. Dongwon, in your line of work, agenting, you use comp-titles kind of a lot.

[Dongwon] Comp titles is how we think about the universe. So, comp titles are, just for clarification, it means comparative title. So any time you're talking about any given book, what you're usually doing in the back of your head, if you're a publishing professional, is automatically coming up with the one to two to three titles that this book reminds you of. Part of the reason you're doing that is, in publishing, one of the main questions is who is this book for. The way we talk about that is we use other books as a proxy. So if your book is like Brandon Sanderson's Mistborn, then that tells you something about who this book is for and, hopefully, how many copies it's going to sell.

[Dan] Yeah. I just sold... at time of recording, I have just sold a middle grade to Audible, based almost entirely on the pitch, Home Alone in Space.

[Dongwon] Hell, yes.

[Dan] That is working everywhere. The editor's taking that around the company and says, "Hey, can I get some resources?" "For what?" "Home Alone in Space." "Yes. Here's all the money that you need." So a really good comp title can have incredible value.

[Mary Robinette] That is basically how I sold my first novel. It was Jane Austen with magic. Then I also have Thin Man in Space.

[Dan] Which I've wanted to read for so long.


[Dongwon] I will point out that every example of a comp title that we've given so far has been one book with an extra element. That is one way to do a comp title. But most traditionally, what you really want to do is have two different books. In the Venn diagram, the overlap between book A and book B is where your book lives. Right? So, the ones that we've been giving so far can be really useful just to give a feel for what the book's going to read like, but it's not telling enough yet about who this book is for in terms of the audience. That's sort of an interesting gradation that you'll see [garbled]

[Howard] The first time I ever had to come up with a comp title for my work, I was making a pitch to a media guy who, of course, never got back to me because that's the way a lot of these things work at Comic Cons. I described Schlock Mercenary as it's like Babylon 5 meets Bloom County. Babylon 5, science fiction that pays attention to story, science fiction that remains consistent. Bloom County, comic strip with short serial elements.

[Mary Robinette] So in that, is Schlock Bill the cat?

[Laughter]

[Howard] If you pay close attention, both Schlock and Bill the cat have mismatched eyeball sizes.

[Ooo!]

[Howard] So the answer to your question is not no.

[Laughter]

[Howard] My work is not just highly derivative...

[Chuckles]

[Howard] It is markedly and easily identifiably derivative.

[Dongwon] We all stand on the shoulders of giants.

[Dan] Yeah.


[Mary Robinette] Which is one of the things that I think is interesting about comp titles is that... I find that when I come up with the comp titles early in my process that it also helps me sort of refine what it is that I'm working on. That sometimes it's like, "Oh, yeah. This is an element out of that Venn diagram." So as we're going through this, I kind of want to talk about what we mean by the Venn diagram of where the two books overlap. You're the one who introduced me to this idea, Dongwon, so I'm going to put you on the spot and make you explain it.

[Dongwon] So the Venn diagram is really useful. I think the way people think a lot about A plus B is they tend to think that it's the combination, it's the full territory defined by book A plus book B. That's the wrong way to think about it. What you're doing is, you're looking at the narrow overlap between those two books. One of the reasons this is really useful in pitching, for example, is it does a lot of the work to define genre and what category your book is before you start telling people the details of your book. So if you start saying that it's Star Wars meets Jurassic Park, then you already know that this is for someone who likes dinosaurs and laser swords, right? It's not... The combination of those two things, it's you're putting the laser swords into a park full of dinosaurs or something to that effect.

[Howard] It's also worth calling back to our... Oh, was it Season 11, Elemental Genres? Calling back to the Elemental Genres. Let's talk about Star Wars and Jurassic Park. It will not always reverse engineer this way, but if you are talking about Jurassic Park because there are cool monsters and it is a horror story in which there is a sense of wonder, and you're talking about Star Wars because Campbellian monomyth and swords. Then, if those are the elements in your story, Star Wars meets Jurassic Park is a great way to say which elemental genres you are using. But it could also be dogfighting spaceships meets biological technology that hasn't actually gone wrong...

[Dongwon] I'm now picturing raptors learning how to use X-wings. It's a really delightful image.

[Mary Robinette] I would totally agree the heck out of that.

[Dongwon] There you go.


[Dan] Now Mary mentioned, Mary Robinette mentioned earlier the... That it's often a very good idea to come up with this comp title, this comparison early in your process. One of the reasons that that can help is it can help you identify your audience and it can help you target your market a little better. I sold my YA cyberpunk to the editor, to the publisher, using "This is Veronica Mars meets Bladerunner." Which is great, but he's my age. It very quickly became obvious as we started figuring out how to market this in the YA market that when we sold this six years ago, there were no good well-known cyberpunk properties for teenagers. We tried everything we could think of. Today it would be easy. Because we have... There's a new Bladerunner movie that's been very recent, there's all these other cyberpunk things that are popping up. We've... I use it now, I usually pitch it as Overwatch. But six years ago, if I'd taken the time to think about it, I could have identified maybe... Maybe there isn't a slot in the market for this. Which is what turned out to be. It was a very poor seller because the market... I was maybe two or three years before the market was ready.

[Dongwon] And yet… Sorry.

[Howard] I just… I wanted to pause for a moment for a book of the week, because that sounded like a nice point to transition. Except Dongwon had a thought and I didn't want to step on it.

[Chuckles]

[Dongwon] I'll say my thought really quick. Dan has stumbled on, I think, one of the reasons why publishing can be a very conservative business sometimes. It's one of the flaws in the system. It's how we think about things, but it's one of the issues is if there isn't a prior example that's been successful, it's very hard to do something that is very new and very different from what has come before. Now there will be breakout moments when that thing happens, and you get to do this big new thing. But often times, there are a number of books that preceded it that didn't get traction. Often, when somebody says, "Oh, this is a brand-new genre," that's not actually true. That work has been happening, it just hasn't been selling particularly well.

[Howard] Well, that's kind of a down note to talk about a book that we want to [inaudible]

[laughter, yeah]

[Dan] A positive spin on that particular thought is that my kind of tepid reaction to cyberpunk actually paved the way for the new Blade Runner movie to be a big success.

[Chuckles exactly]

[Dan] That's where I'm going to go with this.

[Dongwon] You provided a lovely steppingstone.


[Howard] Who's talking about Arkady Martine's book?

[Dongwon] I believe that is me. So, our book of the week is Arkady Martine's A Memory Called Empire. It's a brand-new space opera that's just out from Tor Books. The comp titles that I'm using for this book would be that it is John McQuarrrie meets Ann Leckie's Ancillary Justice. It is a political murder mystery set in the heart of a future massive galaxy-spanning empire. A young diplomat is sent to the heart of this empire because her predecessor, she discovers, has been murdered. She needs to prevent her tiny nation from being annexed by this empire. It's a really wonderful fraught political thriller full of massive world building and a very sort of complex view of how people interact and how empires work which is where the Ann Leckie part comes in. It's a wonderful read, and I hope you all enjoy it very much.

[Howard] Outstanding. That was A Memory Called Empire by Arkady Martine?

[Dongwon] Yeah.

[Howard] Available now?

[Dongwon] It should be available now.

[Howard] Should be. Because we record these things in advance…

[Chuckles]

[Howard] And our listeners never get tired of us talking about this weird time travel thing that we do.

[Mary Robinette] Actually, according to some of our listeners, they really do get tired of it.

[Laughter]

[Dan] Will cut all this out.

[Laughter]

[Dongwon] It is absolutely available now.


[Mary Robinette] Yes. So one thing that I wanted to kind of circle back to about when we're talking about the comp titles and how to pick one is that there's kind of two things that you're looking at. One is the set dressing of the thing. The other is the structure of the thing. So the set dressing are things like Jurassic Park, if we think of Jurassic Park and the set dressing of that, we think of dinosaurs, we think of a park. But the structure of Jurassic Park is thriller and horror. So when you're picking your comp titles, I think it's imp… I think that it's worthwhile making sure that you're trying to find a comp title that has both axes in alignment with what you're picking. Otherwise, if you're like, it's like Jurassic Park, but it's all gentle and soft. Unless your other comp title brings the gentle and soft into it, you're going to wind up sending a false message [garbled]

[Howard] It's like Jurassic Park meets Gummi Bears.

[Laughter]

[Mary Robinette] Then I think people… But see…

[Dan] Ooo, yeah.

[Dongwon] Then your raptors are just bouncing around the park. That's [unsettling, upsetting]

[Dan] I'm digging that.

[Mary Robinette] Yeah, but that…

[Howard] That sounds just delicious.

[Mary Robinette] That could be like the Stay Puffed Marshmallow Man version of…

[Dan] Yeah.

[Mary Robinette] [garbled] rampaging Gummi bears.


[Dongwon] One thing to point out when talking about comp titles is you don't have to just say it's like A Meets B, right? You can say different things about it, right? So you can say it's the voice of A and the world building of B. Or you can say it's the plot of this meets this set dressing element. An example I just gave for the Arkady Martine, John McQuarrie is providing the elemental genre, it's a thriller, it's a political thriller. Then Ancillary Justice is providing voice and setting, more than anything else. One I talk about a lot is Marina Lostetter's Noumenon, which is… I talk about it as an Arthur C. Clarke big idea story as told by Octavia Butler. So it gives you this is old school big idea science-fiction, but told with this contemporary voice that has a cultural focus.

[Dan] Yeah. Another thing you can do is add a third element to throw in a twist. My Partials series, we marketed that as this is The Stand meets Battlestar Galactica, starring Hermione Granger. That third element can kind of be the wrench that helps the other two twist around.

[Dongwon] Dan is very good at this game. I'll point that out.

[Laughter]



[Howard] I'd like to take a moment and leash this just a little bit. Because in my experience, I'm excited to hear if it's at all universal, the comp title tool does not work well with large bodies of readers. If I go to the customer and tell them this is like Star Wars meets Jurassic Park, they do not have necessarily the vocabulary, the syntax, to know that I'm not saying the nostalgia you have from Star Wars and the nostalgia you have from Jurassic Park, you're going to get both of those in this book. When I've seen people try and pitch their books in that way, often hand selling, it feels fraught. Whereas if you're having a conversation with an agent or a publisher or an editor or a bookseller, they speak that language and they know exactly what you're doing.

[Mary Robinette] I think that you're right that if you do a shorthand, if you just toss it out just as those two comp titles to the average reader, they don't have the insider shorthand. But I also think that if you use those as the basis of a longer sentence, that it is very, very useful. It's one of the things that… With the… The way I talk about Calculating Stars to readers is I say, "So, it's 1952. Slam an asteroid into the Earth, kicking off the space race very early when women are still computers. So it's kind of like Hidden Figures meets Deep Impact." They're like, "Oh! Oh, sign me up for that."

[Howard] See, that is a… For me, that is a perfect pitch. Except not… Perfect pitch has a different…

[Laughter]

[Howard] It is an outstanding elevator pitch for a book because it goes very, very quickly, and at the end, you have planted a hook. That, for me, is one of the most important parts about these comp titles is that it's supposed to give you a bunch of information, but also invite you to ask a question. Which is, Hidden Figures meets Deep Impact, how bad does it get?

[Mary Robinette] Well, the other thing is that I'm also focusing… Using that initial sentence, I am telling the reader which parts of the comp titles to focus on. So I do… It's like you have to decide what is important and why you picked that comp title, and then set it up when you're talking to a reader.

[Dongwon] Also, the comp titles are really a clarifying exercise. It helps you to focus on what are the core elements of your story that you want to be telling to other people about the book that you've written. So, once you have your comp titles in mind, all of your copy, your longer pitch, that can descend from that. So even if you don't end up using the actual comparative titles when you're talking to a reader, if you meet them on the street or in a bookshop or whatever it is, you still have in your head the target audience in mind that is shaped by those overlapping properties.

[Howard] Dongwon, I think that's a great place to phase into our homework, except Dan's telling me he wants to say something.

[Dan] There's one important thing I want to point out before we leave comp titles.

[Howard] Go.

[Dan] Which is in line with thinking about your audience. Especially when you are pitching this, when you are presenting this to an agent or an editor, keep in mind that they have already heard four bazillion of these. So don't use the really obvious ones. Don't use Star Wars, Harry Potter, Game of Thrones. Because they've seen those so many times.

[Dongwon] Well, the thing I want to add to that, just a little bit of clarification about why those are bad, is because the comp title's a proxy for the audience. So if you say Harry Potter, what you're saying is my book is for every human who's ever existed on the planet.

[Laughter]

[Dongwon] That's not useful information. It made plot wise be correct or it may have elements that are correct. So you can cherry pick an element, you can say starring Hermoine Granger just because that's good shorthand for a character. But you can't use Harry Potter as a comp because it doesn't tell me anything useful. You're only… Your Venn diagram is a circle of the human population.

[Howard] I think that that's probably the places in which I've seen the hand selling fail. Because if you tell me it's Harry Potter meets Jurassic Park, I don't believe you.

[Laughter]

[Howard] That's not the result that you wanted.


[Howard] We have homework.

[Mary Robinette] Your homework is to come up with six comp titles. Now, what I'm going to recommend is that you take some work in progress and you come up with three comp titles that are from works in progress, and that you come up with three additional ones that are for work that you have not written but you just think would be a cool combination. Literally, the Thin Man in Space, which we have just sold to Tor at the time of this recording, that began as a comp title. I had the comp title before I had anything else. So, six comp titles. Three for existing works to help you clarify what you're working on, and three as an initial brainstorming for something that you might want to write.

[Howard] Once you've got those three that you might want to write… [Garbled may be planted]

[Dongwon] [garbled]

[Howard] It may be time to write it.

[Mary Robinette] In fact, you may be out of excuses. Now go write.



mbarker: (ISeeYou2)
[personal profile] mbarker
Writing Excuses 12.52: Cross-Genres as Gateways

From http://www.writingexcuses.com/2017/12/24/12-52-cross-genres-as-gateways/

Key Points: Cross-genre books can be gateways to get readers to read in new genres. People who don't read a genre often pretend it is monolithic, because the iconic stories in a genre do so well. But each genre has blends and hybrids and explorations of new directions and interesting things! Romance is the genre that other genres like to pick on. Set aside the notion that some genre is untouchable, start with an open mind. Young adult used to be not segregated by genre. Most Americans think comic books are all superhero stories. Gateway cross-genre books are fun! Give readers more possibilities for reading and enjoying. Listen to Season 16... no, make that 11! Elemental genres let you mix the concepts. But don't just do windowdressing, or paint on the walls, build your genres in so they can't be easily separated. Cross-genre stories can help reluctant readers find what they love. So mix it up! Science fiction, fantasy, romance, horror, mystery... cross the genres and build gateways into new and fascinating world! The familiar, and the strange.
Crossgenres and hopscotch? )

[Brandon] I am going to close us out with a writing prompt. Our writing prompt is I want you to write a story where one of the characters thinks they're in a different genre from what the story actually is. They think they're in a story from a different genre. How does it go? This has been Writing Excuses. You are out of excuses, now go write.

[identity profile] mbarker.livejournal.com
Writing Excuses 11.45: Elemental Issue, with Desiree Burch

From http://www.writingexcuses.com/2016/11/06/11-45-elemental-issue-with-desiree-burch/

Key points: Issue as an elemental genre is a bit different. The driver is not so much emotion, but curiosity, let me think about that. How do you avoid being preachy? Remember that the first goal of a storytelling is to be entertaining. Issues raise questions, polemics answer them. Have empathy for your audience! The more specific a work gets, the more broadly it relates to people. To let a character deal with a major issue, consider making the main plot about something else (thriller, romance...). Use multiple points of view to show us the issue in the round.

Behind the curtains... )

[Brandon] Well, I'm going to call this, because we're going to talk about it in two weeks…
[Laughter]
[Brandon] Anyway as a subgenre, so… I'm going to let us go there. Mary, I'm going to have you give us some homework.
[Mary] Right. So what I want you to do is, I want you to get a magazine about a topic that you do not normally read. I want you to read the entire thing, cover to cover. Including the ads.
[Chuckles]
[Mary] Was that okay?
[Brandon] You just… That's all you want them to do, just read it?
[Mary] This time, you're just going to read it.
[Brandon] Take notes on the issues that arise, even if they are issues that come from the ads. We'll have you do something with that in a later week. All right. We want to thank our special guest star, Desiree Burch.
[Desiree] Thank you for having me here.
[Brandon] We want to thank our Writing Excuses cruise members.
[Whoo! Applause!]
[Brandon] And we want to thank you guys for listening. You are out of excuses. Now go write.
[identity profile] mbarker.livejournal.com
Writing Excuses 11.43: Elemental Drama Q&A, with Tananarive Due

From http://www.writingexcuses.com/2016/10/23/11-43-elemental-drama-qa-with-tananarive-due/

Q&A Summary
Q: Rather than having a protagonist change themselves, can a protagonist be an impetus for change in others as a source of drama?
A: Yes. James Bond and iconic superheroes rarely change, but the interesting stories are about the people around them changing. Episodic stories often have a main character who doesn't change, with the changes happening to the people around them.
Q: What happens when a character refuses to learn and overcome their fatal flaw?
A: Tragedy. Key question is can the character change? If they fail, that's a tragedy.
Q: What are the lines between drama and melodrama?
A: Music. True melodrama winks at the audience. Accidental melodrama usually means you didn't introduce the characters and show us the motivation for the conflict. Make sure the emotion is earned.
Q: Do you have any tips for writing body language that reveals a character's internal state?
A: Puppetry has three movements, aggressive, passive, and regressive. Aggressive, lean towards and engage further. Passive, sit still. Regressive, lean back and disengage or avoid. Add in open or closed silhouette, with arms out or crossed, reflecting engaging or not engaging. Top it off with the point of view character interpreting or reacting. Don't overdo it! Use body language to remove ambiguity or emphasize. No head bobbing, please.
Q: When do you not show character growth? Is it sometimes good to have it not exist? Is there a reason not to add drama?
A: Contrast with external events, or contrast with another character.
Q: When writing a character that undergoes a great change that makes him or her radically different, how do you keep it realistic? Also, how do you realistically show people acting differently from their schema?
A: This is a reflection of the difference between what character is perceived to be and who they are internally. Hang a lantern on the fact that they are struggling with who they think they are and who they really are. Make the character realize who they really are and what they are really capable, and let them be heroes and heroines.

Looking for a hero... )
[Brandon] I think we're going to call it there. I really want to thank Tananarive for coming on with us.
[Tananarive] Oh, thank you.
[Brandon] And I want to thank our audience.
[Whoo!]
[Brandon] Howard has some homework for you.
[Howard] I do. The name for this is if I only had a brain. We're going to be starting issue with our next month of elemental genre. We're talking about the issue elemental genre. What I want you to avoid is the strawman. Take the issue that you are planning on writing about or take an issue about which you are passionate. Identify both sides. Identify which side you are on. Then take the other side and write it convincingly. Put a brain in the strawman. In fact, go ahead and put meat and bone and all of the other body bits on the strawman and turn this into a person, because actual people hold the position that you abhor or disagree with, and they are actual people. Once you can do that, once you can write both sides convincingly, we will believe your book.
[Brandon] Excellent. This has been Writing Excuses. You're out of excuses. Now go write.
[identity profile] mbarker.livejournal.com
Writing Excuses 11.36: The Elemental Relationship

From http://www.writingexcuses.com/2016/09/04/11-36-the-elemental-relationship/

Key Points: Relationship stories where readers are driven to turn pages to find out how the relationship develops. Often denial, reluctance, exploration, acceptance. Braiding roses -- show us the roses, show us the thorns, then show us how they fit together. The Act 2 disaster, where the relationship worsens, can break your heart. Beware the idiot plot, where 5 seconds of conversation would solve the problem. Make the problem real, and let them work to solve it. The conflict often reflects outside pressures. The key moment for a relationship is when the characters support each other. The conflict sets that up, makes you wonder if they will. Then you cheer when they do, when they step up and fight for the relationship and each other. Look for the media naranja, the half orange, that completes your character. What are the gaps, holes, and thorns that need to be fitted together? Make sure that the characters are ones that the reader likes!

Brandon's moment: We look at the elemental genres to give you basic components to use in building stories. Stories are often based around crisis moments. But to get to the crisis moment, make the right promises, in tone and progress, so that the moment fits.

He's not heavy, he's my brother... )

[Brandon] All right. Let's call it here and go to our homework. Dan, you have some homework for us.
[Dan] I do. I want you to go out and grab a romantic comedy of some kind. One you've seen before, one you've never seen, it doesn't matter if it's good or bad. Watch it, and take notes as you go. What are the things… How do the characters meet? What do they do that helps each other, what do they like about each other, what do they not like about each other? Where are those gaps and missing pieces and thorns that define that relationship? Just take notes as you watch and see what that teaches you about how the story is constructed.
[Brandon] All right. This has been Writing Excuses. You're out of excuses. Now go write.
[identity profile] mbarker.livejournal.com
Writing Excuses 11.30: Elemental Thriller Q&A

From http://www.writingexcuses.com/2016/07/24/11-30-elemental-thriller-qa/

Q&A Summary
Q: How do I build tension consistently through my story? As opposed to having little batches of it here and there?
A: Shorten sequel time, or overlap it with another piece of action. Raise stakes consistently. Set the stakes in the beginning, then just remind us of them.
Q: What are some disadvantages of thriller pacing?
A: Fatigue. May have ramped up the tension so high that character moments are difficult. Beware not having a payoff for the level of tension you've created.
Q: What are advantages of a thriller? Why would you write on, or inject it?
A: Keep the reader reading! Draw the reader deeper into the story.
Q: How do you keep tension in dialogue and beats, movement beats, instead of just having things explode all the time?
A: Keep your dialogue snappy. Raise the stakes behind the dialogue.
Q: When don't you use a cliffhanger?
A: When you don't have a good payoff. There are different kinds of cliffhangers, surprise and wonder, or what's coming next.
Q: When you write a scene from a thriller, do you ever imagine how it would play out in a movie?
A: Yes.
Q: How much thriller is too much before it changes your genre?
A: Which part is set dressing, and which is elemental genre (emotion)? What promises do you want to make to your reader? What excites you? If the thrill overpowers the other emotion you were trying to evoke, then you've used too much.
Q: What do you do when the tension in your story has peaked too early? How do I escape from the thrill I have inadvertently created?
A: Revision. Take your stakes, spread them out. Do a beat chart and see what you need to do. Consider adding a subplot.
What if you had one more question? )

[Howard] Yep. We are about halfway through our year of elemental genre. So what we want to do is start putting these things together, using thriller as well, in this case, kind of as a pacing element. I talked about a beat chart earlier. Sit down with your manuscript or with your outline, and in the margins, write at each point what the emotion is that you are trying to evoke from the reader. Are you trying to evoke anxiety? Are you trying to evoke joy? Are you trying to evoke laughter? Is it action, is it wonder? Make these visible notes, underlined. Then sit back and look at the manuscript and see where the spaces are. See where things are really close together. The conclusion here is you're going to learn something about your manuscript. I don't know what it is.
[Chuckles]
[Brandon] But it should be exciting and thrilling. This has been Writing Excuses. You're out of excuses, now go write.
[identity profile] mbarker.livejournal.com
Writing Excuses 11.23: The Element of Mystery

From http://www.writingexcuses.com/2016/06/05/11-23-the-element-of-mystery/

Key Points: A mystery is a puzzle, and we read them for the thrill of solving a puzzle. Mysteries often start when the main character has a question, usually "Why is this dead body here?" Whodunit is one of the common forms of mystery, but there are others. Why are our robots acting screwy? Write a mystery because you are going to need that element in nearly everything you write! Puzzles and clues, oh my! Who did it? Where do the clues lead us? The body at the start creates an immediate question and stakes! Also, especially in the bookstore genre, a body is expected. For a murder to be compelling, there must be something at stake in solving it. Not necessarily a personal stake by the main character -- consider Sherlock Holmes and other PIs! Planning a mystery? Start with a question that has multiple answers, for uncertainty. The mystery plot is built on fascinating clues, revealed one step at a time. Plus a healthy dose of red herrings. Dan starts with the solution, then lists clues, and works backwards. Learn ways to plant clues, such as in the middle of a list, with a bit of character misdirection, or as part of something else.

In the library, with a lead pipe... )

[Brandon] All right. I have to call the discussion here, although it's going very well. We will talk more about mystery in a couple of weeks. But for now, Howard has some homework for us.
[Howard] I do. For you seat-of-the-pantser's, this may be very difficult. For you outliners, this may be equally difficult. I want you to create a crime. Start with… Not in real life, please.
[Chuckles]
[Howard] Just stay at the keyboard. Create a crime scene. Create a crime that… Where you know who's done it, you know what's been done. Start leaving the clues, and work your way backwards through the criminal's path, through the victim's path, whatever, and lay clues. Then start removing the clues that people wouldn't notice, so that you are building… You're essentially building the framework for a mystery which you could then later wrap prose around.
[Brandon] Right. So outline backwards.
[Howard] Outline it backwards.
[Brandon] All right. This has been Writing Excuses. You're out of excuses, now go write.
[identity profile] mbarker.livejournal.com
Writing Excuses 11.18: Elemental Horror

From http://www.writingexcuses.com/2016/05/01/11-18-elemental-horror/

Key Points: What is horror? Visceral fear. Your reaction to something bad that has already happened, the sense of dread that your world has changed for the worse and you have to deal with it. The protagonist did something to catalyze it. The reader has to worry that the character is done for, is going to suffer horribly even if they make it through. Horror is a strong metabolic reaction, an invocation of the fight-or-flight reaction. Horror is not about the monster or the scare, it's about the character's reaction to it and what it turns them into. Add in awareness of what is happening, too. And an unhealthy dash of powerlessness, loss of control. What's with the "We won" followed by a sudden reversal that so many horror stories have? In horror, no matter how much they succeed, they are still going to fail. How do you write a horror story? Make the protagonist competent, but the things they can do don't help in this situation. Think of the nightmare where you can't run fast enough to escape, because the alligator can fly! How do you make the reader believe for a while that it might be okay? Give them moments of light, so they can understand how bad things turn out. Remember that the worst possible outcome may not be death. Keep the audience in suspense about what the real horror is. How do you build or conceive a new horror story? Start with the character, and make us want them to be okay. Start with the fear, usually a primal one. Start with the reveal of the horrific disaster, then add layers of obscuring anxiety.

In the dark, there were footsteps... )
[Brandon] Well, we are out of time. But we will come back to this in a couple of weeks and dig into it a little bit further. Let's stop and give everyone some homework. Dan is going to give us our homework.
[Dan] Yes. We're going to follow on this principle that Steve was talking about, that in horror, even a victory will feel like a defeat. We want you to take one of your favorite stories, a movie, a book, or whatever, that is not horror. Then, rewrite the ending. Write a new alternate ending in which it is horror, and everything goes horribly wrong, and they're... They snatch failure from the jaws of victory.
[Brandon] All right. This has been Writing Excuses. Thank you, again, to Steve Diamond. You are all out of excuses. Now go write.
[identity profile] mbarker.livejournal.com
Writing Excuses 11.3: Layering the Elemental Genres

From http://www.writingexcuses.com/2016/01/17/11-03-layering-the-elemental-genres/

Key points: Borrow elemental genres (ideas, emotions) from other stories and inject them into your stories as subplots, character arcs, or mashups. Layer your elemental genres to create sequels that are the same, but different. Let each character's arc be a different elemental genre. You can use design elements, set dressing, to keep the story together, and mix-and-match elemental genres underneath that to tell different stories. Check your underpinnings -- what is the feeling you like? Drill down into the elemental genre behind the design elements. Turn your wall into a trench, or darkness, or... with a great unknown hidden behind it.

Is there icing in between the layers? )
[Brandon] We're going to leave you with some homework. Mary's got the homework for us, and it relates to the homework we gave you last time.
[Mary] All right. So last time we asked you to identify the major driving emotion of the story that you are interested in working on. What I want you to do now is I want you to think of a contrasting emotion. So essentially what you're doing is you're creating a foil plot, a foil emotion for your primary emotion. Because this is going to allow you to showcase ever... Or do a contrast between the darkness of one and the happy emotions of the other. So think about not the design elements, but think about the emotional elements and think about... You don't have to worry about our proprietary vocabulary yet. I just want you to identify the emotion that you want to elicit in yourself if you were hacking your brain.
[Brandon] Now by this point, we will have all 11 of the ideas we've come up with put on our website and we will post them such... We will put them in a place that they are easy to find each week, if you want to come glance over them again. As you can tell from this episode, we're still getting used to this terminology ourselves.
[Chuckles]
[Brandon] Hopefully, across the course of the year, we'll all start really using the same terminology. This is the purpose...
[Howard] I'm going to put a stake in the ground and say that by the end of the season, we will have altered some of the terminology and changed the list, because it just makes more sense.
[Mary] Yep. You guys will probably be better versed in it that we will, because we just talked about it once.
[Brandon] All right. Well, this has been Writing Excuses. You're out of excuses, now go write.
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Writing Excuses 11.1: Introduction to Elemental Genre

From http://www.writingexcuses.com/2016/01/03/writing-excuses-11-1-introduction-to-elemental-genre/

Key Points: Season 11 is going to be different! Elemental genres. Each month, expect the first week to be an elemental drill down, second week to be a wild card, third week to be using the elemental genre in subplots, and the fourth week will be Q&A. Elemental genres are the things that make you read, the emotional resonance that drives a story. Not bookshelf genres, but elemental genres. The 11 elemental genres planned are wonder, idea, adventure, horror, mystery, thriller, humor, relationship, drama, issue, and ensemble. This is a framework for talking about what makes readers turn the page and have emotional responses, not a hard-and-fast set of categories or rules. Elemental genres let you mix-and-match underneath the veneer of the bookshelf categories.
Underneath the veneer, they found elemental genres! )
[Brandon] But I am going to give you some homework today. Your homework is actually to take some of the films and books that you love, and I want you to try and drill down to... You don't have to really define the elemental genre, because we haven't defined all of these for you yet. But what I really want you to do is start looking at what the emotional impact of that story is. What the people who made the story are doing to you. How they're hacking your brain. Try to relate... Try to strip away the veneer and dig down at it for yourself. Pick three of those, books and films that you love, and see if you can do it. This has been Writing Excuses. You're out of excuses. Now go write.

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